# RealGreen Blog > [et_pb_section fb_built=”1″ admin_label=”Header” _builder_version=”4.16″ background_color=”#49b243″ background_enable_image=”off” custom_padding=”1vw|0px|7vw|0px|false|false” global_module=”48525″ saved_tabs=”all” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.16″ max_width=”1280px” use_custom_width=”on” custom_width_px=”1280px” locked=”off” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.25.0″ text_font=”||||||||” text_line_height=”1.8em” ul_font=”||||||||” ol_font=”||||||||” --- ## Posts - [Boost Landscaping Efficiency With SMS: Less Calling, More Happy Clients](https://blog.realgreen.com/sms-landscaping-marketing/): Learn the benefits, compliance, and best practices for SMS marketing in the landscaping industry to ensure legal and effective campaigns. - [Customer Q&A: How a Four-Day Work Week Strengthened the Team at Lawn Cure](https://blog.realgreen.com/lawn-cure-q-and-a/): Discover how Lawn Cure improved morale, retention, and productivity by switching to a four-day work week without sacrificing service quality. - [Debunking the Top 10 Data Myths in Field Service: Why Your Data Strategy Matters](https://blog.realgreen.com/debunking-data-myths-field-service/): Discover the truth behind 10 common data strategy myths in field service and learn how better data can transform your operations. - [Insights from Our CISO: A Conversation on Security in a Changing Tech World](https://blog.realgreen.com/conversation-on-security/): Insights from Our CISO: A Conversation on Security in a Changing Tech World Cybersecurity changes every day. Every time technology... - [A Conversation With David Libesman, SVP and GM of AI & Data Analytics for WorkWave](https://blog.realgreen.com/a-conversation-with-david-libesman/): Discover how AI & Data Analytics can power your growth strategy for your lawn and landscape business. - [Keeping Fields Game-Ready: Q&A With Eastern Turf Maintenance](https://blog.realgreen.com/eastern-turf-maintenance-qa/): Eastern Turf Maintenance shares hands-on insights into athletic field care, scheduling, and what it takes to keep fields game-ready. - [Maximizing Print Marketing ROI: How Campaign Analytics Transforms Green Industry Prospecting](https://blog.realgreen.com/maximize-print-marketing-roi/): Discover how print marketing analytics boosts ROI for green industry companies through smarter targeting, testing, and integrated strategies. - [Protecting Your Techs & Trucks](https://blog.realgreen.com/technician-fleet-safety-tips/): Learn how to improve technician fleet safety, reduce accidents, and save on fuel and maintenance costs with smart tools and incentives. - [Mastering Landscaping Email Marketing: Essential Tips and Strategies](https://blog.realgreen.com/landscaping-email-marketing/): Stay compliant with landscaping email marketing regulations and discover effective strategies to engage customers and grow your lawn care business. - [The Best Landscaping CRM Solutions to Elevate Your Business Efficiency](https://blog.realgreen.com/landscaping-crm-benefits/): Find out how CRM software for landscapers helps improve customer service, enhance communication, and streamline operations for better business growth. - [Simplifying Data Management: How to Turn Raw Data into a Competitive Advantage](https://blog.realgreen.com/data-warehouse-for-field-service/): Learn how a data warehouse transforms raw field service data into insights that boost efficiency, customer experience, and profitability. - [Why 4everGreen Is All-In on RealGreen Mobile 2.0](https://blog.realgreen.com/why-4evergreen-is-all-in-on-realgreen-mobile-2-0/): Why 4everGreen is All-In on RealGreen Mobile 2. 0 The Company: New England-based - [Measurement Assistant: New Subscriptions Now Available!](https://blog.realgreen.com/measurement-assistant-subscription-plans/): Discover flexible monthly pricing for Measurement Assistant—automated property measurements that grow with your business. Get started today. - [From Hours to Minutes: How Dynamic Routing Revolutionized Barefoot Grass’s Operations](https://blog.realgreen.com/dynamic-routing-barefoot-grass-lawn-care/): Discover how dynamic routing saved hours of work and fueled major growth for Barefoot Grass Lawn Care by streamlining operations. - [Why Experigreen Is Excited about Marketing Analytics](https://blog.realgreen.com/marketing-analytics-automation-with-experigreen/): Discover how Experigreen uses marketing analytics to boost ROI, track campaigns, and streamline for data-driven decisions. - [Speed-to-Lead Success: Virginia Green's Advantage with RealGreen's Integrated Measurement Assistant](https://blog.realgreen.com/virginia-green-realgreen-integrated-measurement-assistant/): Discover how Virginia Green uses an integrated Measurement Assistant to deliver fast, accurate estimates and drive real ROI. - [Why Good Nature Makes Company Culture a Priority](https://blog.realgreen.com/company-culture-employee-retention/): Discover how Good Nature uses company culture to boost retention, engagement, and growth in the lawn care industry. - [How Bio-Spray Went Digital With RealGreen – And Saw 15% Growth in One Year](https://blog.realgreen.com/how-realgreen-helped-bio-spray-grow/): Discover how Bio-Spray used RealGreen to modernize operations, boost customer satisfaction, and achieve 15% growth within a year - [The Latest in Business Foundations: An Enterprise Data Warehouse to Drive Growth](https://blog.realgreen.com/why-a-data-warehouse-is-the-foundation-for-business-growth/): Unlock business potential with a centralized data warehouse. Learn how it optimizes operations and enhances decision-making. - [The Grass Isn’t Greener: Why Weedex Left FieldRoutes and Returned to RealGreen](https://blog.realgreen.com/why-weedex-left-fieldroutes-and-returned-to-realgreen/): After just one year on FieldRoutes, Weedex moved back to RealGreen in 2023 and have remained with RealGreen since. Find out why. - [Landscape Advertising Ideas: Proven Ways to Get More Clients](https://blog.realgreen.com/landscape-advertising-ideas/): Boost your landscaping business with creative advertising ideas that attract clients, build brand awareness, and drive local growth. - [How to Market a Landscaping Business](https://blog.realgreen.com/marketing-landscaping-business/): Learn how to market your landscaping or lawn care business effectively and build a solid client base with our complete guide to green industry marketing. - [Women in Leadership: Top Advice from Women in Pest, Green, Cleaning and Security](https://blog.realgreen.com/women-in-leadership-top-advice-from-women-in-pest-green-cleaning-and-security/): Women leaders in field service share practical advice on collaborative leadership, building inclusive teams, and career development. Learn how successful female executives navigate leadership roles and drive business results through diverse perspectives. - [RealGreen by WorkWave Launches Customer Notifications to its Industry-Leading Software](https://blog.realgreen.com/realgreen-by-workwave-launches-customer-notifications-to-its-industry-leading-software/): RealGreen’s newest offering automates and streamlines essential customer communications, providing a frictionless end-customer experience. - [Breaking Data Silos: How Centralized Data Warehouse Transforms Multi-Branch Operations](https://blog.realgreen.com/how-centralized-data-warehouse-transforms-multi-branch-operations/): A single, centralized source of truth for your organization’s data is no longer a luxury—it’s a necessity for businesses seeking to scale efficiently. - [Your Essential Guide on How to Hire Landscape Employees Effectively](https://blog.realgreen.com/hire-landscape-employees/): Discover best practices on how to hire landscape employees, from finding skilled candidates to refining your onboarding process for success. - [The Power of Decile Data: Why It’s a Game-Changer for the Green Industry](https://blog.realgreen.com/the-power-of-decile-data/): Learn how you can pinpoint high-value clients, optimize marketing campaigns and allocate resources more efficiently for your green business. - [How Arcadia Tree & Lawn Care Uses RealGreen’s Customer Notifications to Win](https://blog.realgreen.com/how-arcadia-tree-and-lawn-care-uses-realgreens-customer-notifications-to-win/): We spoke with Robyn Perrier, Arcadia’s office manager, who shared her thoughts on how she thinks Customer Notifications is changing the game for her company. - [The 2025 Marketing Benchmark Report: In-Depth Marketing Insights](https://blog.realgreen.com/2025-marketing-benchmark-report/): Dive into a comprehensive analysis of what's working now in lawn care marketing — and what you need to know for the year ahead. - [Rent vs. Lease Commercial Equipment for Your Lawn Care Business](https://blog.realgreen.com/rent-vs-lease-equipment/): Learn the pros and cons of renting vs. leasing equipment for your lawncare or landscape business, so you can make the right investment. - [Communication Strategies That Drive Growth: Free eGuide](https://blog.realgreen.com/communication-strategies-that-drive-growth-free-eguide/): Drive growth with smart communication strategies. Download our free guide to learn best practices, compliance tips, and revenue-boosting messaging tactics! - [Introducing Customer Notifications: Streamline Your Essential Customer Communications](https://blog.realgreen.com/introducing-customer-notifications-streamline-your-essential-customer-communications/): Ensure essential customer communications are delivered seamlessly with Customer Notifications. Automate emails and SMS for a smooth, integrated experience. - [Business Intelligence Platform: To Build or To Buy? ](https://blog.realgreen.com/business-intelligence-platform-to-build-or-to-buy/): Should you build or buy a business intelligence platform? Discover the costs, strategies, and key considerations to make the best choice for your needs. - [ExperiGreen's Path to Industry Leadership: A Story of Strategic Growth Through Technology](https://blog.realgreen.com/experigreen-path-to-industry-leadership/): Discover how ExperiGreen Lawn Care rose to reshape the industry, scaling regionally with a personal touch after TruGreen's acquisition of Scotts LawnService. - [How AI and BI Empower Lawn, Pest, Cleaning and Security Industries to Harness Their Data for Success](https://blog.realgreen.com/how-ai-and-bi-empower-lawn-pest-cleaning-and-security-industries/): Learn how AI and BI empower lawn, pest, cleaning, and security industries to harness data, boost efficiency, and achieve business success! - [What the New Administration Could Mean for Your Lawn Business](https://blog.realgreen.com/what-the-new-administration-could-mean-for-your-lawn-business/): Learn how the new administration's policies on labor, taxes, and regulations may impact your lawn care, landscaping, and pest control business. - [The Real Difference Between Data & Information: Why It Matters to Your Business](https://blog.realgreen.com/difference-between-data-and-information-why-it-matters/): Discover the key differences between data and information and why understanding both is essential for making smarter business decisions and driving success! - [Essential Landscaping Industry Statistics for Business Growth in 2025](https://blog.realgreen.com/landscaping-industry-statistics/): Explore key landscaping industry statistics, trends, and insights to understand market growth, consumer behavior, and future opportunities. - [Lawn Equipment Maintenance: A Guide for Landscaping Businesses](https://blog.realgreen.com/lawn-equipment-maintenance-guide/): Learn how proper lawn equipment maintenance can save your landscaping business time and money. Explore tips, routines, and tools to keep your operations running smoothly. - [Why WorkWave’s Doubling Down on Data & AI: Transforming the Industries We Serve](https://blog.realgreen.com/how-workwave-uses-data-and-ai-to-transform-industries/): WorkWave integrates data and AI to help lawn, pest, cleaning, and security businesses turn insights into growth and success. - [RealGreen's Journey From Route Cards to Industry Leader: Four Decades of Innovation and Growth](https://blog.realgreen.com/four-decades-of-innovation-and-industry-leadership/): Discover RealGreen's journey from route cards to becoming an industry leader. Four decades of innovation and growth in lawn care software solutions! - [Best Landscaping Route Planner to Streamline Your Operations](https://blog.realgreen.com/best-landscaping-route-planner/): Discover the best landscaping route planners to streamline your business operations, save fuel costs, and improve efficiency. - [Scaling Smart: How  RealGreen Helped Catapult Yard Dawgs Customer Base Into Growth With RealGreen](https://blog.realgreen.com/how-realgreen-helped-catapult-yard-dawgs-customer-base/): Learn how Yard Dawgs transformed their business and achieved growth by focusing on what they do best—with the help of RealGreen's tailored software solution. - [Best Landscaping CRM for Building Better Client Relationships](https://blog.realgreen.com/best-landscape-crm/): Find the best landscape CRM for your business and learn which features you need to optimize operations and grow smarter! - [Reducing Turnover in 2024: Strategies for Success in Hiring and Retaining Field Service Contractors](https://blog.realgreen.com/reducing-turnover-in-2024-hire-and-retain-field-contractors/): Discover effective strategies to reduce turnover in 2024. Learn how to hire and retain top field service contractors for long-term business success! - [The Power of Peer Groups: Hear from RealGreen Customers](https://blog.realgreen.com/peer-groups-hear-from-realgreen-customers/): Discover the power of peer groups with insights from RealGreen customers. Learn how they collaborate to grow their businesses and achieve success! - [The Power of Off-Season Software Transformation: Update Now, Grow Later](https://blog.realgreen.com/the-power-of-off-season-software-transformation-update-now-grow-later/): Revolutionize your lawn care business in the off-season with strategic software updates. Boost efficiency, improve customer satisfaction, and prepare for peak growth. - [Q&A: How James Szojka Grew Yard Dawgs With RealGreen](https://blog.realgreen.com/how-james-szojka-grew-yard-dawgs-with-realgreen/): Discover how James Szojka founded Yard Dawgs, a successful Canada-based lawn care company, and how RealGreen is helping them thrive and grow across multiple cities. - [Yard Guard: Six Lessons in Innovation From a Lawn Company on the Forefront](https://blog.realgreen.com/yard-guard-six-lessons-in-innovation-from-a-lawn-company-on-the-forefront/): RealGreen recently had the opportunity to spend some time on-site with Yard Guard to discuss the company’s dedication to innovation and how that informs every aspect of their business. - [Upsell Landscaping & Lawn Care Services on Autopilot with RealGreen’s ServiceBot™](https://blog.realgreen.com/upsell-lawn-care-services-with-servicebot/): Boost your landscaping revenue effortlessly with RealGreen’s ServiceBot™. Automate upselling of lawn care services, increase average transaction values, and save time. - [Lawn Care Quotes: The Ultimate Guide to Estimation - 7 Steps for Quoting Profitable Jobs](https://blog.realgreen.com/lawn-care-quote-guide/): Maximize your lawn care quotes with our ultimate strategy guide. Discover key techniques to enhance accuracy and boost profitability for your business. - [AI in Lawn and Landscape: Q&A on Field Service Management](https://blog.realgreen.com/ai-in-lawn-and-landscape-qa-on-field-service-management/): Discover how AI is transforming lawn and landscape businesses with smarter field service management. Read our Q&A for insights on efficiency and growth. - [Case Study: How Elkhorn Lawn Care Grew 5X in 5 Years with RealGreen](https://blog.realgreen.com/how-elkhorn-lawn-care-grew-5x-in-5-years-with-realgreen/): Discover how Elkhorn Lawn Care expanded 5X in just 5 years using RealGreen's solutions. Learn key strategies that drove their impressive business growth and success. - [How Colonial Lawn Thrives with RealGreen: Happy Customers & Employees](https://blog.realgreen.com/how-colonial-lawn-thrives-with-realgreen/): Discover how Colonial Lawn & Garden thrives with RealGreen, ensuring happy customers and employees through efficient management and outstanding service. - [What’s the Outlook for RealGreen and Lawn? See What Our CEO Has to Say](https://blog.realgreen.com/whats-the-outlook-for-realgreen-and-lawn-hear-from-our-ceo/): Watch WorkWave CEO Kevin Kemmerer discuss how private equity and emerging technologies are transforming lawn companies and how RealGreen is ready to help. - [Top 5 Ways to Build Route Density for Lawn Care and Landscaping Businesses](https://blog.realgreen.com/top-ways-to-build-route-density-for-lawn-care-and-landscaping/): Increase your route density and grow your lawn care business with these top 5 actionable tips! Learn how to streamline your operations for better profitability. - [26 Essential Irrigation Tools for Your Lawn Care and Landscaping Business](https://blog.realgreen.com/26-best-professional-irrigation-tools/): Use our complete list of the must-have irrigation equipment to deliver irrigation service efficiently. Pictures and links included! - [Introducing the Latest Updates to ServiceBot: Enhancing Your Sales Efficiency](https://blog.realgreen.com/latest-updates-to-servicebot-enhancing-sales-efficiency/): Elevate your sales efficiency with the newest updates to ServiceBot. Find out how these improvements can help you close deals faster and boost revenue. - [Q&A: How Yard Guard Added Holiday Lights with RealGreen](https://blog.realgreen.com/how-yard-guard-added-holiday-lights-with-realgreen/): Find out how Yard Guard successfully incorporated holiday lights into their business model with the help of RealGreen. Get all the insights in this Q&A! - [8 Ways to Get Paid With RealGreen Integrated Payment Solutions](https://blog.realgreen.com/get-paid-with-realgreen-integrated-payment-solutions/): Looking for payment solutions to get paid faster and more efficiently? Discover the top 8 ways RealGreen can help streamline your payments process. - [Upcoming Lawn Care and Landscaping Industry Events You Don't Want to Miss](https://blog.realgreen.com/upcoming-lawn-care-and-landscaping-industry-events/): Stay ahead of the curve in the lawn care and landscaping industry by attending these upcoming events. Don't miss out on valuable networking opportunities! - [Calculate Your Routing ROI With Our Dynamic Routing Calculator](https://blog.realgreen.com/calculate-routing-costs-with-our-roi-calculator/): Easily calculate your routing costs and determine your ROI with our Dynamic Routing ROI calculator. Improve your business efficiency today! - [Everything to Know About a Lawn Care Franchise: Insights & Opportunities](https://blog.realgreen.com/lawn-care-franchise/): A lawn care franchise gives entrepreneurs instant brand recognition, built-in tools, operational support, and a proven business model for lucrative growth - [Automated Property Estimating for Landscaping: Estimating Landscaping Jobs with Automation](https://blog.realgreen.com/automated-property-estimating-for-landscaping/): Enhance efficiency with automated property estimating for landscaping. Streamline your workflow and estimate landscaping jobs effortlessly through automation. - [Static Vs. Dynamic Routing: What’s the Difference?](https://blog.realgreen.com/static-vs-dynamic-routing-whats-the-difference/): Understand the key differences between static and dynamic routing in networking with this comprehensive guide. Learn which one is best for your lawn business! - [How TopGrass U.K. Grew With RealGreen](https://blog.realgreen.com/how-topgrass-u-k-grew-with-realgreen/): Discover how TopGrass U.K. transformed their business with RealGreen's innovative solutions. Read their success story here! - [Sell In Seconds. How? With One Step Sales.](https://blog.realgreen.com/what-is-one-step-sales-and-how-will-it-help-your-business-grow/): Boost your lawn service business with our one-step sales strategy. RealGreen offers expert tips and tools to help you grow and succeed! - [Unlock the Power of Digital Forms](https://blog.realgreen.com/unlock-the-power-of-digital-forms/): Discover the convenience and efficiency of digital forms with this comprehensive guide. Say goodbye to paperwork and hello to streamlined processes! - [Simple Cancellation Policy Template For A Lawn Care Business](https://blog.realgreen.com/cancellation-policy/): Last minute cancellations are costly for your lawn care and landscaping business. Take 10 minutes to create and install a cancellation policy for 3 reasons. - [RealGreen Reviews](https://blog.realgreen.com/realgreen-reviews/): See why so many industry leaders and experts trust RealGreen to help them power their business growth. - [How TopGrass Reached the Top of Lawn Care in the U.K.: A Chat With COO Katie Arnold](https://blog.realgreen.com/how-topgrass-reached-the-top-of-lawn-care-in-the-uk/): Learn how TopGrass became the leading lawn care company in the U.K. in our exclusive interview with COO Katie Arnold. Discover their secrets to success! - [20 Profitable & Unique Landscaping Business Ideas for 2024](https://blog.realgreen.com/landscaping-business-ideas/): Discover 20 creative landscaping business ideas crafted to maximize profitability, perfectly aligned with the landscape of 2024's market trends and demands. - [The Ultimate Guide to Lawn Care SEO: Rank Your Business on Top](https://blog.realgreen.com/ultimate-guide-lawn-care-seo/): Boost your lawn care business's online visibility and attract a steady stream of customers with our ultimate guide to lawn care SEO and marketing. Read more! - [Lawn Care Services List: 10+ Services You Should Offer as Lawn Care Provider](https://blog.realgreen.com/lawn-care-services-list/): Stay ahead in the lawn care industry by implementing our expertly crafted lawn care services list, encompassing a range of offerings for client satisfaction. - [It’s Always Time for Marketing (Checklist Download)](https://blog.realgreen.com/its-always-time-for-marketing-checklist-download/): Stay on top of your marketing game with our interactive checklist! Download now to ensure you never miss a beat in your marketing strategy. - [15 Best Landscaping and Lawn Care Marketing Strategies](https://blog.realgreen.com/15-best-marketing-strategies-for-landscapers-and-lawn-care/): In this blog, we provide a comprehensive guide covering the 15 best landscaping and lawn care marketing strategies to help grow your business. Learn more here! - [How to Choose a Landscaping Estimate App](https://blog.realgreen.com/choose-landscaping-estimate-app/): Looking for a landscaping estimate software solution? Learn everything you need to know about how to choose a landscaping estimate software and application. - [The 10 Best Lawn Care Apps for Providers (Free and Paid)](https://blog.realgreen.com/10-best-lawn-care-apps-for-providers/): In this blog, we uncover the 10 best lawn care apps for providers and business owners to maximize efficiency and profitability. Check out our list here! - [The Ultimate Guide to Building Your Landscaping Services List](https://blog.realgreen.com/landscaping-services-list/): Our landscaping services list covers all of the essential services and opportunities to offer your customers. Build a complete list for the upcoming season. - [Liquid Aeration vs. Core Aeration: Which is Better for Your Lawn?](https://blog.realgreen.com/liquid-aeration-vs-core-aeration/): Explore the benefits of liquid aeration and core aeration to decide which method is best for nurturing your lawn. Learn our tips for a lush, vibrant turf! - [300 to 3,000 Customers in Three Years: How Yard Guard Grew 10X With RealGreen](https://blog.realgreen.com/how-yard-guard-grew-10x/): Find out how Yard Guard achieved 10X growth in just three years, going from 300 customers to 3,000. Learn more about their incredible success story with RealGreen. - [Women in Field Services - Challenges, Trends, and Advice](https://blog.realgreen.com/women-in-field-services-challenges-trends-and-advice/): Learn about the challenges, trends, and advice for women working in field service industries, such as plumbing, HVAC, and more! - [Partners and Integrations](https://blog.realgreen.com/partners-and-integrations/): Explore our wide array of partnerships and integrations available on WorkWave Marketplace. Find the perfect tools to enhance and streamline your business operations. - [2024 Lawn Care Pricing Chart: How to Price Lawn Care Services](https://blog.realgreen.com/lawn-care-pricing-chart/): Get ahead in 2024 with our comprehensive Lawn Care Pricing Chart. Learn to price services smartly and effectively to grow your lawn care business successfully! - [The History of Routing: The Road to Dynamic Routing](https://blog.realgreen.com/the-history-of-routing-the-road-to-dynamic-routing/): Want to understand how Dynamic Routing became a go-to solution? Follow the journey from traditional routing to the modern dynamic routing solution we offer today. - [Why Berkshire Turfgrass Specialists Switched to RealGreen During Busy Season](https://blog.realgreen.com/why-berkshire-turfgrass-specialists-switched-to-realgreen-during-busy-season/): Discover why Berkshire Turfgrass Specialists made the switch to RealGreen during their busiest season and how it improved their operations. - [That’s a Wrap! Beyond Service 2024](https://blog.realgreen.com/beyond-service-user-conference-2024-recap/): The Beyond Service User Conference 2024 was a success, featuring a notable attendance of over 1,200 industry professionals from North America and the UK. - [How to Value and Sell Your Landscaping Business for Maximum Profits](https://blog.realgreen.com/how-to-sell-a-landscaping-business/): In this blog, we provide a comprehensive guide to strategies to maximize profits when selling your landscaping or lawn care business. Learn more here! - [How to Advertise Your Lawn Care Business: Examples & Ideas](https://blog.realgreen.com/how-to-your-advertise-lawn-care-business-examples/): Master the art of marketing your lawn care business with our comprehensive guide. Boost your client base and revenue with these proven strategies. - [Top Landscaping Truck Setups for Businesses](https://blog.realgreen.com/landscaping-truck-setup/): Discover the ultimate landscaping truck set up with our expert guide. Learn how you can get your landscaping business ready for any job. - [Field Service Business Management Software: Features, Uses, & Benefits](https://blog.realgreen.com/field-service-business-management-software-features-benefits-uses/): Maximize efficiency with Field Service Business Management Software. Explore its features, uses, and the benefits it brings by automating your operations. - [How To Measure Lawn Size Using Satellite Imagery](https://blog.realgreen.com/how-to-accurately-measure-lawn-size-using-satellite-imagery/): Learn how to measure lawn size using satellite imagery with our Measurement Assistant. Get accurate lawn dimensions for efficient service planning and estimating. - [How the Senske Family of Companies Increased Production with Updated Hardware and Firmware](https://blog.realgreen.com/how-the-senske-family-of-companies-increased-production/): Discover how the Senske Family of Companies achieved increased production with updated hardware and firmware. Read more about their success story! - [Introducing Dynamic Route Optimization for Lawn Care Businesses](https://blog.realgreen.com/dynamic-route-optimization-for-lawn-care-businesses/): Discover the innovation of dynamic route optimization for lawn care businesses. Elevate efficiency and save costs with advanced routing solutions. - [Never-Before-Seen: Automated Routing for Green](https://blog.realgreen.com/never-before-seen-automated-routing-for-green/): Experience a game-changing revolution in routing with Dynamic Routing. Discover how this unprecedented technology is transforming the green industry. - [Make the Off-Season Your Growth Season With Our Free eBook!](https://blog.realgreen.com/make-the-off-season-your-growth-season-with-our-free-ebook/): Maximize your business growth during the off-season with our free eBook! Discover strategies, tips, and tactics to keep your business thriving all year round. - [WorkWave to Launch Dynamic Routing for RealGreen, Enabling Customers to Automate the Routing Process in Seconds](https://blog.realgreen.com/workwave-to-launch-dynamic-routing-for-realgreen-enabling-customers-to-automate-the-routing-process-in-seconds/): WorkWave is launching Dynamic Routing for its RealGreen product, giving customers the ability to plan the most efficient route in minutes with just the push of a button. - [Automate Your Way to Success](https://blog.realgreen.com/customer-experience-automation-automate-your-way-to-success/): Looking to improve your customer experience? Learn how customer experience automation can streamline processes and drive growth in your business. - [How to Make a Lawn Care Contract (Free Template)](https://blog.realgreen.com/how-to-make-a-lawn-care-contract-template/): Create a professional lawn care contract with our free template. Learn key elements and best practices to ensure clear agreements with clients. - [What Equipment Do You Need to Start a Lawn Care Business?](https://blog.realgreen.com/equipment-needed-to-start-lawn-care-business/): Discover essential equipment for starting a successful lawn care business. Get insights on the tools and machinery needed to provide top-notch services. --- ## Pages - [Marketing Hub](https://blog.realgreen.com/marketing-hub/): Grow your lawn care, landscaping, or green industry business with expert marketing insights. Explore SEO, digital and traditional marketing, automation tools, and success stories—all in one place. Start optimizing your growth today! - [Category | RGS News](https://blog.realgreen.com/blog-category-rgs-news/): RGS News is our monthly newsletter. Each month you will find helpful marketing tips, current news to help you grow and manage your business with increased efficiencies, information about our events and webinars, and more. If you have features you would like to see, or if you would like to advertise in RGS News, contact us! - [Category | Newsroom](https://blog.realgreen.com/blog-category-newsroom/): For news inquiries, please contact RealGreen’ Marketing Department. Department representatives are available Monday through Friday from 8 a.m. to 5 p.m. The department is closed evenings, weekends and holidays.To submit a news story idea or a testimonial to our quarterly publication The Assistant, complete our news form.For all sales inquiries, please call (888) 345-2154. - [Category | Pest Control Industry](https://blog.realgreen.com/blog-category-pest-control-industry/): Read our unique pest control articles for insight into business topics such as operations, software, customer and staff, local advertising marketing and more. - [Category | Lawn Care Industry](https://blog.realgreen.com/blog-category-lawn-care-industry/): The lawn care industry is highly competitive. The market is saturated with companies large and small. With RealGreen as your lawn partner, let us help you get the edge on business. Read our unique lawn care articles for insight. We review topics that can make or break a business. Get info on operations, software, customer and staff engagement and more. - [Category | Marketing Services](https://blog.realgreen.com/blog-category-marketing-services/): Most business owners know their business. But when it comes to promotion and the art of selling, it’s easy to get bewildered. Let the marketing experts at RealGreen guide you down the road to promotional success. Subscribe to our Marketing Assistance blog for the latest tips and techniques. - [Category | Business Operations](https://blog.realgreen.com/blog-category-business-operations/): So, you bought Service Assistant™. Great! You’re on your way to growing the business. Want to find out how RealGreen can help streamline your business activities? Then, check out our Business Operations and Activities blog section. Below are articles on business goals, software, marketing and much more. Take the time to learn how to grow the company rather than just managing it. - [Category | Case Studies](https://blog.realgreen.com/blog-category-case-studies/): Not sure how RealGreen can help grow your business? Check out our case studies and see real life examples of success our other customers have seen. - [Blog](https://blog.realgreen.com/): Learn about top industry news, software updates, marketing strategies and how-to's and other insights within the green industry. --- # # Detailed Content ## Posts ### Boost Landscaping Efficiency With SMS: Less Calling, More Happy Clients > Learn the benefits, compliance, and best practices for SMS marketing in the landscaping industry to ensure legal and effective campaigns. - Published: 2025-05-22 - Modified: 2025-05-22 - URL: https://blog.realgreen.com/sms-landscaping-marketing/ Boost Landscaping Efficiency With SMS: Less Calling, More Happy ClientsKEY TAKEAWAYS SMS messaging creates stronger client relationships Compliance with regulations like TCPA Selecting the right SMS platform Personalized, concise messaging for different services Avoiding common mistakes See Author BioBenefits of SMS Landscaping Strategies Implementing SMS strategies in your landscaping business transforms how you connect with clients and improve operations. The following benefits demonstrate why SMS communication has become essential for modern landscaping companies looking to build trust and save time. Improve customer engagement and satisfaction: When clients receive timely updates about their landscaping services, they feel valued and informed. SMS messages provide instant notifications about upcoming maintenance visits, service schedules, or project updates, allowing customers to plan accordingly and feel confident in your reliability. Increase efficiency and reduce costs: SMS landscaping tools automate appointment reminders, payment notifications, and service confirmations that would otherwise require staff time for calls. This automation cuts administrative costs while ensuring no client communication falls through the cracks, particularly during busy seasons. Personalize messages and updates: Tailored SMS communications about specific services like mulch delivery, topsoil application, or sidewalk clearing demonstrate attention to detail. Personalized messages addressing clients by name and referencing their unique property needs foster stronger connections than generic communications. Build long-term relationships with clients: Consistent SMS updates throughout all seasons maintain client relationships even when active landscaping work is minimal. This ongoing presence keeps your business top-of-mind and cultivates the trust required for clients to continue subscribing to your services year after year. Stay ahead of the competition: Features like personalized texting for quick alerts, photo updates of completed work, or weather-related service adjustments provide a competitive edge. These capabilities showcase your team's commitment to technology that allows clients to receive essential information about their landscaping maintenance easily. SMS landscaping strategies represent an investment in both operational efficiency and client satisfaction that pays dividends. These communication tools allow you to ensure seamless information flow between your team and customers, regardless of whether you're managing winter snow removal or summer landscape enhancement projects. Compliance and Regulations for SMS Marketing Navigating SMS marketing regulations is crucial for landscaping businesses to avoid severe penalties while building client trust. Learn these compliance steps to ensure your SMS landscaping strategy remains both practical and legally sound: Obtain customer consent before sending SMS messages: Always secure explicit permission from clients before adding them to your SMS notification system for landscaping service updates. Failing to obtain proper consent can result in TCPA violations with penalties ranging from $500-$1,500 per message sent, potentially leading to class-action lawsuits costing businesses millions. Provide an easy opt-out option to comply with regulations: Every SMS message must include a clear way for customers to unsubscribe from future communications about their landscaping maintenance or winter services. Non-compliance with opt-out requirements can trigger FCC fines up to $10,000 per violation, in addition to damaging client trust and reputation. Follow TCPA and GDPR guidelines to avoid legal issues: The Telephone Consumer Protection Act (TCPA) in the US and General Data Protection Regulation (GDPR) for European clients establish strict rules for commercial messaging. Violations can result in penalties of up to €20 million or 4% of annual global revenue under GDPR, making compliance essential regardless of your landscaping company's size. Maintain a clear and transparent SMS policy for customers: Document how you will use, store, and protect client information when they subscribe to receive updates about services like parking lot maintenance or sidewalk clearing. Failing to maintain proper documentation can compound other violations and weaken your defense in potential regulatory investigations. Ensure all messages are professional and non-intrusive: Limit SMS communications to business hours and keep content relevant to your landscaping services, equipment updates, or essential notifications. Excessive or inappropriate messaging can not only violate regulations but also prompt customers to report your business, triggering investigations even when other compliance measures are in place. Creating and maintaining a compliant SMS marketing program protects your landscaping business from crippling fines while ensuring clients continue to rely on and trust your communications about their property maintenance needs. Choosing the Right SMS Landscaping Service The right service will dramatically improve how you communicate with clients about everything from routine maintenance to urgent snow removal situations. Selecting the optimal SMS platform for your landscaping business requires careful consideration of multiple factors that align with your operational needs: Look for a service that offers custom notifications and filtering features Consider a provider with flexible plans to suit budget restrictions Choose an easy-to-use service with the ability to integrate into your existing systems Research customer reviews and reputation before committing Ensure the service is reliable, secure, and compliant with regulations SMS service for landscaping provides an effective client communication channel that enhances your reputation and operational efficiency during every season. RealGreen's industry-specific customer communication platform offers all the features your business needs while ensuring compliance and reliability for residential and commercial clients. Effective SMS Communication for LandscapingEffective SMS communication strategies ensure your landscaping business maintains strong connections with clients, no matter the season or service. A refined messaging approach builds confidence while keeping customers informed about everything from their routine maintenance to emergency snow removal services. Use SMS communication to: Send reminders, promotions, and updates to customers Notify customers of any changes to their scheduled service Personalize messages to increase engagement and customer satisfaction Request feedback to improve services continuously Keep messages concise, clear, and relevant When adequately executed, SMS communication becomes an essential tool that helps your landscaping business build long-term relationships with clients while ensuring they can rely on your team for consistent, high-quality service year-round. Examples of SMS Usage for Landscaping Services SMS messaging provides versatile communication options that enhance client relationships across all aspects of your landscaping business. These practical examples, from winter snow removal to regular maintenance updates, demonstrate how SMS can improve client satisfaction and operational efficiency. Winter Services and Snow Removal Notify clients about snow removal schedules and updates so they know when their parking lots and sidewalks... --- ### Customer Q&A: How a Four-Day Work Week Strengthened the Team at Lawn Cure > Discover how Lawn Cure improved morale, retention, and productivity by switching to a four-day work week without sacrificing service quality. - Published: 2025-05-13 - Modified: 2025-05-13 - URL: https://blog.realgreen.com/lawn-cure-q-and-a/ Family-owned and operated Lawn Cure was founded in 1978, built from the ground up by founder Larry Messina. When he decided to retire and pass the reins to the next generation, the company was a seven-truck operation. After taking over, current President Patrick Hawkins, along with co-owners Michelle Hawkins and Missy Fromme, expanded the business to 22 trucks, handling more than 60,000 applications annually in the greater Louisville area and Southern Indiana. A few years ago, the company made the then-radical pivot to a four-day workweek. We recently spoke with Patrick Hawkins about the thought process behind that decision and how it has impacted Lawn Cure. RealGreen: What prompted your decision to change from the traditional five-day work week? Patrick Hawkins: It was multi-faceted. When I came on board, we had low pay for our technicians, high turnover, and our routes were disorganized. After two or three years, we had successfully reorganized the business structure, improved routing and streamlined our operations. We were able to offer better pay, but we were still experiencing high turnover. You know, it’s a tough job when you’re out there for seven, eight hours a day in the heat and cold. That’s when I decided to switch to a four-day week for our technicians, working from 7AM-5PM Monday-Thursday. I had done the same in previous jobs, so I knew that it would work. RG: And what was the initial reaction? PH: People thought I was crazy. They’d say things like “Our customers are not going to like it,” or “How can we not have any trucks on the road on Friday? What about those customers who can only be serviced on Fridays? ” People were also concerned about performance, given that staff would be working four 10-hour days. I knew once we went to four days, nobody would ever want to switch back. We called our customers who were scheduled for Fridays and explained what we were doing, and they were all in favor of it. They liked the idea of us supporting our employees in that way, giving them more time to spend with their families. When we made the decision, we had around 4,000-5,000 customers at best. Now we are well over 8,000 customers. I don’t think we could ever go back to five days. I’d probably lose half of my staff. They absolutely love it. RG: So you had done your research first. PH: I did my homework. There was general concern about losing a whole day of production, but I knew it wouldn’t be an issue. As a math person, I calculated that instead of spraying 1,000 lawns in a five-day week, we could split those across four days. I was able to demonstrate that instead of each technician spraying 20 lawns per day, they'd now handle 23 or 24 lawns daily. The real breakthrough was showing people what they hadn't considered: our office staff was creating 21 route boards every day, which isn't easy. Looking at the entire year, this change means they're making 800-900 fewer routes annually, a huge production boost. This gives the office team more time on Fridays to handle other responsibilities, while also reducing miles driven and maintenance costs. It created a positive domino effect throughout the operation, and our routes became more dense. RG: Let’s talk about that domino effect. How has this impacted your various teams? What is your office team doing on Fridays to help save time? PH: Some of our office staff also switched to a four-day work week. They rotate Fridays off, which gives them longer weekends, something that’s especially nice for our part-timers. On Fridays, they focus on administrative functions like accounts payable, billing and invoicing. It's a more relaxed day without the pressure of creating route boards. Another significant benefit is that when we operated five days a week, we had 20-21 trucks out daily. Now, on Fridays, only my service manager of 40 years and I are in the field. This eliminates all the calls from technicians asking about directions, help or invoice issues. Fridays have become remarkably quiet, with only customer calls coming in. It's been a huge advantage for the office team, and it's given the other two owners more freedom to handle their responsibilities without worrying about trucks on the road, route problems or customer service issues. RG: What about your technicians? Do they have the choice to work on Fridays as well, or is it strictly Monday-Thursday, 40 hours a week? PH: That's a fantastic question. I'll put it this way: we work Monday through Thursday. If I put out a notice on Thursday asking who wants to work Friday for overtime pay, I'd be lucky if one person raises their hand. They love their three-day weekends. As a family-owned organization, we've established a corporate structure in the business while still treating everyone like family. We've recognized that over the last three to five years, our culture has changed significantly, and people place higher value on their families and personal time. It's rare that we ever need to work on a Friday, and when we do, it's usually due to rain preventing work on another day. I keep Fridays open for technicians who want overtime or who might want to work Friday to earn a future day off. If someone calls in sick on a Tuesday, they can make up that time on Friday. We've found that fewer people call in sick nowadays; they don't want to work Friday and sacrifice their three-day weekend. They're more likely to get out of bed, come to work and do a good job. If they do need to call out, they simply make it up on Friday. Overall, morale is much better. Technicians can work in advance if needed, but they never work weekends. I can't remember the last time anyone worked a weekend. Here's another benefit of the four-day work week: In the old schedule, technicians would arrive at 7AM and work until approximately 3:30PM each... --- ### Debunking the Top 10 Data Myths in Field Service: Why Your Data Strategy Matters > Discover the truth behind 10 common data strategy myths in field service and learn how better data can transform your operations. - Published: 2025-05-02 - Modified: 2025-05-02 - URL: https://blog.realgreen.com/debunking-data-myths-field-service/ Debunking the Top 10 Data Myths in Field Service: Why Your Data Strategy MattersEvery company sits on a wealth of untapped data. Yet many businesses fail to leverage this valuable resource due to lack of analytic resources and mismatched systems. On top of that, there are often persistent misconceptions about what it takes to collect, manage and take action on effective data strategy. That’s why we’re debunking the most common myths about data that might be holding your operation back from digging deeper. Myth 1: We Have Enough Data to Make Informed Decisions Throughout the lawn and landscaping industries, many managers and techs in the field believe they already collect sufficient data about their business operations through basic reporting systems. But having data isn't the same as having useful insights. The reality? Most companies only access a fraction of their potential data. Critical information often remains trapped in disconnected systems — from technician notes to customer feedback and equipment readings. Without connecting these dots, your decision-making remains limited to partial views rather than comprehensive insights. Which means, when you do take action, you’re not acting on the full picture. Complete data integration means combining operational metrics with customer experience data and financial outcomes. This holistic approach reveals correlations and patterns that isolated data cannot. Myth 2: Data Analytics Are Only for Large Companies Smaller field service operations often assume advanced analytics require enterprise-level resources and specialized teams. The truth is that modern data platforms, particularly those being strategically built for advanced analytics and AI, have democratized analytics. Meaning, data isn’t just for the analysts anymore. Cloud-based solutions now provide scalable, ready-to-use platforms that don't require massive infrastructure investments. These solutions offer built-in analytics logic that eliminates the need to build systems from scratch. Companies can benefit from data insights that improve scheduling efficiency, reduce travel time, optimize inventory and enhance customer satisfaction — all critical factors regardless of company size. Myth 3: Manual Processes Can Be Just as Accurate as Automated Systems Some businesses still rely on spreadsheets and manual reporting, believing this provides better quality control. However, manual data processes introduce significant error risks through inconsistent entry, calculation mistakes and version control issues. Automated data collection directly from field devices and systems ensures consistency while freeing technicians to focus on their core work. Modern data solutions track changes seamlessly, enabling historical lookback capabilities that manual systems simply cannot match without large resource allocation and effort. Myth 4: Historical Data Is More Valuable Than Real-Time Insights While historical analysis certainly has value, over-reliance on backward-looking metrics creates blind spots to current conditions. As a leader in your field, you need to have historical data to support your decision making, but real-time and predictive data to keep you from being an entirely reactive operation. Near real-time data processing enables faster, more adaptive decision-making. When you know what's happening now, you can respond to problems before they escalate, adjust resources based on current demand and provide customers with accurate information of what is happening on the job. The most effective approach combines historical trend analysis with real-time monitoring to gain both perspective and immediacy. Myth 5: Data Security Is Not a Main Concern for Us Data security should be important to every company in every industry. Field service data often contains sensitive customer information, proprietary service methods and competitive intelligence. Modern data warehousing solutions incorporate industry-best practices for security and privacy compliance, protecting your data while still making it accessible to authorized users. Myth 6: Customer Feedback Is the Best Way to Gauge Satisfaction While customer feedback provides valuable insights, it represents only one data point and often comes too late to prevent dissatisfaction. A more comprehensive approach combines direct feedback with operational metrics like first-time fix rates, resolution times and repeat visits. These objective measures often predict customer satisfaction before surveys can capture it. By integrating these data sources, you can identify potential service issues before they impact the customer experience, once again supporting proactive rather than reactive improvements. Myth 7: AI & Predictive Analytics Are Overkill for Our Industry Some industries view predictive analytics as inessential or “overkill” to operations. Still, there are clear applications on how predictive data can improve daily operations. Pest Control, Lawn Care and Landscaping Predictive analytics can optimize route planning even further by analyzing historical service data, traffic patterns and customer density to create optimized technician routes. This can reduce drive time between jobs, allowing more stops per day without rushing service quality. The same systems can predict which customers are likely to need follow-up visits based on property characteristics and service history, enabling proactive scheduling that improves customer satisfaction while maximizing technician productivity. Commercial Cleaning Predictive analytics may improve square footage efficiency by analyzing cleaning times across different property types and conditions. For example, these systems could identify the optimal crew size and equipment needed based on facility characteristics, event schedules and surface types. Companies can accurately determine labor requirements per square foot, eliminating both understaffing that compromises quality and overstaffing that dip into margins. Security Predictive tools could help security companies tackle non-billable