Reporting vs. Analytics: the Critical Difference Every Service Business Must UnderstandThere’s a misconception that reviewing monthly reports is the same thing as making data-driven decisions. You can scan revenue numbers, check completion rates or service-level...
Lawn care has come a long way since the invention of the mechanical mower. Modern landscapers now turn to technologies like artificial intelligence (AI) tools and lawn care software to optimize their mowing routines.
Boost Landscaping Efficiency With SMS: Less Calling, More Happy ClientsKEY TAKEAWAYS SMS messaging creates stronger client relationships Compliance with regulations like TCPA Selecting the right SMS platform Personalized, concise messaging for different services...
Family-owned and operated Lawn Cure was founded in 1978, built from the ground up by founder Larry Messina. When he decided to retire and pass the reins to the next generation, the company was a seven-truck operation. After taking over, current President Patrick...
Debunking the Top 10 Data Myths in Field Service: Why Your Data Strategy MattersEvery company sits on a wealth of untapped data. Yet many businesses fail to leverage this valuable resource due to lack of analytic resources and mismatched systems. On top of that,...
Insights from Our CISO: A Conversation on Security in a Changing Tech World Cybersecurity changes every day. Every time technology takes one step forward, it’s accompanied by increased vulnerabilities that companies need to be aware of and plan for. That’s why we sat...
A Conversation With David Libesman, SVP and GM of AI & Data Analytics for WorkWave Companies across every industry are recognizing a fundamental shift: data must drive their decisions. Strategic insights from operational information have become essential for...
Eastern Turf Maintenance was founded in 2000 by Brad and Ann Sutton, starting with zero customers. They quickly grew to serve 10,000 customers in the Raleigh area before selling part of the business to a private equity firm. Today, they service over 4,000 customers in...
Maximizing Print Marketing ROI: How Campaign Analytics Transforms Green Industry ProspectingFor green industry companies, print marketing has been a tried-and-true marketing tactic since long before the advent of digital. If approached correctly, it can still be an...
Protecting Your Techs & TrucksTwo important challenges our customers face in the lawn care industry are acquiring and retaining technicians and securing the work trucks needed to safely and efficiently get from job to job. Labor shortages and supply chain issues...