Recent Case Studies

Grassmaster Plus: From Paper to Double the Growth With RealGreen
Based in Massachusetts, Grassmaster Plus has been providing lawn care, tree, shrub and plant care, and insect control services for more than 35 years, and they’ve been RealGreen customers that entire time. We recently spoke with Grassmaster Plus’ General Manager Grace...

Customer Q&A: How a Four-Day Work Week Strengthened the Team at Lawn Cure
Family-owned and operated Lawn Cure was founded in 1978, built from the ground up by founder Larry Messina. When he decided to retire and pass the reins to the next generation, the company was a seven-truck operation. After taking over, current President Patrick...

Keeping Fields Game-Ready: Q&A With Eastern Turf Maintenance
Eastern Turf Maintenance was founded in 2000 by Brad and Ann Sutton, starting with zero customers. They quickly grew to serve 10,000 customers in the Raleigh area before selling part of the business to a private equity firm. Today, they service over 4,000 customers in...

From Hours to Minutes: How Dynamic Routing Revolutionized Barefoot Grass’s Operations
From Hours to Minutes: How Dynamic Routing Revolutionized Barefoot Grass's OperationsThe Company: Florida-based Barefoot Grass provides professional lawn care and pest control services for residential and commercial customers. They understand the unique challenges of...

Speed-to-Lead Success: Virginia Green’s Advantage with RealGreen’s Integrated Measurement Assistant
Speed-to-Lead Success: Virginia Green's Advantage with RealGreen's Integrated Measurement AssistantWhen potential customers are ready to purchase, every second counts. Being able to create and deliver accurate estimates in seconds, from anywhere, at any time, in any...

How Bio-Spray Went Digital With RealGreen – And Saw 15% Growth in One Year
How Bio-Spray Went Digital With RealGreen And Saw 15% Growth in One Year The Company: Based in Greenland, NH, Bio-Spray was founded in 1984. They offer residential and commercial customers professional lawn care and eco-friendly tick and mosquito solutions. For more...

The Grass Isn’t Greener: Why Weedex Left FieldRoutes and Returned to RealGreen
The Grass Isn’t Greener: Why Weedex Left FieldRoutes and Returned to RealGreenThe Company: Established in 2001, family-owned Weedex Lawn Care offers a comprehensive portfolio of lawn care solutions to residential customers in the Dallas-Fort Worth Metroplex region in...

ExperiGreen’s Path to Industry Leadership: A Story of Strategic Growth Through Technology
In 2016, the lawn care industry stood at a crossroads. TruGreen's acquisition of Scotts LawnService created a moment of significant change—and opportunity. For John Moehn, a veteran who had operated 12 Scotts LawnService franchises, this transition presented a chance...

Scaling Smart: How RealGreen Helped Catapult Yard Dawgs Customer Base Into Growth With RealGreen
Scaling Smart: How RealGreen Helped Catapult Yard Dawgs Customer Base Into Growth With RealGreenThe Company: Owner James Szojka started Yard Dawgs as a way to make some extra money as a college student. Ten years later, the Calgary-based company specializes in...

Case Study: How Elkhorn Lawn Care Grew 5X in 5 Years with RealGreen
Case Study: How Elkhorn Lawn Care Grew 5X in 5 Years with RealGreenThe Company: Founded in 2007, Nebraska-based Elkhorn Lawn Care provides a wide range of services to residential and commercial customers. In addition to a full range of lawn care and maintenance...