overtime by identifying patterns in client demands, shift transitions and incident response times. By analyzing historical call-out patterns alongside scheduled coverage, these systems could predict staffing needs more accurately, reducing instances where guards stay beyond scheduled hours and the client cannot be billed. This improves both profitability and staff satisfaction by creating more predictable schedules while maintaining service level agreements. Myth 8: Field Techs Don't Need Data to Do Their Job Some managers may worry that focusing on data either isn’t applicable to techs in the field, or can even be a distraction while on the job. The opposite is true: well-designed data systems empower technicians with the information they need to succeed. Access to equipment history, common failure points and parts availability helps technicians resolve issues faster and more completely. When technicians contribute to data collection through consistent, structured documentation, they improve the system while creating valuable knowledge transfer... --- ### Insights from Our CISO: A Conversation on Security in a Changing Tech World - Published: 2025-05-02 - Modified: 2025-05-02 - URL: https://blog.realgreen.com/conversation-on-security/ Insights from Our CISO: A Conversation on Security in a Changing Tech World Cybersecurity changes every day. Every time technology takes one step forward, it’s accompanied by increased vulnerabilities that companies need to be aware of and plan for. That’s why we sat down with WorkWave’s Chief Information Security Officer, Nathaniel Cole, to discuss some key issues facing service businesses today. We sat down with him to discuss his approach to security and some key issues facing businesses today. Q: Tell us about your background and your approach to security. A: My background of experience spans application security, fintech and banking, B2B payments and more. While cybersecurity should be a priority for every business in any industry, digital security is of utmost importance in these areas because it directly impacts customer trust and data. I’ve had first-hand experience in offensive security and ransomware recovery, and I’m excited to help apply this experience to help WorkWave continue to build and improve our security posture. When it comes to my approach to security, I tend to put information security leadership into two main camps: those who maintain existing systems and those who actively build and improve them. While there is a mix of both in any security posture, I firmly align with a builder mentality. I consistently look for ways to enhance security capabilities, design more effective controls and implement measures that make a tangible difference. What excites me about being part of the WorkWave team is the opportunity to bring this builder approach to benefit our customers. The technologies that malicious threats are using are evolving quickly, as are the technologies our customers are using to run their businesses. Knowing threats are always changing, trust is a key component of our security program at WorkWave. That means understanding the real-world threats we face, being honest about our capabilities and continuously working to close any gaps. Q: You’ve mentioned WorkWave’s “security posture” – can you explain what that means? A: When I talk about security posture, I'm referring to an organization's overall security strength and readiness. It covers everything from how well you prevent unauthorized access to how quickly you can detect and respond to potential threats. A company’s security posture reflects your technical controls and your processes, your people and your overall approach to managing security risks. Think about security posture as the security foundation of your business. It's built on how effectively you handle everyday security tasks—keeping systems updated, managing who has access to what, identifying vulnerabilities before they can be exploited and having plans in place for if something goes wrong. All these elements work together to determine how resilient your organization is against various security threats. Many security professionals use frameworks like the NIST Cybersecurity Framework to help structure and assess their security posture. These frameworks provide a common language and systematic approach to understanding where you stand and what you need to improve. For our customers, a strong security posture means better protection for their data (and their customers’ data). Q: Can you expand on the NIST Cybersecurity Framework? A: The NIST Cybersecurity Framework was developed by the National Institute of Standards and Technology to give organizations of all types a practical approach to managing security risks. I find this framework valuable in how it organizes security into five interconnected functions that work together in an ongoing cycle. Identify - Know what systems, data and users you have Protect - Put safeguards in place to secure those assets Detect - Spot security events when they happen Respond - Take action when you detect a problem Recover - Get back to normal operations after an incident It works by first identifying what you're trying to protect—your systems, data, users and other assets. Once you know what you have, you can implement appropriate safeguards to protect those assets from threats. But since no protection is perfect, you also need ways to detect when something goes wrong. When you do spot a problem, you need established processes to respond effectively. And, finally, you need plans to recover and get back to business after any incident. What makes this framework so useful is that it's adaptable to organizations of all sizes. I've seen both large enterprises and smaller companies use these principles to significantly improve their security without needing massive budgets or specialized teams. Q: Security is sometimes viewed as a concern only for large enterprises. Why should all businesses prioritize it? A: There's a common misconception that only large companies with valuable data are targets for cyberattacks. In my experience working across different industries, security incidents don't discriminate based on company size or sector. Some would even argue that smaller businesses may tend to be more vulnerable than their enterprise counterparts, largely because of smaller resources for robust security frameworks. What many people don’t realize is that threat actors often aren’t targeting specific organizations at all; they’re scanning for known vulnerabilities and attacking companies using those systems. Every organization today relies on technology and data, which means everyone faces some level of risk. Organizations of all types and industries often hold valuable information that attackers want. This could be customer payment details, employee personal information or even access to your systems that could be used as a stepping stone to reach other targets. Q: How is AI changing cybersecurity? A: The rapid adoption of AI across all types of software has created both new challenges and opportunities in security. There are a couple of key trends that business leaders should pay attention to. First, AI has significantly changed how we need to approach third-party due diligence. When using AI-powered software—whether it's a standalone AI tool or a regular application that now has AI features—organizations need to ask different questions about security. How is your data being used to train models? What controls exist around that data? Who might have access to your information through these AI systems? Getting satisfactory answers to these questions is crucial for building trust that your... --- ### A Conversation With David Libesman, SVP and GM of AI & Data Analytics for WorkWave > Discover how AI & Data Analytics can power your growth strategy for your lawn and landscape business. - Published: 2025-05-01 - Modified: 2025-05-02 - URL: https://blog.realgreen.com/a-conversation-with-david-libesman/ A Conversation With David Libesman, SVP and GM of AI & Data Analytics for WorkWave Companies across every industry are recognizing a fundamental shift: data must drive their decisions. Strategic insights from operational information have become essential for sustainable growth and competitive advantage, especially in the green industry. WorkWave is making significant investments to embed advanced analytics and AI capabilities throughout our ecosystem. What's motivating this substantial commitment? It stems directly from our core mission: empowering our customers with the tools they need to expand their operations and achieve lasting success. We recently spoke with David Libesman, Senior Vice President and General Manager of AI and Data Analytics for WorkWave, about how and why the company is investing in this new technology and why that’s so important for our customers. RealGreen: What attracted you to this opportunity at WorkWave? David Libesman: When you look at a company with such depth that goes so deep from a vertical perspective, it provides a tremendous opportunity to optimize the information collected to help our customers grow their revenue and become operationally efficient. What really excited me about WorkWave was that many of our customers grew from mom and pop shops. They were landscapers, pest control people out in the field. They didn't necessarily have the background or understanding of how to run an optimized business. My vision is to help all our customers grow and support their hard work: How do we help them with analytics and AI to grow their business, make more money and run their business at a much higher profitable level? How can they buy another truck? How can they grow? We're helping them with software and running their business – growing, making more money, saving money and bridging the generational gap. You have younger generations coming in with cool ideas about how to do things alongside the legacy way of doing things. Technology, analytics and AI can help bridge that gap much quicker. I love the mission and vision of WorkWave. We’re making a difference to these companies, not just delivering another product. We’re changing how they run their businesses. RG: For green industry professionals hearing about how AI and automation technology are suddenly everywhere, what tools are you specifically looking to deliver this year with Wavelytics and Marketing Analytics? DL: The first step is to create a strong foundation. There's lots of data all over the place that means nothing on its own. We curate it, bring it together and turn it into clean, reliable information that's ready to use. Then we provide insights they can't see themselves. The challenge is turning them into data-driven organizations where they can rely on accurate data and information. We're delivering metrics that matter – things that will help them: Understand how to convert leads through better response rates from their print marketing Improve their conversion rate from response to purchase Bring in customers with longer lifetime value Grow existing customers with upsells Improve operational efficiency We're doing this in two ways. First, by showing them analytics that identify problems, and second, by providing recommendations about what they can do to address these problems. We can take industry-best practices and infuse them into everyone's businesses through our benchmarking. The AI component helps automate many of these processes, allowing businesses to grow without adding people. We make AI accessible by breaking it into trustworthy components and delivering real value for each piece. We don't try to boil the ocean — we deliver individual components that make a difference. RG: Looking two years ahead, how do you see this changing our customers' daily operations and the green industry as a whole? DL: By partnering with WorkWave, who sees such a big piece of the industry and has great technology to collect data, we're going to help businesses grow faster. Small operations with 5-10 employees will become 10-20, then 20-30. There will be more aggregation and consolidation in the industry, but also more people entering the market. This provides opportunities for people to start and grow these kinds of businesses by partnering with WorkWave. We'll not only provide a platform but also teach them how to run their businesses. I envision building this into the product so new customers get a complete package. Day by day, they'll know the metrics they need to hit. We want to make this accessible and affordable for everyone, from the big players all the way down to SMBs. RG: Can you describe your development process, why you've worked with customers from the start and how that's affecting your approach? DL: We've built a 100% cloud platform, from data ingestion to storage to creation — everything is cloud-based and managed services, which allows us to move quickly. We've picked the best partners in the industry, so we can use the latest technology without having to do all the development work ourselves — something that allows even the smallest green industry customers to benefit from multi-million dollar investments at a fraction of the cost. Most importantly, our customers know how to run their businesses better than we do. There are two strategies for product management: inside out and outside in. Getting customers involved from day one ensures that what we deliver will have a significant impact because we're conversing directly with them rather than arguing internally about the process. Our development sprints are just one week, and we're turning things around very quickly. We're working with product people and subject matter experts, bringing them all onto the field with us. The benefits of this approach are: We're developing solutions that truly meet customer needs Early adopters become our salespeople We gather authentic customer stories, which are the best way to sell We can deliver value in small, meaningful increments RG: How is this different from generic marketing tools? DL: This isn't a generic marketing tool; it's marketing analytics tied directly to operational systems, which is huge. It integrates multiple data sources – print marketing, QR codes, search files – and... --- ### Keeping Fields Game-Ready: Q&A With Eastern Turf Maintenance > Eastern Turf Maintenance shares hands-on insights into athletic field care, scheduling, and what it takes to keep fields game-ready. - Published: 2025-04-29 - Modified: 2025-04-29 - URL: https://blog.realgreen.com/eastern-turf-maintenance-qa/ Eastern Turf Maintenance was founded in 2000 by Brad and Ann Sutton, starting with zero customers. They quickly grew to serve 10,000 customers in the Raleigh area before selling part of the business to a private equity firm. Today, they service over 4,000 customers in Greenville, New Bern, the Crystal Coast, and Wilmington. They also maintain around 100 athletic fields across various institutions and locations. We recently talked with Brad about the unique challenges of athletic field upkeep and maintenance. RealGreen: How did you first get involved in working on athletic fields? Brad Sutton: I had a contact at East Carolina University who had just gotten a job as groundskeeper, and he reached out to me saying he needed some help getting their fields turned around. It was just me in the field; I started out only doing fertilization and weed control because that’s the only equipment I had. After a few years, I heard from some friends at North Carolina State, who explained that they were paying an out-of-town company to do deep tine aeration, top dressing and things like that — they asked me, “Why don’t you get into this? ” My reply was: “If you give me the job, I’ll go buy the equipment. ” RG: How did you learn the nuances of treating athletic fields versus regular lawns and green spaces? BS: Mostly, treatments on athletic fields are just like treating lawns. It’s a little more high profile, but there are many similarities; you’re just doing a bigger area all at once. But when it comes to the heavy maintenance on them, the deep tine aeration and top dressing — I had watched guys do it before, and knew others who did it, but there was still a learning curve. Not so much about operating the equipment, but more just anticipating problems: What do you do if something goes wrong? If something breaks down? For example, the first time I went to do deep tine aeration at UNC Chapel Hill, the machine broke down four times on one field. I had to learn a lot on a couple of pieces of equipment and how to deal with them fast. With a major university field, you don’t have a week to take care of it. You need to do it that day: they have people coming back out to practice or play. In the beginning, that was stressful. Now, it doesn’t stress me out the way it used to. RG: After starting with ECU and NC State, how has your athletic field business grown? BS: We have five full-time people in the field who do the work every day. We have more than 100 fields we look after, including NC State, University of Carolina, Duke, East Carolina and many smaller colleges. We also work with many municipal parks and rec departments and public high schools. RG: How is scheduling for athletic facilities different from standard lawn care scheduling — frequency, getting in and out on time, odd hours, etc. ? BS: Really, it’s all of the above. We usually do about seven applications a year on these fields, focusing heavily on straight fertilizer with less emphasis on weed control. We overseed them with perennial ryegrass in the fall. The scheduling can be tricky, but the maintenance hours aren't as crazy until we start deep tine aeration and top dressing. We complete much of that work in a one-month window, typically June through early July, when we work 80-hour weeks due to the short timeframe. For fertilizer applications, we adjust our scheduling as needed. Sometimes we work weekends, and during certain times of the year, we shift our work week entirely since the fields are empty on weekends and we can work uninterrupted. When we have major renovation jobs, like when we have removed and re-sodded fields at NC State or East Carolina, those are intense periods. We start and don't stop until completion — sometimes working 20 hours before getting a break. Similarly, when we help with changeovers for concerts and events, the work is non-stop until finished. It all happens at once. RG: What do you appreciate most about working in this arena? BS: It can be profitable. But we’ve got really good people working with us, and that's what keeps me in it. I enjoy this part of the business because I get to ride a tractor, which can be almost meditative. Sometimes, nobody can reach you for three or four hours — it's just the hum of the tractor. You're not talking to people, you're just working. That has always been very satisfying to me. I used to personally spray many of these fields. About 20 years ago, when fewer games were televised, we had a special approach for games scheduled for national television. We would apply a mix of iron and nitrogen at places like NC State or East Carolina, especially for night games. It would make the turf intensely green, and the field managers would mow it to perfection. It was always thrilling to either be there in person, looking at the field when the lights came on and the stadium was full, or watching it on national TV and thinking, “Hey, we helped make that grass that green. ” Now, with people commenting about it online through text messages and Instagram, it's really rewarding to see them say, “They have great looking fields. ” RG: Can you tell us about a game that you’re especially proud of? BS: Absolutely. The first time I ever worked on East Carolina's field, they had been without field managers for a while. When I showed up, the field was yellow. The athletic director took me to his office, turned around and said, “I'm really worried about this field. ” I told him, “I'll be back tomorrow and we'll turn this thing around. ” For their first home game that year, they played Virginia Tech, with the famous quarterback Michael Vick. East Carolina wasn't used to... --- ### Maximizing Print Marketing ROI: How Campaign Analytics Transforms Green Industry Prospecting > Discover how print marketing analytics boosts ROI for green industry companies through smarter targeting, testing, and integrated strategies. - Published: 2025-04-28 - Modified: 2025-04-28 - URL: https://blog.realgreen.com/maximize-print-marketing-roi/ Maximizing Print Marketing ROI: How Campaign Analytics Transforms Green Industry ProspectingFor green industry companies, print marketing has been a tried-and-true marketing tactic since long before the advent of digital. If approached correctly, it can still be an effective, cost-effective way to acquire new customers. Consider this: You’ve just blanketed your target neighborhood with beautifully designed door hangers and brochures for your lawn care business. They look good, clearly outline your services and prominently display your contact information. But then... nothing. Have you completely wasted your efforts and budget? Print marketing can still make a powerful impact for green industry companies like yours; there’s something about a physical flyer or postcard that digital ads just can’t match. But without proper tracking, those print campaigns can burn through your budget faster than weeds take over an untreated lawn. That’s where smart analytics will make the difference. By measuring what actually works, you can transform those print pieces from costly guesswork into targeted money-makers that deliver serious ROI. Why Print Marketing Remains Vital for Green Industry Businesses Despite the dominance of digital marketing, print materials continue to deliver exceptional value for field service and home services companies. Your carefully designed postcards and flyers face far less competition in a physical mailbox than in today's overcrowded email inboxes or social media feeds. In fact, direct mail prompts the highest response rate compared to digital direct marketing channels by a significant margin — 9% to 1%. * There's also something inherently trustworthy about tangible marketing materials. Plus, they’re sticky. Homeowners are more likely to read, consider and keep physical mailers as opposed to easily ignored or instantly deleted digital ads. Print marketing offers unmatched precision in hyper-local targeting for service-area businesses that focus on specific neighborhoods. However, the days of simply blanketing entire ZIP codes with generic marketing materials are over. Today's most successful green industry companies approach print marketing with the same data-driven mindset they bring to their digital campaigns. 5 Ways Campaign Analytics Transforms Print Marketing Results 1. Tracking Response Rates with Unique Codes and QR Links Historically, one of the biggest challenges with traditional print marketing has been measurement. Without proper tracking, it's nearly impossible to know which mailers generate calls and which end up in the recycling bin. Smart green industry businesses now include unique identifiers on every print campaign. You can precisely track which pieces perform best by assigning specific promo codes, dedicated phone numbers or custom QR codes to different mailer versions. Consider a spring aeration campaign targeting three different neighborhoods. By using a different promo code for each area, you might discover that Neighborhood A produces twice the conversions of Neighborhood B, despite similar housing demographics. This insight allows you to double down on high-performing areas in future campaigns while reconsidering your approach to lower-performing neighborhoods. The key is creating a closed loop where every customer interaction can be traced back to its source. When a prospect mentions "SPRING25" on a call, scans your QR code or dials your tracking number, you gain valuable data that shapes future marketing decisions. 2. Targeting the Right Customers With Decile Analysis Sending print materials to every household in your service area isn't just expensive — it's inefficient. Customer decile analysis helps you focus your print budget where it will generate the highest return. By segmenting your customer base into ten equal groups (deciles) based on lifetime value, spending habits or responsiveness, you can identify which customer profiles deserve the most print marketing attention. A tree care company implementing this approach might discover that their top three deciles — representing just 30% of their customer base — account for 70% of premium service purchases. Armed with this insight, they can create targeted print campaigns for these high-value customers, featuring services like deep-root fertilization or comprehensive plant health care programs. Meanwhile, mid-tier customers in deciles 4–7 might receive different messaging focused on seasonal services and entry-level offerings. The bottom deciles might be better reached through more cost-effective digital channels, if at all. This targeted approach ensures your print budget concentrates on households most likely to become valuable, long-term customers. 3. A/B Testing Print Campaigns for Maximum Impact Digital marketers routinely test different headlines, offers and designs — but many green industry businesses print thousands of identical flyers without ever testing alternatives. Progressive lawn care, landscaping and pest control companies now apply A/B testing principles to their print campaigns. By creating two or more versions of a mailer and tracking response rates for each, you can quickly identify which approaches resonate with your audience. A pest control company might test two different offers on otherwise identical postcards. Version A might promote 10% off the first service, while Version B advertises a free mosquito treatment with an annual plan. After measuring responses, they might find that Version A generates more first-time customers, but Version B attracts higher-value clients who purchase annual plans. This insight allows them to tailor future campaigns based on specific business objectives — using Version A when focused on new customer acquisition, and Version B when prioritizing revenue per customer. The beauty of print A/B testing is that it creates a continuous improvement cycle. Each campaign builds on lessons from previous efforts. 4. Optimizing Distribution with Geospatial Analysis Blanket coverage of entire ZIP codes rarely delivers optimal results. Geospatial analysis helps identify exactly where your marketing dollars will work hardest. Plotting existing customers on a map and identifying high-density areas lets you pinpoint neighborhoods with the greatest potential for new business while revealing patterns that might otherwise remain hidden. A landscaping company might discover that 80% of their premium maintenance clients cluster in just three neighborhoods, despite marketing efforts across a dozen communities. Further analysis might reveal that homes with specific characteristics — large lots, newer construction or high property values — respond most frequently to print offers. With these insights, they can precisely target future print campaigns to areas with the highest concentration of ideal prospects. Rather than printing 10,000 door... --- ### Protecting Your Techs & Trucks > Learn how to improve technician fleet safety, reduce accidents, and save on fuel and maintenance costs with smart tools and incentives. - Published: 2025-04-24 - Modified: 2025-04-24 - URL: https://blog.realgreen.com/technician-fleet-safety-tips/ Protecting Your Techs & TrucksTwo important challenges our customers face in the lawn care industry are acquiring and retaining technicians and securing the work trucks needed to safely and efficiently get from job to job. Labor shortages and supply chain issues have made these challenges even more difficult. Plus, the costs of wages, vehicles, raw materials, commercial auto insurance and fuel all continue to rise. There are tools to reduce the risks associated with your technicians’ driving behavior and motor vehicle records. Better driving reduces the wear and tear on your vehicles, which saves you money by reducing maintenance costs and downtime in the shop. With fuel accounting for 39% of total operational costs, reevaluating your fuel optimization strategy can help you save money at the pump. Get the Most Out of Your Most Valuable Assets If your technician is in an accident, you’re out of a truck for that day; possibly for several days or weeks while it’s being repaired or replaced. At best, your tech is sitting on the side of the road waiting for a tow truck, if not injured. Regardless of the severity of the accident, his day is going to be very unproductive. Depending on the time of day, there may be several appointments that still need to be completed, forcing your office staff to adjust the schedules of other technicians. On average, technicians are behind the wheel of your expensive, beautifully wrapped, fully outfitted truck for about two hours a day. First, you didn’t hire them for their responsible and defensive driving skills. When your technicians describe their role, they rarely mention being a “driver. ” Second, you want them to get to every job as quickly and efficiently as possible. There are competing priorities at play. Racing from light to light, aggressive cornering and speeding all have a detrimental effect on the wear and tear of the vehicle’s engine, transmission and tires. Still, more importantly, your accident risk profile increases dramatically. Incentives Drive Behavior The costs associated with operating your trucks are not directly relevant to your techs, but they can be with the right incentives. When techs can see how their driving stacks up against the entire team, it creates a culture of awareness that markedly reduces idling, speeding and aggressive driving. This results in lower fuel and maintenance costs, as well as less risky driving behavior. When technicians compete for the best driving score, everyone wins. Make sure to incentivize with a financial reward. Watch Your Back For a few hours each day, your company truck is on the road screaming, “I one-hundred-percent have commercial auto insurance! ” If you have your name on your truck, you are a target for many law firms. So, how are you minimizing your liability from frivolous nuclear lawsuits? On average, 70% of all accidents involving commercial vehicles are not the fault of the driver. However, in the age of nuclear lawsuits, if there is no video evidence, you are often guilty until proven innocent, and your insurance company may just settle the case to limit the damage. Smart safety cameras protect your business by continuously recording and sending videos to the cloud. The more advanced cameras will monitor for poor driving behavior and assist in correcting common distractions. Regardless, having a record of what actually happened enables you to protect your business from frivolous lawsuits while also protecting each technician’s driving record. Minimize Unscheduled Downtime Scheduled maintenance is an often overlooked operational challenge. Vehicles are pretty smart; they monitor their own health and provide engine fault codes, alerting you to problems with the engine, brakes, tires, etc. , in real-time. However, any warning a technician sees in the vehicle is minimal and often does not get communicated quickly to the right people. The same code reader mechanics use to identify the fault code and corresponding severity can be delivered using modern vehicle tracking systems. DO NOT rely on your techs to report these issues. Automated reports provide detailed information on maintenance tasks and keep track of vehicles that require assistance soon. You should set up alerts and reminders based on odometer readings and fault codes for services due, such as oil changes, brake jobs, tire rotations, and other preventative services or vehicle inspections. Automotive Fleet Magazine reported that proper maintenance can improve fuel economy by as much as 40%, and the U. S. Department of Energy states that proper tire pressure can improve your gas mileage by 0. 6% on average, up to 3% in some cases. Additionally, a labor shortage within the automotive repair industry is causing delays in routine repairs, which can range from hours to days. Shifting from reactive to proactive maintenance will reduce your operational costs and increase the efficiency of your technicians. Be safe! Written in partnership with Matt Curtis, Vice President of Partnerships at Azuga, a Bridgestone Company. Schedule a free demo today to see how RealGreen can help you grow your business! Recent Posts --- ### Mastering Landscaping Email Marketing: Essential Tips and Strategies > Stay compliant with landscaping email marketing regulations and discover effective strategies to engage customers and grow your lawn care business. - Published: 2025-04-22 - Modified: 2025-04-29 - URL: https://blog.realgreen.com/landscaping-email-marketing/ Mastering Landscaping Email Marketing: Essential Tips and StrategiesKEY TAKEAWAYS Email marketing provides landscaping businesses with a high-ROI channel to engage clients, promote services year-round, and stay top-of-mind during seasonal cycles. Compliance with email regulations like CAN-SPAM, GDPR, and CASL is essential to protect your business and maintain subscriber trust. A clean, segmented email list built through value-driven opt-ins leads to higher engagement and better-targeted campaigns. The right software—especially industry-specific tools like RealGreen—streamlines automation, segmentation, and performance tracking. Personalization, seasonal promotions, and timely follow-up emails help convert leads, retain clients, and drive consistent revenue growth. See Author BioBenefits of Email Marketing for Landscaping Businesses Email marketing provides landscaping companies with a powerful tool to connect directly with prospects while nurturing relationships with existing clients every season. When implemented strategically, email campaigns deliver impressive ROI compared to traditional marketing channels, making them an easy win for landscaping businesses of all sizes. You even see some of these additional benefits: Direct customer engagement Brand awareness building Cost-effective marketing Lead generation tool Top-of-mind presence Compliance and Regulations in Landscaping Email Marketing As more landscaping businesses use email marketing to grow their customer base, knowing and adhering to relevant regulations is a must for maintaining trust and avoiding legal penalties. Following these legal requirements protects your business and demonstrates your commitment to respecting customer privacy. CAN-SPAM Act The CAN-SPAM Act establishes standards for commercial email messages, giving recipients the right to stop emails from being sent to them. This legislation prohibits deceptive subject lines or sender information that might mislead recipients about the content or source of your landscaping email marketing campaigns. Landscaping companies must honor unsubscribe requests promptly, typically within 10 business days, to maintain compliance and avoid potential fines. Violations of the CAN-SPAM Act can result in penalties of up to $53,088 per email. These fees lead to devastating financial consequences for landscaping businesses that fail to comply. GDPR The General Data Protection Regulation (GDPR) applies to all landscaping businesses that communicate with customers in the European Union, regardless of where your company calls home. Under GDPR, landscape companies must obtain explicit consent before sending marketing emails, requiring a clear opt-in rather than pre-checked boxes or assumed permission. The regulation also mandates secure storage and handling of customer information. That means landscaping services must implement appropriate data protection measures and provide transparency about how companies use client data. Non-compliance with GDPR can trigger fines of up to €10 million or 2% of annual global revenue (whichever is higher), representing some of the most severe penalties in data protection legislation worldwide. CASL Canada's Anti-Spam Legislation (CASL) governs email marketing for businesses with Canadian customers. It also imposes some of the strictest regulations in the digital marketing landscape. CASL requires landscaping businesses to receive express consent before sending promotional emails, with clear documentation of when and how users grant permission. The legislation includes comprehensive rules for obtaining and maintaining permission, with significant penalties for non-compliance. CASL violations can expose landscaping companies to administrative monetary penalties of up to CAD 10 million for organizations, CAD 1 million for individuals, and potential personal liability for company directors and officers. Best Practices for Opt-In and Data Privacy Implement these practices to help your landscaping company maintain compliance while building trust with your audience: Use double opt-in processes to ensure compliance and verify subscriber interest. This requires contacts to confirm their subscription through a verification email before adding them to your customer list. Clearly state why and how you will use subscriber data in your privacy police. Handling private data responsibly builds credibility with potential customers who are increasingly concerned about data privacy. Make the unsubscribe process simple and accessible in all email campaigns. To make it easy, place unsubscribe links prominently in your email footer. Regularly clean your email list by removing unengaged subscribers to maintain higher engagement rates and improve deliverability. Document all consent received from your contacts, including the date, source, and specific permissions granted. Segment your email list based on customer preferences and past services to deliver more relevant content and reduce unsubscribe rates. Train staff on proper data handling procedures to ensure consistent compliance across your landscaping business. Building an Effective Email List When enacting your landscaping email marketing strategy, prioritize quality over quantity to ensure you connect with genuinely interested prospects. Building a list of targeted contacts who have expressed interest in landscape or landscaping services will yield higher engagement rates and better conversion opportunities than accumulating large numbers of unqualified leads. Effective strategies include: Create compelling pop-ups on your website that offer valuable content like seasonal landscaping tips or a free guide on "Common Landscaping Mistakes to Avoid" in exchange for email addresses. Implement newsletter sign-up forms prominently on your website, highlighting the benefits subscribers will receive, such as exclusive offers and professional landscape advice. Craft dedicated landing pages with special offers for specific services to encourage visitors to provide their contact information to claim discounts on seasonal services. Use your social media platforms to promote your email newsletter and direct followers to sign-up opportunities. Collect email addresses during in-person interactions with customers, such as after completing a service or during consultations. Host local workshops or webinars on landscaping topics and collect emails during registration. Offer referral incentives to existing customers who bring new contacts to your email list. Include QR codes on business cards, yard signs, and printed materials that lead to email sign-up forms. Partner with complementary green industry businesses to cross-promote services and build your customer list. Effective segmentation of your email list based on customer behavior, service history, and preferences allows you to deliver the right message to the right audience at the right time. By categorizing your contacts into groups such as potential customers, current clients, past customers, and specialized service recipients (like irrigation customers), your landscaping business can send personalized emails that address specific needs and interests. Choosing the Right Email Marketing Software Selecting the right email marketing software for your landscaping business is crucial as... --- ### The Best Landscaping CRM Solutions to Elevate Your Business Efficiency > Find out how CRM software for landscapers helps improve customer service, enhance communication, and streamline operations for better business growth. - Published: 2025-04-22 - Modified: 2025-04-22 - URL: https://blog.realgreen.com/landscaping-crm-benefits/ The Best Landscaping CRM Solutions to Elevate Your Business EfficiencyA purpose-built landscaping CRM serves as the backbone of successful lawn care and landscaping companies. Customer relationship management software connects every aspect of your business, from lead intake to payment processing, on one platform. The right CRM tool means your landscaping business can reduce manual tasks, improve team communication, and create a seamless sales process that turns prospects into happy, loyal customers. KEY TAKEAWAYS Choose industry specific CRM software designed for the unique needs of landscaping businesses Properly set up and customize your CRM to match your specific business processes Train your entire team thoroughly to ensure consistent system usage Leverage automation to eliminate manual tasks and improve customer communication Regularly monitor key metrics and optimize your CRM usage to maximize ROI See Author BioSteps to Set Up a CRM for Landscaping A landscaping customer relationship management (CRM) tool simplifies your business operations and enhances customer relationships with just a few clicks. With a few essential setup steps, your landscaping company can transform manual tasks into a seamless sales process while improving client communication. 1. Choose the Right CRM Software When selecting a landscaping CRM solution, begin by evaluating your business's specific requirements for job management, customer information tracking, and invoicing capabilities. The ideal landscaping business software should offer complete functionality designed specifically for the green industry, with features that address multiple properties management and simplify communication with landscaping customers.   Compare various landscape management software options based on their ability to integrate with your existing accounting software and other business tools. A user-friendly platform with mobile app access allows your team to manage customer relationships and access relevant information in the field or at job sites. Consider the scalability of each CRM software to ensure it can grow alongside your landscaping company and accommodate new services or business processes. The right management tool will offer a centralized location for all customer data while providing clear ROI through improved efficiency, less admin for upcoming jobs, and a repeatable sales process. 2. Set Up and Customize Your CRM Set up your landscaping CRM by importing existing customer data and organizing client information into logical categories. Further categorize your customer data by service offerings and customer types. Customizing fields within your management platform ensures that all relevant information about landscaping services, job costing, and client preferences is available in one platform for easy access.   Connect your landscaping CRM software with accounting tools, like QuickBooks, to reduce the time needed for invoicing processes. Enable online payments with just a few clicks. The cloud-based platform should also connect with your existing business software ecosystem to create a centralized hub where customer information flows naturally between sales, services, and accounting departments.   Tailor workflows within your CRM to match your landscaping company's unique business processes, from lead intake to follow-ups and completion of new jobs. Proper setup of your landscaping business software establishes the foundation for improved customer relationships and standardizes processes that capture all necessary data at each stage of client interaction. 3. Train Your Team Effective team training on your new landscaping CRM verifies that every team member understands how to utilize the system's features for scheduling, invoicing, and tracking customer interactions. Establish best practices for data entry to create consistency across your landscaping business and help maintain accurate records of customer information, service history, and communication preferences.   Provide hands-on training sessions demonstrating how the management tool simplifies daily tasks and improves communication between office staff and field teams. Show them how to send text messages and real-time updates within the app. Assign appropriate user roles and permissions within the system to control who can access sensitive customer data or change landscaping invoices and estimates.   Encourage your team to embrace the CRM as a time-saving tool for manual tasks while improving their ability to deliver exceptional service to landscaping customers. Don’t forget the regular training refreshers that help team members stay updated on new features and reinforce the importance of maintaining clear communication with clients through the centralized system. 4. Automate Processes for Efficiency Enabling automation within your landscaping CRM transforms time-consuming manual tasks into efficient, automatic processes. Automated follow-ups, appointment reminders, and intelligent job scheduling systems ensure nothing falls through the cracks while allowing your human staff to follow up on more critical tasks. Convert more prospects into loyal customers with email marketing automation tools that nurture leads through relevant information about your landscaping services. The ability to send estimates, track responses, and follow up automatically creates a professional impression that keeps your landscaping business standing out in a competitive market. Save valuable hours of bookkeeping time with invoice generation and payment tracking that connects with your existing financial systems to get you paid faster. GPS tracking features keep an eye on teams and enable you to monitor job progress in real-time. Enjoy automated reporting that illuminates insights into business performance. Automation means your small business can make data-driven decisions that lead to happy customers and improved profitability.   Transform your efficiency today: Leading landscaping businesses rely on automation to reduce costs and grow their customer base. See these features in action with a free RealGreen demo and discover how their specialized solutions can help your business thrive. Learn More: SCHEDULE YOUR FREE DEMO 5. Monitor and Optimize Your CRM Usage Track key metrics within your landscaping CRM to gain valuable insights about customer retention, job completion rates, and team response times. Analyzing this data reveals trends in your landscaping business that give you opportunities to improve procedures, customer relationships, and efficiency across all service areas.   Plus, when you incorporate customer feedback into your CRM optimization strategy, you continuously improve the system’s functionality and overall service delivery. Happy customers are the ultimate measure of success for any landscaping business, and using your CRM to act on client input transforms your ability to deliver a lasting impression on your clients. Benefits of Using a Landscaping CRM A dedicated CRM solution... --- ### Simplifying Data Management: How to Turn Raw Data into a Competitive Advantage > Learn how a data warehouse transforms raw field service data into insights that boost efficiency, customer experience, and profitability. - Published: 2025-04-21 - Modified: 2025-04-21 - URL: https://blog.realgreen.com/data-warehouse-for-field-service/ Simplifying Data Management: How to Turn Raw Data into a Competitive AdvantageLawn care businesses collect massive amounts of information daily. Each technician visit, customer interaction and service delivery generates valuable data points. Yet, many companies struggle to harness this information effectively. The common reality for lawn care operations includes: Isolated data trapped in separate software systems Hours spent manually compiling reports from multiple sources Delayed access to critical business metrics Difficulty tracking performance trends over time Limited ability to make data-driven decisions quickly These challenges mean missed opportunities to improve operations, boost customer satisfaction and increase profitability – and proof that these businesses need more than just data at their fingertips; they need actionable insights that deliver a clear competitive advantage in their markets. What is a data warehouse? A data warehouse is a comprehensive system that collects, organizes and delivers business information in a way that makes it immediately useful. Between company CRMs, sales and marketing tools, fleet and inventory management systems and more, companies have access to a lot of data. In some cases, it can seem like too much data, especially when systems provide contradictory insights or incomparable results. A data warehouse, like Wavelytics' Data Factory, works to connect to your existing systems and bring all of your data together under one roof, creating a single source of truth that provides your business with a significant edge over competitors still struggling with fragmented information. Key Components of a Data Warehouse A properly designed data factory consists of four essential components: Data Ingestion (Simplifying data collection) – A data warehouse works to capture raw data from diverse sources like CRMs, ERP systems, IoT devices, third-party APIs and social media. Data Processing & Transformation (Cleaning and Standardizing Information) – A data warehouse automatically cleans, normalizes and structures data to ensure consistency and reliability across all your business information. Data Storage & Management (Ensures Secure, Accessible History) – A data warehouse organizes and stores information in a secure cloud platform with comprehensive history tracking. Data Activation (Puts Your Information to Work) – Finally, a data warehouse can connect to BI tools, automation and analytics to deliver immediate insights. For example, Data Factory offers integrated solutions within the Wavelytics platform to truly make this a simplified business intelligence engine that outperforms manual analysis methods. Practical Benefits for Field Service Operations 1. Faster Access to Business Insights Without a data warehouse, gathering company performance information can take days or weeks. Reports must be compiled manually from separate systems, causing delays and inaccuracies in decision-making. With Wavelytics' Data Factory, key metrics are available almost immediately. The platform includes pre-built analytics components that eliminate the need to develop reporting systems from scratch. This accelerated timeline means you can: Identify underperforming service areas quickly – even same day and same shift Spot customer satisfaction trends as they emerge Adjust staffing or routing before small issues become major problems Respond to market changes faster than competitors relying on outdated information 2. Enhanced Customer Experiences Through Personalization Field service businesses thrive on customer relationships. Data Factory enables personalized service delivery by providing comprehensive customer insights: Complete service history accessible to technicians before arrival Identification of customer preferences and specific requirements Proactive maintenance recommendations based on usage patterns Targeted communication based on service history and preferences This personalization capability helps field service businesses move beyond transactional relationships to become trusted advisors, increasing customer retention and expanding service opportunities while differentiating from competitors offering one-size-fits-all solutions. 3. Reduced Technical Burden Traditional data solutions require substantial in-house technical expertise. Many field service companies lack dedicated data engineering staff or else are forced to invest many resources into managing a technical team. Wavelytics' Data Factory minimizes these requirements by providing: Pre-built solutions that reduce deployment and development time Ongoing maintenance and updates driven by customer needs Implementation of industry best practices for performance and security This approach allows field service companies to focus resources on core operations rather than complex data infrastructure, redirecting technical investments toward growth initiatives instead of maintenance costs. 