Branding, done right, has the power to unite and promote a business. For instance, our team and customers know the RealGreen branded polos. There’s even a healthy competition on who can find the brightest RealGreen shirt. They range from florescent pinks and greens to dayglow blue and some unclassified form of yellow, and are often a topic of conversation in meetings or just passing one another in the hallways. One constant thing, though, is the logo. It’s the same across all colors, and everyone who sees those shirts, however ill-conceived the hue, knows we work for RealGreen. We’ve decided to have fun with our branded apparel, and it’s now part of our identity and culture.
Here are 4 ways your business can benefit from branded clothing:
- Uniformity & Professionalism: Service teams are providing services at customers’ homes. Your staff should all look the same, time after time. This consistency provides homeowners with a sense of security and lends an air of credibility and professionalism to your business. Your customers and their neighbors will recognize your field technicians by your trucks and branded uniforms. This can help alleviate suspicion and put the neighborhood at ease, creating trust.
- Lead Magnets: Your team is a walking billboard in the community. When your brand is front and center, people are apt to strike up conversations about your company or services, and you could win new customers in a grocery store line, at a gas station, or while your staff is running errands after work. Branded apparel is a relatively low-cost promotion, and helps create an association between your company name, your friendly staff and the services you provide.
- Team Pride: Folks wear their favorite team’s jerseys to show support and pride. Your staff can have that same pride in where they work. Offering branded apparel gives them a rallying cry and allows them to proudly wear their colors, which just happen to be your company’s! You can even offer fun ‘off duty’ alternatives to the everyday branded items they wear daily, providing creative fashion alternatives, and sparking healthy competition to see who has your coolest swag in their closet.
- Additional Income: If you’ve put some thought and creativity into your attire, customers may want to become part of the movement. Think Harley Davidson. They actually make more from their clothing and branded items than they do from actual bike sales. It’s a brand even non-riders want and will pay for. Although it’s easily accessible and almost everywhere, it still stands for individuality, freedom, and the open road. A professional designer can help your brand achieve cult status by creating custom t-shirts, hats, mugs, and other items. Converting customers and non-customers into fanatics–simply because they like what they see and want to be a part of your team.
There are thousands of ways to promote your brand, boost team spirit within your company, and grow your business. If you want to explore the world of branded items, or are ready to get started, give us a call! We’d love to help you elevate your brand. Visit https://realgreen.com/marketing-tools/custom-printing/
Shayla started at WorkWave in the marketing department in August 2022. As Senior Product Marketing Manager for RealGreen by WorkWave, Shayla spends her days researching the lawn and landscape industry, strategizing go-to-market efforts, and building relationships with customers to better serve and communicate.