In 2022, more than 50 million workers will quit their jobs. Companies like yours have felt the impact of that “great resignation” ever since. Attracting and keeping great employees is more challenging than ever, especially in field service industries. But your business is still full speed ahead, and you can’t afford to fall behind. So how can you do more with the staff you have now?
By leaning into solutions that show up to work. If you’re already using CRM software like Service Assistant, you’re halfway there. But when you power up with automated marketing, customer self-service, call center solutions, and AI chatbot sales, it’s like having an entire additional office staff at your disposal—without having to hire anyone else.
CAW and AMA: Always Stay in Touch
Good customer communication is essential; it helps build trust, loyalty, and lasting relationships. But it’s also time-consuming. Answering the phones, writing and sending marketing communications, and responding to customer requests in a timely manner can be full-time jobs in and of themselves! With Customer Assistant Websites (CAW) and Automated Marketing Assistant (AMA), the software does the heavy lifting for you.
With a Customer Assistant Website, your virtual office is open all day, every day. Customers can access account information whenever they want to, reducing incoming phone calls and messages, saving you time and money, and improving their overall experience.
With a CAW your customers can:
- Safely and securely pay their bills and check their account information
- Sign up for and manage auto- and pre-pay agreements
- Make service requests, changes, and cancellations
- Add new services to their account
- Reach out with questions
Like all of RealGreen’s solutions, CAW integrates seamlessly with SA5 so it will always reflect the most up-to-date information. It’s like adding another administrator to your office staff.
CAW also works hand-in-hand with Automated Marketing Assistant, making customer outreach and prospect marketing easier than ever. AMA takes over the task of communicating with leads, customers, and lost customers by automatically sending timely, personalized, and effective marketing messages. After one simple setup, you have access to an entire library of customizable “set it and forget it” auto-generated communications.
Working seamlessly with SA5 and your CAW, AMA creates and sends communications personalized with information specific to each customer that is sent out based on triggers from daily data input from your production, office, and sales teams. It works in the background to effectively communicate in a way that you don’t always have time to, so you can focus on sales and service.
ServiceBot: Always Selling
When potential customers are ready to purchase, they want instant answers. And they’ll often go with the company that provides them with what they’re looking for the fastest. If you’re the first to respond, you’re more likely to land them as a customer.
With ServiceBot, an AI-enabled chatbot that lives on your company’s website, you can close sales around the clock. Optimized for mobile users, ServiceBot meets customers where they are and guides them from estimation through payment. When customers click on your ServiceBot, it guides them through the quote and sales process with a brief text-based chat, asking them questions about their property and what they’re looking for, providing them with accurate estimates, customized program recommendations, and fast, seamless checkout. It’s fully branded to your company, using your logo, your photos, and your service categories. Customers don’t see “ServiceBot,” they see your business.
By automating many of the difficult, time-consuming parts of sales, ServiceBot streamlines the sales process. It ensures quick response to inbound leads, makes sure there’s a standard set of probing questions for each prospect, records information for every lead, sends an instant proposal, and makes it easy for customers to buy and pay instantly. Think of ServiceBot as your virtual salesperson who never sleeps or takes a day off!
Coalmarch: Never Miss a Lead
Digital marketing might take a back seat when you’re concerned about your day-to-day business operations. But it’s an essential component of growing a business, and letting it slide can hurt your long-term and short-term prospects. It’s also a complex, ever-changing landscape that can be tough to keep on top of during the best of times – this is one aspect of your business that makes sense to outsource to experts.
Coalmarch by WorkWave knows digital marketing – and they have a proven, data-driven system designed expressly for lawn care companies like yours. They’ll get to know your business and tailor a strategy designed for your unique situation, then create a common-sense, workable plan – and execute it. From your website to your content to paid ads, to organic search, and more, Coalmarch will handle it, and they’ll show you the data and results to back it up.
The Easiest “Hiring” Decision You’ll Ever Make
It’s busy season now and it’s only going to get busier. We’re here to help you make the most out of the resources you have to maximize more leads and close more sales. Contact us today to talk to a product expert and get started with the experienced lawn software that shows up to work – all day, every day.