4. Complete Historical Context Making smart business decisions requires understanding patterns over time. Many field service operations struggle to maintain consistent historical records as systems change or are upgraded. The Data Factory includes built-in history tracking that: Preserves changes to customer information, service records and performance metrics Makes historical lookback seamless and available for reporting Allows comparison of current performance against past periods This historical perspective helps identify seasonal patterns, track long-term customer relationships and measure improvement initiatives accurately, creating institutional knowledge that becomes a valuable competitive asset. 5. Transparency and Control Unlike "black box" analytics tools that hide their calculations, Wavelytics' solution provides full documentation and exposed logic. This transparency means you can: Understand exactly how metrics are calculated Adjust analytics to match your specific business needs Build trust in data across your organization For field service businesses, this clarity is essential when making operational decisions based on performance data. 6. Near Real-Time Processing Field service operations happen in real time, and your data should keep pace. The Data Factory's near real-time processing capabilities mean information is updated promptly, enabling: Same-day visibility into completed service calls Quick identification of scheduling gaps Rapid response to service quality issues Timely customer follow-up opportunities 7. AI & Predictive Analytics Capabilities With properly structured data, field service businesses can leverage advanced analytics and AI to anticipate needs rather than just react to them: Predictive maintenance scheduling based on equipment performance patterns Automated detection of service anomalies that might indicate larger issues Resource allocation forecasting based on historical patterns and current conditions Early warning systems for potential service disruptions or customer satisfaction issues These capabilities help field service businesses shift from reactive to proactive operations, addressing issues before they impact customers. Real-World Applications for Field Service Businesses For Pest Control Companies: Track treatment effectiveness across different locations Optimize technician routing based on historical service times Monitor seasonal demand patterns to adjust staffing proactively For Lawn Care Services: Analyze customer retention by service package... --- ### Why 4everGreen Is All-In on RealGreen Mobile 2.0 - Published: 2025-04-21 - Modified: 2025-05-01 - URL: https://blog.realgreen.com/why-4evergreen-is-all-in-on-realgreen-mobile-2-0/ Why 4everGreen is All-In on RealGreen Mobile 2. 0 The Company: New England-based 4everGreen was founded in 2013 and offers a comprehensive portfolio of services, including lawn care, mosquito and perimeter pest control, aeration, and overseeding. They service 2,800 accounts across Massachusetts and Rhode Island. They have been a RealGreen customer since 2017. The Challenge: After founding 4everGreen, Mike Mansour used Service Autopilot to manage his growing business. By 2017, limitations in communication and automation capabilities prompted a switch to RealGreen. While RealGreen's Mobile Live app served the company well during a period of significant growth, recurring technical issues began affecting field operations: Technicians frequently encountered login issues System timeouts required constant re-authentication Printing challenges interrupted workflow Tech limitations hindered further efficiency gains As 4everGreen continued expanding, these inefficiencies were costing valuable time across their operation, wasting up to 25 minutes per technician per week — which adds up to a significant loss of productivity over the course of a season. The Solution: RealGreen Mobile 2. 0 After participating in product roadmap discussions at RealGreen’s Beyond Service User Conference, Mansour became excited about the potential of the company’s upcoming Mobile 2. 0 platform. His team trialed the new platform for a couple of weeks at the end of the previous season before fully implementing it for their current season's operations. The Results: Mansour says the transition from Mobile Live to RealGreen Mobile 2. 0 was remarkably smooth. “We pretty much just said, ‘Here you go, guys. ’ As soon as we turned it on, we just downloaded it and went for it. It was that easy to use. ” Even new technicians adapted quickly, he adds, saying that even employees with limited field experience were “100% comfortable” working with it. “Obviously, it’s a new platform, so you’re going to have to figure out where things are, but once you do that, it’s right there,” notes Mansour. “It’s right in front of you. And I think that’s just going to speed up your technicians over the course of every day. ” He adds that his team has already seen significant operational improvements with RealGreen Mobile 2. 0, including: Enhanced Speed: The most immediately noticeable improvement has been the platform's significantly faster performance Elimination of Downtime: No more login issues that previously frustrated technicians Offline Functionality: Reliable operation even in areas with poor connectivity Simplified Training: New technicians can become proficient with minimal instruction Paperless Operations: Encouraged the positive transition to more efficient paperless workflows Mansour says that the switch to RealGreen Mobile 2. 0 is a move toward supporting his company’s continued growth trajectory. While still early in the implementation, Mansour is optimistic about RealGreen Mobile’s future capabilities. The company is looking forward to upcoming feature releases and continued platform improvements. “Obviously, there are still things being built, and they’re going to continue to get better every couple of weeks as they release things,” concludes Mansour. “I love it, and I think it’s going to be even better when it’s 100%. ” Schedule a free demo today to see how RealGreen can help you grow your business! Recent Posts --- ### Measurement Assistant: New Subscriptions Now Available! > Discover flexible monthly pricing for Measurement Assistant—automated property measurements that grow with your business. Get started today. - Published: 2025-04-18 - Modified: 2025-04-21 - URL: https://blog.realgreen.com/measurement-assistant-subscription-plans/ Measurement Assistant: New Subscriptions Now Available! Flexible Pricing That Grows With Your Business RealGreen is excited to announce a new monthly subscription pricing model for our highly popular Measurement Assistant tool. This new offering provides businesses of all sizes with flexible options — a more adaptable pricing structure that aligns with your specific business requirements. Why Measurement Assistant Matters for Your Business Measurement Assistant has long been a favorite among our enterprise customers, and for good reason. This powerful tool streamlines your estimation process by: Automating property measurements with high-resolution, aerial imagery Reducing estimation time from hours to minutes Integrating seamlessly with Service Assistant 5 for a complete workflow solution Supporting One-Step Sales processes to close deals faster Measurement Assistant has revolutionized how lawn care professionals approach property measurement and estimation. It's also a crucial component of One-Step Sales, helping businesses respond to leads and close deals quickly and efficiently.   Benefits of Our New Monthly Subscription Model The new subscription model offers several advantages that make Measurement Assistant more accessible and valuable than ever: Ample measuring capacity for even your busiest days Predictable monthly fee - simplifies budgeting and financial planning Tiered pricing based on business size - ensures you only pay for what you need On-demand availability - no need to request additional measurements mid-season Scalable user access - add users at a reduced price as your team grows With our new pricing, you'll always have access to Measurement Assistant without worrying about additional costs or renewal concerns. Ready to Get Started? Contact your RealGreen account manager or contact us to learn more about our new monthly subscription pricing for Measurement Assistant. Whether you're an existing customer looking for more information on the new subscription structure or a new customer interested in adding this powerful tool to your business arsenal, we're here to help you find the right solution for your needs. Schedule a free demo today to see how RealGreen can help you grow your business! Recent Posts --- ### From Hours to Minutes: How Dynamic Routing Revolutionized Barefoot Grass’s Operations > Discover how dynamic routing saved hours of work and fueled major growth for Barefoot Grass Lawn Care by streamlining operations. - Published: 2025-04-17 - Modified: 2025-05-14 - URL: https://blog.realgreen.com/dynamic-routing-barefoot-grass-lawn-care/ From Hours to Minutes: How Dynamic Routing Revolutionized Barefoot Grass's OperationsThe Company: Florida-based Barefoot Grass provides professional lawn care and pest control services for residential and commercial customers. They understand the unique challenges of Florida lawns and offer customized solutions to keep yards healthy, green and pest-free. The Problem: In just three years in business, Barefoot Grass has grown from an initial small base of around 100 accounts up to 3,000 — a massive increase in a short time. While the company was initially using RealGreen, they briefly switched to Briostack, only to quickly return to RealGreen because of its superior reporting, routing and other lawn-specific capabilities. Owner Kaleb Karnes says he made the move back because he was taking the long view, considering where he wanted his company to be over the next 10 to 20 years. “We knew we wanted rapid growth, and we knew that RealGreen can handle bigger companies. It was clear that with RealGreen, we’d have a good partnership going forward,” he explains. After returning to RealGreen, Karnes realized that team members were spending a long time on routing. “Our team members wear a lot of different hats, so efficiency really matters. We saw that people were spending up to two hours a day on routing — they’d get lost in it trying to perfect every route. That’s when we decided to switch to Dynamic Routing. " The Solution: Upgrading to RealGreen’s new Dynamic Routing platform has proven to be a major time-saver for the entire staff. “Routing Assistant required a lot of steps that Dynamic Routing doesn’t,” says Karnes. “I’d have to print invoices, check everything thoroughly, apply various filters and import data into routing. Then I had to map routes, assign them to individuals, print invoices again, organize loose work in a specific order and spend significant time rearranging them since the optimization wasn’t always ideal. Finally, I’d reprint invoices in the correct sequence. It’s a much more complex process than Dynamic Routing. ” In contrast, says Karnes, with Dynamic Routing, “I let it do the work. It is super efficient and I can just let it do its thing. " The Results: The team saw significant time savings right off the bat — from several hours spent on routing down to around 20 minutes. “I might take a little bit longer because I’m super picky, but generating the route itself takes no time at all. ” Another benefit of Dynamic Routing, says Karnes, is the ease with which he can pass routing duties on to others. "I don't want to be doing the routing forever,” he notes. With Dynamic Routing, when someone has a question, it's super easy for me to just point to something and say, 'Assign this to this person,' and they can pick it up from there. With Routing Assistant, as I mentioned earlier, there are multiple steps: filtering out certain items, specifying how many days each service needs, assigning people to tasks – it gets messy, and it's easy to miss things. So it's definitely easier to have somebody use Dynamic Routing. ” "It frees me up to check on other people and ensure everything's getting done instead of sitting at my computer until the end of the day. Sometimes I even get to leave early because I don't need to stay until 6 o'clock doing routing tasks,” adds Karnes. “I can spend time managing other staff, making sure things are running smoothly in the warehouse or with the salespeople. I can even get out in the field with our door-to-door sales associates to check that everything's going okay. Not having to return to the office at 1PM when I'm out with our sales team is significant — I can come back at 2:45, finish by 3:15 and still have a couple of hours left in my day. This makes a real difference. ” Beyond the clear improvements in overall efficiencies, Barefoot sees significant value in the new system. Karnes says he appreciates the technician-specific filtering capability, which enables them to pinpoint which services each tech can perform, preventing errors like assigning mosquito treatments to unqualified staff. Another benefit is route consistency — keeping technicians operating in familiar geographic areas — which has been an important goal for the team. Dynamic Routing also excels at multi-service management, making it simple to coordinate various offerings like lawn care, pest control, shrub treatments and mosquito services. The team can easily select each service type and set specific timelines, with the system handling it all automatically. Karnes also notes that the initial time investment to get the system set up properly is more than worth it. “In the long run, do you really want to be taking two hours every day to set up routes for the entire time you’re in this business? We knew we didn’t. With Dynamic Routing, the more information you give it, the more efficient and accurate it will be. ”Schedule a free demo today to see how RealGreen can help you grow your business! Recent Posts --- ### Why Experigreen Is Excited about Marketing Analytics > Discover how Experigreen uses marketing analytics to boost ROI, track campaigns, and streamline for data-driven decisions. - Published: 2025-04-16 - Modified: 2025-04-18 - URL: https://blog.realgreen.com/marketing-analytics-automation-with-experigreen/ Why ExperiGreen is Excited About Marketing AnalyticsExperiGreen has been using RealGreen since it started in 2017, using the software for their entire operational platform as they’ve successfully pursued an aggressive growth trajectory. When they were presented with the opportunity to test the new Wavelytics™ Marketing Analytics platform, they were eager to jump on board. According to ExperiGreen Marketing Director Scott Jablonski, “It’s exciting being an early adopter because you’re literally building the roadmap for a platform that’s going to help a lot of people. ” Currently available exclusively for RealGreen users, Marketing Analytics is designed to help lawn and landscape companies optimize their print marketing decisions by turning complex data into actionable insights — which helps drive smarter decisions, maximize ROI and boost long-term growth. Powerful Analytics for Peak Performance Marketing Analytics’ powerful data insights provide near real-time campaign visibility, improved customer targeting, direct mail campaign tracking analytics and more. With a user-friendly, flexible dashboard, users gain a 360-degree view into marketing prospects, customers and performance. “I love Excel. I love data. But I don’t like wasting time,” explains Jablonski. “In the past, we really haven’t had a lot of analytics around how mailers have performed. With now, being able to track responses in an automated way will be amazing. Being able to do it down to the account level will just be nirvana. ” Moving Into the Future Jablonski says he’s excited about the potential of Marketing Analytics and what it will mean for ExperiGreen — and RealGreen — moving forward. “Our company has used RealGreen from the very beginning. The things that are happening in this space are very unique ... For historical customers who have done a lot of different things with RealGreen in the way of direct mail or digital, this feels like a new world. ” With marketing especially, Jablonski continues, “You’re always trying to do it better. When it comes to the efficiencies of the platform, it takes you so many steps ahead in the evolution of marketing. ” Ready to see how Marketing Analytics will revolutionize how your company approaches print marketing? Watch the video to learn more:   Schedule a free demo today to see how RealGreen can help you grow your business! Recent Posts --- ### Speed-to-Lead Success: Virginia Green's Advantage with RealGreen's Integrated Measurement Assistant > Discover how Virginia Green uses an integrated Measurement Assistant to deliver fast, accurate estimates and drive real ROI. - Published: 2025-04-09 - Modified: 2025-04-21 - URL: https://blog.realgreen.com/virginia-green-realgreen-integrated-measurement-assistant/ Speed-to-Lead Success: Virginia Green's Advantage with RealGreen's Integrated Measurement AssistantWhen potential customers are ready to purchase, every second counts. Being able to create and deliver accurate estimates in seconds, from anywhere, at any time, in any weather, without having to visit a property: that’s essential. RealGreen’s Measurement Assistant enables you to create and send estimates whenever and wherever you need them — and it’s the only measurement solution that’s totally integrated with RealGreen. Virginia Green understands the importance of utilizing an integrated measurement and estimating tool, which is why they rely on Measurement Assistant. According to Brian Redden, VP of Sales and Marketing, at Virginia Green, “There are other measuring tools out there, but Measurement Assistant is the only one integrated with RealGreen. That makes it easy to use, and that integration provides a great value. ” Virginia Green’s IT Director John Richardson agrees, adding, “They work so seamlessly together. Bringing on a third-party tool doesn’t work nearly as smoothly. That tight integration is definitely crucial. ”. Integration is Key Because it’s integrated with RealGreen, Measurement Assistant enables you to save all that valuable customer data in your system, even when they don’t purchase the first time. You can then use those addresses, hi-res photos, measurements and previous estimates for use in future marketing. With Marketing Assistant, not only can you send estimates faster, but you can also expand your volume and drive down your customer acquisition cost.   Simple Workflows, Quick Estimating Redden says that the workflow with Measurement Assistant is so easy that customer service reps can take measurements and prepare near-instantaneous estimates while talking to prospects on the phone. “We’re usually measuring while asking our initial questions, doing both simultaneously. Once a rep is up to speed and understands our process — background information, whether the customer has used a lawn care service before, those sorts of things — they can easily handle the measuring in the background while having that customer conversation. " “Pricing always comes up in those conversations, but we need to know the square footage to price the service,” Redden continues. “If a customer asks about cost right away, we’ll say ‘that’s a great question, let me quickly measure your property and ask you a couple of questions’ — which gives us enough time to complete the measurement and generate an estimate. It’s really integral to what we do. ” Speed-To-Lead Means Serious ROI Being able to accurately and virtually measure any property has shown benefits as well, notes Richardson. “Before we had Measurement Assistant, we had to visit every property and measure everything by hand. This is so much more efficient; now we can capture measurements remotely and provide an instant quote to the customer over the phone. ” “Often, people continue doing things a certain way in business because they’ve just always done it that way,” Redden says. “I’d say Measurement Assistant is one of those things where, if you’re hesitant to make a change, evaluate it and give it a shot. Just try it. It’s easier than you probably think it is. And the ROI is obvious, especially when you consider the time and labor involved with sending someone, say, 30 minutes each way to physically do a measurement. Having a tool like Measurement Assistant is an effective thing to do. ”Schedule a free demo today to see how RealGreen can help you grow your business! Recent Posts --- ### Why Good Nature Makes Company Culture a Priority > Discover how Good Nature uses company culture to boost retention, engagement, and growth in the lawn care industry. - Published: 2025-04-07 - Modified: 2025-04-07 - URL: https://blog.realgreen.com/company-culture-employee-retention/ Why Good Nature Makes Company Culture a PriorityAlec McClennan, Owner of Good Nature Organic Lawn Care and a RealGreen customer since 2000, recently spoke at our Beyond Service User Conference about why his company prioritizes company culture — and how that focus has benefitted his business. Good Nature has even been named one of the top 99 places to work in their market of Cleveland, Ohio, for five consecutive years and was recognized by Lawn and Lawnscape Magazine as one of their 2024 Best Places to Work. Here are some key takeaways from McClennan’s standing-room-only session. Define Your Company Identity “The first thing I needed to do was decide what kind of company I wanted to have,” McClennan explained. Starting with a clear vision allowed him to build everything else around those core principles. He began with a mission statement, a customer service vision and core values created with team input. This foundation became the compass for all future decisions, from hiring to operations. Focus on People First McClennan notes that hiring the right team is essential to a positive company culture. “People are the most important thing,” he emphasized. “Life is too short to work with people you don’t like. ” With this in mind, the company put in place a robust hiring process that includes: Core Values Alignment. McClennan was adamant that Good Nature’s core values are more than mere wall decorations — they are actively used in management conversations and as criteria for evaluations. Those core values are: “We strive to improve personally and professionally” “We work together as a team with integrity, honesty and respect” “Care is a fundamental principle in all we do” Position Fit Assessment. Good Nature uses a personality assessment tool called Culture Index for all employees. Using Culture Index, they can effectively screen applicants before interviews, which helps eliminate poor personality fits early in the process. The tool also helps identify employees’ natural strengths and work styles, which helps Good Nature place people in roles that match their talents. They also use the tool in annual reviews to ensure people are working to their best advantage. Create the Right Environment According to McClennan, growing a positive workplace culture means placing a strong focus on training and development and offering pathways to growth for employees. The company started “Good Nature Winter University” to keep seasonal employees engaged during slower winter months, offering classes focusing on technical skills, personal development and leadership development. “We recognize not everyone will be in lawn care forever, but we want to help them succeed in life,” McClennan shared. In addition, they provide every employee with a clear career path. Employees can visualize their future with: Organizational charts showing current and future opportunities Defined career paths with progression levels Recognition at each advancement stage (certificates, special gear) Real examples of employees who have advanced within the company Encourage Connections and Recognition Building genuine connections among team members can be a critical challenge in the lawn care industry, where employees often work independently in the field. McClennan noted that creating opportunities for meaningful interaction and recognition is fundamental to retention and engagement. Good Nature maintains consistent communication through a multi-layered approach. What began as daily Zoom meetings during COVID evolved into weekly 15-minute company-wide virtual gatherings that have become the heartbeat of their culture. "It's the best thing we do," McClennan shared. During these meetings, team members discuss improvements, review metrics and recognize each other for exemplifying core values. Each employee also receives weekly one-on-one check-ins with their manager, ensuring no one falls through the cracks. Financial performance is shared openly at monthly branch meetings, while quarterly planning sessions for leadership teams maintain strategic alignment. Good Nature also conducts bi-annual culture surveys, carefully analyzing results to identify specific areas for improvement. Team building extends beyond formal communication structures. The company weaves connection-building into the fabric of their operations through thoughtfully designed activities. Monthly themed gatherings at each branch create regular touchpoints for team bonding — from pumpkin-carving contests to chili cook-offs that have become cherished traditions. Their annual river float trip has evolved into the most anticipated event of the year, with employees from all branches converging for a weekend of relaxation and relationship building. During winter's slower pace, the "winter university" brings employees together for both professional development and personal connection. Family picnics complete with a 150-foot slip-and-slide invite loved ones into the company community, reinforcing that employees are valued as whole people, not just workers. Recognition forms the third critical component of their connection strategy. McClennan said he discovered that exceptional performance often goes unnoticed in field service work, leading to employee frustration and eventual departure. Good Nature has instituted multiple recognition systems to combat this, including core value awards celebrated with custom apparel and public acknowledgment, certification celebrations when technical milestones are achieved, and daily peer recognition during company meetings. During the annual float trip, managers publicly acknowledge each team member's contributions, creating an environment where everyone knows that they are appreciated. Provide Tangible Benefits Beyond the standard benefits, including health, dental, vision and a retirement plan, Good Nature offers other real-world benefits such as: Student loan repayment assistance Employee Assistance Program for counseling Financial management tools and classes Anniversary gift program based on personal interests Quality branded gear and apparel (focused on the person, not just company promotion)  The Basics of Building a Positive Culture To close out his presentation, McClennan summarized the steps he took to create a solid culture at Good Nature, emphasizing that any company could follow these steps to success: Decide what kind of company you want to have Implement screening systems for the right cultural fit Create a thorough onboarding program Regularly recognize people's contributions Provide clear paths for growth Have a mission and make work fun By focusing on these principles, Good Nature transformed from an industry-average workplace to a five-time award winner with dramatically improved retention. This employee-first approach shows that even in seasonal, outdoor service industries, investing in... --- ### How Bio-Spray Went Digital With RealGreen – And Saw 15% Growth in One Year > Discover how Bio-Spray used RealGreen to modernize operations, boost customer satisfaction, and achieve 15% growth within a year - Published: 2025-04-02 - Modified: 2025-04-24 - URL: https://blog.realgreen.com/how-realgreen-helped-bio-spray-grow/ How Bio-Spray Went Digital With RealGreen And Saw 15% Growth in One Year The Company: Based in Greenland, NH, Bio-Spray was founded in 1984. They offer residential and commercial customers professional lawn care and eco-friendly tick and mosquito solutions. For more than four decades, they have been using industry-leading techniques and products to help their customers enjoy lush, green lawns free from unwanted pests. They were purchased by current owner Matthew Daniels in 2024, which is also when they became a RealGreen customer. The Problem: Bio-Spray had a decades-long history of providing excellent service to customers in three states. New owner Daniels was committed to maintaining that while modernizing and growing the business. However, Bio-Spray’s decidedly old-school way of running things was an impediment: Everything was done on pen and paper. “They were using a system from the early 1990s to print out every work order. It would be up to 250 sheets of paper every day,” Daniels explains. “The techs would write down what they did that day, and we would have to key all of that into a system to record everything. And then it would have to get input into QuickBooks for billing. ” Every single work order had to be touched by at least four people; it was far too easy for papers to get lost or misplaced, and customer visibility into their programs, payment history and accounts was nonexistent. “The phone rang constantly. Emails were out of control. There would be routing confusion, and we’d end up visiting the same street multiple times in the same week. All pre-notifications were either hand-typed or phone calls, with no ability to automate that process. It was a nightmare. ” The Solution: Daniels knew the answer was to bring Bio-Spray into the 21st century with the right software. Having previously purchased a pen-and-paper business and digitized their operations, he knew he and his team were up to the task. So, he started researching potential solutions. After exploring various softwares from big players to small startups, he landed on RealGreen. “For me, RealGreen had the most comprehensive use case for both lawn and tick/mosquito — nobody else we looked at had that aspect. Dynamic routing was aselling piece as well. ” The Results: Once the company was onboarded to RealGreen, Bio-Spray saw positive ripple effects throughout their entire business right away across operations, customer experience and growth. Being able to provide a customer portal and self-service options through RealGreen has also dramatically improved Bio-Spray’s client experience. Customers have enthusiastically embraced the ability to log in and manage their accounts; according to Daniels, many have said this feature alone is a "game changer" for their relationship with the company. The portal allows clients to browse the complete service catalog, often discovering offerings they weren't previously aware of since there was never a comprehensive menu available to them before. This improved visibility has directly contributed to increased service adoption. Plus, the system has transformed the company's cash flow situation. Compared to the previous year, when only about 20 customers had prepaid before the season began, nearly 100 clients had already signed up for prepayment plans by March 2025. This substantial increase in prepayments has considerably reduced the need to borrow operational funds, creating meaningful improvements in the company's financial position and stability right from the start of the season. Thanks to this improved cash flow, Daniels says the company was able to purchase two electric transit vans prior to the start of the season — vehicles that will save on gas and maintenance while expanding their fleet. Daniels notes that RealGreen’s extensive API capabilities also provide a competitive advantage, allowing businesses to build customizable, scalable systems that grow with their needs. Unlike competing solutions with more limited interfaces, RealGreen’s open API architecture fosters deeper integration and flexibility. He also notes RealGreen’s comprehensive service versatility as a significant advantage. “Being able to go to a customer’s house and record that we did ant control, mosquito service, poison ivy treatment and lawn care — each using different pesticides or fertilizers — and track all of those different service lines per customer is invaluable. Most other CRMs would require creating multiple customer records for multiple services, which is way more complicated. ” According to Daniels, the original plan for year one was simply to modernize processes and get everything running smoothly. However, with RealGreen in place, Bio-Spray saw first-year growth of 15%. “We weren’t even trying to grow — but now, with every foundation in place, we have the infrastructure to do it right. We can handle 20-30% growth, whereas before, we couldn’t even handle what we had. We have just totally changed the business from an efficiency standpoint. ” Daniels emphasizes that this growth would be nearly impossible without switching to RealGreen. “You're never going to be able to grow and provide a high level of customer service and engagement along the way without software. You need to be able to touch those customers multiple times — before the service, after the service and throughout the year. Then, hopefully, in the off-season or pre-season, you connect with them a couple more times about what you're offering and what's new. If you have a business with 1,000 or more customers, and you're trying to touch them 10 times a year, I don't know how you do that manually. It's impossible. So you become stuck — your growth becomes limited,” he adds. “I think if you’re doing half a million in business or more on pen and paper, you’re wasting a ton of time, and you’re getting to the point where you can’t expand any further. You probably need multiple staff just to manage the flow of paperwork. A good software system will run everything and provide a much better experience for customers. ” Ultimately, Bio-Spray hopes to double or even triple their business over the next several years, potentially opening up additional branches. “We can be so much more productive and work ON the... --- ### The Latest in Business Foundations: An Enterprise Data Warehouse to Drive Growth > Unlock business potential with a centralized data warehouse. Learn how it optimizes operations and enhances decision-making. - Published: 2025-03-31 - Modified: 2025-03-31 - URL: https://blog.realgreen.com/why-a-data-warehouse-is-the-foundation-for-business-growth/ The Latest in Business Foundations: An Enterprise Data Warehouse to Drive GrowthWhy Modern Data Warehouses Are No Longer Optional A centralized data warehouse is becoming an essential solution for businesses looking to scale efficiently and optimize operations. It's no longer just a "nice to have," but a critical repository for processing vast amounts of business data. A well-implemented enterprise data warehouse allows for the integration of multiple disparate sources across different operational systems. By doing this, it provides businesses with the valuable insights they need to stay competitive in a rapidly evolving market. The benefits of integrating data from disparate sources are manifold. It creates a single source of truth for operational databases and enables real-time analytics that drive faster, smarter decision-making. With a strong business intelligence foundation in place, businesses can enhance their strategies and ultimately drive growth through informed decisions. The Importance of a Single Source of Truth A single source of truth prevents confusion caused by different systems showing different data. When all operational data lives in a central place, decision-makers can access the same high-quality, reliable and accurate information. Having everyone work from the same facts builds trust and helps create a culture where data, rather than assumption, guides decisions. Without this shared foundation, meetings and action plans can stall because different stakeholders are bringing conflicting numbers from different data sources, leaving decision-makers wondering, “Which version should we believe? ” A unified data source also helps teams less versed in analytics still make informed decisions based on trustworthy information — ultimately culturally shifting your entire organization to become data-driven. Real-Time Insights for Smarter Decision-Making Real-time data access is crucial for responding quickly to operational needs. A cloud-based data warehouse enables organizations to perform complex queries and act on insights as they become available, therefore making quicker and more informed decisions. This capability is especially beneficial in fast-paced industries like pest control, lawn care, cleaning and security, where time is of the essence. A few reasons why: Enhanced Analytical Capabilities Built-in analytics tools, such as those featured in WorkWave Wavelytics' Data Factory, allow businesses to conduct complex analytical queries without the time-consuming process of manual data preparation. The platform transforms qualitative concepts into measurable metrics, making business operations much easier to manage. Data-Driven Strategy Formulation Organizations can leverage deeper insights to shape their strategies and operations. Identifying trends and patterns in customer behavior through advanced analytics enables businesses to create targeted marketing campaigns that resonate with their audience, increasing the likelihood of higher engagement and conversion rates. Predictive Analytics for Proactive Decisions By utilizing historical data analysis and trends, companies can forecast future needs and challenges. This predictive analytics capability allows businesses to allocate resources effectively and prepare for potential disruptions before they impact day-to-day operations. Improved Collaboration Across Departments With a centralized repository, all business units can access the same high-quality data. This alignment fosters collaboration, ensuring that teams are all working toward the same business processes based on the same valuable insights. Scalability for Growth The ability to scale is one of the greatest strengths of a modern data warehouse. As companies grow, their database requirements will inevitably increase. A well-structured data warehouse ensures that processing vast amounts of data does not become a bottleneck as operations expand without being constrained by current storage limitations. Wavelytics' Data Factory provides an opportunity for businesses to enjoy a scalable, cloud-based data warehouse platform. This solution simplifies data operations and ensures that organizations are prepared to maximize their profitability, allowing them to focus on strategic initiatives rather than getting bogged down by database management challenges. Enhanced Customer Intelligence Through Operational Databases Gaining insights into customer behavior is essential for formulating effective marketing and service strategies. A data warehouse enhances customer intelligence by providing a comprehensive view of transactional databases and interactions. This enhanced understanding enables businesses to refine marketing efforts and establish stronger customer relationships, ultimately driving loyalty and growth. A Foundation for Advanced Analytics and Machine Learning As businesses increasingly recognize the value of data-driven strategies, a data warehouse provides the foundation for implementing advanced analytics and machine learning. These techniques rely on clean and organized databases for delivering meaningful insights and forecasts. Our platform's analytics capabilities and data transparency allows businesses to harness predictive analytics to forecast trends and make informed business decisions. Here are the benefits of a data warehouse for analytics: Enhanced Data Quality and Consistency Reliable analytics engines are built on high-quality data. A data warehouse ensures that the data is consistently formatted, accurate and up-to-date regardless of its source systems. Support for Complex Queries Businesses can perform complex queries on vast amounts of historical data without compromising query performance. This capacity enables organizations to derive deeper insights through advanced analytics techniques, identifying patterns and correlations that drive predictive capabilities. Simulations and What-If Scenarios A robust warehouse architecture allows for the execution of simulations based on historical data, enabling businesses to analyze potential outcomes of different strategies. These insights can inform risk assessments and strategic planning to meet business requirements. Industry-Specific Applications Whether managing pest control routes, landscaping crews, security teams or cleaning contracts, a well-structured enterprise data warehouse can transform business operations. The ability to synthesize data from disparate sources allows businesses in these particular industries to streamline processes and improve overall efficiency. For example: Pest control companies can track customer treatment histories in transactional databases and optimize technician routes to maximize service efficiency through real-time analytics Lawn care providers can analyze property data from operational systems to better estimate service times and material requirements using business intelligence tools Cleaning services can track workforce productivity metrics in a central repository and enhance schedules based on historical data analysis Security teams can compile incident data across locations in operational databases to improve response protocols and resource allocation through informed decisions Wavelytics is the all-in-one solution to eliminate data silos and enhance operational visibility, ensuring that businesses can make the most out of their data storage and processing capabilities. Improving Operational Efficiency Through Business... --- ### The Grass Isn’t Greener: Why Weedex Left FieldRoutes and Returned to RealGreen > After just one year on FieldRoutes, Weedex moved back to RealGreen in 2023 and have remained with RealGreen since. Find out why. - Published: 2025-03-26 - Modified: 2025-04-25 - URL: https://blog.realgreen.com/why-weedex-left-fieldroutes-and-returned-to-realgreen/ The Grass Isn’t Greener: Why Weedex Left FieldRoutes and Returned to RealGreenThe Company: Established in 2001, family-owned Weedex Lawn Care offers a comprehensive portfolio of lawn care solutions to residential customers in the Dallas-Fort Worth Metroplex region in Texas. Their mission is to deliver the highest-quality results while maintaining exceptional customer care and communication. They were originally a RealGreen customer before switching to FieldRoutes in 2022. After just one year on FieldRoutes, they moved back to RealGreen in 2023 and have remained with RealGreen since. The Problem: After switching their business to FieldRoutes software, Weedex immediately started experiencing significant operational challenges. Theplatform proved inadequate for managing pre-paid customers and credits, lacked a functional customer portal, and presented persistent difficulties with routing, scheduling, and financial reporting. The Weedex team discovered that FieldRoutes simply didn't offer the specialized features and functionality required for lawn care operations. Integration with other essential business tools also proved problematic. The issues were so severe that Weedex staff engaged in daily troubleshooting calls with FieldRoutes developers for six consecutive months, attempting to resolve the mounting problems. Before switching to FieldRoutes, Weedex had roughly 12,000 customers. According to Chief Operating Officer Brennen Weir, that single year with FieldRoutes cost the company 16% of their clients, bringing their total customer base to just 10,000. “Our average customer tenure dropped from 4. 5-5 years to around 3. 3 years because of the financials. When you start messing with people’s money — telling them they owe you money when they don’t — they only have so much patience. ” These issues created a cascading effect on Weedex’s team, impacting employee morale and productivity. Route managers suffered financially, losing $500-$700 in monthly performance bonuses due to declining customer retention rates. Meanwhile, technicians endured daily confrontations over persistent scheduling, billing and service discrepancies caused by the software. “It’s one thing to have a frustrated customer because they’re upset about how their yard looks. Our team knows how to handle that; we can fix that,” says Weedex Chief Executive Officer Felisha Weir. “The difference is that the whole year we were on FieldRoutes, we were dealing with frustrated customers who weren’t mad about their yards, they were mad because they didn’t know we were coming out. They hadn’t been scheduled in four months. Their billing was wrong. They got charged for something they shouldn’t. ” Both agree that the aftermath was costly. “The year that we were on , we were doing everything we could just to keep our heads above water and make sure that the business was still running,” notes Brennen Weir, explaining that the entire year after returning to RealGreen was spent recovering from the transition, focusing on reconciling accounts and retaining staff amid the frustration and workflow disruptions. The company had to take a $170,000 loss on top of everything else. “I don’t know what has done since we’ve left in the last year and a half, but there was nothing in that software that benefitted a lawn care company. ” The Solution: After their difficult experience, Weedex recognized the critical importance of returning to RealGreen’s purpose-built software for the lawn care industry. At necessity, RealGreen offered a way to correct the setbacks experienced after using a generic field solution. Even more, though, RealGreen’s specialized platform delivered key capabilities fine-tuned to Weedex’s needs, including: Pre-payment functionality, which is used to properly manage and track service credits for annual programs and package deals Associated service routing, which optimizes technician routes to complete related treatments efficiently within geographic clusters, maximizing daily productivity Post-service communication, which automates post-service notifications to build customer trust through service transparency Comprehensive customer portal, which provides service history and payment options while presenting strategic upsell opportunities based on property characteristics Seasonal scheduling, which offers even more specialized capabilities to manage cyclical staffing and service needs Lawn-specific measurement tools, which deliver accurate property measurement and estimation capabilities The transition challenges Weedex encountered highlighted how even promising software can create significant operational disruptions when it lacks industry-specific functionality. Additionally, Weedex identified the necessity for closed-loop integration between all their business systems, ensuring seamless data flow across customer management, scheduling, routing and financial reporting. This comprehensive approach would prevent the communication breakdowns and data silos that had previously hampered their technicians' performance and customer satisfaction. “When we left FieldRoutes, we just pulled the plug and went immediately back to RealGreen,” says Brennen Weir. “RealGreen has made their lawn care software very user-friendly, from the scheduling to the reporting to the financial side. I don’t think you are ever going to get better reporting than what RealGreen provides. ” “I think when they transitioned to Service Titan, they completely forgot about FieldRoutes. It’s obvious that WorkWave has taken a much better approach to RealGreen. I noticed this at the latest Users Conference — the company is clearly putting a lot into that platform. ” The Results: After a year of strategic rebuilding alongside the reimplementation of RealGreen, Weedex is back on a growth trajectory. They’re focusing on building their customer list back to pre-FieldRoutes levels and have re-started their employee development initiatives. “Now we are working towards rebuilding the value back in our P&L and rebuilding value in our retention, customer relationships and customer base size — all of those things took a hit through that software switch. There wasn't one aspect of our business that didn't suffer. ” Felisha Weir adds, “With FieldRoutes, we had to put some things on the back burner, including employee development. From day one, we hire our team members with a succession plan where they can work their way up from the lowest level through to the highest, and we have great staff retention because of that. You can see that through our reviews and our online presence. We’re glad to be able to get back to that. ” With operations stabilized, Weedex is eyeing expansion, with plans to open a third branch in the next year or so. “We want to have a good sales... --- ### Landscape Advertising Ideas: Proven Ways to Get More Clients > Boost your landscaping business with creative advertising ideas that attract clients, build brand awareness, and drive local growth. - Published: 2025-03-20 - Modified: 2025-04-29 - URL: https://blog.realgreen.com/landscape-advertising-ideas/ Landscape Advertising Ideas: Proven Ways to Get More ClientsKEY TAKEAWAYS A successful landscaping marketing strategy requires a combination of targeted messaging, local SEO, social media, and offline efforts tailored to residential or commercial audiences. High-performing ads feature clear offers, strong visuals, time-sensitive promotions, and audience-specific messaging that drives conversions. Building a strong digital presence—via a mobile-friendly website, optimized Google Business Profile, and local search visibility—is essential for attracting and converting leads. Diversifying outreach across channels like email, direct mail, social media, referrals, and paid advertising helps maximize lead generation and ROI. Tracking performance using tools like Google Analytics, CRM, and A/B testing ensures continuous optimization and better-informed marketing decisions. See Author BioYour landscaping company's growth depends on implementing targeted marketing strategies that showcase your expertise and connect with the right audience. In this article, we provide actionable, creative, and specific advertising ideas tailored for landscaping professionals seeking to expand their client base. 1. Checklist: What makes a good landscaping advertisement? Effective landscaping advertising can significantly increase your ability to attract potential customers and grow your landscaping business. Whenever you engage in an advertising campaign, use a checklist to ensure you deliver your message effectively—and to the right audience: Clear Offer with Visible Benefits: Highlight what sets your landscaping services apart (e. g. , "Free landscape assessment—book today! " or "Spring cleanup special with complimentary mulch application"). Easy-to-Find Contact Details: Include your phone number, website, and social media links prominently so potential clients can quickly reach you. Service Area Clearly Defined: Specify the neighborhoods, cities, or regions you serve to attract relevant customer inquiries. Time-Sensitive Promotions: Create urgency with limited-time offers (e. g. , "Book by May 15th for 15% off summer maintenance packages"). Eye-Catching Visuals: Showcase your best work with high-quality before-and-after photos or videos of landscape transformations. Customer Testimonials: Include quotes from satisfied clients to build trust and demonstrate customer satisfaction. Strong Call-to-Action (CTA): Guide potential customers toward the next step with clear instructions (e. g. , "Get a personalized quote in 24 hours! " or "Schedule your free consultation today! "). Target Audience Focus: Tailor your message to address the specific needs of your target customers (residential homeowners vs. commercial properties). 