How Arcadia Tree & Lawn Care Uses RealGreen’s Customer Notifications to Win
Arcadia Tree & Lawn Care has served the Okanagan Valley in British Columbia, Canada, since the 1960s. With a focus on building sustainable, accessible green spaces and promoting overall well-being and a healthier planet, Arcadia offers a full range of tree care, lawn care and pest control services for commercial and residential customers. This will be the company’s third season using RealGreen, and they’re excited to be one of the early adopters of our new Customer Notifications tool. We recently spoke with Robyn Perrier, Arcadia’s office manager, who shared her thoughts on how she thinks Customer Notifications is changing the game for her company.
RealGreen: What does a typical workday look like for you?
Robyn Perrier: I’m an office manager, so I kind of oversee everything — I do all the dispatching, invoicing, accounting, customer communications and all of the back-end processes. I have a hand in all of the different steps of each day. I typically start my day by catching up on emails and communicating with customers.
RG: Do you have a favorite function within RealGreen — something that you feel makes your job easier?
RP: Your new Customer Notifications application has definitely been a game-changer for us. Before Customer Notifications, I would have to go through every call-ahead manually, print off a list, text the people who wanted to be texted, email the people who wanted to be emailed and call the people who wanted to be called. It’s a very tedious process, and I was finding it difficult to document everything so we had records of it.
With Customer Notifications automatically doing many of these things and sending invoices out automatically after a job has been posted to production, things have become much more efficient. My job is a whole lot easier — a lot less manual work, better cash flow, better customer communication overall — it’s been really great.
RG: With Customer Notifications fully implemented into your system, what are you most excited about for the 2025 season?
RP: I’m looking forward to a more seamless customer communications process. Customer Notifications shows all previous contacts directly in the “Customer Contact” tab. I’ve also been utilizing the follow-ups on unpaid invoices, and I very much appreciate the customization we are able to do with the notifications themselves.
RG: Let’s talk usability. How easy was Customer Notifications to implement and customize to your specific needs?
RP: The usability is incredibly simple. It’s very user-friendly. It’s very obvious what you need to do to get the results you want — from the messages you want to get across, who is receiving them, timelines for sending — there are many different options.
RG: Do you anticipate that the direct connection to Customer Assistant Websites and the clear payment instructions to your customers through Customer Notifications will help improve your cash flow?
RP: Definitely. Already, Customer Notifications has impacted our cash flow immensely. We found that previously, many of our payment notification emails were going into spam folders and not getting through to our customers, so we’d end up having to resend invoices manually. With Customer Notifications, not only do they receive the messages, but it offers them a lot of options including the ability to pay on the spot. Plus, we were able to customize our messaging to make electronic payments very simple — which also helps get payments faster. Plus, our accounts receivable and aging accounts receivable have reduced drastically since implementing Customer Notifications. We’re waiting on payments a lot less and having to chase people for payment far less frequently, partly due to the automated follow-up reminders.
RG: What would you say to companies who might be considering adding Customer Notifications?
RP: Being able to do it myself — to preview, test and see exactly how it’s going to work before implementation — has been incredibly time-saving and, overall, much more efficient. It’s a very easy system, and it’s well worth any cost per notification. Automating your systems through Customer Notifications is an absolute no-brainer.
Ready to see how Customer Notifications can help your company automate your most important customer communications and save you time, effort and money? Schedule your free demo today!
