Based in Massachusetts, Grassmaster Plus has been providing lawn care, tree, shrub and plant care, and insect control services for more than 35 years, and they’ve been RealGreen customers that entire time. We recently spoke with Grassmaster Plus’ General Manager Grace...
Reporting vs. Analytics: The Critical Difference Every Lawn Care Business Must UnderstandThere’s a misconception that reviewing monthly reports is the same thing as making data-driven decisions in lawn care. You can scan revenue numbers, check completion rates or...
Lawn care has come a long way since the invention of the mechanical mower. Modern landscapers now turn to technologies like artificial intelligence (AI) tools and lawn care software to optimize their mowing routines.
Boost Landscaping Efficiency With SMS: Less Calling, More Happy ClientsKEY TAKEAWAYS SMS messaging creates stronger client relationships Compliance with regulations like TCPA Selecting the right SMS platform Personalized, concise messaging for different services...
Family-owned and operated Lawn Cure was founded in 1978, built from the ground up by founder Larry Messina. When he decided to retire and pass the reins to the next generation, the company was a seven-truck operation. After taking over, current President Patrick...
Debunking the Top 10 Data Myths in Field Service: Why Your Data Strategy MattersEvery company sits on a wealth of untapped data. Yet many businesses fail to leverage this valuable resource due to lack of analytic resources and mismatched systems. On top of that,...
Insights from Our CISO: A Conversation on Security in a Changing Tech World Cybersecurity changes every day. Every time technology takes one step forward, it’s accompanied by increased vulnerabilities that companies need to be aware of and plan for. That’s why we sat...
A Conversation With David Libesman, SVP and GM of AI & Data Analytics for WorkWave Companies across every industry are recognizing a fundamental shift: data must drive their decisions. Strategic insights from operational information have become essential for...
Eastern Turf Maintenance was founded in 2000 by Brad and Ann Sutton, starting with zero customers. They quickly grew to serve 10,000 customers in the Raleigh area before selling part of the business to a private equity firm. Today, they service over 4,000 customers in...
Maximizing Print Marketing ROI: How Campaign Analytics Transforms Green Industry ProspectingFor green industry companies, print marketing has been a tried-and-true marketing tactic since long before the advent of digital. If approached correctly, it can still be an...