2. Understanding your audience and market Another pre-marketing strategy step you must perform is identifying your ideal landscaping customers and analyzing your competition. Defining your ideal customer profiles (ICP) is a straightforward five-step process: Define Your Target Audience Demographics: Start by identifying whether you'll focus on residential homeowners, commercial properties, HOAs, or a specific combination. Consider factors like income levels, property types, and location within your service area. Create Detailed Customer Personas: Develop profiles like "Busy Homeowner Mike," who values convenience and curb appeal, or "Property Manager Sarah," who prioritizes reliability and professional documentation for commercial properties. Research Customer Pain Points: Identify the specific challenges your target audience faces, such as limited time for yard maintenance or struggles with persistent lawn problems in your local climate. Craft Personalized Messaging: Develop different marketing messages for each persona segment. For homeowners, emphasize beautiful outdoor spaces and increased property values, while commercial clients respond better to efficiency and professional appearance. Test and Refine Your Messaging: Measure response rates from different customer segments and adjust your marketing approach based on what generates the most customer inquiries. Once you know who you are marketing to, you can see how your competition performs. Check out competitors' strategies, copy what works, and refine the details to match your landscape business. Again, you can perform this process in a handful of steps: Identify Key Competitors: Make a list of other landscaping companies serving your target customers in your service area. Take note of their service offerings and how they position those services to their audience. Evaluate Their Marketing Tactics: Examine how competitors use Google Ads, social media platforms, and traditional marketing materials to reach prospective clients. Find out what methods have the most impact. Spot Marketing Gaps: Look for opportunities where competitors are missing key strategies, such as video marketing, seasonal offers, or specialized services. Here’s where you can make your service offerings shine. Develop Your Unique Selling Proposition (USP): Your USP communicates what differentiates your landscaping business from competitors. Examples include: "We guarantee your lawn stays green, or we re-seed for free! " or "24-hour response time on all inquiries—book online in seconds! " Emphasize Your Strengths: Highlight the areas where your landscaping services excel compared to competitors. Show off your excellent customer satisfaction, specialized expertise, or innovative approaches. With this foundation in place, you can move into catering your messaging and interactions to meet your ideal customer’s needs and wants. 3. Building a strong online presence Today's digital presence is like yesterday’s phonebook listing. A strong online presence is required to attract potential customers to your landscaping business. With a bit of effort, you can shape your online footprint to draw in new business, both organically and through paid efforts. Creating a professional landscaping website A well-designed landscaping website serves as your digital storefront and often provides the first impression for potential clients. Your website should include: Service Pages: Describe each service you offer with detailed information and pricing, if applicable. Portfolio Gallery: Showcase your best work with high-quality before-and-after photos that demonstrate your landscaping expertise. Reviews and Testimonials: Feature feedback from satisfied clients to build trust with prospective customers. Contact and Booking Forms: Make it easy for potential customers to request quotes or schedule services directly from your website. For landscaping-specific SEO, target location-based keywords like "landscaping services in " and include them in page titles, headers, and content. Remember that your website should be mobile-friendly, as your potential clients may search for landscaping services on their phones. Optimizing for local SEO A complete Google Business Profile is a must-have for improving your online visibility and appearing in local search results. To optimize your profile: Claim and verify your Google Business Profile with an accurate business name, address, and phone number. Add high-quality photos of your work, team, and equipment to highlight... --- ### How to Market a Landscaping Business > Learn how to market your landscaping or lawn care business effectively and build a solid client base with our complete guide to green industry marketing. - Published: 2025-03-20 - Modified: 2025-04-29 - URL: https://blog.realgreen.com/marketing-landscaping-business/ How to Market a Landscaping Business and Land More ClientsKEY TAKEAWAYS Identifying your ideal client and market helps tailor your landscaping services, focusing on property size, seasonal needs, budget, and customer lifetime value. Establishing a strong online presence through a mobile-friendly website, Google Business Profile, and social media engagement is critical for attracting and retaining clients. Leveraging content marketing (such as blogs, seasonal guides, and video content) alongside paid ads and referrals can boost brand visibility and generate leads. Regularly tracking marketing performance using KPIs (such as lead conversion, customer acquisition costs, and ROI) allows for continuous strategy optimization and business growth. See Author BioLandscaping businesses face a tough challenge: standing out in a crowded market and attracting steady clients. But with more homeowners and commercial properties investing in professional lawn care services, the opportunity for growth has never been greater. Successful landscaping marketing isn't about flashy tactics but about understanding your audience, leveraging digital tools, and creating genuine connections with potential customers. By implementing a comprehensive marketing approach, lawn care businesses can transform their customer acquisition and grow their bottom lines. 1. Identify your ideal client and market Before you start your marketing efforts, you have to know who you’re marketing to. That means defining your target audience for lawn care services across residential and commercial clients. You’ll want to outline detailed ideal customer profiles (ICPs) and categorize them based on factors like: Property size and service area coverage Seasonal lawn maintenance needs Budget allocation for landscaping services Potential lifetime customer value There is a four-step process you can use to help guide your target audience identification. By the end of these four steps, you should have a good understanding of who you’re marketing to. Determine your services: Identify what services you’ll offer to your customers, think about who is most likely to purchase those services, and define your unique value proposition (what sets you apart from your competition). Research your market: Scope out your competitors and see who they are targeting, the demographics they appeal to, and the gaps you can fill. Online tools like SEMRush and Ahrefs help you view competitors’ website traffic data. Create buyer’s personas: The demographic data we mentioned earlier comes into play here, as you will want to create imaginary people who fit your ideal client’s profile. These profiles allow you to dial in your services, find the right customers to target, and understand who not to waste time on. Choose your marketing channels: Does your ideal customer hang out online, or are they more likely to respond to print advertisements? Decide which avenues are most worth pursuing to attract the attention of your target audience. The market analysis will likely be the toughest part of identifying your ideal client. But it’s a vital step you cannot skip, so here’s a deeper look at that process: Study how competitors market their services: What words, phrases, or images do they use? What colors, slogans, or designs do they implement? Do you see sponsored posts, or do they leverage word-of-mouth advertising? On what social media platforms are they most active? Identify gaps in your local market: Does your competition fail to consider residential properties? What about apartments or new constructions? Does your service area have enough seasonal providers for things like snow removal and pest control? Understand and stay updated on green industry trends: Are you offering clients the latest in tools and techniques when you service their property? Can you adapt to new landscaping trends like native grass planting or xeriscaping? Analyze potential business growth in your service area: Can you create partnerships with land developers to secure exclusive contracts? How about real estate agents and lease management companies? Long-term contracts offer stability to support continued growth. Through this process, you’ll fill in demographic, location, and pain point details. You’ll understand what your competition does well and how you can differentiate yourself with tailored messages and services that resonate with your audience. 2. Establish a strong online presence Yesterday, the phone book was the place your business had to be. Today, it’s the internet. A comprehensive digital portfolio of landscaping services with customer testimonials and online reviews presents social proof for visitors. To establish a strong online presence, you’ll need to: Set up a dedicated, mobile-friendly business website: You can hire a website design agency or create your own using a platform like Squarespace or Wix. You’ll use this website to share your contact details, service area information, client testimonials, specific offerings, and more. Set up a page with a contact form to collect potential customer data and sync it directly with your customer relationship management (CRM) software. Claim your business on Google: Completing your Google Business Profile is essential for local search visibility. Plus, it provides an easy way for potential clients to find your contact information, business details, and customer reviews. Engage on social media: Platforms like Facebook, Instagram, and even LinkedIn can give you a direct link to your ideal customer base. Use these channels to share things like before-and-after photos, behind-the-scenes looks, employee shout-outs, and new services. Continuously optimize and update: In addition to following search engine optimization (SEO) best practices, this also means keeping your information up to date and cohesive across all digital spaces, so customers have access to the most current information about your landscape business. 3. Develop a content marketing strategy Buyer personas and a digital presence are the foundation of your landscape marketing strategy. Next, you’ll need to attract viewers by developing a content marketing strategy. Strategy can take many forms depending on the marketing channels you decide to utilize. Online: SEO blog posts, pay-per-click (PPC) advertising, email marketing, and your website Offline: Print advertising, billboards, TV and radio, and direct mail advertising Referral: Rewards programs, referral bonuses, affiliate marketing Advanced: Influencer partnerships, sports sponsorships, interactive and AI-generated marketing An omnichannel strategy (using multiple channels) is most effective, but that doesn’t mean you have to use every channel. Test out a few different channels to... --- ### Women in Leadership: Top Advice from Women in Pest, Green, Cleaning and Security > Women leaders in field service share practical advice on collaborative leadership, building inclusive teams, and career development. Learn how successful female executives navigate leadership roles and drive business results through diverse perspectives. - Published: 2025-03-07 - Modified: 2025-03-07 - URL: https://blog.realgreen.com/women-in-leadership-top-advice-from-women-in-pest-green-cleaning-and-security/ Women in Leadership: Top Advice from Women in Pest, Green, Cleaning and SecurityAt our recent client conference, WorkWave hosted an inspiring panel of successful women leaders across pest control, lawn care, janitorial and security businesses. The session featured executives sharing actionable insights on leadership development, business strategy and creating inclusive workplaces. Meet Our Panelists Moderator: Jill Davie, SVP & GM, Cleaning and Security, WorkWave Jill Davie is the Senior Vice President and GM of Cleaning and Security at WorkWave, where she is responsible for customer success management, professional services and customer engagement. She is passionate about operational excellence, engaging directly with customers and attracting and retaining top talent with a people-centric culture. Davie started her career at TEAM Software as a summer marketing intern in 1996. At the time, TEAM was a start-up with 12 employees. After earning a bachelor’s degree in business administration and marketing from Iowa State University, Davie joined TEAM full time in 1998 as a Sales Associate. Over the next 20 years, she assumed various leadership roles in sales, marketing, communications, customer success and professional services as the company grew significantly. Davie also served on TEAM’s Board of Directors from 2014 through 2021 when it was acquired by WorkWave. During her board tenure, TEAM transformed from founder-owned to employee-owned to private equity owned. The company also acquired five companies across the globe, expanding its domestic and international market leadership. Jill has been named one of the Top 50 Women Leaders in Software. Panelist: Sandy Long, Controller, RBM Services Sandy is the Controller at RBM Services, which offers commercial cleaning services in Utah, Arizona and southern Nevada. They are the largest in the region, they employ over 1400 people, and maintain more than 30 million square feet of commercial space. In her role, Sandy is responsible for overseeing all accounting functions, ensuring the accuracy of financial records, managing budgets, and guaranteeing compliance with financial regulations. Panelist: Sharon Roebuck-McBride, VP of Culture and Administration, Triangle Home ServicesSharon brings 10 years of experience in the Pest Control industry, with 9 of those years spent in Seattle. Sharon now calls Raleigh, NC her home and is proud to be working at Triangle Home Services as the VP of Culture and Administration. She is a firm advocate for creating an inclusive and supportive work environment that not only attracts top talent but also retains it. Her proven methods for making employees feel valued and heard led to increased morale, productivity and ultimately, greater success for an organization. Sharon believes that everyone has “greatness inside of them” and that when people are in an environment of innovation and collaboration, it can’t help but surface. Panelist: Theresa Smith, SVP, NaturaLawn Theresa is Senior Vice President at NaturaLawn, and has been with the company for over 20 years. Theresa got her start as a Marketing Intern at NaturaLawn back in 2003, and has assumed roles of increasing responsibility over the past two decades. She received her Bachelor’s in Business Administration from James Madison University. Bringing Different Perspectives to the Table The panel highlighted how diverse leadership teams drive measurable business results. Research consistently shows companies with balanced leadership teams outperform their competitors, something these leaders experience firsthand. "When you can have a variety and balance at the table, that's the best," noted one panelist. "The more balance we have, the more variety, the more rich the discussions are going to be. " This strategic approach helps companies better connect with diverse customer bases. As one executive pointed out, when leadership teams reflect their customers' varied perspectives, companies make more informed decisions and develop stronger market positions. The visibility of women in leadership roles creates a powerful ripple effect throughout organizations. "It's important for young women to see other women on the stage with a microphone in her hand," emphasized one leader, highlighting how representation accelerates professional development across all levels. Different Approaches to Leadership The executives shared insights on their leadership journey, revealing how collaborative approaches to leadership create resilient organizations. These women leaders actively seek input across all business units, recognizing that effective leadership means engaging with both managers and direct reports. "Every department and every person is represented and has a voice," explained one leader when describing her approach to building high-performing teams. This inclusive style doesn't sacrifice decisive action – these executives balance collaboration with accountability, taking full responsibility for business outcomes. One particularly compelling perspective challenged conventional workplace wisdom: "We don't buy into the whole 'you don't have to like each other, we just have to work together. ' That's absolutely not true. We absolutely have to like each other—we're together more than we're with our families. " This focus on authentic workplace relationships represents an evolution in leadership thinking that resonates with today's workforce. Learning Through Failure In a revealing moment during the discussion, these senior leaders shared how embracing calculated risks drives innovation and strengthens leadership capabilities. "I love it when my managers fail. It's my favorite thing," said Jill Davie. "We learn so much more through failures than we do through successes. If everything is great all the time, we don't really learn anything. " This refreshing approach to leadership development demonstrates how WorkWave and similar forward-thinking companies are creating cultures where continuous improvement flourishes. By encouraging appropriate risk-taking, these organizations build adaptable teams ready to meet evolving market demands. Achieving Work-Life Integration The panel addressed one of today's most pressing workplace challenges: balancing leadership responsibilities with personal commitments. Their honest assessment of gender parity in work-life balance resonated deeply with attendees. "It is so difficult. I have not figured it out," admitted one leader with young children. Another acknowledged the common challenge many professionals face: "If I'm spending time with my family, I feel guilty about work. If I'm spending time away from my family working, I feel guilty about that. " Rather than offering platitudes, these executives shared practical strategies their companies implement: Creating flexible work arrangements that accommodate diverse life circumstances Establishing clear boundaries... --- ### RealGreen by WorkWave Launches Customer Notifications to its Industry-Leading Software > RealGreen’s newest offering automates and streamlines essential customer communications, providing a frictionless end-customer experience. - Published: 2025-03-06 - Modified: 2025-03-06 - URL: https://blog.realgreen.com/realgreen-by-workwave-launches-customer-notifications-to-its-industry-leading-software/ RealGreen by WorkWave Launches Customer Notifications to its Industry-Leading SoftwareRealGreen’s newest offering automates and streamlines essential customer communications, providing a frictionless end-customer experience. HOLMDEL, N. J. - March 6, 2025 - RealGreen by WorkWave, a leading software solution for the green industry, has recently launched Customer Notifications, a new solution that helps businesses automate their most important customer communications, separating transactional messages from marketing communications and ensuring customer communications are delivered automatically via email and SMS. “This solution will be monumental in helping our customers save time and energy on back-end communications and administrative work and will allow them to put more focus on delivery and growth ahead of their busy seasons,” says Kevin Kemmerer, CEO of WorkWave. “Designed specifically for the communication needs of lawn and landscape providers, Customer Notifications can be quickly adopted to help transform their communication with customers, improve cash flow, and boost overall business efficiency. ” Customer Notifications currently supports email and SMS options for pre-service notifications, post-service confirmations, new service welcome messages and payment reminders. This automation is crucial in helping customers create reliable and trustworthy relationships with their own customers. Without having to concern themselves with managing communication, service providers can then focus more on service and delivery, providing a better service and more likely to lead to a recurring customer or positive reference. Since its launch, RealGreen customers have been eager to implement and adopt Customer Notifications, with many seeing an immediate ROI and improvement in their communications. “Customer Notifications being implemented into RealGreen has definitely been a game changer for us,” says Robyn Perrier of Arcadia Tree & Lawn Care. “Prior to Customer Notifications, I would have to go through every call ahead manually, print off a list, text the people who wanted to be texted, emailed the people who wanted to be emailed, and called the people who wanted to be called. With Customer Notifications automatically doing a lot of these things, as well as sending invoicing out automatically after a job has been posted to production, has made my life a whole lot easier. ” RealGreen by WorkWave aims to provide best in class solutions so that customers can focus on growing their business and providing the best services. Other notable features of Customer Notifications to help achieve this goal include: Branch-specific customization that ensures each location maintains its unique brand identity while delivering consistent, professional communications A sophisticated filtering system that puts operators in complete control of message delivery. An automated system that handles communications without requiring constant management or monitoring—a true “set-it-and-forget-it” program. Customer Notifications is now available for all customers who utilize RealGreen's industry-leading CRM, Service Assistant 5. Click here to learn more about WorkWave and RealGreen. About WorkWave WorkWave delivers innovative software and fintech solutions to the millions of hardworking service professionals that keep the world safe, clean and beautiful. Partnering with over 8,000 customers worldwide, the leading lawn care, pest control, commercial cleaning and security guarding companies rely on its end-to-end SaaS solutions to run and grow their businesses - everything from customer acquisition to mobile communications to billing and invoicing, and beyond. Backed by decades of experience, passionate teams, and strong commitment to its customers, WorkWave’s vision is to empower the world’s mobile service workers to build a brighter future. For more information, visit workwave. com. Media Contact press@workwave. comSchedule a free demo today to see how RealGreen can help you grow your business! Recent Posts --- ### Breaking Data Silos: How Centralized Data Warehouse Transforms Multi-Branch Operations > A single, centralized source of truth for your organization’s data is no longer a luxury—it’s a necessity for businesses seeking to scale efficiently. - Published: 2025-03-06 - Modified: 2025-03-06 - URL: https://blog.realgreen.com/how-centralized-data-warehouse-transforms-multi-branch-operations/ Breaking Data Silos: How Centralized Data Warehouse Transforms Multi-Branch Operations A single, centralized source of truth for your organization’s data is no longer a luxury—it’s a necessity for businesses seeking to scale efficiently, enhance profitability, and make informed, data-driven decisions. By seamlessly integrating data from multiple sources across branches and business functions, organizations can eliminate data silos, ensure consistent and reliable information, and gain real-time visibility into operations. This streamlined approach enables businesses to transform raw data into actionable insights without the burden of complex engineering, ensuring agility and accuracy in decision-making. " The Challenge: Disconnected Data Across Branches Companies with multiple branches often struggle with fragmented data spread across different systems, locations and formats. Without a unified view, decision-making can become reactive rather than strategic, limiting growth and efficiency. Many multi-location businesses rely on separate databases, spreadsheets or paper records to track operations. This leads to: Inconsistent reporting: Different branches track data differently, making comparisons difficult. Delayed decision-making: Teams waste time manually gathering and cleaning data. Lack of visibility: Leaders struggle to get an accurate big-picture view of business performance. Missed opportunities: Businesses can’t identify patterns or optimize strategies without cross-branch insights. The Solution: A Centralized Data Warehouse A data warehouse consolidates all business data—sales, customer interactions, inventory, marketing and financials—into a single source of truth. It automates data collection and processing, ensuring every branch and every team is making decisions with consistent, accurate, up-to-date information. A pre-built, fully managed solution, such as Wavelytics’ Data Factory, significantly reduces development and deployment time, while ongoing maintenance and updates ensure optimal performance, data security, and compliance—without any additional effort on your part. Additionally, a ready-to-use, curated data warehouse minimizes the need for extensive in-house engineering resources, enhancing agility and enabling faster, data-driven decision-making. Industry Examples of Breaking Data Silos Cleaning Industry A university case study revealed that a cleaning service provider struggled with inconsistent scheduling and supply tracking across multiple locations. The provider integrated job schedules, inventory levels, and customer feedback into a single system by implementing a centralized data warehouse. This allowed managers to ensure optimal staffing, reduce supply waste and improve customer satisfaction. Security Industry A notable example in the security industry is the case of a leading provider of security services in North America. The company faced challenges with disparate data systems across its numerous branches, which hindered operational oversight and response efficiency. By converting to a centralized data warehouse, the company integrated various data sources, including incident reports, employee activity logs and client interactions. This shift allowed for real-time data analysis and improved reporting capabilities, leading to enhanced decision-making and resource allocation across their operations. As a result, they reported a significant increase in their ability to monitor security incidents and respond effectively, which directly contributed to improved customer satisfaction and service quality in their multi-branch operations. Lawn & Landscaping Industry Research in the lawn and landscaping industry found that a multi-location landscaping company faced challenges tracking job progress, employee productivity and seasonal demand. Implementing a centralized data warehouse can consolidate data from all branches, providing insights into peak service times, streamlining workforce planning, and automating customer follow-ups, leading to increased efficiency and revenue. Pest Control Industry Common industry trends in pest control reveal that businesses often face significant hurdles due to reliance on spreadsheets for logging service calls, treatments and customer complaints. This disjointed approach makes tracking service history cumbersome and limits the ability to analyze the effectiveness of treatments and technician performance. Upon adopting a centralized data warehouse, businesses often gain near real-time insights into operations, allowing for better route planning and enhanced visibility of service effectiveness. With consolidated data at their fingertips, customer service representatives can engage proactively with clients regarding treatment timelines and follow-ups, resulting in improved customer satisfaction and repeat business. A centralized data warehouse streamlines operations and positions businesses to identify trends, optimize service delivery and allocate resources more effectively across their service areas. The Benefits of Centralized Data Management By breaking down data silos, businesses in any industry can: Improve operational efficiency: Automated data integration reduces manual tasks and errors, allowing businesses to focus on growth instead of data wrangling. Wavelytics’ Data Factory provides an all-in-one solution to streamline data management with a scalable, ready-to-use platform. Enhance decision-making: Near real-time insights enable proactive strategies. Snowflake's secure data sharing allows you to seamlessly access live data, build comprehensive analytics with your own BI tools and integrate them into other data sources. Reduce costs: Identifying inefficiencies across locations leads to cost savings. This innovative approach simplifies data operations and data engineering, eliminating unnecessary expenses associated with fragmented data management. Ensure optimal performance and security: A centralized data warehouse provides ongoing maintenance updates driven by customer needs, ensuring that data remains secure, compliant and high-performing. Strengthen customer relationships: Personalized and timely service fosters loyalty. A centralized system unlocks deeper insights, enabling businesses to optimize service delivery, predict customer needs and create more meaningful interactions. Closing Thoughts A centralized data warehouse is not just about storing data—it’s about transforming it into a strategic asset. Integrating data across locations allows businesses to eliminate inefficiencies, gain real-time visibility and drive smarter, more profitable decisions. Investing in a data warehouse today means staying ahead of the competition and unlocking the full potential of your business operations. Schedule a free demo today to see how RealGreen can help you grow your business! Recent Posts --- ### Your Essential Guide on How to Hire Landscape Employees Effectively > Discover best practices on how to hire landscape employees, from finding skilled candidates to refining your onboarding process for success. - Published: 2025-03-05 - Modified: 2025-04-29 - URL: https://blog.realgreen.com/hire-landscape-employees/ Your Essential Guide on How to Hire Landscape Employees EffectivelyKEY TAKEAWAYS Strategic hiring in landscaping means knowing when to scale your team, using flexible employment models, and proactively identifying staffing gaps before they impact operations. Attracting top talent requires clear job postings, competitive compensation, and promoting a positive work environment that values communication, growth, and employee well-being. Effective hiring goes beyond resumes—screening for relevant skills, cultural fit, and leadership potential ensures stronger long-term team performance. Retaining quality employees depends on offering benefits, celebrating milestones, fostering inclusivity, and investing in training that supports career growth. Avoid common mistakes like rushing hires or undervaluing onboarding; instead, use structured processes, workforce metrics, and tools like RealGreen to streamline operations and scale your landscaping business sustainably. See Author BioEver notice how the best landscaping companies always seem to have great teams? Start hiring landscaping employees the right way, and you'll avoid the headaches of constant turnover that plague so many landscape businesses. Whether you're looking to hire permanent staff or just bringing on temporary workers for the busy season, today's competitive market demands more than just posting job roles and hoping for the best. When you nail your recruitment strategy and offer meaningful perks like health benefits, you'll not only attract new talent but also keep your current employees happy enough to help you take on more jobs and expand into more services. Determining the right time to hire Ask some business owners, and they’ll say they’re always hiring. Others will tell you they look for job seekers during specific windows. Still others claim they have an intuitive sense of when to hire their next team member. Despite the range of strategies, there are ways to be ready when the time does come. Signs it’s time to hire new landscaping employees If you don’t recognize the signs, you could put your current landscaping workforce under added stress. You’ll want to bring on a few extra hands when you notice the following: Teams are working overtime to complete jobs. Jobs go unfinished, or teams struggle to hit deadlines. Your current staff is showing signs of burnout, like excessive callouts and retention issues. You have to turn work down or delay services due to staffing issues. You’ll also want to be aware of seasonal demand, which may require hiring additional help. These signs present serious harm to your landscaping business’s reputation and growth potential. Planning and strategic hiring for your landscape business Not every hire has to be a full-time employee, and strategic hiring gives you greater flexibility in how you deploy your teams. Consider hiring part-time, temporary, or seasonal workers or on-call staff instead of regular employees to meet demand during peak seasons. You should also take note of specific roles your team is skilled in as a potential way to expand or meet your clients' needs. Using that logic, you can also identify skill gaps within your existing staff and focus on training team members to create a standard experience level. Refine and roll out this strategy before you expect to see a boost in landscaping needs. Attempting to meet client demands without preparation is a sure way to overload current staff and compromise service. Assessing your workload and staffing needs Being open to creative employment arrangements is only part of the equation. You’ll also need to determine your headcount needs. To do this, evaluate your current workload. Ask yourself if it's sustainable with the existing headcount. If not, you’ll need to decide how to proceed. Here’s when you’ll need to ask some tough questions, like how a new hire will impact your bottom line, cash flow, and team dynamics. Consider the different employment arrangements and how they might affect your financials and client satisfaction. Defining the ideal candidate With a need for new hires established, it’s time to find qualified candidates. Defining your ideal candidates allows you to filter and select only those with the most potential. Characteristics of a great landscape employee Landscaping isn’t for the weak. The very best candidates will reliably demonstrate several of these characteristics: Has a strong work ethic Pays attention to detail Can work independently or as part of a team Shows up on time Has a positive attitude in the face of physical challenges Can communicate well Of course, natural leaders with the ability to serve as liaisons between crews, clients, and owners are even more preferential. Skills and qualifications for a landscaping job Skills and qualifications are the meat and potatoes of any landscaper job description. If you’re looking for an experienced go-getter who can hit the ground running, they should possess most or all of the following credentials. But if you’re open to training a novice (and have the time and resources to do so), you might prioritize just a few select skills from this list. Previous experience in landscape, lawn maintenance, or related fields Experience in soil and irrigation management Knowledge of native and foreign plant species Ability to operate lawn equipment, including mowers, trucks, and hand tools Holds certifications for heavy equipment, like skid loaders, excavators, or forklifts Experience with tree trimming and hedge management Knowledge of pest control practices and/or chemical certifications Physically capable of working in outdoor environments under various conditions Ability to lift, carry, and load material weighing upwards of 100 lbs Can follow directions provided by job site supervisors Experience in snow removal and preventative snow/ice measures Specialized skills, such as hardscaping, trim carpentry, and horticulture While this is by no means a comprehensive list of landscaper qualifications, it’s broad enough to help you refine job listings and screen candidates. The more of these traits a potential landscape employee possesses, the more likely they’ll be a good fit for your team. What to look for in a candidate’s experience and background Verifying a candidate's eligibility to work for you is another step that will serve you well. In some cases, verification is a requirement, and in others, it protects your business from potential resume padding or worse. In... --- ### The Power of Decile Data: Why It’s a Game-Changer for the Green Industry > Learn how you can pinpoint high-value clients, optimize marketing campaigns and allocate resources more efficiently for your green business. - Published: 2025-03-04 - Modified: 2025-03-04 - URL: https://blog.realgreen.com/the-power-of-decile-data/ The Power of Decile Data: Why It’s a Game-Changer for the Green Industry In the green industry, knowing your customers' behaviors can turn your business from an on-demand service provider into an essential partner in outdoor care. Understanding their trends is crucial for maximizing marketing ROI and driving business growth. As businesses strive to stand out, leveraging data effectively has become a game-changer. One of the most powerful — yet underutilized — tools for achieving this is decile data analytics. By ranking prospects and customers into ten groups, from least likely to buy to most likely, green industry businesses can pinpoint high-value clients, optimize marketing campaigns and allocate resources more efficiently. What Is Decile Data? Decile data analysis involves dividing a dataset into ten ranked segments called deciles, identifying someone's likelihood to respond to marketing campaigns or find value from the services your company provides. These are built on data from an active customer base using customized data models to analyze several factors that influence behaviors and habits, such as property information, email, cell phone, household demographics, and whether they rent, own, or have moved recently. The resulting data makes it easier to make smart data driven decisions on individuals that make up service target markets. By categorizing customers this way, businesses gain insights into overarching trends and identifiable behaviors within specific client groups. For example, let's consider a dataset of 100 lawn measurements in a given town. To calculate the deciles, we need to sort the measurements in ascending order. If the 25th measurement is 1000 square feet, it means that D2 falls at 1000, indicating that 20% of the lawns measured at 1000 square feet or less. This strategy empowers organizations to make informed decisions that improve marketing efforts, maximize profitability and enhance operational efficiencies. Here’s another example. Let’s say you have 10,000 records that pertain to prospects in your database. You’ll want to hit the ones that are the most likely to respond, right? You don't want to go down to Decile 10, however, you’ll probably want to go to Decile 5 or even higher. This has been a service that WorkWave Print Marketing has provided for years. Two Use Cases for Decile Data Campaign Planning Effective campaign planning is essential for green industry businesses aiming to reach new prospects and maximize outreach. A common scenario arises when a business wants to touch 20,000 potential prospects with a campaign, but they only have 10,000 records in their existing database. This is where decile data comes into play. By utilizing decile rankings, businesses can strategically add prospects to their campaign based on their likelihood to engage. For instance, they can identify high-value deciles containing customers who have previously shown interest in similar campaigns or services and append these deciles to their existing records. This targeted approach not only increases the number of prospects being engaged but also enhances the chances of achieving a positive response to the campaign. Budget Optimization Budget optimization is a critical component of any successful marketing strategy, and decile data can significantly aid in this area. By analyzing decile rankings, businesses can maximize their budget before launching a campaign. For example, decile data allows organizations to conduct "what-if scenario" planning, letting them explore different budgets and campaign strategies to assess potential impacts on performance. Understanding which client segments yield the highest returns helps businesses make informed decisions about where to allocate their resources. When asking where to focus your spend, decile data provides clarity to ensure funds are directed toward the most promising prospects and segments. Overall, leveraging decile data for budget optimization minimizes waste and maximizes campaign effectiveness, driving better results in the competitive green industry landscape. How to Implement Decile Data in Your Green Industry Business Collect Data For many companies, customers represent their most valuable asset. Traditionally, businesses stored contact information in various places like business cards, email threads and spreadsheets. However, as organizations grow and evolve, a centralized database for customer information becomes vital. Having a unified platform to manage all lead and customer data provides your entire team with valuable insights into your business and enhances customer relationships. To effectively implement decile data analysis, the first step is to gather accurate and comprehensive data. Utilize your customer relationship management (CRM) system, invoicing software, and marketing platforms to compile data on revenue, service frequency, and customer engagement. Proper data collection is foundational for successful analysis and segmentation. Segment Customers Once the data is collected, the next step is to rank customers from highest to lowest based on key metrics. By leveraging specialized software tools to collect and analyze data on these subgroups, companies can devise tailored strategies that maximize results for each segment. The effectiveness of segmented marketing campaigns is well established, with studies indicating an average revenue increase of 760%. By establishing clear criteria for segmentation, businesses can identify which customers fall into each decile group, facilitating targeted marketing strategies. Analyze Patterns After segmentation, analyzing customer behavior within each decile becomes essential. This analysis allows businesses to identify key characteristics of high-value clients as well as behaviors of clients at risk of leaving. By recognizing these patterns, you can develop strategies tailored to address customer needs and improve retention. Deciles are essential for detecting outliers and gaining insights into data distribution. For example, the first decile (D1) indicates the value below which 10% of the data lies, while the ninth decile (D9) represents the value below which 90% of the data is found. Analyzing these deciles helps us spot potential outliers or extreme values that could significantly influence our findings. Additionally, if the deciles show uneven distribution, it indicates a skewed dataset, prompting the need for further analysis. Deciles offer a clear perspective on data patterns by segmenting the dataset into equal parts. By reviewing the values linked to each decile, we can pinpoint trends, variations and insights within the data. For instance, in a sales dataset, we can analyze the deciles to understand the revenue thresholds for different... --- ### How Arcadia Tree & Lawn Care Uses RealGreen’s Customer Notifications to Win > We spoke with Robyn Perrier, Arcadia’s office manager, who shared her thoughts on how she thinks Customer Notifications is changing the game for her company. - Published: 2025-03-03 - Modified: 2025-03-03 - URL: https://blog.realgreen.com/how-arcadia-tree-and-lawn-care-uses-realgreens-customer-notifications-to-win/ How Arcadia Tree & Lawn Care Uses RealGreen’s Customer Notifications to WinArcadia Tree & Lawn Care has served the Okanagan Valley in British Columbia, Canada, since the 1960s. With a focus on building sustainable, accessible green spaces and promoting overall well-being and a healthier planet, Arcadia offers a full range of tree care, lawn care and pest control services for commercial and residential customers. This will be the company’s third season using RealGreen, and they’re excited to be one of the early adopters of our new Customer Notifications tool. We recently spoke with Robyn Perrier, Arcadia’s office manager, who shared her thoughts on how she thinks Customer Notifications is changing the game for her company. RealGreen: What does a typical workday look like for you? Robyn Perrier: I’m an office manager, so I kind of oversee everything — I do all the dispatching, invoicing, accounting, customer communications and all of the back-end processes. I have a hand in all of the different steps of each day. I typically start my day by catching up on emails and communicating with customers. RG: Do you have a favorite function within RealGreen — something that you feel makes your job easier? RP: Your new Customer Notifications application has definitely been a game-changer for us. Before Customer Notifications, I would have to go through every call-ahead manually, print off a list, text the people who wanted to be texted, email the people who wanted to be emailed and call the people who wanted to be called. It’s a very tedious process, and I was finding it difficult to document everything so we had records of it. With Customer Notifications automatically doing many of these things and sending invoices out automatically after a job has been posted to production, things have become much more efficient. My job is a whole lot easier — a lot less manual work, better cash flow, better customer communication overall — it’s been really great. RG: With Customer Notifications fully implemented into your system, what are you most excited about for the 2025 season? RP: I’m looking forward to a more seamless customer communications process. Customer Notifications shows all previous contacts directly in the “Customer Contact” tab. I’ve also been utilizing the follow-ups on unpaid invoices, and I very much appreciate the customization we are able to do with the notifications themselves. RG: Let’s talk usability. How easy was Customer Notifications to implement and customize to your specific needs? RP: The usability is incredibly simple. It’s very user-friendly. It’s very obvious what you need to do to get the results you want — from the messages you want to get across, who is receiving them, timelines for sending — there are many different options. RG: Do you anticipate that the direct connection to Customer Assistant Websites and the clear payment instructions to your customers through Customer Notifications will help improve your cash flow? RP: Definitely. Already, Customer Notifications has impacted our cash flow immensely. We found that previously, many of our payment notification emails were going into spam folders and not getting through to our customers, so we’d end up having to resend invoices manually. With Customer Notifications, not only do they receive the messages, but it offers them a lot of options including the ability to pay on the spot. Plus, we were able to customize our messaging to make electronic payments very simple — which also helps get payments faster. Plus, our accounts receivable and aging accounts receivable have reduced drastically since implementing Customer Notifications. We’re waiting on payments a lot less and having to chase people for payment far less frequently, partly due to the automated follow-up reminders. RG: What would you say to companies who might be considering adding Customer Notifications? RP: Being able to do it myself — to preview, test and see exactly how it's going to work before implementation — has been incredibly time-saving and, overall, much more efficient. It’s a very easy system, and it’s well worth any cost per notification. Automating your systems through Customer Notifications is an absolute no-brainer. Ready to see how Customer Notifications can help your company automate your most important customer communications and save you time, effort and money? Schedule your free demo today! Schedule a free demo today to see how RealGreen can help you grow your business! Recent Posts --- ### The 2025 Marketing Benchmark Report: In-Depth Marketing Insights > Dive into a comprehensive analysis of what's working now in lawn care marketing — and what you need to know for the year ahead. - Published: 2025-02-19 - Modified: 2025-02-19 - URL: https://blog.realgreen.com/2025-marketing-benchmark-report/ The 2025 Marketing Benchmark Report: In-Depth Marketing InsightsFor over a decade, our partners at Coalmarch have been helping pest control and lawn care companies optimize their digital marketing performance. Their latest benchmark report delivers the industry's most comprehensive analysis of what's working now — and what you need to know for the year ahead. The Data Behind the Insights Their analysis draws from companies representing $150 million in combined annual revenue and over $8 million in marketing spend. They’ve focused on businesses ranging from $500K to $20M in revenue, analyzing two full years of performance data to ensure accurate year-over-year comparisons. Their rigorous methodology tracks qualified leads through multiple channels, including 60+ second first-time caller conversations, web forms, chat interactions and text messages. What's Inside the 2025 Report Digital Marketing State of the Union: The trends, updates and developments that have shaped the landscape SERP Breakdown: How search results have evolved and what it means for visibility in your market Core Metrics to Know: Essential benchmarks for cost per lead, conversion rates and ROI across channels Year-Over-Year Organic Performance: Track how non-paid search visibility and lead generation have shifted Year-Over-Year Paid Performance: Compare spending patterns and results across all paid channels Google Ads Performance Analysis: Deep dive into cost trends, click-through rates and conversion metrics Google Local Services Impact: Latest performance data from this increasingly important lead source Comprehensive Performance Summary: Key takeaways and strategic recommendations for 2025 Make Data-Driven Decisions in 2025 Understanding how your marketing performance compares to industry benchmarks is crucial for strategic growth. This report gives you the insights needed to optimize your budget allocation, improve campaign effectiveness and generate more qualified leads. Whether you're investing $5,000 or $50,000 in marketing each month, these benchmarks help ensure every dollar works harder for your business. Download the Free 2025 Marketing Benchmark Report Ready to transform your marketing strategy with industry-specific insights? Get immediate access to our complete analysis, including detailed benchmarks, trends and actionable recommendations. Download your free copy of the 2025 Marketing Benchmark Report today. Schedule a free demo today to see how RealGreen can help you grow your business! Recent Posts --- ### Rent vs. Lease Commercial Equipment for Your Lawn Care Business > Learn the pros and cons of renting vs. leasing equipment for your lawncare or landscape business, so you can make the right investment. - Published: 2025-02-19 - Modified: 2025-04-22 - URL: https://blog.realgreen.com/rent-vs-lease-equipment/ Rent vs. Lease Commercial Equipment for Your Lawn Care Business KEY TAKEAWAYS How renting, leasing, and capital lending offer distinct advantages depending on your equipment needs and business goals. How standard terms in contracts can impact cost, flexibility, and long-term value—it’s important to understand them upfront. Understanding the pros and cons related to ownership, payments, and commitment length. Choosing the right strategy depends on usage frequency, available cash flow, and long-term operational plans. See Author BioAccording to the Equipment Leasing and Finance Association (ELFA), nearly 80% of businesses use leases, secured loans, or lines of credit to obtain equipment, but it’s not the only option for landscaping and lawn care business owners. Landscaping equipment rentals represent a significant portion of the nearly $80 billion equipment rental industry as well. Additionally, financing options, such as capital lending through your software provider, offer another way to acquire essential equipment while preserving cash flow. Whether you're a new business owner investing in equipment or an established company evaluating your current equipment strategy, understanding the nuances of rental agreements and leasing contracts is