The 2025 Marketing Benchmark Report: In-Depth Marketing Insights
For over a decade, our partners at Coalmarch have been helping pest control and lawn care companies optimize their digital marketing performance. Their latest benchmark report delivers the industry’s most comprehensive analysis of what’s working now — and what you need to know for the year ahead.
The Data Behind the Insights
Their analysis draws from companies representing $150 million in combined annual revenue and over $8 million in marketing spend. They’ve focused on businesses ranging from $500K to $20M in revenue, analyzing two full years of performance data to ensure accurate year-over-year comparisons. Their rigorous methodology tracks qualified leads through multiple channels, including 60+ second first-time caller conversations, web forms, chat interactions and text messages.
What’s Inside the 2025 Report
- Digital Marketing State of the Union: The trends, updates and developments that have shaped the landscape
- SERP Breakdown: How search results have evolved and what it means for visibility in your market
- Core Metrics to Know: Essential benchmarks for cost per lead, conversion rates and ROI across channels
- Year-Over-Year Organic Performance: Track how non-paid search visibility and lead generation have shifted
- Year-Over-Year Paid Performance: Compare spending patterns and results across all paid channels
- Google Ads Performance Analysis: Deep dive into cost trends, click-through rates and conversion metrics
- Google Local Services Impact: Latest performance data from this increasingly important lead source
- Comprehensive Performance Summary: Key takeaways and strategic recommendations for 2025
Make Data-Driven Decisions in 2025
Understanding how your marketing performance compares to industry benchmarks is crucial for strategic growth. This report gives you the insights needed to optimize your budget allocation, improve campaign effectiveness and generate more qualified leads. Whether you’re investing $5,000 or $50,000 in marketing each month, these benchmarks help ensure every dollar works harder for your business.
Download the Free 2025 Marketing Benchmark Report
Ready to transform your marketing strategy with industry-specific insights? Get immediate access to our complete analysis, including detailed benchmarks, trends and actionable recommendations. Download your free copy of the 2025 Marketing Benchmark Report today.