essential. So let’s break down the pros and cons of leasing, renting, and capital lending to help you determine which option is best for your business. Renting vs. leasing vs. capital lending for lawn care equipment If you own a lawn care business and are looking to invest in new equipment, it’s important to carefully weigh your options and consider the benefits and downsides of each option to maintain healthy cash flow and operational efficiency. To really get a feel for how each one works, here’s a glimpse at some of their core characteristics. Renting Equipment rentals involve short-term arrangements, typically lasting from a few days to upwards of several months. Those flexible rental periods allow businesses to acquire the equipment they need for short periods without the massive investment of purchasing that equipment. Rental companies also update their fleets with new and advanced equipment to ensure renters have access to working gear. Likewise, maintenance costs often accompany rental agreements, meaning there are fewer upkeep demands. A rental solution is perfect for seasonal demands or specialized equipment. Leasing Leasing equipment allows for longer-term options, with terms ranging from 24 months to five years. The long-term agreement allows financiers to offer operating lease and capital lease options for greater flexibility over the extended payment period. Many lease pricing options include maintenance agreements, which reduce the need for landscape businesses to plan and pay for repairs and upkeep. A significant portion of companies enjoy tax benefits when leasing because the IRS generally considers lease payments to be deductible operating expenses. Capital lending Financing equipment through capital lending gives business owners another path to ownership without depleting cash reserves. Unlike renting or leasing, capital lending provides immediate ownership while allowing payments to be spread out over time. Many software providers now offer integrated financing solutions, making it easier to secure funding directly within your business management platform—and with more favorable terms, like using a percentage of your sales as a form of repayment. This option provides flexibility, allowing you to invest in the equipment you need without long-term rental or lease commitments. Additionally, interest rates and repayment terms can often be more favorable compared to traditional bank loans. Understanding standard terms in equipment rentals, leases, and capital lending Before you decide one option is better than the other, let’s define some of the jargon used by capital lenders, rental companies, and lease professionals, so you can understand the terms of an agreement and make a more informed decision. Rental agreement terms Rental agreements: These are daily, weekly, or monthly contracts that outline the cost of renting, the condition of equipment, late fees, insurance requirements, maintenance schedules, and damage liability clauses. Rates: Rental companies typically dictate rates at the monthly level and set daily rates at 1/30th of monthly pricing and weekly rates at 1/4 or 1/5 of the monthly rate. Some companies may offer discount pricing on longer equipment rental agreements or repeat rentals. Leasing contract terms Lease agreement: This contract outlines the lease costs, condition requirements, fees, insurance, and maintenance schedules. Leases can be closed-end or open-end, which offers an additional level of flexibility or security for landscaping businesses. Fair market value: Known as an FMV clause, the fair market value is what the equipment is worth at the end of the lease agreement. This is what you’ll pay to buy the equipment once your lease ends. Residual value: The lessor calculates the residual value to determine the cost of your lease. This is the estimated value the equipment will have after the lease term ends. Fair market value and residual value might sound confusingly similar, but residual value is what the lessor expects the value to be at the end of the term, while FMV is the actual value at the time the lease ends. FMV can end up being higher or lower than residual value, depending on market and economic factors like supply and demand. Capital lending terms Loan agreement: This is the contract that outlines the loan amount, repayment terms, interest rates, and collateral (if required). Financing rates: Rates vary based on creditworthiness and lender terms but can be competitive with bank loans, especially when working with a provider that understands the industry. Ownership terms: Unlike leasing, financing leads to ownership once the loan is repaid, providing a long-term asset for your business. Maintenance requirements and support for landscaping equipment Rental companies inspect equipment when companies return it, before companies pick up rentals, and when equipment sits unused for extended periods of time. Usually, landscape business owners who rent equipment don’t have to worry about maintenance because the rental provider handles those costs and tasks. Renters may experience potential downtime when equipment needs repairs, but the company may also provide a suitable replacement. On the other hand, maintenance isn’t always an included option for leases. In some instances, regular preventative maintenance (PM) is part of the agreement and factored into... --- ### Communication Strategies That Drive Growth: Free eGuide > Drive growth with smart communication strategies. Download our free guide to learn best practices, compliance tips, and revenue-boosting messaging tactics! - Published: 2025-02-07 - Modified: 2025-02-10 - URL: https://blog.realgreen.com/communication-strategies-that-drive-growth-free-eguide/ Today’s green industry demands more than just exceptional work; it requires intelligent, strategic communication that transforms one-time clients into loyal, long-term partners. Our comprehensive eGuide gives you the tools and tactics to maximize every communication touchpoint, from simple service reminders to revenue-generating upsells. Inside, you’ll discover: The critical distinction between marketing and transactional messages—and why getting it right matters An overview of the complex web of regulations you must follow for text and email communications — along with best practices for service-based messaging Proven communication strategies that drive results—plus common pitfalls to avoid Download your free eGuide now and start building stronger customer relationships today! Schedule a free demo today to see how RealGreen can help you grow your business! Recent Posts --- ### Introducing Customer Notifications: Streamline Your Essential Customer Communications > Ensure essential customer communications are delivered seamlessly with Customer Notifications. Automate emails and SMS for a smooth, integrated experience. - Published: 2025-02-03 - Modified: 2025-02-18 - URL: https://blog.realgreen.com/introducing-customer-notifications-streamline-your-essential-customer-communications/ We're excited to introduce our all-new Customer Notifications, our solution that ensures your most important customer communications are delivered automatically via email and SMS—and it's all integrated with RealGreen, creating a frictionless end-customer experience. https://workwave. wistia. com/medias/64vefog4s5 Why Separate Transactional and Marketing Communications? As regulations tighten and deliverability becomes more challenging, it is crucial to separate transactional messages from marketing communications. Transactional messages—like service notifications and payment reminders—have higher priority and different compliance requirements than marketing emails. Customer Notifications help ensure these critical communications reach your customers reliably while your marketing messages continue through the Automated Marketing Assistant. Transform Your Customer Communication Customer Notifications automates your essential service communications, saving staff time while improving the customer experience. Currently, the system supports email and SMS options for pre-service notifications, post-service confirmations, new service welcome messages, and payment reminders (with more to come in future updates). This automation means your team can spend less time managing communications and more time focusing on service delivery and growth. Features That Make a Difference Our branch-specific customization ensures each location maintains its unique brand identity while delivering consistent, professional communications: Automatic brand theming for each location Custom branch names and addresses Branded colors maintained across all communications Dedicated email addresses for each branch Individual SMS numbers per location Target your communications with precision using our sophisticated filtering system that puts you in complete control of message delivery: Target by branch location Filter by service type Segment residential and commercial customers Customize for group billing accounts Apply custom flag codes for precise targeting Once set up, our automated system handles all your communications without requiring constant management or monitoring—a true “set-it-and-forget-it” program: Automatic triggers based on service actions Multiple notification types with custom settings Mobile and desktop-optimized email templates Full integration with SA5 Easy configuration and management Easy Implementation and Management With Customer Notifications, managing your communication strategy is remarkably simple. You can easily set up new notification types, edit existing messages, and turn notifications on or off as needed. The system handles delivery monitoring automatically, ensuring brand consistency while maintaining efficient operations. Getting Started Ready to enhance your customer communications? Contact your account manager to learn more about implementing Customer Notifications for your business. Get started now, and you’ll have automated communications in place before the busy season begins. Fill out the form below or contact your account manager to learn more about implementing Customer Notifications for your business. Hear from a RealGreen user about how Customer Notifications has transformed their communication with customers, improved cash flow, and boosted overall business efficiency.   *UK and Canada: Email notifications available February 20th. SMS notifications available at a later date. Schedule a free demo today to see how RealGreen can help you grow your business! Recent Posts --- ### Business Intelligence Platform: To Build or To Buy?  > Should you build or buy a business intelligence platform? Discover the costs, strategies, and key considerations to make the best choice for your needs. - Published: 2025-01-30 - Modified: 2025-01-30 - URL: https://blog.realgreen.com/business-intelligence-platform-to-build-or-to-buy/ Business Intelligence Platform: To Build or To Buy? In the lawn care, pest control, janitorial, and security industries, where optimized profitable revenue growth and operational efficiency are paramount, businesses face a critical dilemma: Should they build their own business intelligence (BI) solutions or buy ready-made solutions? This decision is more than just technical; it’s strategic, involving cost, agility, and long-term value considerations. The Agile Nature of Business Intelligence BI analytic solutions require an iterative, agile approach. As noted by industry experts, the questions leaders need answers to today may not be the same tomorrow. A pest control company executive or manager might request a specific analytic output about service efficiency one day and ask for a completely different one about recurring customer trends the next. This evolving nature of business challenges necessitates a BI solution that is flexible enough to adapt and provide actionable insights quickly. Such flexibility allows organizations to package best practices and enable self-service solutions for end users. This self-service capability empowers teams to answer their own questions without relying heavily on IT support, driving efficiency and productivity across the organization. The Case for Building a BI Solution For companies with highly specific needs or proprietary processes, building a BI solution in-house might seem appealing. Custom-built solutions can: Address Unique Needs: Tailored solutions can integrate seamlessly with existing workflows and accommodate niche requirements specific to lawn care scheduling, pest control tracking, or janitorial service optimization. Offer Full Control: Organizations retain control over customization, updates, and security measures. Leverage Internal Expertise: Companies with robust IT and development teams can tap into internal talent to create a solution that aligns perfectly with their vision. However, building BI solutions comes with significant challenges: High Costs: Developing and maintaining a BI solution is expensive. It requires substantial investment in skilled personnel (data engineers and data analytics developers), technology infrastructure, and continuous updates. Time-Consuming: Building a solution from scratch takes time, delaying the availability of actionable insights. Risk of Ineffectiveness: There’s no guarantee the solution will meet all business needs or adapt effectively to future requirements. Ongoing maintenance: The cost is approximately 3-5 times that of developing the initial solution. The Case for Buying a BI Platform Off-the-shelf BI solutions offer a compelling alternative for lawn care, pest control, janitorial, and security businesses. Companies like WorkWave, for instance, provide ready-made BI analytics and AI solutions that are designed to deliver insights from day one. Key advantages of buying these solutions include: Cost Efficiency: Purchasing a prebuilt solution is often more cost-effective than developing one in-house. The maintenance and updates are managed by the vendor, reducing operational costs. Quick Implementation: A ready-made platform can be deployed rapidly, providing immediate value. Access to Best Practices: Vendors often incorporate industry best practices into their solutions, offering tried-and-true methods for data analysis. Ongoing Innovation: Established BI providers and data/AI platforms continuously improve their capabilities, ensuring users benefit from the latest advancements in analytics and AI. Higher ROI: The return on investment (ROI) for buying BI solutions is often better than building them in-house. Purchased solutions start delivering value immediately, reducing the time it takes to see tangible benefits. Additionally, the costs of maintaining and upgrading an in-house solution can far exceed initial development costs, eroding potential ROI. With prebuilt solutions, the vendor’s expertise ensures continuous improvements and cost predictability. Data as the Fuel for Innovation A key consideration in the build vs. buy debate is how organizations leverage their data. Data is the fuel for modern BI and AI systems. Effective BI solutions transform raw data into actionable information and insights. Companies like WorkWave emphasize turning data into a strategic asset by: Collecting and Organizing Data: Consolidating data from various sources into a unified platform. Generating Insights: Analyzing the data to uncover patterns, trends, and opportunities unique to lawn care marketing analytics, pest infestation trends, janitorial optimized labor utilization, resource allocation, or security system performance. Driving Action: Using insights to inform decision-making and drive change to optimize profitable outcomes. Delivering Continuous Improvement: Regularly refining analytics and metrics to align with evolving business needs in these industries we specialize and go deep on. Why Buying Often Wins While building a BI solution might seem attractive for companies with unique needs, the overwhelming majority of lawn care, pest control, janitorial, and security businesses benefit from buying ready-made solutions. Here’s why: Specialized Expertise: Vendors bring deep industry knowledge and technical expertise, packaging solutions that are both user-friendly and powerful. Scalability: Purchasing a best-in-class solution designed to scale with your business accommodates growth and changes in data complexity. Industry Focus: Vertical-specific solutions address the unique challenges of industries like pest control, janitorial services, lawn care, and security, as WorkWave demonstrates by going deep into these sectors. Reduced Risk: Buying a proven best-in-class solution minimizes the risk of failure associated with in-house development. Rely on Expert Maintenance and Specialized Skills: By choosing a pre-built BI solution, you offload the burden of maintaining complex systems to the BI provider. You need a team with deep and broad expertise in data engineering and analytics, leveraging years of experience and specialized tools to ensure optimal performance. This allows you to focus on your core business without needing to invest in building or maintaining a team with such niche capabilities. Conclusion: Build Once or Buy Right? For most businesses in the lawn care, pest control, janitorial, and security sectors, buying a BI solution is the smarter choice. It allows organizations to focus on their core competencies while leveraging the expertise and innovation of specialized vendors. Ready-made BI solutions provide immediate, actionable insights, helping businesses become truly data-driven without the overhead of building and maintaining a custom solution. In the end, the decision boils down to the specific needs and capabilities of your organization. However, with the growing complexity of data and the rapid pace of technological change, buying a best-in-class data and AI solution often proves to be the more agile, cost-effective, and impactful option. Schedule a free demo today to see how RealGreen can... --- ### ExperiGreen's Path to Industry Leadership: A Story of Strategic Growth Through Technology > Discover how ExperiGreen Lawn Care rose to reshape the industry, scaling regionally with a personal touch after TruGreen's acquisition of Scotts LawnService. - Published: 2025-01-27 - Modified: 2025-03-26 - URL: https://blog.realgreen.com/experigreen-path-to-industry-leadership/ In 2016, the lawn care industry stood at a crossroads. TruGreen's acquisition of Scotts LawnService created a moment of significant change—and opportunity. For John Moehn, a veteran who had operated 12 Scotts LawnService franchises, this transition presented a chance to build something new. Moehn saw greater potential: creating a company that could scale regionally and potentially nationwide while maintaining the personal touch of local service. This vision became ExperiGreen Lawn Care. “I just knew we needed to do something,” says Moehn. “We were at that pivot point, and the industry needed another company that could build something, if not nationally, at least regionally. ” Tapping into his network from Scotts, Moehn quickly built an all-star team, including Director of Call Center Operations Andrew Burkey. “I was able to put the band back together—we were able to find some very talented folks that we had great relationships with over the years from the Scotts organization. ” Starting with seven branches in January 2017, the company embarked on an ambitious journey to reshape the lawn care industry landscape. However, building a new company from the ground up brought significant challenges. The team quickly discovered that operating without the established Scotts brand name made customer acquisition more demanding—and considerably more expensive—than anticipated. The challenges extended beyond brand recognition. As ExperiGreen began to grow, they faced the complex task of managing multiple locations while maintaining consistent service quality. Manual processes consumed valuable staff time. Customer communication, route planning, and payment processing all required streamlining for the company to achieve its growth ambitions. Rather than viewing these challenges as obstacles, ExperiGreen saw them as opportunities for innovation. The company made a strategic decision to build their operational foundation on Real Green software, creating a unified platform across all locations. According to Moehn, “It was a really easy decision. RealGreen was the only software that I knew would be robust enough. I used it for more than 17 years with Scotts. And during that time, Scotts looked at trying to find a different software partner—at points spending millions of dollars trying to develop software—only to come back to RealGreen. ” RealGreen became the backbone of Experigreen’s expansion strategy, enabling standardized operations while maintaining the flexibility to preserve local relationships in acquired businesses. ExperiGreen partnered with Huron Capital in August 2022, marking the beginning of an intense growth phase. The company embarked on a carefully planned acquisition strategy, completing 19 acquisitions in just over two years. Then, in late December 2024, Huron Capital sold its majority interest in ExperiGreen to Wind Point Partners—another major turning point in ExperiGreen’s growth story. With additional backing from Wind Point Partners, the company is extremely well-positioned to continue their aggressive growth trajectory. According to Burkey, “The partnership with RealGreen as we’ve grown has been tremendous. Especially as we continue to expand—every time we walk through the doors of a new acquisition, people are blown away by the capability of the software that they’ve never utilized or known about, where previously they might have tried to piecemeal something together. ” Continues Moehn, “If it's a larger acquisition, and they're not using RealGreen, we'd have to really go back and rethink how to proceed. It's a huge part of what we're doing and a huge part of why the private equity world likes this space, too. I think they know that a common CRM has a huge impact on these types of roll-ups. ” The results have been remarkable. ExperiGreen has grown from 20,000 customers in August 2022 to approximately 130,000 customers today. Their modernized operations have transformed efficiency across the organization. Customer service representatives now manage 3,500-3,700 customers each, up from 2,000 previously. The company has dramatically improved its cash flow management, with over 45% of new customers prepaying for services and less than 15% of transactions involving paper checks. Perhaps most importantly, these operational improvements have translated into better customer outcomes. First-year customer retention has increased by 10 percentage points for prepaid customers. Automated communication has enhanced customer satisfaction, while streamlined operations have allowed staff to focus more on service quality and less on administrative tasks. In acquired locations, the daily operations setup time has been reduced from 20 hours to just 1. 5 hours, showcasing the power of RealGreen’s integrated systems. Looking ahead, ExperiGreen's story is far from complete. The company projects two- to three-fold growth within the next three years, driven by its proven combination of strategic acquisitions and operational excellence. Their leadership emphasizes that technology will continue to play a crucial role in this expansion, enabling them to maintain service quality while scaling operations. For emerging companies hoping to take the next steps towards acquisition and expansion, Mohen says the time and money investment into RealGreen are well worth it. “You’re making a huge mistake thinking that a decent investment of time isn’t worth what RealGreen can provide for you. Look deeper at what you’re trying to accomplish: 90% of lawn care companies of size are on RealGreen software. There’s a reason for that—that, in and of itself, should tell you that these people know what they’re doing. ” The ExperiGreen journey demonstrates that successful growth in the lawn care industry requires more than just excellent service; it demands a sophisticated approach to technology, strategic planning, and operational efficiency. By building on these foundations, ExperiGreen has positioned itself as a leader in an industry undergoing rapid transformation, proving that with the right tools and vision, it's possible to achieve remarkable growth while enhancing service quality and customer satisfaction. Schedule a free demo today to see how RealGreen can help you grow your business! Recent Posts --- ### How AI and BI Empower Lawn, Pest, Cleaning and Security Industries to Harness Their Data for Success > Learn how AI and BI empower lawn, pest, cleaning, and security industries to harness data, boost efficiency, and achieve business success! - Published: 2025-01-23 - Modified: 2025-01-23 - URL: https://blog.realgreen.com/how-ai-and-bi-empower-lawn-pest-cleaning-and-security-industries/ How AI and BI Empower Lawn, Pest, Cleaning and Security Industries to Harness Their Data for SuccessIn industries like lawn care and pest control, businesses tend to operate on thin profit margins. Cleaning and security businesses—even thinner. For these companies, maintaining profitability while protecting their margins hinges on operational efficiency and the strategic use of data. Data is critical to managing every dimension of the business. Artificial intelligence (AI) and business intelligence (BI) tools are transforming how these businesses track, analyze, and act on data. By leveraging these technologies, businesses can identify problems early, benchmark their performance, and make data-driven decisions that improve outcomes. WorkWave is at the forefront of developing Analytics & AI tools to help our customers streamline operations, reduce their spend, and overcome common yet difficult hurdles in their businesses. Let’s explore how AI and BI empower these industries, using specific examples to illustrate their transformative potential. The Importance of Focused Data Not all data is created equal. Businesses operating on tight margins need information that is actionable, precise, and timely. For example, a lawn care company tracking its profitability might need to identify which equipment requires maintenance, which customers are habitually late with payments, or which jobs are underperforming in terms of time or cost. AI and BI tools can sift through mountains of data to highlight these key insights. Fueling Stronger Data Utilization in Lawn Care Consider a lawn care business operating in a suburban area. By using data analytics, the company tracks metrics such as time spent on each job, optimizing routes, fuel consumption, and equipment usage. The data reveals that a specific mower requires frequent repairs, leading to higher downtime. By identifying this issue early, the company can replace underperforming equipment, improve job efficiency, and reduce maintenance costs. This proactive approach results in a significant reduction in operational downtime over the course of a year. Focusing on a few key metrics rather than overloading dashboards with unnecessary data is essential. A dashboard containing 100 metrics can overwhelm users and make it unclear where to focus. We’ve adopted the approach that emphasizes only actionable insights—if a metric isn’t actionable, it doesn’t belong. Optimizing Pest Control Operations with AI and BI In the pest control industry, operational efficiency and customer satisfaction are crucial. For instance, a pest control company that uses AI-driven tools to monitor service effectiveness can track which pest management methods are most successful in different types of environments. By analyzing historical data on pest outbreaks, weather patterns, and customer complaints, the company can predict when and where pest issues are likely to arise. This proactive approach helps the company schedule treatments in advance, reducing the need for emergency visits and improving service efficiency. The data can also reveal which technicians consistently deliver the best results, enabling the company to allocate resources more effectively and improve customer satisfaction. This can potentially boost retention rates and drive long-term profitability. Early Problem Identification AI and BI excel at identifying problems before they escalate. Predictive analytics—a feature of many AI systems—can flag potential issues based on historical data and trends. In industries with high employee turnover, such as janitorial and security services, this capability is particularly valuable. For example, AI can analyze employee engagement metrics, absenteeism patterns, and feedback surveys to identify leading indicators of employee retention challenges. Tackling Employee Turnover in Cleaning and Security According to Forbes, nearly 38% of employees quit within the first year of employment. Over 40% of employees who leave within the first year do so in the first 90 days. Employees most often left during this time frame because of a lack of career development opportunities, job characteristics they didn’t like, and poor work-life balance. A commercial cleaning company with a high turnover rate uses AI-driven analytics to study patterns in employee retention. The data reveals that employees who leave within the first three months often cite unclear job expectations and lack of recognition as key reasons. So what do they do with this information? The company plans to implement an onboarding program that includes clear job descriptions and monthly recognition initiatives. Insights from a recent industry whitepaper detailing a similar example exclaim that turnover during the first three months drops by 25%, saving the company thousands in recruitment and training costs. The security and cleaning industries operate on very tight margins, making effective labor cost management essential. Success depends on closely monitoring job budgets and quickly identifying whether you’re ahead or behind schedule. Since lost time cannot be recovered, taking proactive measures is crucial to staying on track and maintaining profitability. Benchmarking for Success Benchmarking is a critical component of staying competitive, especially in industries with tight margins. BI tools allow businesses to compare their performance against industry standards or internal benchmarks, helping to identify areas for improvement and set realistic goals. Performance Against Contracts In the security and janitorial industries, managing performance against client contracts is crucial. Let’s say a security firm uses BI tools to track its performance metrics against contractual obligations. The data shows that certain locations consistently fall short of the promised patrol frequency due to scheduling inefficiencies. By addressing this issue with optimized shift planning, the firm meets its contractual obligations and improves client satisfaction. This adjustment helps the company reduce penalty fees and retain key contracts. WorkWave is vertically focused, going deep into industries such as lawn care, pest control, security and janitorial cleaning. With this deep knowledge and understanding, we can leverage subject matter experts and best-in-class data analytics and AI platforms to deliver actionable insights packaged in user-friendly solutions. We’re excited to share more on this later. Stay tuned... Enhanced Decision-Making with AI and BI AI and BI tools not only provide insights but also recommend actionable solutions. By automating data analysis and offering evidence-based recommendations, these tools empower business owners to make informed decisions quickly. Pricing and Efficiency in Cleaning Services Let’s say a national cleaning company analyzes customer demographics, service preferences, and regional competition using a BI tool. The... --- ### What the New Administration Could Mean for Your Lawn Business > Learn how the new administration's policies on labor, taxes, and regulations may impact your lawn care, landscaping, and pest control business. - Published: 2025-01-21 - Modified: 2025-01-23 - URL: https://blog.realgreen.com/what-the-new-administration-could-mean-for-your-lawn-business/ The outcome of the 2024 presidential election is poised to bring pivotal changes to industries deeply tied to the nation’s economic and regulatory framework. Service sectors like lawn care, landscaping, and pest control operate at the intersection of labor, compliance, and financial policy—making them especially sensitive to shifts in federal priorities. Immigration reform, regulatory enforcement, and evolving tax laws are among the key areas likely to see significant adjustments under the next administration, with wide-ranging implications for businesses and their workforces. While much is still in flux, having an understanding of the potential shifts related to a political party change is essential for industry leaders preparing for the challenges – and opportunities – ahead. Immigration & Labor Policy New Enforcement Priorities Under the new administration’s proposed 2024 platform, significant changes are expected in immigration and labor enforcement. Immigration policy proposals suggest stricter controls, which could reduce the available labor in industries such as lawn care, landscaping, and pest control. These sectors rely heavily on foreign-born workers, with an estimated 20% of service occupations filled by immigrants. Restricting visa programs like the H-2B visa, which many seasonal businesses depend on, could exacerbate existing labor shortages, resulting in increased labor costs (higher wages), project delays, and operational challenges. Labor Market Challenges and Policy Adjustments Regarding immigration policy, proposed changes to visa programs could create additional challenges for these industries. While the new administration has expressed support for high-skilled immigration (like H-1B), there are proposals to reduce or eliminate the discretionary increases to visa caps, such as H-2B visas for non-agricultural seasonal workers. This could limit businesses' ability to meet demand, especially during peak seasons and potentially lead to higher labor costs and project delays. To counteract this, companies will have to reexamine hiring and retention strategies, including leveraging software to increase recruitment and decrease attrition. This might look like reexamining website presence and benefits to position your company as an employer of choice, offering flexible scheduling and earned wage access, improving onboarding strategies to decrease new-hire turnover, and connecting hiring software with employee management software to reduce administrative efforts. Financial Implications Post-Presidential Election Tax Reductions and Corporate Tax Cuts One of the most significant tax-related changes under a new administration is the potential for further reduction in the corporate tax rate. The Tax Cuts and Jobs Act (TCJA)–the biggest change to tax law and policy in recent decades–lowered the corporate tax rate to 21% when it went into effect over six years ago. However, many key provisions in the TCJA are set to expire at the end of 2025 if Congress doesn’t act, including: Impact on Employee-Related Deductions: Reduction in employee federal income tax deductions Addition of the child tax credit Critical Business Impacts: New deduction for qualified business income of pass-through entities Limits on the deduction for meals and entertainment expenses New limits on deduction for business interest expenses Changes to rules for life-kind exchanges Payments made in sexual harassment or sexual abuse cases Changes to deductions for local lobbying expenses Excess Business Loss Net Operating Loss SALT Deduction changes The State and Local Tax (SALT) deduction, previously capped at $10,000 annually (or $5,000 for married filing separately) may see the restoration of unlimited deductions. Note: this change affects individual taxpayers rather than providing employer cost savings. “Made in America” Tax Implications A proposed 15% tax rate for American-made products, coupled with tariffs on imported goods, could increase production costs. Companies manufacturing domestically may benefit from reduced rates Businesses importing products should prepare for potential increased costs due to tariffs Higher production costs may affect pricing strategies Employee Tax Exemptions The proposed legislation includes tax exemptions on tips and overtime earnings, meaning employees will no longer pay federal income tax on these types of compensation. For example, if an employee works 40 hours at regular pay plus 10 hours of overtime, they will not pay federal income tax on those overtime hours. Similarly, service workers who receive tips will keep this income tax-free. While these changes directly benefit employees through increased take-home pay, employers' involvement is primarily administrative; the main requirement will be updating payroll and timekeeping systems to process these new tax exemptions properly. Lowering the Corporate Tax Rate The new administration has indicated there may be an even further reduction to the 21% rate established by TCJA. This would provide substantial tax relief to businesses across many sectors, including pest control. Qualified Business Income Deduction TCJA introduced a significant benefit for small to mid-sized businesses through the Qualified Business Income (QBI) deduction. This provision allows owners of pass-through entities–including sole proprietorships, partnerships, and S corporations–to deduct up to 20% of their qualified business income. This deduction may be of particular value for owner-operated businesses. Tariffs Proposals Proposed tariff increases may significantly affect operational costs in our industries. 10% to 20% on general imports 25% on products from nations identified as contributing to illegal immigration 60% on products from foreign rebel nations 100% to 200% on certain foreign automobiles These tariffs will directly impact companies' operational costs through increased prices on essential non-labor supplies and equipment, such as uniforms, equipment, and maintenance supplies. Capital Gains Tax and Business Expansion Administration changes have also proposed reducing capital gains taxes, which would benefit business owners looking to sell or transfer their businesses. This could encourage mergers and acquisitions, especially for service-oriented industries such as landscaping. Reducing capital gains taxes would allow business owners to retain more of the proceeds from sales or investments, potentially driving expansion and reinvestment in the business. There is also the potential for immediate deductions on certain capital investments, rather than depreciating them over time, which may encourage businesses to expand and modernize. Tax Incentives for Sustainable Practices The new administration has historically favored tax incentives for domestic production and energy-efficient technology. This could extend to industries like lawn, landscaping and pest control, where businesses that adopt green technologies or eco-friendly practices could benefit from tax credits or incentives. These might include discounts for purchasing electric lawn equipment... --- ### The Real Difference Between Data & Information: Why It Matters to Your Business > Discover the key differences between data and information and why understanding both is essential for making smarter business decisions and driving success! - Published: 2025-01-15 - Modified: 2025-01-15 - URL: https://blog.realgreen.com/difference-between-data-and-information-why-it-matters/ The Real Difference Between Data & Information: Why It Matters to Your BusinessTerms like “data” and “information” are often used interchangeably in business. However, understanding the distinction between the two is critical for organizations aiming to grow, optimize and innovate. The difference lies in how raw data is transformed into actionable insights—a process that enables businesses to make smarter, data-driven decisions. Let’s explore this distinction and how businesses can utilize both data and information effectively. What Is Data? Data is the raw, unprocessed facts and figures collected from various sources. Think of it as the building blocks of information. For example: Customer Data: Names, contact details and purchase history. Activity Data: Job schedules, service completions and technician performance metrics. Operational Data: Inventory levels, routes taken and job durations. By itself, data is unorganized and lacks context. It’s like having all the ingredients for a meal but no recipe to bring them together. In its raw form, data is valuable, but it’s not inherently useful until processed and analyzed. What Is Information? Information is what you get when data is processed, organized and interpreted to provide context and meaning. It’s the combination of data points to answer specific questions or solve problems. For instance: Customer Insights: “How much is this customer spending with us? ” Operational Metrics: “Which technician completed the most jobs this week? ” Marketing Analysis: “What is the ROI for this marketing campaign? ” To create information, data must be engineered and analyzed. It’s like taking ingredients such as salt, pepper and vegetables and combining them into a well-seasoned soup. The result is something greater than the sum of its parts—something actionable and meaningful. Turning Data into Information: The Engineering Process The transformation from data to information involves several steps: Data Collection: Gather data from various sources such as customer records, job logs and operational systems. Data Cleaning: Remove inaccuracies and inconsistencies to ensure quality. Data Integration: Combine different datasets to provide a comprehensive view. For example, linking customer purchase data with marketing engagement metrics. Data Analysis: Use tools and techniques to identify patterns, trends and relationships. Interpretation: Present the analyzed data in a way that is easy to understand and actionable, such as through dashboards or reports. For example, calculating the ROI of a customer requires combining multiple data points: Revenue generated, marketing spend and the cost of services provided. Only by engineering these data points together can a business derive meaningful information. How Businesses Can Utilize Data and Information Once the distinction between data and information is clear, businesses can leverage both to drive better outcomes. 1. Data for Comprehensive Collection Businesses should focus on collecting high-quality data from all relevant sources. The more accurate and detailed the data, the better the insights it can generate. Examples include: Tracking job completion times for operational efficiency. Logging customer interactions to improve service quality. Recording Lead to Sales Conversion to optimize the best results both on outcomes and cost of conversions 2. Information for Actionable Insights Processed data (aka. information) becomes the foundation for informed decision-making. Here are some ways businesses can use information: Optimizing Operations: Identify the most productive technicians or the most efficient routes. Improving Customer Relationships: Understand customer behavior through sentiment analysis to retain customers and improve LTV of the customer. Driving Profitability: Analyze ROI to focus on the most profitable services or campaigns. Why Understanding the Difference Matters Treating data and information as interchangeable can lead to missed opportunities and inefficiencies. Data is the raw potential; information is the realized value. To maximize both, businesses should adopt a building-block approach: Start with high-quality data. Use robust tools to process and analyze that data. Present actionable insights in a way that enables decision-making. Building the Future with Data and Information The journey from raw data to actionable information is the foundation for business innovation. By mastering this process, companies can: Make smarter, faster decisions. Gain a competitive edge through data-driven strategies. Unlock new opportunities for growth and efficiency. At its core, the transformation of data into information is about creating clarity out of complexity. When businesses combine the right data in the right way, they discover powerful insights that drive meaningful outcomes. It’s time to harness the building blocks of data and information to build something greater. Schedule a free demo today to see how RealGreen can help you grow your business! Recent Posts --- ### Essential Landscaping Industry Statistics for Business Growth in 2025 > Explore key landscaping industry statistics, trends, and insights to understand market growth, consumer behavior, and future opportunities. - Published: 2025-01-14 - Modified: 2025-05-15 - URL: https://blog.realgreen.com/landscaping-industry-statistics/ Essential Landscaping Industry Statistics for Business Growth in 2025 The lawn care and landscaping industry continues to demonstrate remarkable resilience and growth, with the landscaping services market reaching new heights as we enter 2025. As more homeowners and commercial properties invest in outdoor spaces, landscaping companies are experiencing consistent growth in revenue and service demand. From landscape maintenance and lawn care services to sustainable landscaping solutions, the industry is evolving to meet changing customer preferences. This landscaping industry statistics guide examines current market trends and growth opportunities shaping residential and commercial properties across the landscaping and lawn care sector. Landscaping industry overview As we look at the landscaping industry from a holistic point of view, we see an industry poised for sustained growth. In 2024, the industry continued to see steady gains, with a market size sitting at $159 billion, representing a 3% increase over 2023. If that trend continues, we’re looking at a $163. 8 billion industry in 2025. The landscaping services industry has enjoyed an average growth of 4% per year, so we could see even higher numbers as the year continues. Some experts put the global landscape industry growth at 6. 7% CAGR over the next five years. Thanks to its steady growth, the sector is also creating jobs. In 2024, the landscaping industry employed over 1 million people across more than 600,000 businesses in the United States. When compared with other industries in the United States, landscaping is the third-largest in the Administration, Business Support, and Waste Management Services category. Overall, it’s the 79th-largest segment in the U. S. These numbers are a result of multiple factors, including an increased interest in green outdoor living spaces and more disposable income. Landscaping industry trends As the name implies, landscape maintenance, lawn care, landscape design, and construction are the most common services provided by green industry companies. 90% of lawn care professionals also offer weed control and tree care services. But there are some emerging landscaping services businesses are adding to their menus, including: Native plant species integration: Reduce air pollution, fertilizer, and pesticides with native plants. Native plants help keep away invasive insect species and require less water to maintain. Xeriscape services: Create outdoor spaces with low-water plants, artificial turf, and efficient irrigation practices to reduce water requirements. Xeriscape is an excellent alternative to gardens in drought-prone areas. Garden planning: Edible landscaping is becoming popular as homeowners seek to grow their own foods. Productive gardens require dedicated planning and maintenance, which are profitable and in-demand services. Showcase lawn planning: Install holiday decorations and lighting, and create beautiful spaces with specific color themes and custom designs that are perfect for events. Landscaping and lawn care industry challenges in 2025 Although the landscape industry is a promising option for millions of workers and business owners worldwide, there are challenges to be aware of. We can break these challenges down into two categories: Labor and economic challenges Labor shortages are a significant threat to the industry and growth in general. A few factors contribute to this shortage, such as the low annual pay, which is less than $40,000 on average. According to the Bureau of Labor Statistics (BLS), even the highest earners cap out at just over $50,000 annually, making it less appealing to many. In addition, the industry struggles with employee retention, due largely to the lower pay scale, high labor demands, and seasonal nature of the work. According to the 2024 State of the Landscape Labor Market report: 25% of lawn care and landscaping companies have an average retention rate of 69% or less Only 37% have an employee recruiting and retention strategy in place Just 21% provide employees with a documented career ladder 49% regularly lay off employees during the off-season 76% have at least one open position, and 18% have six or more 39% state that key employees are actively recruited by other companies Environmental and operational challenges Since the pandemic, products and materials have exploded in price. Materials costs are still an average of 39. 5% higher than they were in February 2020. Those increased costs contribute to cash flow struggles for many businesses. And since everyone is feeling the impact of rising prices, that has a secondary impact on the industry as well. As it’s a discretionary expense, people often cut landscaping services first from household and corporate budgets during economic downturns. Businesses must demonstrate the value and benefits of their services to remain relevant. In addition, the uptick in extreme weather events over the last few years has led to more unexpected downtime and job delays. It’s also forced lawn care and landscaping companies to make changes to their pest control, disease prevention, and planting approaches. Global landscaping services market trends We’ve talked a lot about landscaping industry statistics from the United States, but a look at global stats is revealing. The international landscape market is worth a massive $275 billion, with an expected CAGR of 6. 9% between now and 2030. North America is the largest market, but Europe is growing at a more rapid rate because citizens are increasingly prioritizing green spaces, especially in France. The shift to more environmentally friendly practices is fueling growth across the continent, and there are few major players, creating opportunities for smaller businesses to enter the market. Opportunities for growth in the landscaping services industry Businesses that pivot to address the challenges mentioned above create new opportunities. For example, there is a growing demand for residential landscape services, as new home stock remains low, interest rates remain high, and many Americans are looking to improve their aging properties rather than moving. Landscape companies can also expand their offerings to provide additional services both during the off-season and throughout the year, such as: Eco-friendly landscaping services: Services focused on sustainability, such as organic lawn care, installation of rainwater harvesting systems, and the design of wildlife-friendly landscapes, attract a growing segment of environmentally conscious consumers. Smart landscaping installations: Integrated technology like automated irrigation systems and solar-powered lighting... --- ### Lawn Equipment Maintenance: A Guide for Landscaping Businesses > Learn how proper lawn equipment maintenance can save your landscaping business time and money. Explore tips, routines, and tools to keep your operations running smoothly. - Published: 2025-01-14 - Modified: 2025-04-29 - URL: https://blog.realgreen.com/lawn-equipment-maintenance-guide/ Lawn Equipment Maintenance: A Guide for Landscaping BusinessesKEY TAKEAWAYS Preventative maintenance reduces costly breakdowns, improves efficiency, and protects your business reputation. Establishing a maintenance routine—with schedules, SOPs, and task assignments—is critical to keeping equipment in top condition. Daily, weekly, and seasonal checklists help ensure consistent upkeep, while training staff ensures everyone follows procedures. Tracking costs and planning replacements helps manage budgets and ensures timely upgrades to improve performance and sustainability. See Author BioAs a landscaping business owner, you know that your livelihood depends on the reliability and performance of your lawn equipment. From mowers and chainsaws to leaf blowers and hedge trimmers, these machines are the lifeblood of your operation. But without proper maintenance, even the best equipment can quickly fall into disrepair, leading to costly downtime, dissatisfied clients, and a damaged reputation. By proactively servicing your machines, you can extend their lifespan, minimize breakdowns, and keep your business running smoothly. In this guide, we'll dive deep into the world of lawn equipment maintenance, exploring best practices, common issues, and strategies for keeping your gear in top shape. Why lawn equipment maintenance is essential for landscaping businesses Preventative maintenance (PM) keeps your business moving forward, and unplanned downtime causes tangible damage to your organization. It doesn’t help that many companies operate using a run-to-fail mindset, where maintenance and repairs only happen when something breaks. This mindset leads to several problems, such as: Decreased operational efficiency Increased repair and replacement costs Bloated overtime or outsourced subcontractor rates Lost clients due to delays and poor results Damage to reputation The workable life expectancy of much of your equipment is longer than you would expect. But that life expectancy is only possible when you stick to a regular preventative maintenance schedule, especially for big-ticket items. In the long run, you can save hundreds or even thousands by maintaining your gear properly. Building an equipment maintenance routine While it’s possible to create an equipment maintenance routine from scratch, many solutions now offer digital tools that take out the guesswork. These tools automatically categorize your equipment, generate schedules, offer prioritization tips, and share plans with responsible parties. However, a ground-up approach offers a greater level of control over everything from priority to how often PM is on the schedule. Here’s how you can create a maintenance routine from scratch: Take inventory of your equipment: You can’t maintain what you don’t know you have. List out all equipment, focusing on big-ticket items and those with vulnerable parts or frequent use. Create equipment categories: Some tools naturally need more care than others. Create categories for your equipment based on maintainability, time requirements, or cost. Set your priorities: Run a risk analysis on your equipment and prioritize gear that poses the largest potential for negative impacts. Also, consider the frequency of use of your equipment to generate priority lists. Establish a maintenance schedule: Next, it’s time to create your schedule, breaking it down by daily, weekly, monthly, and seasonal tasks (tips on this up next). Create maintenance SOPs: Write or source checklists and workflows for maintaining all equipment to ensure proper maintenance. Assign maintenance tasks: With an equipment list, schedule, and SOP in hand, you can assign team members to tackle maintenance tasks. Keep good records: Create a centralized space (digital or physical) to store and manage maintenance records, and stress the importance of regularly updating those records when maintenance is performed. Your maintenance schedules, SOPs, and priorities will likely change over time as you work out all the kinks, so make sure you revisit and update them regularly. Daily, weekly, and seasonal tasks Some of your lawn equipment may need daily servicing, while other tools might only need maintenance once or twice a year. Separating these tasks helps balance the workload and ensures everything receives proper maintenance. Examples of daily tasks Cleaning grass clippings, dirt, and debris from mowers and other equipment Checking engine oil and fuel tank levels before each use Inspecting for any visible damage or loose parts Lubricating moving parts as needed Examples of weekly tasks Sharpening dull blades Cleaning or replacing air filters Thoroughly cleaning the underside of mower decks Inspecting belts, tires, and cables for wear Checking tire pressure Examples of seasonal maintenance Changing oil and oil filters Replacing spark plugs and fuel filters Cleaning fuel systems and checking fuel lines Lubricating all moving parts Inspecting and replacing any worn belts or hoses Sharpening or replacing mower blades Cleaning and prepping equipment for off-season storage Consistency is key — skipping maintenance to save a little time in the short term will cost you a lot more time and money in the long run when an under-maintained machine breaks down. It all comes down to planning ahead and allocating adequate time in the schedule for these vital maintenance tasks. Essential maintenance tips for common lawn equipment Every lawn care company has a unique inventory of equipment, each with its own maintenance needs. So while we can’t cover every piece of equipment you have on hand, we can look at the standard maintenance tasks for common tools that every lawn care and landscaping company uses. Lawn mowers Replace the oil and change the oil filter regularly Replace or clean the air filter Sharpen dull mower blades and balance the mower deck Lubricate joints and pivot points Clean the underside of the deck to prevent grass buildup String trimmers Replace the trimmer line as needed Check and replace spark plugs Clean air filter Lubricate the gearbox (if applicable) Leaf blowers Inspect and replace the spark plugs Clean or replace the air filter Check and clean the fuel system Tighten any loose bolts Other equipment For other lawn care equipment, such as chainsaws, hedge trimmers, or snow blowers: Follow manufacturer recommendations in the owner's manual Perform regular inspections, cleaning, and lubrication Address any damage or wear promptly Attention to detail when you perform routine maintenance makes a huge difference in performance and longevity. Make it a habit, and you’ll notice the difference. And when in doubt,... --- ### Why WorkWave’s Doubling Down on Data & AI: Transforming the Industries We Serve > WorkWave integrates data and AI to help lawn, pest, cleaning, and security businesses turn insights into growth and success. - Published: 2025-01-09 - Modified: 2025-01-09 - URL: https://blog.realgreen.com/how-workwave-uses-data-and-ai-to-transform-industries/ Why WorkWave’s Doubling Down on Data & AI: Transforming the Industries We ServeBusinesses of all sizes are increasingly recognizing the importance of becoming data-driven. Data has become the fuel that powers smart decision-making and business growth. As a company deeply rooted in serving the lawn, pest, security and cleaning industries, WorkWave is taking bold steps to integrate cutting-edge data analytics and artificial intelligence (AI) into our platform. But why? Why are we, as a software company, making this investment? The answer lies in our commitment to helping our customers scale and thrive. Data as the Core of Business Success The marketplace is abuzz with terms like “data-driven” and “AI,” but these aren’t just buzzwords—they represent the foundation for modern business success. In the industries we serve, businesses often face challenges in understanding their data and turning it into actionable insights. With decades of expertise in the lawn, pest, cleaning, and security industries, WorkWave focuses not only on being broad but on going deep. Our subject matter expertise allows us to bring tailored, impactful solutions to our customers. Empowering Businesses of All Sizes One of our core beliefs is that advanced technology shouldn’t just be for large enterprises. Whether you’re running a small, medium, or large business, our goal is to make data analytics and AI accessible to everyone. By doing so, we provide tools that help businesses identify opportunities to save money, boost productivity, and increase profitable revenue. For instance, users will be able to see industry benchmarks they might not otherwise have access to. Questions like “Am I as efficient as my competitors? " “Are my routes optimized? ” or “Am I getting the best productivity from my team? ” are now answerable with so much more clarity. By comparing individual performance against industry metrics, businesses can identify areas for improvement and know how to take action. Insights Backed by Expertise WorkWave’s unique position as an industry expert allows us to offer more than just technology—we bring best practices and insights that help businesses transform. With our deep understanding of the lawn, pest, cleaning, and security industries, we can see patterns and trends that individual companies might miss. This perspective enables us to offer actionable recommendations, helping our customers stay competitive and profitable. The Power of AI and Data Analytics AI is not just about automation—it’s about prediction, optimization, and empowerment. Our investment in AI is driven by the belief that every business decision can be smarter when informed by data. From understanding customer behavior to optimizing operational efficiency, AI allows businesses to anticipate challenges, seize opportunities, and plan for sustainable growth. The Road Ahead: An Intelligent Platform At WorkWave, we view AI & Analytics as a journey. Each advancement brings us closer to our vision: turning our platform into an intelligent system that empowers our customers. At a high level, you can imagine this journey including: Revolutionizing the user experience (UI/UX): Simplifying processes and enabling users to get more done in less time. Scaling businesses efficiently: Helping our customers grow without the need to significantly expand their teams. Reducing dependency on experience levels: Automating processes so that even less-experienced team members can execute complex tasks effectively. By embedding intelligence into specific facets of our platform, we’re equipping businesses with the tools to thrive in an increasingly competitive market. AI: Insights, Automation and Transformation AI is a powerful tool, but many businesses struggle to understand how it can directly benefit them. At WorkWave, we see AI as a means to achieve two core objectives: insights and automation. 1. Insights: By leveraging AI on top of the extensive data we collect, we help our customers predict outcomes and make smarter decisions. Examples include: Forecasting revenue with precision. Predicting customer behavior, such as the likelihood of purchase or churn. Identifying the most valuable customers or optimizing resource allocation. These insights don’t just support better decision-making—they enable businesses to act with confidence and clarity. 2. Automation:AI isn’t just about predicting the future; it’s about simplifying the present. We’re transforming how users interact with our platform by embedding intelligent agents that streamline complex processes. Instead of completing several steps manually, our platform will take care of them autonomously. Imagine in the near future being able to enter a chatbot and simply ask, "Can you reschedule this customer? ” The system would instantly understand the request, find the best solution, and execute it—no manual input required. This vision represents a fundamental shift in the user experience, making operations faster, more efficient, and scalable without requiring additional staff. Helping You Grow, Scale, and Lead At its core, WorkWave’s mission is to help businesses in the lawn, pest, cleaning, and security industries and commercial cleaning industries grow and thrive. By doubling down on data analytics and AI, we’re not just providing a platform—we’re offering a partnership. Our technology is designed to make our customers’ lives easier, their operations more efficient, and their businesses more profitable. We see this investment as the next logical step in fulfilling our promise to our customers: to be the trusted partner that helps them reach the next level. What More’s to Come By focusing on data and AI, WorkWave is not only keeping up with the demands of the marketplace but is leading the way in empowering businesses to become truly data-driven. Together, we’re redefining what’s possible in the lawn, pest, cleaning, and security industries. Schedule a free demo today to see how RealGreen can help you grow your business! Recent Posts --- ### RealGreen's Journey From Route Cards to Industry Leader: Four Decades of Innovation and Growth > Discover RealGreen's journey from route cards to becoming an industry leader. Four decades of innovation and growth in lawn care software solutions! - Published: 2025-01-07 - Modified: 2025-01-09 - URL: https://blog.realgreen.com/four-decades-of-innovation-and-industry-leadership/ For over four decades, RealGreen has been more than just a software company—it has been a cornerstone of the lawn care industry's evolution. What began as a solution to manage paperwork for a single lawn care business has grown into the industry's premier software platform, helping countless entrepreneurs build and scale their companies. Through technological innovation and an unwavering commitment to customer success, RealGreen has shaped how modern lawn care businesses operate while maintaining the personal touch that has made it a trusted partner to lawn care professionals across North America. We sat down with Joe McPhail, a RealGreen veteran who has been with the company since 1989, to discuss the company's origins, its impact on the industry, and the philosophy that has driven its success. RealGreen: Can you tell us about how RealGreen got its start? Joe McPhail: The company started with Joe Kucik, whose father had previously owned a lawn care company called Fertigreen. Joe bought back some customers to start Real Green Professional Services around 1982-83. By 1983-84, he realized that to keep growing the business, he needed a better way to manage the paperwork. Back then, everyone used route cards—8. 5 x 11 cardboard cards where you'd write down service details, then you’d have to write invoices and move cards between file cabinets manually. Joe discussed this challenge with his brother, a computer programmer. They decided to write a software package—remember, this was before PCs were common in homes or offices. It became the first PC-based software package for the lawn care industry. RG: How did it evolve from a single company's solution to an industry-wide platform? JM: Other lawn care professionals in the area started asking Joe how he was managing his business so efficiently. He began selling the software to friends in the industry, and it grew from there. The company hit a major breakthrough when Joe convinced ServiceMaster to make our software the required platform for their franchisees. Not only that, but ServiceMaster would finance it—they would pay us upfront for the software, and the franchisees would pay back ServiceMaster. This gave us the volume needed to hire people and really grow the business. RG: Can you share some success stories of companies that have grown with RealGreen? JM: There are so many. My Fertilizing Company started as a small maintenance outfit, and the owners transformed it using our software. On the east side of Detroit, there's Richter's Beautification—the owner had a lawn maintenance company, met us at RealGreen, and we advised him to focus on fertilization because the margins were better. He sold his maintenance business to a friend and focused on lawn care. Now, he has three businesses, and his son has opened one, too. Another great example is Green Lawn Fertilizing in Pennsylvania. Before the owner even opened his company, he researched different industries and chose lawn care based on the recurring revenue model. He bought our software before he had any customers, and now they're doing $25-30 million in annual revenue. RG: How has the software evolved to meet changing industry needs? JM: We've always evolved based on customer needs. For instance, we added installment billing to our software after a banker-turned-lawn-care-operator in Springfield, Missouri had the idea to offer 12-month payment plans to balance cash flow and make his services appear more affordable to customers. We built that feature specifically for him, and it became a very popular feature in our software. Our mobile solutions also evolved from real-world experience. Around 1999-2000, we saw FedEx using handheld devices and created our first mobile data collection system. Then Joe Kucik spent a day running routes and realized how challenging it was to find addresses efficiently, even in an area he knew well. That led to the development of our mapping software. RG: What sets RealGreen apart in today's market? JM: We can handle any service in the green industry, and we're particularly strong in efficiently handling high-volume operations. When you're doing 20-30 stops per day, the efficiency of entering that work becomes crucial. We're also expanding our analytics capabilities, which will be a game-changer, especially for smaller operators who previously didn't have access to sophisticated data analysis tools. But what truly sets us apart is our commitment to customer success. From the very beginning, our philosophy has been that if we make the customer successful, they'll grow, and if they grow their business, we'll grow ours. Every feature we've rolled out over the years was built to solve a specific problem—whether it's making companies more efficient, helping them service more customers, or collecting money faster. That philosophy of growing together with our customers has been the foundation of our success. RG: Looking toward the future, what excites you about where the industry is heading? JM: The lawn care market still hasn't reached saturation. There’s plenty of opportunity for new companies to start and grow. With all the private equity activity we're seeing, I'm hoping we'll see displaced managers doing what they've done historically: starting their own businesses and growing them into successful operations. The industry still has tremendous growth potential, and with our new analytics platform and continued innovation, we're well-positioned to help the next generation of lawn care entrepreneurs succeed. Ready to learn more about RealGreen and how our industry-best software can help transform your business? Schedule a demo with a product expert today! Schedule a free demo today to see how RealGreen can help you grow your business! Recent Posts --- ### Best Landscaping Route Planner to Streamline Your Operations > Discover the best landscaping route planners to streamline your business operations, save fuel costs, and improve efficiency. - Published: 2025-01-06 - Modified: 2025-04-29 - URL: https://blog.realgreen.com/best-landscaping-route-planner/ Best Landscaping Route Planner to Streamline Your OperationsKEY TAKEAWAYS Landscaping route planners help businesses optimize operations, reduce fuel costs, and improve customer satisfaction by streamlining scheduling and route selection. Choosing the right route planner depends on the business size and needs, with options ranging from simple tools for small operations to comprehensive systems for larger businesses. Features to look for in a route planner include customizable scheduling, real-time updates, integration with existing tools, and scalability for future growth. Investing in the right route planning software, such as RealGreen, can boost efficiency, reduce operational costs, and support long-term business growth. See Author BioLandscaping route planners help lawn care professionals streamline operations and improve efficiency. With the right route planning software, landscaping companies can optimize their daily operations, reduce fuel costs, and increase customer satisfaction. Automated route planning enhances efficiency by optimizing routes to minimize travel time, allowing teams to service more locations in a shorter period, ultimately saving time and reducing operational costs. If you're looking to manage your resources better, minimize travel time between job sites, and ensure timely service delivery, route planning software is the ideal solution. And we have you covered with this breakdown of the best options on the market.   Top route planners for lawn care and landscape businesses Selecting the right route planning app is essential for landscaping businesses aiming to enhance their operational efficiency. While there are plenty of options tailored to different landscaping and lawn care operations, these five should be at the top of your list. RealGreen RealGreen’s landscape route software is an industry leader for lawn care companies of all sizes. Whether you’re a small operation just starting out or a well-established business managing multiple locations, RealGreen offers a robust set of tools to optimize your daily operations. And it’s more than just a route planner—RealGreen includes features for customer management, scheduling jobs, measurements and estimates, and communication, ensuring your entire team stays on the same page. With RealGreen, you get automated route planning that accounts for traffic, time windows, and fuel efficiency, helping you save both time and money. Plus, the software is designed to grow with your business, offering real-time updates and advanced capabilities that scale as your needs evolve. Pros and top features Automated route optimization software that finds the fastest routes Includes a customer relationship management (CRM) tool to simplify client interactions Real-time updates on schedules, jobs, and traffic Advanced tools for GPS tracking and managing multiple locations Scales with your business as it grows Limitations Advanced features may be too much for smaller lawn care businesses May not be the most cost-effective option for new businesses or those with limited budgets Jobber Jobber’s route optimization software is perfect for small lawn care operations looking for an intuitive solution. It’s designed to help service-based companies of all kinds schedule jobs, track GPS locations, and streamline client communication. For many, it’s the ideal blend of simplicity and functionality. With Jobber, it's easy to optimize routes, ensuring your team arrives when expected and cutting down on wasted time. Its customer management features also allow you to collect payments, manage addresses, and keep everyone on track. Pros and top features User-friendly interface for small lawn care businesses Automated route planning with GPS support Integration with customer management and payment tools Affordable for smaller businesses or startups Limitations Fewer features for advanced operations Limited scalability for businesses that have plans to grow Service Autopilot Service Autopilot is route planning software designed with larger, more complex lawn care businesses in mind. Its Smart Maps feature enables advanced route optimization by incorporating real-time traffic updates and customizable scheduling options. For companies managing a high volume of clients or jobs, it offers tools to make the process more streamlined. However, Service Autopilot’s complexity can be a drawback. Its interface and features may feel overwhelming for small lawn care operations or those new to lawn care software. Additionally, while it offers robust capabilities, the price point can be a bit steep for businesses with tighter budgets. Pros and top features Smart Maps for optimizing routes and adjusting for traffic Tools for managing time windows and more detailed scheduling Comprehensive software with multiple integrations for growing businesses Limitations Steep learning curve, especially for smaller teams or new users Pricing may not be ideal for smaller landscaping businesses Can feel overly complex for businesses seeking straightforward solutions Yardbook Yardbook is a no-frills option that delivers the basic features most lawn care companies need to get started. Perfect for new businesses or those on a tight budget, Yardbook keeps things simple with tools for route planning, customer management, and scheduling. While Yardbook might lack some of the bells and whistles of premium software, its straightforward approach and limited free plan make it a solid choice for small teams. Pros and top features Free and budget-friendly plans Easy-to-use tools for scheduling jobs and managing customer information Simple route planning with support for Google Maps Limitations Limited features compared to more advanced options Doesn’t offer real-time updates or advanced analytics RoadWarrior RoadWarrior is designed for businesses that prioritize efficiency in their daily operations. Its route planning software helps optimize schedules, cut down on fuel costs, and ensure teams spend less time on the road. This app is particularly well-suited for businesses that focus solely on route optimization, though it may fall short for those looking for a comprehensive lawn care app with additional tools like customer management or invoicing. Pros and top features Reliable route planner for optimizing daily schedules GPS tracking and fuel efficiency tools Affordable and easy to use Limitations Focuses solely on route planning, with limited features for customer or business management Not ideal for landscaping businesses looking for all-in-one solutions What to look for in a landscaping business route planner The best route planning software for your landscaping business depends on your unique needs, but you should generally look for a solution that offers: Customizable scheduling: A robust route planner should come with flexible scheduling options... --- ### Scaling Smart: How  RealGreen Helped Catapult Yard Dawgs Customer Base Into Growth With RealGreen > Learn how Yard Dawgs transformed their business and achieved growth by focusing on what they do best—with the help of RealGreen's tailored software solution. - Published: 2025-01-06 - Modified: 2025-01-09 - URL: https://blog.realgreen.com/how-realgreen-helped-catapult-yard-dawgs-customer-base/ Scaling Smart: How RealGreen Helped Catapult Yard Dawgs Customer Base Into Growth With RealGreenThe Company: Owner James Szojka started Yard Dawgs as a way to make some extra money as a college student. Ten years later, the Calgary-based company specializes in fertilization, weed control, and aeration, operating on a unique subscription model. They have been a RealGreen customer for five years. The Challenge: Struggling with inadequate software “Five years into our company, we were doing anything a customer would ask us to do,” says Szojka. “But the problem was that we were becoming jacks of all trades and masters of none. ” The company had to figure out how best to focus its efforts to ensure growth, ultimately determining that making lawns green, healthy, and weed-free was their best option. However, their software wasn’t doing them any favors. At the time, the CRM they were using—their fourth in as many years—wasn't specifically designed for their business. Explains Szojka, “We were doing what a lot of people in that situation do, which was using a CRM and trying to adjust it to us. However, it got very complex, and the result was that we had to do a lot of manual tasks and work until 10 or 11 PM every night, just trying to make everything work. We were having a really hard time growing at that point. ” The Solution: Finding software that helps them scale The Yard Dawgs team found the solution they had been searching for in RealGreen. According to Szojka, their industry mentors all echoed the same advice: A strong foundation, including a robust CRM, is crucial for long-term success. For Yard Dawgs, RealGreen was that foundation. “Our mentors at large companies told us, ‘You can look at this other software, but RealGreen will be elemental to your growth,’” says Szojka. “It was a non-negotiable. It was the foundation. So we just decided to go for it. ” Szojka notes that at the time, getting RealGreen was a stretch, both financially and skills-wise, “but we wanted to do it right. So, we took the time to do things properly and saw it as an investment in our business. With RealGreen, you already have everything you need built-in, so you do not have to do workarounds, twists and knots along the way. It’s already made for you. ” The Results: Growth. And the promise of more growth. Yard Dawgs' customer base saw a significant surge with the adoption of RealGreen. Starting with 200 customers, they quickly scaled to 3,000 in the second year and now, in their fifth year, boast a customer count of 5,000—with further growth on the horizon. Szojka envisions a fivefold increase in the next five years. With RealGreen, Yard Dawgs is confident in their ability to expand. “I’m very excited about this expansion because it won’t cause many headaches when it comes to our CRM. Why? Say a customer calls in from another city; all it takes is a salesperson selecting the different branch of our company, and everything else is the same. The programs are the same, the way we sell is the same, and the way we charge credit cards is the same; it’s just going to a different branch. “Operation-wise, nothing needs to change. It’s all on RealGreen. ” For companies considering switching software but hesitating because they’re afraid it’s too disruptive to their business, Szjoka says, “You’ve gotta rip off the band-aid. ” While it’s tempting to stick with “the devil you know,” there can be a long-term cost to that kind of inertia. “The constraints you face using an inferior product will cost you more than the monthly cost of the proper tool. For example, a screwdriver is definitely cheaper than a power drill. But the second you have to drill a thousand screws a day, it is worth paying the difference in cost. RealGreen is the exact same thing. “You’re going to be able to route more jobs. You can have credit cards charged automatically and renewed automatically. Automated pre- and post-service notifications. All of these things and more are automated, and you can customize them in any way you see fit. In our experience, just using condition codes correctly pays for our RealGreen subscription—and that’s not an option that was available with our previous CRM. ” Finally, Szjoka says that using RealGreen has empowered his team to provide elite, headache-free, frictionless customer service. Because the team can immediately answer customer questions, solve problems without a hitch, and work with professionalism and speed, they can charge a premium over the competition. “We are the most expensive lawn care company in our city. Everybody else has to lowball prices because they don’t have their data together and can’t provide the same level of service we can. RealGreen enables us to do that. ”Schedule a free demo today to see how RealGreen can help you grow your business! Recent Posts --- ### Best Landscaping CRM for Building Better Client Relationships > Find the best landscape CRM for your business and learn which features you need to optimize operations and grow smarter! - Published: 2024-12-27 - Modified: 2025-05-29 - URL: https://blog.realgreen.com/best-landscape-crm/ Best Landscaping CRM for Building Better Client Relationships Happy customers are the foundation of success in any service-based industry, but there's a lot that goes into satisfying customers beyond just delivering great results. You have to maintain clear communication, ensure that everyone's on the same page, and continuously show customers that you value them and respect their time. For landscaping companies, that means reliable scheduling, consistent communication, and a simple payment process. How do you manage all that while still delivering consistent, high-quality work? With comprehensive landscaping CRM software. Top landscape CRMs in 2025 There are plenty of CRMs available for companies of all kinds, but not all of them work well for landscaping services. To make your decision easier, we've rounded up the top options, packed full of dedicated features to support your landscaping customers and your business operations. RealGreen RealGreen is a powerful CRM designed specifically for the green industry, offering a complete suite of tools to simplify client management and support business growth. With RealGreen, landscapers can handle everything from scheduling and job tracking to marketing and billing in one place. Its robust analytics provide actionable insights, making it an excellent choice for businesses looking for a tailored, industry-specific solution. Top features: Customer information management: Easily track and organize client details across multiple properties, giving your team quick access to critical information. Scheduling and dispatching: Simplify crew scheduling and dispatching, helping you maximize efficiency and deliver reliable service. Invoicing and estimates: Create professional estimates and invoices with minimal effort, speeding up the billing process. Automated communication: Keep clients informed with automated updates via text, email, or mobile notifications. Mobile accessibility: Manage your business on the go with access to job and customer data from any device. KPI tracking: Monitor key performance indicators to make informed decisions that drive growth. Marketing support: Boost your marketing efforts with tools designed for targeted campaigns and measurable results. Limitations: May be cost-prohibitive for smaller businesses Offers more advanced features than necessary for new landscaping companies Aspire Aspire is designed for larger landscaping businesses that need enterprise-level tools to handle extensive operations. With features like job costing, customer portals, and seamless integration with financial systems, Aspire helps streamline complex workflows and keep lawn care and landscaping businesses running smoothly. However, its advanced tools and features may be overwhelming for smaller companies. Top features: Integrated CRM platform: Manage every aspect of your operations, from initial estimates to job tracking and invoicing, in one unified system. Customer portal: Enhance customer experience with a self-service portal for communication and account management. Management dashboards: Gain real-time insights with customizable dashboards and detailed reporting. Drag-and-drop scheduling: Make scheduling jobs simple and efficient with an intuitive drag-and-drop tool. Estimate templates: Save time with pre-built templates for creating fast, accurate estimates. Limitations: Complex interfaces may be challenging for new users High upfront costs may deter smaller businesses Offers more functionality than necessary for small operations Arborgold Arborgold offers a flexible, customizable CRM platform tailored to the needs of landscaping businesses. It emphasizes automation for marketing and scheduling, making it a strong choice for improving client engagement and operational efficiency. However, it lacks built-in invoicing features and may require additional tools for financial management. Top features: Comprehensive contact management: Centralize client and lead data, making it easy to access job history and activity records. Mobile accessibility: Keep teams connected with real-time access to customer information from mobile devices. Advanced search tools: Quickly locate customer data with powerful search functionality. Integrated messaging and appointments: Streamline client communication and appointment tracking within the CRM. Activity logs: Maintain accountability with detailed logs of system and contact updates. Limitations: Customization can be time-intensive, especially for non-technical users. Advanced features come with additional costs. A steep learning curve may slow adoption for less tech-savvy teams. HubSpot CRM HubSpot CRM is a versatile platform that works well for landscaping businesses focused on growth and customer engagement. Its free plan and emphasis on email marketing make it a cost-effective starting point, but it lacks the industry-specific tools found in more specialized CRMs. Top features: Free and scalable: Start with a free plan and scale up as your business grows. Intuitive user interface: Easy navigation ensures a minimal learning curve for teams. Customer segmentation: Create personalized marketing campaigns with advanced customer segmentation tools. Email integration: Manage email communication seamlessly through integrations with Gmail and Outlook. Email tracking and notifications: Stay on top of client engagement with real-time alerts for opened emails. Limitations: Generic tool that may not address the specific needs of the landscaping industry Advanced features require higher-tier plans Manual setup may be necessary to tailor the platform to industry needs Jobber Jobber is a practical CRM solution for small to mid-sized service-based companies across all industries. It focuses primarily on simplifying client and job management, so it’s user-friendly and affordable, but it lacks some landscaping industry-specific features you’ll find in solutions like RealGreen. Top features: Client management: Keep client information, job history, and communications organized in one place. Real-time scheduling and dispatching: Ensure teams are in the right place at the right time with flexible scheduling tools. Invoicing and payments: Simplify cash flow with professional invoice templates and online payment options. Mobile app: Manage operations on the go with a mobile app for iOS and Android. Online booking and client hub: Give clients the convenience of booking services and accessing account information online. Limitations: Limited advanced reporting tools Fewer integration options compared to competitors Basic features may not meet the needs of larger landscaping businesses Tips for a successful CRM implementation Rolling out a CRM for your landscaping business requires thoughtful planning to maximize its value. Follow these strategies to ensure a smooth transition: Team preparation: Train employees on how to use the CRM effectively and demonstrate how it supports business goals. Data transition: Organize and clean your existing data before migrating it to the new system to ensure accuracy. Tailored workflows: Customize workflows to align with your business needs, automating repetitive tasks and improving efficiency.... --- ### Reducing Turnover in 2024: Strategies for Success in Hiring and Retaining Field Service Contractors > Discover effective strategies to reduce turnover in 2024. Learn how to hire and retain top field service contractors for long-term business success! - Published: 2024-12-12 - Modified: 2024-12-12 - URL: https://blog.realgreen.com/reducing-turnover-in-2024-hire-and-retain-field-contractors/ Reducing Turnover in 2024: Strategies for Success in Hiring and Retaining Field Service ContractorsAccording to the U. S. Bureau of Labor Statistics, our current labor market faces significant challenges, with 9. 4 million open jobs and only 6. 3 million unemployed workers available. Even if every unemployed person joined the labor market immediately, the market itself would still face a deficit of 3. 1 million positions. The declining labor force participation rate—from 63. 4% pre-pandemic to 62. 8% today—reflects deeper structural changes affecting employee turnover rates and workplace culture. This decline could stem from several key factors: An aging workforce entering retirement Historically low birth rates limiting new workforce entrants Limited access to affordable childcare Continued economic growth demands more workers Understanding Industry Challenges and Opportunities for Mobile Service Contractors Recent industry data reveals concerning trends in employee turnover rates. For example: Building service contractors face a 10. 8% hire rate and a 6. 9% quit rate Security services face a 9. 0% hire rate and a 4. 7% quit rate 51% of landscaping company owners agree that staffing is a top business challenge, according to the National Association of Landscape Professionals (NALP) Industry-wide voluntary turnover shows 30-40% of new hires departing within their first month. The negative impact of turnover statistics can directly correlate with service quality and customer satisfaction and demonstrate the critical need for retaining valuable talent. However, these challenges also present opportunities for organizations to gain competitive advantages through strategic talent management strategies. Reimagining Recruitment for Today's Labor Market If you want to attract high-performing candidates, a successful recruitment strategy requires a sophisticated, multi-faceted hiring process approach that begins with clear job descriptions and a strong employer brand. Consider this real-world example: Yard Guard, a Montana-based lawn care company, has transformed their business from a one-person operation to an 18-person team with $2. 5 million in revenue in just four years. The team credits some of their innovation to their structured hiring process backed by strong employer marketing and an employee-centric environment that attracted a thousand applicants for just five positions. While there are countless strategies for positioning your company as an employer of choice, one method is to really hone in on your website. Take Yard Guard as an example. The company states that they are “determined to do the best job while making sure to have a little fun along the way. ” One look at their About Us page is visual proof of this to any person considering putting in an application, and their website is also chock-full of employee-centered information, including their FAQ page, which includes a glimpse into training and certification requirements. While their branding might not be a fit for all businesses and industries, it is a great lesson in storytelling. Consider your career website—is it merely a list of open positions, or does it tell the story of what makes your organization special? Other successful strategies may include: A comprehensive onboarding process Regular employee feedback Clear career development opportunities (including retention opportunities during off-seasons) Work-life balance initiatives to prevent employee burnout Compensation packages Communication is Key to Employee Satisfaction Long-term employee satisfaction begins with the first application and requires ongoing dialogue throughout an employee's tenure. Take the critical first 90 days of employment. Successful organizations are implementing structured communication programs that include: First-day check-ins and welcome messages Weekly touchpoints during the first month Regular constructive feedback sessions throughout the first quarter Team communication updates and recognition Employee engagement surveys Recognition: The Currency of Engagement Effective recognition programs include multiple components to boost employee morale: Individual Recognition This might mean acknowledging a security officer who went above and beyond during an emergency situation, celebrating a pest control technician's certification achievement, or recognizing a landscaping crew that received exceptional customer feedback. The key is making recognition immediate, specific, and meaningful. Team Recognition Successful organizations understand that team achievements deserve special attention. This includes project completion celebrations, safety streak achievements, and customer satisfaction goals met by entire crews or departments. Flexibility: The New Non-Negotiable According to recent workforce studies, flexibility ranks among the top priorities for job seekers. But what does flexibility mean in the service industry, where client needs often dictate schedules? Progressive companies are finding creative solutions through: Schedule Flexibility Self-scheduling systems where employees can pick up additional shifts Shift swap capabilities between team members Flexible scheduling options Split shift opportunities for healthy work-life balance Payment Flexibility Modern payment options have become equally important in retention strategies. Companies are offering: Multiple payment method options On-demand wage programs Performance-based incentives Competitive salaries and bonus structures for exceptional service Improving Outcomes in Lawn Care Lawn care and landscaping companies have unique opportunities to stand out as employers of choice. Many are finding new ways to attract and retain talent by highlighting the benefits of outdoor work and environmental stewardship, addressing the seasonal nature of the work by creating year-round employment opportunities, and more. Industry leaders focus on: Environmental stewardship roles and green initiative leadership Seasonal transition programs (snow removal, indoor services) Equipment operation certifications and safety training Team-based project structures that foster collaboration Yard Guard, for example, was able to increase employee retention after diversifying service offerings with holiday light installation services. The company previously would lose employees during the off-season, generally only seeing a portion return when the busy season started back up again. Building a Sustainable Workforce Strategy In these industries, employee turnover remains a top challenge for leadership. According to workforce development studies, companies that invest in comprehensive workforce strategies see measurable improvements across multiple metrics: Measurable Outcomes Reduction in annual turnover rates Increase in customer satisfaction scores and employee productivity Improvement in bottom-line results related to staffing and service delivery Enhanced market position and brand reputation Improved job satisfaction Investment Priorities Successful organizations are focusing their resources on the following: Strategic Infrastructure Modern technology platforms that make everyday work easier Communication tools and systems that support mobile work Training and development opportunities Analytics and measurement capabilities People Development... --- ### The Power of Peer Groups: Hear from RealGreen Customers > Discover the power of peer groups with insights from RealGreen customers. Learn how they collaborate to grow their businesses and achieve success! - Published: 2024-12-02 - Modified: 2024-12-04 - URL: https://blog.realgreen.com/peer-groups-hear-from-realgreen-customers/ Twice a year, a collective of like-minded green industry colleagues (and RealGreen customers) have a peer group gathering, coming together for a few days to share insights, learn from each other, and network. We were lucky enough to have the chance to sit in on their most recent event, hosted by Yard Guard Montana, to learn more about professional peer groups, why they’re important, and how they can benefit all who participate. This time, participating peer group members were Wayne Brockman, Co-Owner, Brockman Tree & Lawn Care; Colin Engstrom, Owner, Yard Guard Montana; Sidne Gardner, Office Manager, Yard Guard Montana; Brad Woods, Owner, American Turf and Tree Care; Bob Brower, General Manager, Lawn Plus; and Kylie Kelty and Brad Kelty of Farison Lawn Care. They shared their candid thoughts with us; here are some key takeaways. Interested in learning more about this topic? Group members Wayne Brockman of Brockman Tree & Lawn Care, Sidne Gardner and Colin Engstrom of Yard Guard, Brad Woods from American Turf & Tree, and Bob Brower from Lawn Plus will be presenting on The Power of Peer Groups at our 2025 Beyond Service User Conference. Click here for more details. RealGreen: What would you say are the main benefits of being part of an industry peer group? Colin Engstrom: We believe elevate the industry as a whole. The cool thing is that we have different seasons and experiences than people in other regions, and we get to learn from them to improve our business. Kylie Kelty: It’s absolutely crucial to meet with other people in the same industry but not necessarily in the same market. You know, we’re not competitors; we’re a team, and we can discuss what we’re struggling with. We come to find we all struggle with the same thing, and it’s good to hear different sides of what everyone is doing. Brad Woods: You’re talking to companies who have already tried different things – ‘Well, this works. This doesn’t work. ’ So it makes it a lot easier to grow faster with that input. It’s so beneficial to take one to three things away and work on those to grow your business. Wayne Brockman: I joined the peer group in 2020. It’s great for networking. Members can offer advice. They can critique pain points in our business and help us grow, and we can offer that to them as well. On top of that, you make great friendships. Sidne Gardner: When you go to a conference and meet people, you can have conversations, but you don’t get to know people that well. By getting everyone together, you get to learn who’s an expert at what. Then, when you have an issue, you just call that person because you’re friends. You know each other. RG: Would you say the collaboration among peers has helped you learn more about effectively running and growing your business? Brad Woods: I’m learning so much, and I try to teach as much as I can. Colin and Sidne (from Yard Guard) are amazing at how fast they’re growing, and that helps push our company. You don’t want to grow too fast and have the wheels fall off, but they’re an inspiration. Colin Engstrom: By spending more time and going deeper on a few things, you get more out of it. At a conference, you meet people, but how do you have deeper conversations and solve problems together? That’s what peer groups allow you to do. Kylie Kelty: One struggle we can all relate to is cancel rates. And one thing we all have in common is employees – hiring and keeping them happy. So we share ideas on that. It’s important to have a good culture; we all share the same values and can be an asset to each other. Wayne Brockman: An on-site visit to a company is very beneficial. It’s totally different when you see it – you have more opportunities to ask questions. And for the hosts, it’s great because we notice things they might not because they’re in it every day. RG: How has this peer group helped you foster a sense of shared culture and community in the lawn care industry? Colin Engstrom: There’s no point in hiding things. There aren’t secrets. Everyone knows what you need to do to get better. Wayne Brockman: We're all from different markets, so we don't have to worry about competition, and everybody wants to share their knowledge. They don't want to see you suffer through the same problems; they're proud of what they've done, and they want to see it work for you. So I think that's really beneficial. Yard Guard: We don't mind sharing information because we believe it elevates the industry as a whole. And so that's what we're doing. For example, we have a different season than people in the south, east or New York. We get to learn their experiences, too, and we get to use that in our business as best as we can. RG: How did you join this peer group? What do you look for in potential members? Colin Engstrom: We were nominated to join our peer group and had to interview for it. That’s how ours works, but many companies offer peer group facilitating services. Ours is self-facilitated, but others are professionally facilitated. Wayne Brockman: I met several of these guys over 10 years ago through RealGreen while going to the conference. They just became friends year-round. We use these opportunities as just another way to see each other and catch up, and help each other grow. Brad Woods: I’d been trying to get into a peer group for a long time. When I actually started focusing on trying to get in, I think it was Wayne who let me know they had an opening, and I was fortunate to be invited. It is so pivotal. Wayne Brockman: When it comes to looking for additional members, the biggest thing is someone who is motivated, wants to grow, is... --- ### The Power of Off-Season Software Transformation: Update Now, Grow Later > Revolutionize your lawn care business in the off-season with strategic software updates. Boost efficiency, improve customer satisfaction, and prepare for peak growth. - Published: 2024-11-06 - Modified: 2024-12-09 - URL: https://blog.realgreen.com/the-power-of-off-season-software-transformation-update-now-grow-later/ The lawn and landscape industry thrives on seasonal demand, but as the seasons shift, many business owners find themselves at a standstill, wondering how to maintain productivity without sacrificing their downtime. From managing customer relationships to planning for the busy months, the workload can quickly pile up if not handled efficiently. Of course, the off-season is more than just a period of downtime — it's your golden opportunity to revolutionize your lawn care business through strategic software implementation. By investing in cutting-edge technology now, you'll set the stage for growth, efficiency, and customer satisfaction in the coming year. Why Now? The Strategic Advantage of Off-Season Software Upgrades Winter's quiet months are perfect for evaluating and implementing new business technologies. While your mowers are stored and trucks are parked, you can transform your operational infrastructure, ensuring you emerge with a lean, mean growth-ready machine in spring. Why RealGreen? Comprehensive CRM and Mobile Solutions: Your Business's New Backbone Our lawn care software goes far beyond simple scheduling. RealGreen’s advanced Customer Relationship Management (CRM) offers a comprehensive toolkit to elevate your business operations. With detailed customer history tracking, you can capture every interaction, service detail, and property condition, building a rich profile for each client. This data-driven approach allows you to automatically flag upsell opportunities based on lawn health, service history, seasonal needs, and more. Plus, empowering your technicians with RealGreen Mobile — fully integrated with Service Assistant — gives them real-time access to vital customer information, enabling them to provide tailored, responsive service in the field. Automation: The Key to Scaling Your Business Harnessing the power of automation is essential for lawn care businesses looking to scale efficiently. Start with sales automation through our chatbot solution, ServiceBot. With ServiceBot on your website, you’ll never miss a lead; instead, you’ll capture customer inquiries at any time of day or night and reap the benefits of automated quote generation. Even when customers who have interacted with ServiceBot don’t complete the sale, all the information they’ve input will be saved to your system for your team to follow up on later. Automated email marketing through RealGreen’s AMA enables you to seamlessly send effective marketing communications based on customer history, condition codes, seasonality, and more, while Customer Notifications will automatically send crucial customer messages like service and payment reminders. Plus, with our integrated customer portal, customers can access promotions based on condition codes, set up auto-pay, pre-payment and installment billing, and more. The off-season is also a great time to fine-tune and perfect your routing solution. With Dynamic Routing, you have a game-changing system at your fingertips: Match technicians to jobs based on their skills and licensing, create multiple routes at one time, create routes that honor your business constraints, and more. Our proprietary algorithm creates the most efficient routes, maximizing daily productivity and minimizing unnecessary windshield time — which means you can serve more customers with fewer resources. Time for a Marketing Reinvention Having a strong brand is essential. By partnering with innovative marketing professionals like Coalmarch, you can develop targeted strategies to reach new customers and engage existing ones. From crafting compelling content to fine-tuning your website to visually striking and cost-effective print materials, this is a good time to start enhancing your brand’s visibility and appeal. Streamlining Operational Workflows Investing in the right software can also revolutionize your operational efficiency. RealGreen Forms streamlines your estimate and proposal process, allowing you to quickly generate professional-looking forms, track their progress, and gather digital signatures. This reduction in manual paperwork and administrative tasks frees up your team to focus on delivering exceptional service. An integrated payments processing solution is another way to ensure you have the tools and resources to optimize your cash flow and fuel growth. WorkWave Payments works with RealGreen to ensure easy invoicing and payment options. Plus, our financial technology offerings are designed to help your business thrive. Wisetack’s customer financing options make it easier to sell big-ticket jobs, and YouLend’s business expansion funding gives you the flexibility you need to grow. The Bottom Line: Investing in Your Future Implementing a comprehensive software solution isn't an expense — it's an investment in your business's future. By embracing these technologies during the off-season, you'll: - Increase operational efficiency - Enhance customer satisfaction - Create scalable growth opportunities - Position yourself as a tech-forward service provider Ready to Transform? The lawn care industry is evolving. Those who adapt quickly will lead the market. Don't just maintain your business this off-season — reimagine and reinvent it. Yes, switching to a new software can be a major undertaking, but it’s one worth doing. The payoff will be phenomenal. Take the next step. Upgrade to RealGreen and set yourself up for a breakthrough year. Schedule a free demo today to see how RealGreen can help you grow your business! Recent Posts --- ### Q&A: How James Szojka Grew Yard Dawgs With RealGreen > Discover how James Szojka founded Yard Dawgs, a successful Canada-based lawn care company, and how RealGreen is helping them thrive and grow across multiple cities. - Published: 2024-10-29 - Modified: 2024-12-04 - URL: https://blog.realgreen.com/how-james-szojka-grew-yard-dawgs-with-realgreen/ RealGreen recently had a chance to talk with James Szojka, owner of Yard Dawgs, a Canada-based lawn care company he founded 10 years ago as a college student. We talked about how he got into the lawn care business, how he envisions the future of his business, how RealGreen is helping Yard Dawgs thrive and so much more. RG: Can you tell us a little bit about your company? How did you get started in lawn care? YD: I had just finished my first year of university in Calgary. I looked at my tuition bill and thought: I should probably do something about this. I took a job selling lawn aerators door-to-door. I realized I could make more money if I bought an aerator myself and sold aeration services instead. So I enlisted a buddy to help, and that’s what we did all summer. Now, I was bad at sales, but I was also willing to learn. My biggest advice for anyone wanting to start a company is to start now. It only gets harder later on as you have more going on in life. The younger you are, the more willing you are to take that chance. Today, 10 years later, Yard Dawgs Lawn Care is servicing more than 5,000 lawns annually. We want to grow five times that size in the next five years. Next year (2025), we plan to expand to four different cities; we’re just in one city right now. RG: What made you decide to go with RealGreen over other software choices? YD: Five years into our company, we were doing anything a customer would ask us to do. But the problem was that we were becoming jacks of all trades and masters of none. So we had to determine where the least competition was, where our highest margins were, and what we truly believed we could be the best at. We determined that it was making lawns green, healthy, and weed-free. So when we started doing that, we were using a CRM that didn’t cater to that type of business; we were doing what a lot of people in that situation do, which was using a CRM and trying to adjust it to us. However, it got very complex, and the result was that we had to do a lot of manual tasks and work until 10 or 11PM every night, just trying to make everything work, schedule-wise. We were having a really hard time growing at that point. We were graduating from university, I was getting married — we told ourselves we needed to either drop this Yard Dawgs thing or devote ourselves to it full-time and see what happens. We knew from talking to several mentors in the lawn care space that one of the most important parts of succeeding in this industry is having a strong foundation, and part of that is having a solid CRM you are not going to outgrow and can support you in all the different things you are doing — and RealGreen was the answer. Our mentors at large companies told us: You can look at these other softwares, but RealGreen will be elemental to your growth. It was a non-negotiable. It was the foundation. So we just decided to go for it. It was more than we thought we could afford at the time, and it was a huge thing to adopt, but we wanted to do it right. So, we took the time to do things properly and saw it as an investment in our business. With RealGreen, you already have everything you need built-in, so you do not have to do workarounds, twists and knots along the way. It’s already made for you. During our first five years in business, we used four different CRMs. RealGreen was the fifth and final CRM we chose. Before RealGreen, we had 200 customers a year doing fertilizer and weed control services. By our second year of using RealGreen we were up to 3,000 customers. As I mentioned earlier, in our fifth year, we’re at 5,000 customers — and growing. RG: Can you give an example of how RealGreen has helped Yard Dawgs become more efficient? YD: One very important way is through building route density. We can only do lawn care from May 1 to September 30 — so every minute truly matters. And windshield time is one of the biggest profit killers. Any time you’re not doing lawns, you’re just commuting — and you’re not getting paid to commute. You’re paying your employees, but you’re not making any money. Something as seemingly minute as which side of the truck each house is on — you want to make sure the house is on the right side because that’s where your hoses and spreaders come out. If it’s on the left, no big deal, but you have to turn around. You start doing that again and again. With other CRMs, that kind of thing won’t even show up. Little things like that add up, especially when you’re in a high-volume, low-ticket business like a lot of residential lawn care companies are. There are a few things from RealGreen that have made routing a game-changer — that’s one of the most powerful things it can do. The way it routes the jobs, the way it makes everything very visual for you and the way it can organize on such a granular level. The fact that you’re going to be able to route a couple more jobs per day, or maybe even a couple dozen more jobs per day, it’s built for growth. RG: Are there other ways you would say RealGreen has helped you grow? YD: RealGreen is definitely a huge part of our growth. People buy lawn care not because they can’t do it themselves but because they don’t want to. When you hire a company, the last thing you want is to deal with a billing mishap, missed service, or other customer service snafus. Otherwise,... --- ### Yard Guard: Six Lessons in Innovation From a Lawn Company on the Forefront > RealGreen recently had the opportunity to spend some time on-site with Yard Guard to discuss the company’s dedication to innovation and how that informs every aspect of their business. - Published: 2024-10-21 - Modified: 2024-12-04 - URL: https://blog.realgreen.com/yard-guard-six-lessons-in-innovation-from-a-lawn-company-on-the-forefront/ Based in Montana, Yard Guard specializes in lawn and tree care services, holiday light installation and sprinkler blowouts - serving Belgrade, Bozeman and Livingston. Yard Guard was founded in 1993; current owner Colin Engstrom purchased the company and became a RealGreen customer in 2020. RealGreen recently had the opportunity to spend some time on-site with Yard Guard and talk to Engstrom and Office Manager Sidne Gardner about the company’s dedication to innovation and how that informs every aspect of their business, from growth to company culture to hiring and retention, and even sharing best practices across the industry and more. 1. Growth Through Innovation Yard Guard has experienced significant growth since Engstrom took over, and his goal is to continue that growth. In 2020, Yard Guard was a one-person operation. In the four years since, it’s grown to a staff of 18, including 12 technicians, with revenue of $2. 5 million. Engstrom says his goal is to reach $3 million in revenue next year. “This is our fifth season in business, and it’s been a lot of fun along the way. Our plan is to acquire other locations in our area and expand from there,” he notes, adding that as the average age of lawn business owners is in the mid-60s, there’s great opportunity out there to acquire businesses as those owners start eying retirement. “If you keep growing, it’s always fun — because there are new problems to solve, new jobs for people to grow into. It makes the whole thing interesting. ” 2. Innovation in Hiring and Retention Office Manager Sidne Gardner agrees that Yard Guard’s innovative spirit extends to their approach to hiring, which has resulted in great success in an industry known for its perennial labor shortages: “One thing we have figured out how to do pretty well is hire technicians and customer service reps. We have a good plan and a great staff. ” With a structured hiring process backed by strong employer marketing, they have no shortage of qualified applicants; Gardner estimates that Yard Gard has received up to a thousand applicants for five vacancies. Gardner and Engstrom noted that despite their efforts and much professional energy spent on it, hiring remains a challenge — one that they remain committed to improving. 3. Innovation Through Vision and Motivation However, hiring is just the first step. Yard Guard is committed to creating and maintaining a company culture that encourages community, promotes excellent customer service, and fosters personal and professional growth. Displayed on the office wall, visitors and employees can see Yard Guard’s one-, five- and ten-year goals. This is more than just decor; to Engstrom, it’s more of a communal mission statement, a visual so the entire company knows where they are headed and what needs to happen in order to get there. “We know what we’re doing and planning, so by laying it out on the wall, can see a future. They know, ‘Here’s a job I can grow into. ’ Now it’s tangible — they can say, ‘Oh, I want to be there in five years. ’” Yard Guard also works to motivate its team through incentivized programs and rewards for performance. “We have a group chat,” explains Engstrom, “It’s a way to thank your peers for doing little things and help each other out. Everyone likes to be appreciated. Everyone’s working hard. ” The company instituted a token system where team members can earn rewards for various things: presenting an interesting book or article to the team, getting a good review from a customer, making a sale out in the field, etc. Team members can also nominate each other for tokens. Tokens can then be exchanged for personal rewards like Yeti coolers or an extra vacation day, or an individual can use them to reward the whole team with a bowling outing or special lunch. “We always make burgers for the staff when they’re coming back from their routes on Fridays. they could switch that to steak if they wanted to,” says Engstrom. “You’re building rapport on the team, and everyone’s excited about that — and we’re seeing retention due to some of these programs. ” 4. Day-to-Day Innovation The company has also brought that forward-thinking philosophy to their day-to-day operations. They've installed an onsite fuel tank to streamline operations, reducing downtime and increasing productivity. Yard Guard also optimizes roles for maximum efficiency, including an employee who works as a liaison between the office and field staff. “She comes in a little later than the technicians. She routes everything, makes sure they have the products they need for the day,” in addition to managing customer issues and end-of-day checkouts, freeing up the field manager's time. Yard Guard also highly values cleanliness and organization and has a dedicated staff member to maintain the shop so that everything is well-maintained. “You want people to treat things how they are. If we take care of it, they also take care of it. ” This commitment extends to their branding efforts, something that is very important to Gardner. “I’m a stickler for branding. I want you to see our logo. I want you to go for Yard Guard immediately. I never want there to be a question. And it needs to be clean and organized. I think it goes back to the cleanliness of the shop. If you’re proud of your brand, if you have a nice, clean, succinct brand, you’re going to be proud to wear the brand. ” 5. Innovation Through Peer Collaboration Engstrom and Gardner are both firm believers that sharing industry information and best practices among industry peers is key to their and others’ success. Both note the value of visiting other businesses to learn and improve their own operations. “I think half the reason this place exists is because we went and visited other people. There are so many people who have helped us and helped grow this, and it’s also nice to hopefully help them grow something, too. ” Yard... --- ### Upsell Landscaping & Lawn Care Services on Autopilot with RealGreen’s ServiceBot™ > Boost your landscaping revenue effortlessly with RealGreen’s ServiceBot™. Automate upselling of lawn care services, increase average transaction values, and save time. - Published: 2024-10-10 - Modified: 2024-12-04 - URL: https://blog.realgreen.com/upsell-lawn-care-services-with-servicebot/ Every landscaping and lawn care business owner wants to provide more add on more lawn care services that their existing clients need. Upselling is one of the best ways to dramatically increase your revenue without spending more on marketing or pitching new clients, and it helps make clients aware of all of the services you offer. However, getting you and your crew to consistently suggest additional services during every customer conversation is easy to forget and can feel uncomfortable. That’s where RealGreen’s ServiceBot™ comes into play. By automating the upsell process, ServiceBot™ — part of our suite of CRM and invoicing features, helps landscaping companies increase their average order value effortlessly and efficiently. Here’s how ServiceBot™ can help you boost your business by offering landscaping add-ons during the quoting process—without requiring extra work from your team. What is RealGreen’s ServiceBot™? RealGreen’s ServiceBot™ is a chatbot specifically designed for businesses in the green industry. As part of RealGreen’s robust suite of tools, it integrates seamlessly with Service Assistant® 5, the leading customer relationship management (CRM) software for lawn and landscaping businesses. ServiceBot™ automates much of the sales process, from generating accurate quotes to closing deals and even collecting payments. What sets ServiceBot™ apart is its ability to handle upselling automatically. It interacts with customers on your website, guiding them through the quoting process and making personalized recommendations for additional services based on their property needs. Whether it suggests tree trimming, seasonal lawn treatments, or irrigation installation, ServiceBot™ can easily increase your revenue by offering relevant landscape services at the right time. Identifying Opportunities to Upsell Existing Clients Identifying opportunities to upsell existing clients starts with a deep understanding of their needs, preferences, and pain points. Begin by analyzing the services your clients currently use and look for areas where you can offer additional value. For example, if a client regularly uses your lawn mowing service, consider suggesting complementary services like garden bed cleaning, leaf removal, or shrub and tree trimming. Upgrading existing services to premium or deluxe packages can also be an effective upsell strategy. Additionally, offering maintenance services such as fertilization, pest control, or irrigation system maintenance can address ongoing needs. Seasonal or one-time services like holiday lighting or snow removal are also excellent opportunities to provide added value and convenience to your clients. Proven Upsell Strategies for Lawn Care Companies Implementing proven upsell strategies can significantly enhance your lawn care business. One effective approach is bundling core services with additional services or upgrades, making it easier for clients to see the value in a comprehensive package. Offering discounts or promotions for new services or upgrades can also incentivize clients to try something new. Exceptional customer service and strong client relationships are fundamental; satisfied clients are more likely to consider additional services. Regular client assessments can help identify upsell opportunities, ensuring that your offerings are always relevant. Finally, training your staff to recognize and communicate these opportunities effectively can make a substantial difference in your upselling success. Upsell Ideas for Landscaping Services Here are some practical upsell ideas for services that can add value to your clients and boost your revenue: Premium Lawn Care Packages: Offer packages that include additional services such as fertilization, pest control, or irrigation system maintenance. Garden Bed Cleaning: Enhance the appearance of your clients’ gardens with thorough cleaning and maintenance. Leaf Removal Services: Help clients maintain their lawns during the fall season with efficient leaf removal. Seasonal or One-Time Services: Offer services like holiday lighting or snow removal to meet seasonal needs and provide added convenience. By presenting these options, you can cater to a wide range of client needs and preferences, ensuring they receive the best possible care for their landscapes. Using Automation to Upsell Needed Landscaping Services to Existing Clients With ServiceBot™, you no longer need to rely on your staff to remember to pitch extra services. The bot takes care of that for you by offering suggestions based on customer interactions and historical data stored in Service Assistant®. For example, when a customer is requesting a quote for basic lawn mowing, ServiceBot™ might automatically suggest upsells like aeration, fertilization, or pest control—tailored specifically to the customer’s property and past services. One of the key features mentioned in RealGreen’s product catalog is the real-time pricing tables. ServiceBot™ ensures that quotes for these upsells are accurate and immediately visible to the customer, allowing them to make decisions right away. As the chatbot guides customers through the sales funnel, it can offer personalized recommendations for the types of services that make the most sense for each property, boosting your chances of closing more sales. Benefits of Automated Upselling with ServiceBot™ 1. Increased Revenue Automating the upsell process ensures that no opportunity is missed, especially when it comes to offering additional services to an existing customer. Every customer interaction is a chance to offer additional services, and ServiceBot™ consistently suggests relevant landscaping add-ons based on each customer’s needs. This boosts your average transaction value without any extra effort from your team. 2. Time Savings for Sales Teams With ServiceBot™ handling the sales process, your landscape business staff can focus on other tasks. From quoting to closing and upselling, the bot manages everything autonomously. This reduces the workload for your sales team and ensures that each customer is getting a personalized experience without requiring manual intervention. 3. Enhanced Customer Satisfaction Offering personalized, relevant services enhances the customer experience, especially for existing customers. ServiceBot™ makes it easy for customers to understand the value of additional services and add them to their order without feeling pressured. By automating these suggestions, your customers get the service they need, when they need it, which leads to higher satisfaction and loyalty. Getting Started with Upselling Getting started with upselling requires a strategic and thoughtful approach. Begin by analyzing your existing client base to identify potential upsell opportunities. Develop targeted strategies based on your clients’ specific needs and preferences. Training your staff to recognize and communicate these opportunities is crucial; they should be... --- ### Lawn Care Quotes: The Ultimate Guide to Estimation - 7 Steps for Quoting Profitable Jobs > Maximize your lawn care quotes with our ultimate strategy guide. Discover key techniques to enhance accuracy and boost profitability for your business. - Published: 2024-10-08 - Modified: 2024-10-08 - URL: https://blog.realgreen.com/lawn-care-quote-guide/ Lawn Care Quotes: The Ultimate Guide to Estimation - 7 Steps for Quoting Profitable JobsIn the competitive world of lawn care services, accurate and profitable quoting is the backbone of a successful business. Whether you’re new to the industry or looking to optimize your existing lawn care business, this comprehensive guide will walk you through the essential steps of creating quotes that ensure profitability while satisfying your customers’ lawn care needs, ultimately helping them achieve a beautiful lawn. From understanding your local market to leveraging technology and embracing lawn love for efficient quote generation and personalized service, we’ll cover everything you need to know to build a thriving lawn service. By the end of this guide, you’ll have the knowledge and tools to create lawn care quotes that win jobs, maintain happy customers, and drive your business forward. Let’s dive into the seven crucial steps for mastering lawn care quote estimation. Step 1: Understand Your Target Market and Local Competition Before you can create accurate and competitive quotes, it's essential to have a deep understanding of your target market and the local lawn care industry landscape. Researching Your Local Lawn Care Market Identify your service area Define the geographic boundaries of where you'll offer your lawn care services. This could be a specific neighborhood, city, or county. Analyze demographic data Use census data and local economic reports to understand the characteristics of potential customers in your area. Look for factors like: Average income levels Homeownership rates Average property sizes Age distribution of residents Assess lawn types and conditions Different regions have varying grass types and lawn care needs. Research the common grass varieties in your area and their specific maintenance requirements. Evaluating Local Competition Identify competitors Make a list of other lawn care businesses operating in your target area. Include both large companies and small local operators. Analyze their services Visit competitor websites and gather information on: Types of lawn care services offered Pricing structures (if available) Unique selling propositions or specialties Lawn mowing service: Emphasize affordability and convenience Read customer reviews Check online review platforms to understand customer satisfaction levels and common complaints about local lawn care services. Mystery shop Consider requesting quotes from competitors for a sample property to get a firsthand understanding of their pricing and quoting process. A quick, free estimate is crucial to stay competitive and appeal to customers seeking personalized and affordable lawn care options. Understanding Customer Expectations Conduct surveys or interviews: Reach out to potential customers in your area to understand their lawn care needs, preferences, and pain points. Analyze seasonal trends: Understand how lawn care needs and customer demand fluctuate throughout the year in your region. Identify value-added services: Look for opportunities to offer services that your competition might be overlooking, such as organic lawn care or water-efficient landscaping. By thoroughly researching your market, you'll be better equipped to position your lawn care business effectively and create quotes that resonate with potential customers. Step 2: Develop a Comprehensive Service Offering Periodically reassess your offerings to stay competitive. Consider expanding into specialized services that can set you apart. These might include organic lawn care, drought-resistant landscaping, or eco-friendly pest management. This can be profitable upsells and services to complement your standard landscaping, mowing, and yard maintenance. When structuring your services, think in terms of tiered packages. A basic package might cover essential maintenance, while premium options could include seasonal treatments, lawn renovation, or even landscape design consultation. This tiered approach not only simplifies your quoting process but also provides clear upselling opportunities. Remember, your service offerings should be flexible enough to adapt to seasonal changes and varying customer needs. By thoughtfully curating your service menu, you’ll be better positioned to create accurate, tailored quotes that appeal to a wide range of clients. For guidance on expanding your service offerings and staying updated with industry trends, visit the National Association of Landscape Professionals (NALP). Their resources can help you refine your service menu to attract and retain clients. Step 3: Measure and Assess Properties Accurately Accurate property measurement and assessment are fundamental to creating precise lawn care quotes. This step ensures you allocate the right amount of time and resources to each job, maintaining profitability while meeting customer expectations. Tools for Accurate Measurement Invest in reliable measuring tools to ensure precision: Laser distance measure: For quick and accurate length measurements (Pro Tip: Check out Measurement Assistant to complete estimates and quotes from the office while your sales rep is on the phone to quickly sell. ) Measuring wheel: Ideal for larger properties or curved areas GPS mapping tools: Advanced technology for complex property layouts Drone technology: For aerial mapping of extensive properties (if budget allows) Measuring Techniques Follow these steps to measure a property effectively: Divide the lawn into geometric shapes (rectangles, triangles, circles) Measure each section individually Calculate the area of each section Sum up the areas to get the total lawn size Remember to account for: Slopes and uneven terrain Obstacles like trees, flower beds, or hardscaping Narrow or hard-to-reach areas that may require special equipment Property Assessment Factors Beyond size, assess these factors that can impact service time and difficulty: Grass type and condition Presence of weeds or bare patches Soil quality and drainage Shade levels and sun exposure Presence of pets or wildlife Accessibility (gates, fences, steep driveways) Proximity to buildings or delicate landscaping Creating a Property Profile For each property, create a detailed profile that includes: Total lawn area Breakdown of different zones (e. g. , front yard, backyard, side strips) Notes on specific challenges or requirements (Pro Tip: use Real Green’s condition codes feature to easily note these needs and provide upsells) Photos or sketches of the property layout Any client preferences or special instructions Leveraging Technology Consider using lawn care software or apps that can: Store property profiles and measurements Calculate service times based on lawn size and conditions Track property changes over time Generate professional-looking proposals with property details Additionally, these tools can streamline payment processing,... --- ### AI in Lawn and Landscape: Q&A on Field Service Management > Discover how AI is transforming lawn and landscape businesses with smarter field service management. Read our Q&A for insights on efficiency and growth. - Published: 2024-09-23 - Modified: 2024-09-23 - URL: https://blog.realgreen.com/ai-in-lawn-and-landscape-qa-on-field-service-management/ AI in Lawn and Landscape: Q&A on Field Service ManagementArtificial intelligence (AI) is seemingly everywhere. Across industry events, conferences, expos, and meetings, AI is the topic that everyone wants to hear more about. The green industry is no different. Business owners are hungry to know how AI can be embedded into daily workflows to make operations leaner, faster, and more efficient. We sat down with WorkWave's Senior Director of Artificial Intelligence Strategy, Dr. Robert Coop, to discuss how AI is changing the lawn care industry and offer insights into what AI will look like in your soon-to-be day-to-day. Q: How will AI simplify and automate service appointments in the lawn and landscape industry? Coop: For many lawn and landscape companies, managing service appointments can be challenging. Especially if a company is not using a technology solution to help manage, appointments can often suffer from double booking and time management errors, miscommunications and inaccurate record keeping. Combining AI with automation capabilities can ensure a company is running an accurate and maintainable schedule, automate communications with customers, and even predict future services. Smart Scheduling: AI can create optimal routes and schedules for technicians based on factors like location, equipment availability and job complexity. This reduces travel time and allows for more efficient service delivery. Automated Customer Communication: AI-powered chatbots and virtual assistants can handle basic customer inquiries, appointment scheduling and updates. This allows lawn care professionals to focus on more complex issues and personalized customer service. Predicting Service Needs: By analyzing past data, weather patterns and seasonal trends, AI can forecast future service demand. This helps lawn care companies prepare resources in advance, avoiding overbooking or understaffing. Q: What are the main benefits lawn and landscaping companies might see after implementing AI in their business? Coop: This early in development, the benefits of AI are really endless. As a starting point, though, lawn companies can expect three initial benefits after implementation. Improved Efficiency: AI automates repetitive tasks and optimizes resource allocation, saving time and reducing costs. As it reduces manual processes and human error behind the scenes, AI will also be able to start improving efficiency in the field. For example, an AI program might be able to determine efficient lawn mowing patterns for different lawn shapes and sizes, enabling crews to take on more jobs in less time. Better Customer Experience: Some of the resistance to AI comes with a fear that these people-centered services will begin to lose human connection. However, AI is a tool that can help support personalized services, ultimately improving customer experiences and leading to greater rates of customer retention. An AI system, for instance, can help suggest proactive service and support your customers even in your off hours through 24/7 chatbots fed from your own learning bases. This can help solve customer issues faster, keep customers engaged between service appointments, and build long-term loyalty. Data-Based Decision Making: One of the biggest benefits of AI is its ability to analyze large amounts of data. This information can then be used to identify patterns, predict trends and provide data-driven steps for your company to strategize around and take action on. Especially as AI becomes an in-built element of lawn software like RealGreen, this type of information will be built around your own unique customers and prospects, offering in-platform insights for even greater value. Q: You mentioned how human connection is still an important pillar of AI. How can lawn and landscape companies use AI to support their technicians? Coop: Yes, AI is a really useful tool to support and enhance the work of lawn technicians. In any business, employee productivity and quality of work improve when they can work independently with their company's support. AI can help give your employees a hub of information that helps them better serve customers and make informed decisions from the field. Enhanced Customer Communication: AI can provide agents with customer insights, summarize past interactions and suggest problem solutions in real time, enabling them to build rapport, explain issues clearly and provide exceptional service. Expert Knowledge at Your Fingertips: AI-powered knowledge management systems make it easy for technicians to access expert advice, guidance and training materials in the field, allowing them to tackle complex issues confidently and expand their skills. Augmented Decision-Making: AI provides technicians with real-time insights, recommendations and contextual information, empowering them to make better-informed decisions and solve problems more effectively on the job. If you're a larger company, this helps reduce the demands of your office team, as you'll see questions from jobs decrease over time as crews become more self-sufficient. This holds true for smaller teams, too — even owner/operator teams — where having information ready in the field can reduce the demands on a single person. Q: How does AI in field service contribute to efficiency and customer satisfaction in the green industry? Coop: By harnessing AI, companies will be able to streamline processes and build stronger relationships through more responsive and tailored service delivery. Here's a look at four key elements to think about as contributors to this effort: Intelligent Scheduling - AI will plan routes and optimize technician schedules, reducing travel time and enabling faster service delivery, which improves both operational efficiency and customer responsiveness. Personalized Service - AI analyzes customer preferences, service history, and feedback to tailor service recommendations and communication, delivering a more personalized experience that boosts satisfaction and loyalty. Knowledge Management - AI-powered tools can process large volumes of technical manuals, prior support cases, and other service bulletins and provide a conversational interface that is able to answer technical questions quickly. Continuous Improvement from Data-Driven Insights- AI continuously analyzes service performance data to identify bottlenecks, inefficiencies and improvement opportunities, allowing companies to optimize operations and elevate service quality over time. Q: How can a lawn business use AI for predictive customer service? Coop: Predictive services are something that's really exciting to talk about in the green industry. To date, technology companies like WorkWave have been focusing on automation and optimization as primary benefits... --- ### Case Study: How Elkhorn Lawn Care Grew 5X in 5 Years with RealGreen > Discover how Elkhorn Lawn Care expanded 5X in just 5 years using RealGreen's solutions. Learn key strategies that drove their impressive business growth and success. - Published: 2024-09-18 - Modified: 2024-09-18 - URL: https://blog.realgreen.com/how-elkhorn-lawn-care-grew-5x-in-5-years-with-realgreen/ Case Study: How Elkhorn Lawn Care Grew 5X in 5 Years with RealGreenThe Company: Founded in 2007, Nebraska-based Elkhorn Lawn Care provides a wide range of services to residential and commercial customers. In addition to a full range of lawn care and maintenance services, Elkhorn specializes in irrigation installation, maintenance and services; landscape design, installation and maintenance; exterior and interior holiday lighting installation; and snow removal. They have been a RealGreen customer since 2017. The Problem: Owner and CEO James Manske started Elkhorn when he was still in high school to earn extra money mowing lawns in his neighborhood. Over the years, “We kept growing, and as we kept servicing different customers, they would ask for different services — can you do snow removal? Can you do landscape maintenance? So we branched out and started learning these add-on services and providing more to our clients. ” This growth mindset eventually led to a highly diverse portfolio of product offerings, with everything from routine lawn maintenance to complex design and build projects. “In the Midwest, we have to adapt to the different seasons. I looked at that early on — how to keep everyone busy and employed year-round instead of just cutting people at the end of October or November,” continues Manske. “With our focus on commercial and year-round maintenance contracts, it’s easier to reassure our customers that we will take care of them so they don’t have to look for different contractors for all of their property needs. ” However, offering so many services — and keeping track of everything that entails, from appointments to staffing to billing and everything in between — creates certain challenges. How does a thriving company like Elkhorn continue its aggressive growth trajectory while ensuring nothing falls through the cracks? The Solution: RealGreen’s software has been instrumental in enabling Elkhorn to keep everything organized and running smoothly while also enabling them to scale effectively. According to Manske, one of the biggest benefits has been route optimization and the ability to assign jobs to different crews. Crews in the field can easily track job completion, and the office can instantly post and collect payments. For example, during fertilizing services, they now bill, post, and collect payments via ACH throughout the day, instead of waiting one to two days after the service is completed. This has significantly streamlined their back-end processes, saving a lot of time. Manske estimates that it has eliminated the need for at least one full-time position, which allowed the company to reallocate resources and grow in other areas. “Another benefit is the ability to have a centralized CRM that allows us to house numerous programs and services on a customer account. We have many customers that have year-round services. Having software that allows us to input all services and easily route them when the time comes, has saved us time, energy, and money. We avoid missing services or program rounds with RealGreen. ” Using Elkhorn’s irrigation services as an example, Manske describes a typical workflow using RealGreen: “We create specific programs for both residential and commercial clients. For residential properties, the most common services include a sprinkler system turn-on, a summer checkup, and winterization. For commercial properties, we also provide monthly checkups in addition to the turn-on and winterization. Routing these services is simple. For example, in August, we just pull up the ‘August irrigation checkups,’ which lists all the services due that month. The system shows the date of the last service, so there’s no need to guess when we were last there. This makes scheduling quick and efficient. ” “When we install a new sprinkler system, that's handled separately. These are treated as special services, requiring a deposit and a signed contract. Once that’s done, we print off the work order as a fourth task for the crew. Since these installations typically take one to seven days, they aren’t routed like other services. Instead, the printed work orders are added to the crew’s folder, and projects are managed in a first-come, first-served manner. ” “Mobile Live has also helped us track services effectively,” continues Manske. “We can see what’s coming up, check if anything was missed, and stay on top of our various programs. We offer so many services — managing everything manually or with spreadsheets would be nearly impossible. This has been huge for us in ensuring we don’t miss services. ”The Results: RealGreen has enabled Elkhorn to optimize their operations across their entire portfolio of services — something that remains extremely important as they continue to grow. “We’ve acquired several businesses over the last couple of years,” Manske says, noting that the company is looking to expand its footprint further into Nebraska and to the south, where the changing seasons don’t have as much of an effect on services. With RealGreen, he says, “We can absorb these companies with our processes, software, and systems and be able to take care of their team members and their customers. ” Upsells are increasing as well: “We’ve been able to build on our current customer base with the services we offer. When someone is signed up for two services, why not get them to 15? ” Manske estimates that Elkhorn has grown 500% since 2019. “Some of that was with acquisitions, of course, but it’s also from changing our mindset to think bigger and provide more to our team members and our community. . ” He credits RealGreen with enabling that growth process. “It’s easier to grow exponentially when you have the right software set up, and it’s made for the services you provide. It’s incredible how much time you save once everything is set up and streamlined. For anyone in the lawn care business offering recurring services, I think you have to have RealGreen. You’ll never grow unless you leverage software like this that simplifies and creates better processes. Without it, you can’t get to the next level. ”Schedule a free demo today to see how RealGreen can help you grow... --- ### How Colonial Lawn Thrives with RealGreen: Happy Customers & Employees > Discover how Colonial Lawn & Garden thrives with RealGreen, ensuring happy customers and employees through efficient management and outstanding service. - Published: 2024-09-11 - Modified: 2024-10-01 - URL: https://blog.realgreen.com/how-colonial-lawn-thrives-with-realgreen/ Happy Customers, Happy Employees How Colonial Lawn & Garden Thrives With RealGreenThe Company: Founded in 1985, Colonial Lawn & Garden provides lawn care, tree and shrub care, sprinkler maintenance, pest control, lawn maintenance, and additional services, including aeration, irrigation design, installation and repair, landscape enhancements, and more. They are based in central Washington and have been a RealGreen customer since 2001. Around a decade ago, Colonial adjusted its business model. “In the past, we would do anything for anyone,” says Chief Operating Officer Nathan Colby. “So if someone called and said, ‘I have a snake in my closet, can you take care of it? ’, we would. What we found, though, is that with only so many employees, we have to limit the number of services. If you’re going to say yes to everyone, you’re going to end up saying no to a lot of people. ” The company dealt with many time-consuming, one-off jobs that did not result in repeat business — and often resulted in unpaid bills. “I would say 20% of people took up 80% of our work at the time. ” Based on that, Colonial changed their perspective. They’ll still provide just about any service for their clients as long as they are signed up for one of Colonial’s core service programs. “It’s a partnership that we build,” continues Colby. “Not only does this help us satisfy our clients so that we can invest in them without either of us feeling short-changed, but we protect our time, our staff, and our inventory of services in a way that helps us grow at a pace that makes sense. ”The Problem: Double-entry inefficiencies Over the past ten years, Colonial has used Mobile Live for its lawn care technicians. Initially, not all technicians transitioned to this system—their mowing, trimming, and irrigation technicians continued using paper until this year. While the lawn care technicians were using Mobile Live, they still carried paper backups in case the network went down. Their process involved the technicians completing all production tasks on their mobile devices and storing the data without posting it immediately. The following day, their office staff would review the entries, make necessary updates—such as correcting times or materials—and then post the production data. “It was almost a double data entry, and it was working great,” says Colby. But it created a lot of work for the office staff, who were already busy enough handling the phones. “We’re calling hundreds of customers every day, notifying them of their services, and then we’re posting hundreds of hours of production. We’re also fielding hundreds of calls a day from clients asking for additional services. ” The Solution: Using all the tools in the tool belt Colby decided to attend WorkWave’s Beyond Service User Conference to learn more about using RealGreen’s suite of solutions to their best advantage: “Our mission was: How do we leverage what we have to make it easier and better for us as a company? ” Armed with the knowledge picked up from learning sessions and networking at User Conference, the team at Colonial had a number of things they wanted to implement in the next few months. “Each one has been an asset to us,” continues Colby. “We’ve been really excited about the direction we’re going. ” Colonial has leveraged several new products and services in 2024. They’ve started using Automated Marketing Assistant (AMA), working with Coalmarch, and implementing Applause. And they’ve put into place an extensive staff training program to promote sales on Mobile Live and posting production in the field. “What we found was that as long as you have trainable employees, people willing to learn and understand the vision of where we’re going as a company, you can serve clients at a higher level. We had training sessions with each individual department so we could answer their specific questions. The benefits have been huge: The team took it to heart and embraced it, which has been exciting. ”  The Results: “Our company doesn’t look anything like it did last year. ” Colby says the company has experienced seismic ripple effects in the months since. Intensive mobile training has improved the staff and customer experience, leading to a 100% staff retention rate in 2024 for a company that ended 2023 with a 76% retention rate. “Now, the technicians know everything the office staff knows. That’s a big transition, but they have direct access and the ability to affect our customer service directly, and there’s no gatekeeper,” says Colby. “It’s also huge for our clients. We have never had such great feedback from our clients; they’re so excited about this change because they can see how great the results have been. ” Another reason clients have been even happier this year: Colonial’s use of AMA for improved customer communication. “One big thing we have learned is that communication is key. ” Through AMA, Colonial sends pre- and post-service emails as well as billing notification emails. “Let know you’re going to be doing something, then let them know you got it done. Everything is seamless,” continues Colby. “It makes it easy for the client — I don’t have to interrupt their life with a phone call. It makes it less stressful for the office staff. Yes, there’s less human interaction, but there’s actually more communication than there was before. ” Colby says the company can tell that client satisfaction is at an all-time high because of their increase in excellent Google reviews — an uptick he attributes to Colonial’s use of RealGreen’s partner, Applause. “We have found that our Google reviews have skyrocketed. If you need Google reviews, you have to be on Applause. That’s all there is to it. ” Increased efficiencies led to more space for company growth, so Colonial also worked with RealGreen’s marketing partner, Coalmarch, to create a Customer Profile. “They looked at our database, defined who our client is, and then we purchased leads based on that ideal client,” according to Colby. “Our sales... --- ### What’s the Outlook for RealGreen and Lawn? See What Our CEO Has to Say > Watch WorkWave CEO Kevin Kemmerer discuss how private equity and emerging technologies are transforming lawn companies and how RealGreen is ready to help. - Published: 2024-09-05 - Modified: 2024-09-05 - URL: https://blog.realgreen.com/whats-the-outlook-for-realgreen-and-lawn-hear-from-our-ceo/ What’s the Outlook for RealGreen and Lawn? See What Our CEO Has to SayWorkWave CEO Kevin Kemmerer was at the Lawn & Landscape Tech Conference to talk about how private equity and emerging technologies are changing the landscape for lawn companies. Watch the video to see his thoughts on why RealGreen is perfectly positioned to help our customers succeed — with new products, an accelerated roadmap, and a fresh, forward-thinking approach to everything from AI to customer service. https://workwave. wistia. com/medias/s2dfcjrildReady to learn more about how RealGreen can help make your company future-proof? Schedule a free demo today to see how our solutions are built for your growth. Schedule a free demo today to see how RealGreen can help you grow your business! Recent Posts --- ### Top 5 Ways to Build Route Density for Lawn Care and Landscaping Businesses > Increase your route density and grow your lawn care business with these top 5 actionable tips! Learn how to streamline your operations for better profitability. - Published: 2024-08-28 - Modified: 2024-08-28 - URL: https://blog.realgreen.com/top-ways-to-build-route-density-for-lawn-care-and-landscaping/ Top 5 Ways to Build Route Density for Lawn Care and Landscaping BusinessesIn the lawn care and landscaping industry, efficiency is key to profitability. Every minute spent driving from one house to another is a drain on your resources. The more time your crews spend on the road, the less time they spend providing services, which impacts your labor costs, fuel expenses, and overall productivity. Building route density — creating tighter, more concentrated service routes — helps reduce these inefficiencies and will increase your daily production value. Route density isn’t just about convenience; it’s one of the most important aspects of running a profitable lawn care business, especially when offering recurring services like fertilization and maintenance. Here’s a look at some top ways to effectively build route density. 1. Purchase Marketing Lists Based on Your Ideal Customer One of the most effective ways to build route density is by targeting the right customers in the right locations. Acquiring the right data is the key. It’s essential to know your market and understand who the right prospects are: those who are most likely to purchase your services. Determining who your “ideal customer” is, what boxes they check, and where they live will help you target the right areas. By acquiring marketing data that matches your ideal customer, you ensure that every marketing dollar is spent wisely. This approach avoids wasting resources on irrelevant prospects, instead focusing on those most likely to convert and fit within your desired service areas. Pro Tip: Don’t forget to include new homeowner lists in your marketing data. With over 400,000 people moving in the U. S. every week, targeting new homeowners — who are often in immediate need of lawn care services — can be a goldmine for building route density. 2. Use Your Existing Data Your existing customer data is a powerful asset in building route density — if you know how to use it most effectively. Using mapping tools, you can visually identify and target clusters of potential customers within specific neighborhoods or streets. For example, with RealGreen, you can generate a report of customers who are in “marketing” or “estimate” status and send that data to your mapping tool. From there, you can “lasso” groups of prospective customers on one street or in one neighborhood. Once you’ve identified the areas you want to go after, you can initiate targeted marketing campaigns — whether through email, prepay letters, or direct mail — to these prospects. You can send neighborhood production postcards that target new residents near your active customers, helping you lock in sales before your competition has a chance. This pinpoint approach enables you to concentrate your marketing efforts in areas that haven’t yet been fully penetrated, maximizing your chances of converting more leads in a single neighborhood and creating another rich, dense route. 3. Deploy a Mobile App for Door-to-Door Marketing Door-to-door marketing can be highly effective in building route density, especially when combined with mobile technology that allows your techs to engage with prospects on the spot. Start by targeting saturated neighborhoods: Pull marketing prospects, cancellations, and estimates for areas where you already have a strong presence. Then, send your techs out to these neighborhoods with a mobile app that enables them to add new customers on the spot, measure lawns, and even generate estimates and take payments. The RealGreen mobile app makes it easy. 4. Don’t Sleep on Signage Traditional marketing tools like door hangers and yard signs are still effective ways to build brand awareness — so when your customers’ neighbors are looking for lawn care, yours is the first name that will come to mind. Old-school tactics like “clover leafing” — where you can increase visibility and generate new leads by placing door hangers, flyers, and other promotional materials on the doors of the homes surrounding your current customers’ property — can still be very effective. The idea is to target neighboring homes that might be interested in the same services, leveraging the presence of an existing customer to attract new business in a concentrated area. 5. Get Creative With Your Software Tools Many lawn businesses already use software tools like RealGreen to manage their operations, but there may be features you’re not fully taking advantage of that could help build route density. For example, RealGreen’s “Add Neighbors” tool allows you to identify homes near your current customers that aren’t yet part of your client base. You can measure these lawns and bring them into your marketing funnel, adding them to email drip campaigns or door-to-door outreach efforts. Similarly, the “Find My Neighbors” tool can be used when doing phone estimates to identify existing customers near a prospective client. This information can help you make more informed decisions about route planning, pricing, and marketing strategies. Finally, ensure you’re using a routing software like Dynamic Routing that optimizes routes based on traffic patterns, business rules, and other constraints, ensuring that you create the most efficient routes possible, saving time and money while increasing your route density. RealGreen has the tools you need to build route density! RealGreen has the tools you need to implement these smart strategies — reducing wasted time and resources, increasing daily production and ultimately running a more profitable lawn business. Our entire suite of software and solutions is designed for your success. Ready to learn more? Schedule a free demo to see how you can start building your route density — and your business — today. Schedule a free demo today to see how RealGreen can help you grow your business! Recent Posts --- ### 26 Essential Irrigation Tools for Your Lawn Care and Landscaping Business > Use our complete list of the must-have irrigation equipment to deliver irrigation service efficiently. Pictures and links included! - Published: 2024-08-13 - Modified: 2024-08-13 - URL: https://blog.realgreen.com/26-best-professional-irrigation-tools/ 26 Essential Irrigation Tools for Your Lawn Care and Landscaping BusinessIrrigation installation and maintenance can be profitable services to offer your landscaping business clients. But having all the right tools for the job ensures your team completes the work correctly and efficiently. This guide explores 26 tools that a professional lawn care and landscaping business should consider adding to their arsenal for irrigation installation, maintenance, and optimization. 1. Drip Irrigation Systems: A cornerstone of modern, water-efficient landscaping, a drip irrigation system is an eco-friendly solution. These drip systems deliver water directly to plant roots, minimizing waste and promoting healthier growth. Landscaping companies should stock complete drip irrigation kits, including drip irrigation tubing, emitters, and connectors. 2. Smart Sprinkler Systems: For landscaping businesses managing larger properties, sprinkler systems with smart controls or Wi-Fi compatibility are invaluable. These systems allow your team to offer clients precise control over water usage, adjusting watering schedules based on weather conditions, and significantly reducing water waste. 3. RealGreen Irrigation Service Software RealGreen is an all-in-one irrigation service solution. Run your entire business from the mobile app with features to manage customers, optimize routing and scheduling, quickly create estimates and work orders, send marketing emails, process payments, and more. 4. Mattocks: Mattocks are indispensable tools for your lawn care crew when breaking ground for new irrigation installations. These versatile implements excel at digging trenches for sprinkler systems and removing rocks from soil. 5. Trenching Shovel: Designed specifically for digging narrow trenches in soft soil, a trenching shovel is a must-have for any landscaping business that installs an irrigation system. 6. Tamper Bar: Also known as digging bars, these heavy steel tools are used for digging in tough soil and compacting soil after installation. Tamper bars are essential for landscaping teams working in various soil conditions. 7. Trencher Machine: For larger landscaping companies handling extensive commercial projects, trencher machines can dramatically speed up the process of digging irrigation trenches. This equipment significantly reduces labor time and costs on big jobs. 8. Round-Point Blade Shovels: A shovel is a basic tool for efficiently digging large holes for valves and multiple pipes. Round-point blade shovels are a basic but essential tool for any lawn care business involved in irrigation work. 9. PVC Pipe Cutter: Essential for cutting PVC pipe and poly pipes, these tools offer your crew a cleaner and faster cut than traditional saws. PVC pipe cutters are a must-have for efficient irrigation system installation—cut pipes to the proper length quickly. 10. Hacksaws: Landscapers cut metal or PVC pipe in tight spaces, so a good hacksaw is invaluable. It's a versatile tool that should be in every service vehicle. 11. Wirecutter Strippers: Irrigation systems have control wires. Wirecutter strippers are essential for stripping insulation off control wires. Put these in your toolkit to make it easy to install or repair automated irrigation systems. 12. Emitter Irrigation Multi-Tool: These versatile tools are great for punching pilot holes, inserting and removing emitters, and cutting tubing. Emitter irrigation multi-tools save your team time when working on drip irrigation systems. 13. Water Meter Wrenches: Used to turn on and off the main water supply, water meter wrenches are the tool you use at the beginning and end of system installation and maintenance. 14. Hunter Wrenches: If your landscaping business frequently works with Hunter brand sprinklers, a Hunter wrench or Hunter key is specifically designed to adjust their arc and radius. 15. T-Handle Tools: Also known as tap wrenches, these compact tools are perfect for working in confined spaces. They're particularly useful for businesses that service residential irrigation systems. 16. Pipe Wrenches: Easily assemble stainless steel or brass pipes with a pipe wrench. It’s a fundamental tool for any landscaping business offering irrigation services. 17. Irrigation Head Wrenches: Specialized head wrenches are used to inspect sprinkler mechanisms without full excavation, saving time and minimizing landscape disruption. 18. Drip Irrigation Insertion Tools: Insertion tools are essential for installing or maintaining drip irrigation systems. Use then to insert barbs and button drip emitters into micro tubing. 19. Dripline Irrigation Punch Tools: Punch tools create precise holes in mainline tubing when installing emitters or transfer barbs. 20. Riser Extractors: Rise extractors save time when you need to remove broken pieces of threaded pipe from risers. 21. Irrigation Leak-Detection Equipment: Leak detection tools detect irrigation system leaks, saving water and preventing damage. They're invaluable for troubleshooting and maintenance services. 22. Irrigation Scheduling Tools: Used to quickly check soil-water balance and weather data, scheduling tools allow your business to offer optimal watering schedules as part of your service package. 23. Water-Flow Meters: A flow meter accurately measures water usage. They provide detailed water usage reports to clients. 24. Root Soaker Irrigation Tool: Root soakers are designed to deliver water directly to the root zone of trees, shrubs, and plants. They are great for landscaping businesses that care for trees and shrubs. 25. Soil Moisture Sensors: Also called hygrometers, these sensors measure the water content in soil, helping your team prevent over or under-watering. They're excellent for businesses offering premium, tech-enhanced lawn care services. 26. Pressure Regulators: Essential for maintaining optimal water pressure in irrigation systems, pressure regulators evenly distribute and prevent damage to components. They're crucial for any business involved in irrigation system installation or maintenance. The Best Irrigation Tools For Professionals: For lawn care and landscaping businesses, the right irrigation tools are crucial for efficient irrigation installation and maintenance. From basic hand tools like shovels and wrenches to sophisticated equipment like smart controllers and leak detection devices, each tool plays a vital role in creating and maintaining effective irrigation systems for your clients. Invest in the best tools so your lawncare or landscaping service is equipped to handle any irrigation challenge, promoting water conservation and healthy plant growth while providing top-notch service to your clients. This comprehensive toolkit will not only improve your team's efficiency but also expand the range of services you can offer, potentially increasing your business's profitability and client satisfaction. Another important consideration is software... --- ### Introducing the Latest Updates to ServiceBot: Enhancing Your Sales Efficiency > Elevate your sales efficiency with the newest updates to ServiceBot. Find out how these improvements can help you close deals faster and boost revenue. - Published: 2024-08-12 - Modified: 2024-08-12 - URL: https://blog.realgreen.com/latest-updates-to-servicebot-enhancing-sales-efficiency/ Introducing the Latest Updates to ServiceBot: Enhancing Your Sales EfficiencyOur ServiceBot integrated chatbot was created for the green industry — and turns your website into a full-time automated storefront. Guiding visitors through the sales process, creating estimates, and offering programs instantly, ServiceBot paves the way for instant sales, all while capturing lead data. Now, we’ve made a new set of enhancements designed to make ServiceBot even more powerful and easy to use. Here’s what’s new: The latest version of ServiceBot uses Measur. It 2. 0 technology, which makes the entire self-measuring process easier and more intuitive for your potential clients. Here’s what’s new: Effortlessly switch between marker sizes: Whether they are mapping out large areas or getting into finer details, users can now easily adjust marker sizes to fit their needs, making estimates even more accurate Correct errors by erasing: Mistakes happen, but now they’re easier to fix. Our new erasing feature allows users to quickly remove any drawing errors without having to start over Undo the most recent drawing action: The new undo function allows users to quickly reverse just their last action, affording more control and flexibility Clear the entire drawing area: Sometimes, you just need a fresh start. Users can now clear the entire drawing area with a single click Of course, ServiceBot still has all of the functionality that you already know and love, including: Sell 24/7/365: ServiceBot lets you keep your business open all day, every day, guiding prospects through the sales process and steering them toward the programs and services that they’re most likely to purchase Capture credit card info and sell: Securely capture credit card information during the sales process, making it easier to finalize transactions and get paid faster — plus, because it’s fully integrated with Service Assistant 5, all captured payment details are securely stored for future transactions Lead info stored for follow-up: If a potential customer starts a form but doesn’t complete the sale, their lead information is automatically saved in SA5, allowing your team to follow up and seal the deal later With these updates, ServiceBot is more versatile, responsive and aligned with the demands of today’s lawn care businesses than ever. We’re confident that these enhancements will help you close more deals faster and easier.   Ready to see these new features in action? Schedule a demo today and discover how the updated ServiceBot can improve your sales process! Schedule a free demo today to see how RealGreen can help you grow your business! Recent Posts --- ### Q&A: How Yard Guard Added Holiday Lights with RealGreen > Find out how Yard Guard successfully incorporated holiday lights into their business model with the help of RealGreen. Get all the insights in this Q&A! - Published: 2024-07-25 - Modified: 2024-07-25 - URL: https://blog.realgreen.com/how-yard-guard-added-holiday-lights-with-realgreen/ Q&A: How Yard Guard Added Holiday Lights with RealGreenMontana-based Yard Guard offers lawn and tree care services, holiday light installation, and sprinkler blowouts. It has locations in Belgrade, Bozeman, and Livingston. Yard Guard was founded in 1993 and became a RealGreen customer in 2020. We recently sat down with Office Manager Sidne Gardner to discuss how the company made the transition to offering holiday lighting and how RealGreen helped them do it.   RG: What made you decide to start offering holiday light installation services? Sidne: We had been considering adding winter service since 2019 when (owner) Colin Engstrom bought the business. While taking winters off is nice, you end up having to lay people off — you work with all these great, awesome people, and then they have to go somewhere else. We would get about 70% of our employees back if not a little bit more, but during the winter, many of them end up working at ski resorts, and they can’t come back until the end of ski season in April or May when we really need them. So, employee retention was the main reason we started looking into holiday lights. We started seriously considering it in 2022, and our first season was 2023. RG: How did you get started? Sidne: We spent some time with a company in Boise called Zing Services using their training program Winter Profits. Holiday lights are their primary service, with lawn care as a secondary. We sent three of our leads over for a week of hands-on training, where they got to learn from the staff — tips and tricks, how to do things, and easier methods. We started with two light crews of three people each, all from our current staff. RG: What were your start-up costs? Sidne: Our initial costs ran around $25,000. We had to buy ladders, equip several of our vehicles to handle light installation with shelving, containers, and winter tires, purchase a shipping container for extra storage, get winter uniforms for our staff so they could stay warm, and, of course, buy the decor itself. Finally, we were very lucky in that we were able to rent a lift instead of having to buy something similar for up to $250,000. RG: Did you do any marketing to promote your new holiday lights offering? Sidne: Yes, we started promoting holiday lights in October, just before Halloween. We created a proposal to send to our lawn care customers in what we thought was our best target area. In addition, we sent an email blast to our entire customer list. I also sent an email to a list of local realtors who we thought might recommend us to their clients. We put lawn signs out in strategic areas in Bozeman and larger signs at homes where we did light installations. Those worked really well. Finally, we put door hangers on 10,000 homes in the area, which was also wildly successful. RG: How do you handle the actual lights and decor? Do you buy on demand, keep an inventory, or use customers’ own lights and decor? Sidne: We don’t buy on demand; instead, we try to keep a solid inventory to make sure we have everything we need on hand. Last year, we sold more than anticipated; fortunately for us, the supplier is right in town, which I don’t think is the case for most companies. We offer a spectrum of six or seven main colors, and our customers can choose any combination of those colors they would like. When it comes to installing others’ decor — we don’t do it. I need to ensure the safety of my staff and our customers’ homes; we don’t know how things were stored, if there are exposed wires, etc. We are very cautious about that. RG: Walk us through what happens when a customer requests a holiday lighting quote. Sidne: For simpler jobs and certain types of homes, we are able to create a quote online. For more complex jobs — for example, a house with longer roof lines — we will visit in person. When creating the bid, we send out a proposal with a photo of the house mocked up with the lights so the customer can see what it will look like. We can also recommend additional decor, suggesting a wreath here or some garland there. Now that we have RealGreen forms, I am very excited about this coming year because I can quickly submit proposals right from there. I think that will work very well, whereas before, we were creating proposals on our own and melding different software together. This will be so much easier. Once we get approval, the customer has to pay for the initial purchase of the lights and other decor, if any. So they own their lights. When they come back next year, we will use their same lights, and their cost will go down because they’ve already made that initial investment. If they decide not to come back to us, all they have to do is let us know, and we will give them their lights. After they have paid for the lights, we will complete the installation and charge them the rest. We will take the lights down at the end of the season and make sure they are stored properly and ready to go for the next time. RG: Any advice for other lawn care business owners considering starting their own holiday lights service? Sidne: Installing lights is a super fun service. It just brings people so much joy — we really loved it. However, we didn’t have any snow this year, so we didn’t have any challenges with installation or removal. It will be different when we get more snow; you can’t get on a roof when it’s snowing; it’s too dangerous. We’ll have to see how that goes. Another thing I would suggest is to focus on one or two things that you can do very well; don’t try... --- ### 8 Ways to Get Paid With RealGreen Integrated Payment Solutions > Looking for payment solutions to get paid faster and more efficiently? Discover the top 8 ways RealGreen can help streamline your payments process. - Published: 2024-07-23 - Modified: 2024-07-23 - URL: https://blog.realgreen.com/get-paid-with-realgreen-integrated-payment-solutions/ 8 Ways to Get Paid With RealGreen Integrated Payment SolutionsMake it simple for your customers to pay you and watch your bank account grow. Offering multiple frictionless payment options is crucial for enhancing customer satisfaction and improving your cash flow. RealGreen’s integrated payment solutions offer flexibility, simplicity, and a wide array of payment methods tailored to meet the diverse needs of your customers. Here are eight ways you can get paid with RealGreen: 1. Credit Card and ACH Payments Accepting payment by credit card is essential in today’s marketplace: 85% of homeowners prefer to use a card when paying for service, and customers paying with a card tend to spend 15% more. With RealGreen, you can easily and securely process credit card and ACH payments on both mobile and desktop versions for a flat processing fee for all card types. This flexibility allows customers to choose their preferred payment method, while the flat fee structure simplifies budgeting and accounting on your end. 2. Card on File Store card and bank account information securely with the highest level of PCI compliance. This reduces the time it takes to process payments and improves the customer experience by eliminating the need for customers to repeatedly enter their payment details. It also ensures faster, more reliable transactions. 3. Account Updater Often, customer churn is involuntary — when an expired card is automatically declined, for example. Account Updater automatically updates credit card numbers and expiration dates, helping you avoid declined payments and reducing the need for bothersome customer communications. This feature ensures continuous payment processing and minimizes interruptions in cash flow. 4. Autobill Autobill allows you to automate recurring payments, ensuring consistent cash flow and decreasing the need for collection attempts. Plus, autopay reduces churn and drives revenue by as much as 12%. Customers benefit from convenience, predictable expenses, and reliable lawn care, while you enjoy consistent cash flow, reduced administrative work, and increased customer retention. This model enhances service efficiency and satisfaction for you and your customers. 5. Installment Billing Installment billing enables customers to make equal payments throughout the season. This method makes larger purchases more manageable for customers, increasing their likelihood of committing to your services. It also provides you with steady, predictable income throughout the season. 6. Prepay Promotions Prepay promotions allow customers to pay for the season’s service in advance, usually with a discount for prepayment. This approach keeps money coming in even during the off-season and incentivizes customers to pay upfront, reducing the number of invoices you need to manage. 7. Customer Financing Make it easier for your customers to sign on for larger jobs by offering fast, worry-free financing. You get paid as soon as the work is complete, while your customer pays over time in manageable monthly installments. 8. Customer Assistant Website RealGreen’s Customer Assistant Website is a portal where customers can pay bills, enroll in autopay or installment billing, save cards on file, view account information, payment history, and more. This self-service option empowers customers to manage their accounts at their convenience, improving satisfaction and reducing the need for customer support interactions. Because it’s fully integrated with RealGreen’s Service Assistant 5, CAW syncs daily for updated account statuses. Offering a variety of payment methods is essential for any lawn care business. Not only does it increase revenue, but it also enhances customer loyalty and encourages retention. RealGreen’s comprehensive suite of payment options provides convenience, security, and flexibility for you and your customers. Implement these payment solutions today to start maximizing your cash flow and boosting customer satisfaction. Ready to add integrated solutions to streamline your payment processes? Schedule a demo to learn more about how RealGreen can help your business thrive. Schedule a free demo today to see how RealGreen can help you grow your business! Recent Posts --- ### Upcoming Lawn Care and Landscaping Industry Events You Don't Want to Miss > Stay ahead of the curve in the lawn care and landscaping industry by attending these upcoming events. Don't miss out on valuable networking opportunities! - Published: 2024-07-22 - Modified: 2024-07-22 - URL: https://blog.realgreen.com/upcoming-lawn-care-and-landscaping-industry-events/ Upcoming Lawn Care and Landscaping Industry Events You Don't Want to MissAs the lawn care and landscaping industry evolves, staying updated with the latest trends and technologies is crucial for growth and success. Attending industry events not only provides valuable insights but also offers networking opportunities with industry leaders and peers. With “events season” upon us, there are several key conferences coming up you won’t want to miss, and WorkWave will be at all three, represented by our green industry experts, RealGreen. Lawn & Landscape Technology ConferenceJuly 23-25, 2024Atlanta, GASignia by Hilton AtlantaRealGreen by WorkWave booth #202The Lawn & Landscape Tech Conference focuses on the technological advancements that are shaping the future of the industry. This event is essential for professionals looking to leverage technology to improve their operations, increase efficiency, and drive growth. At the conference, you’ll find sessions on the latest software solutions, automated systems, and innovative tools designed to streamline lawn care and landscaping services. Technology is transforming the lawn care industry, and this conference is the perfect place to learn how to stay ahead of the curve. Product experts from RealGreen by WorkWave, Coalmarch, and ServiceBot will be on hand to showcase our products and how they can help your business thrive. Plus, you won’t want to miss the panel session featuring WorkWave’s Joe Pascaretta and Jeff Davis, Using Technology to Build a Better Workforce. They’ll be talking with green industry business owners about how they use their technology systems to address recruitment challenges and retention issues, as well as how to build and maintain teams of skilled workers in today’s highly competitive labor market. You can catch the session on July 24 from 2-2:45 PM. EQUIP Exposition October 15–18, 2024Louisville, KYKentucky Exposition CenterRealGreen by WorkWave booth #586The EQUIP Exposition is one of the largest trade shows in the green industry. It features a wide range of exhibits, educational sessions, and hands-on demonstrations of the latest equipment and products. This event is vital for those who want to explore new tools and techniques to improve their services and productivity. RealGreen will be at EQUIP to highlight our cutting-edge software solutions that integrate seamlessly with the latest equipment and technologies. By attending this conference, you’ll gain insights into how technology can enhance your service offerings, increase your operational efficiency, and ultimately grow your business. We’ll be highlighting our game-changing Dynamic Routing technology with a special speaking session, Revolutionize Your Routing - See the Future of Routing in Green. The first tool of its kind built just for the green industry, Dynamic Routing represents the future of routing for green. Our proprietary algorithm gives users access to building routes that represent real-world scenarios, including time windows, technician schedules, vehicle capacity, traffic patterns and service prioritization, creating the most time- and cost-efficient routes at the click of a button. Join product expert Mike Carden on Thursday, October 17 at 10 AM on the Spotlight State at South Wing Lobby C as he walks you through this exciting new tool that will transform how green industry companies approach routing. ELEVATE ConferenceNovember 3–6, 2024Charlotte, NCCharlotte Convention CenterRealGreen by WorkWave Booth #1401 The ELEVATE Conference is designed to inspire and educate professionals in the lawn care and landscaping industry. This event offers a mix of keynote presentations, breakout sessions, and networking opportunities focused on leadership, business growth and innovation. RealGreen is attending ELEVATE to connect with industry leaders and share our vision for the future of lawn care and landscaping. We believe that embracing technology is key to elevating your business, and our software solutions are designed to help you achieve just that. The conference will cover topics such as sustainable practices, customer relationship management, and business development strategies. Join Us at These Events The green industry is always changing, with tough competition and a demanding customer base. Industry trends like acquisitions, mergers, and AI are also reshaping the landscape. RealGreen by WorkWave is steeped in the industry and its history, but we're also looking ahead to find new solutions. We're exploring AI technologies like chatbots and satellite measurements to improve customer service and gain valuable insights. These innovations have the potential to revolutionize our industry and drive growth for years to come. By attending these key industry events, we aim to share our knowledge, learn from others, and hear from our clients about how we can continue to develop solutions that meet your evolving needs. We encourage you to join us at the Lawn & Landscape Tech Conference, EQUIP Conference, and ELEVATE Conference to stay informed about the latest trends and technologies in the industry. By doing so, you’ll gain valuable insights, connect with like-minded professionals, and discover how technology can transform your business. We look forward to seeing you there! Recent Press Releases --- ### Calculate Your Routing ROI With Our Dynamic Routing Calculator > Easily calculate your routing costs and determine your ROI with our Dynamic Routing ROI calculator. Improve your business efficiency today! - Published: 2024-07-17 - Modified: 2024-07-17 - URL: https://blog.realgreen.com/calculate-routing-costs-with-our-roi-calculator/ Calculate Your Routing ROI With Our Dynamic Routing CalculatorIn the lawn industry, efficient routing can significantly affect your company’s productivity and cost savings, and the methods you use to build routes really matter. Traditional static routing relies on fixed routes, which don't account for changes like traffic conditions or last-minute job cancellations. On the other hand, dynamic leverages key data to optimize routes based on current conditions and business constraints, ensuring that your team is always taking the most efficient path. This flexibility leads to better time management, enhanced customer satisfaction — and significant cost savings. RealGreen’s Dynamic Routing: A Game-Changer Dynamic Routing is a green industry first — a revolutionary tool that automates back-office processes and creates efficient routes based on your business rules. With Dynamic Routing, you have complete control and flexibility. Configuring constraints and stopping priorities is simple - just click a button, and it's done in seconds. Our proprietary algorithm takes the complexity out of route planning. Plus, it ensures that routes adhere to your business rules and configured constraints, reducing errors and increasing reliability. Planners have the flexibility to fine-tune routes even after they've been created. Dynamic Routing gives you control every step of the way, ensuring that it adapts to your business needs. Introducing the ROI Calculator Our ROI calculator will show you the potential for significant cost savings by switching to Dynamic Routing. Simply input your current operational details, and the calculator will show you how many working hours, how many planning hours, and most importantly, how much money you can save. It's time to see your business in a new light. It’s time to kick your current routing solution to the curb. Try our ROI calculator today and take the first step toward a more efficient, cost-effective lawn care business! Schedule a free demo today to see how RealGreen can help you grow your business! Recent Posts --- ### Everything to Know About a Lawn Care Franchise: Insights & Opportunities > A lawn care franchise gives entrepreneurs instant brand recognition, built-in tools, operational support, and a proven business model for lucrative growth - Published: 2024-07-09 - Modified: 2024-10-02 - URL: https://blog.realgreen.com/lawn-care-franchise/ Everything to Know About a Lawn Care Franchise: Insights & Opportunities Lawn care is part of the landscaping services industry that’s grown at a CAGR of 3. 3% over the last five years and is expected to reach an estimated $153. 4 billion in revenue in 2024—IBISWorld Franchising can be a lucrative option for a business owner. Entrepreneurs buy into instant brand recognition, operational support, and a proven business model. Let’s look at the benefits, challenges, and key insights of owning a lawn care franchise to help you decide if it’s right for you. Why Choose a Lawn Care Franchise? The lawn care industry is booming, driven by an increasing number of homeowners and commercial property managers who need professional and reliable yard maintenance. Franchising within this sector provides several attractive benefits: Recurring Revenue: Lawn care services often work on a subscription basis, providing steady income and easier cash flow management. Scalability: It’s a straightforward process to start small and expand to add additional services or territories. Lower Startup Costs: Compared to other businesses, lawn care franchises often require less capital upfront because there isn’t a great deal of physical inventory. Market demand is consistently strong, there are numerous lawn care franchise opportunities available, and the customer base renews services year after year, so you can depend on stable industry growth. An Efficient Business Model Successful lawn care and landscaping franchises share common traits: Robust training programs Strong brand marketing Comprehensive support Software that tracks customers, scheduling, payments, and marketing How to Choose the Right Lawn Care Franchise for Residential and Commercial Customers Look for three things when evaluating franchise ownership: Brand Reputation: A well-known brand provides a significant head start to building your customer base Support Offered: Tap into franchisee training programs, marketing assistance, and operations support. Initial Investment: What are all the costs involved? Compare franchise fees, equipment, and working capital Due diligence before you invest pays dividends for years to come as you grow. The right lawn care service is one you feel good about, so speak with current franchise owners to gain valuable insights into the day-to-day operations and potential challenges of different companies. Financial Considerations in the Lawn Care Industry The financial outlay for lawn services varies widely. Many franchises offer an industry-leading training program to help franchisees manage their finances for positive cash flow. Typical expenses: Initial franchise fee Ongoing royalty payments Equipment costs Software fees (CRM, marketing, payments, analytics etc. ) Most franchises provide a clear financial model that outlines expected initial and ongoing costs, making it easier to forecast profitability and plan your finances effectively. Popular Lawn Care Franchises Company Founding Year Franchise Year Franchise Units Initial Investment Royalty Fees The Grounds Guys 1987 2010 274 (as of 2023) $61,370 - $184,820 5-6% of gross sales Lawn Doctor 1967 1967 630+ (as of 2023) $116,465 - $141,815 10% of gross sales Weed Man 1970 1976 700+ (as of 2023) $43,700 - $227,000 10-15% of gross sales Spring-Green Lawn Care 1977 1977 120+ (as of 2023) $91,000 - $140,000 5-7% of gross sales U. S. Lawns 1986 1986 250+ (as of 2023) $60,300 - $132,100 5% of gross sales Conserva Irrigation 2010 2017 80+ (as of 2023) $83,800 - $131,250 6-7% of gross sales MowBot 2017 2019 30+ (as of 2023) $56,500 - $78,500 6-7% of gross sales Read RealGreen Franchise Customer Success Stories   Challenges to Anticipate Like any business venture, franchising comes with its challenges: Seasonality can affect revenue Finding reliable labor can be difficult Managing all the working parts requires software These challenges are mitigated with franchisor support, especially in areas like recruitment, branded promotions, market leadership, and trusted software that integrates all the systems (including operations, branding, and marketing material—think truck logos, etc. —sales support, legal support, and management tools). Your All-in-One Solution for Landscaping Business Management Streamline your day-to-day operations with tools for CRM, sales, marketing, routing, and more! Accelerate Your Lawn Care Franchise Growth With the Right Tools A lawn care franchise offers a promising avenue to business ownership, with benefits including a proven business model, ongoing support, and a recurring revenue stream. Market trends indicate that the landscaping industry is growing. As you consider a franchise opportunity, align with a franchisor whose values and vision complement your business goals. Whether you run a franchise company or operate one franchise unit, RealGreen’s software is an all-in-one solution that runs everything from lead generation and general proposals to payments. RealGreen users report almost 10% higher customer growth, using RealGreen to do the heavy lifting: Build and deploy a complete digital acquisition strategy Seamlessly communicate between field and back office teams Real-time production and truck tracking Estimate, take payments, and add customers from the field Manage and track leads and sales Monitor franchise sales activities Scale your program and meet aggressive development goals Establish standardized new-franchise training Improve the royalty payment process Boost brand awareness (uniform marketing message) Track sales, revenue, KPIs, and other vital data points across franchises Dedicated support, onboarding, and account management teams Ensure compliance with regulatory reporting Protect your franchise with industry-leading backend security practices Corporate, market, region, and branch-level security Advanced SOC 2 compliance RealGreen’s franchise management software builds brand awareness, delivers consistent messaging, and keeps you focused on your franchise goals. Connect with our team at RealGreen to discover how we can help you grow a thriving lawn care franchise today. . Download Free Templates for Your Business Use our free, downloadable templates to quickly create proposals, estimates, contracts, work orders, invoices and receipts for your field service business. We’ve included templates for lawn care, landscaping, arbor care, irrigation, snow removal and pest control. Easily customize each form to create professional-looking documents. Schedule a free demo today to see how RealGreen can help you grow your business! Recent Posts --- ### Automated Property Estimating for Landscaping: Estimating Landscaping Jobs with Automation > Enhance efficiency with automated property estimating for landscaping. Streamline your workflow and estimate landscaping jobs effortlessly through automation. - Published: 2024-06-13 - Modified: 2024-06-13 - URL: https://blog.realgreen.com/automated-property-estimating-for-landscaping/ Automated Property Estimating for Landscaping: Estimating Landscaping Jobs with AutomationWhen it comes to running a landscaping business, accurate and timely estimates are crucial for securing projects and ensuring profitability. Traditionally, landscaping estimates have relied heavily on manual measurements, on-site visits, and painstaking calculations. While this method can be effective, it is often time-consuming, prone to human error, and can lead to inconsistencies in pricing. As technology has advanced, so too have the tools available to landscapers. The industry is now experiencing a significant shift towards automation, with automated property estimating emerging as a game-changer. Automated property estimating leverages cutting-edge technology to streamline the process of generating landscaping estimates. By using satellite imagery, drones, and specialized software, landscapers can quickly and accurately measure properties, analyze terrain, and develop precise cost estimates. This innovation not only saves time and reduces errors but also enhances the overall efficiency of landscaping businesses. As the landscaping industry continues to embrace automation, the transition toward automated property estimating reflects a broader trend of integrating advanced technology into everyday operations. This shift promises to revolutionize how landscapers approach their projects, offering a competitive edge and setting a new standard for precision and efficiency in the industry. Understanding the Basics of Automated Landscape Estimating Traditional methods of estimating often involve manual measurements and on-site visits. Automated landscape estimating, however, offers a modern solution by utilizing advanced technology to streamline this process. Here’s a look at how automated property estimating differs from manual methods, and the technology that powers it. What is Automated Property Estimating? Automated property estimating is a method of generating landscape estimates using advanced technological tools rather than relying on manual measurements and calculations. Unlike traditional estimating, which requires extensive on-site work and manual data entry, automated estimating utilizes digital tools to quickly and accurately measure property dimensions, assess terrain, and generate cost estimates. The key difference lies in the integration of technology—such as satellite imagery, drones, and specialized software—which significantly enhances precision and efficiency. How Does Automated Estimating Work? Automated estimating systems employ various technologies to produce accurate property estimates. The process typically begins with capturing high-resolution images of the property using satellite imagery or drones. These images are then processed by software that can analyze the terrain, measure distances, and identify specific landscape features. The software integrates various data points, such as soil type, vegetation, and topography to create a comprehensive estimate. This data-driven approach ensures that estimates are not only precise but also tailored to the specific characteristics of each property. Data integration in the estimation process allows for a more holistic view of the project requirements. Automated systems can pull from extensive databases to factor in local labor rates, material costs, and environmental considerations, providing a detailed and accurate cost projection. Relying on technology reduces the likelihood of human error, speeds up the estimation process, and provides landscapers with a competitive edge. Why Do You Need Automated Property Estimating for Landscaping? In an increasingly crowded field, it’s important for landscaping companies to stand out from the competition – and automated property estimating is one way to do that. By shifting from traditional, manual methods to automated systems, businesses can achieve unprecedented levels of accuracy and speed. This not only helps win more contracts but also ensures projects are completed on time and within budget. Embracing automation in landscape estimating is not just a trend; it's a strategic move that can significantly enhance your business's operational efficiency and overall success. Further reading: How to price landscaping jobs for maximum profitability in 8 steps Benefits of Automation in Landscape Estimating Incorporating automation into landscape estimating brings a multitude of advantages to your business: Time and Cost Savings Automated estimating drastically reduces the time required to measure properties and generate estimates. With advanced tools like satellite imagery and specialized software, landscapers can quickly gather the necessary data without the need for extensive on-site visits, which translates to lower labor costs, faster turnaround times, and increased profitability. Accuracy and Consistency Automation ensures a high level of accuracy in measurements and calculations, which is often challenging to achieve with manual methods. Automated systems use precise data points and algorithms to generate consistent estimates, minimizing discrepancies and ensuring that every project is assessed with the same level of detail and precision, building trust and reducing the risk of costly mistakes. Enhanced Customer Satisfaction Providing clients with accurate and timely estimates is crucial for customer satisfaction. Automated estimating allows landscapers to deliver detailed and professional estimates quickly, enhancing the client experience. The ability to provide reliable cost projections and project timelines helps build confidence and satisfaction, leading to repeat business and positive referrals. Streamlining Workflow Automated property estimating integrates seamlessly into your overall workflow, connecting with other digital tools and systems used in landscaping. When the entire process, from initial estimation to project completion, is streamlined, you improve communication, coordination, and efficiency across the board. A more efficient workflow reduces bottlenecks and ensures projects move forward smoothly. Reducing Human Error Manual estimating is prone to errors due to miscalculations, overlooked details, and inconsistent data entry. Automation significantly reduces the risk of human error – and the resulting budget overruns and project delays -- by utilizing precise technology to handle measurements and calculations. Business Growth and Scalability As your landscaping business grows, managing an increasing number of projects can become challenging. Automated estimating systems are scalable, allowing you to handle more projects without compromising on accuracy or efficiency. By freeing up time and resources, automation enables you to focus on strategic growth initiatives and expand your business capabilities. Challenges in Implementing Automation While the benefits of automation in landscape estimating are substantial, the transition to automated systems does come with its own set of challenges. Understanding and addressing these challenges can help ensure a smoother implementation process and maximize the potential benefits. Here are some key challenges and considerations: Addressing Setup Costs and Training Implementing automated property estimating systems often requires a significant initial investment. The cost of purchasing the... --- ### Static Vs. Dynamic Routing: What’s the Difference? > Understand the key differences between static and dynamic routing in networking with this comprehensive guide. Learn which one is best for your lawn business! - Published: 2024-05-30 - Modified: 2024-05-30 - URL: https://blog.realgreen.com/static-vs-dynamic-routing-whats-the-difference/ Static Vs. Dynamic Routing: What’s the Difference? When you’re running a lawn operation, every minute counts. Picture this: the sun is shining, the grass is growing, and you have a long list of clients who are eagerly awaiting that perfect trim. But getting from point A to point B isn’t just about a straight line anymore; it’s an art form, a dance between static routing and real-time dynamic routing. So, what's the deal with these two approaches? Let’s dive in and discover which one makes more sense for your lawn care business. What Is Static Routing? Static routing involves pre-defined routes that remain constant, regardless of real-time variables such as traffic, weather, or delivery constraints. While this approach offers stability, it may not adapt well to dynamic changes in the transportation environment. Static routing assumes consistent, predictable traffic patterns and stable routes; routes are created based on this historical data to create a straightforward and easily manageable system. When dynamic factors such as real-time traffic updates are less of a concern, the stability provided by static routing can create a predictable and cost-effective model. Key benefits of static routing include: Predictability. The predictable structure of static routing allows for long-term planning and resource allocation without the constant need for adjustments. Simplicity. With predefined routes, static systems can be simpler to implement and maintain as they require less real-time data integration. Consistency. Static routes work well for businesses with well-established routines and reliable transportation networks. However, these same factors can render static routes inflexible. For lawn businesses with unique needs, evolving customer bases, and weather-based constraints, static routes can pose a challenge, rendering it difficult to add last-minute stops or to make changes based on crew or customer availability. What Is Dynamic Routing? Dynamic routing, on the other hand, leverages key data to optimize routes based on current conditions. This approach considers factors like traffic patterns, business constraints, appointment times, and service types, providing flexibility and responsiveness to unforeseen challenges. Green industry businesses that need to adapt to traffic and weather conditions, customer requests, employee availability, licensing, and other constraints use dynamic routing to help streamline operations. Adjusting routes after they have been created not only helps businesses avoid delays but also makes them more responsive, contributing to cost savings through more effective resource allocation. Key benefits of dynamic routing include: Flexibility and Adaptability. Dynamic routing enables businesses to adapt to changing circumstances, ensuring optimal route adjustments based on constraints including type of service, technician availability, equipment needs, etc. Enhanced Customer Service. Highly optimized routes allow businesses to provide accurate arrival estimates, improving customer satisfaction by managing expectations and reducing uncertainties. Cost Efficiency. Dynamic routing helps reduce fuel consumption and operational costs by avoiding traffic congestion and taking advantage of the most efficient paths. A lawn care business can benefit from dynamic routing by optimizing routes for their lawn care technicians to save time, fuel, and, ultimately, money. Dynamic routing allows the business to adapt to changes such as traffic, weather conditions, and customer demands, ensuring that technicians are deployed efficiently and effectively. By using dynamic routing, a lawn care business can improve customer satisfaction by providing more accurate arrival times and completing more jobs in a day. Not only can this lead to reduced windshield time, it will also lead to increased revenue and growth opportunities for the business. Overall, dynamic routing can help streamline operations and drive success for a lawn care business. Dynamic Routing by RealGreen: A Game-Changing Solution for the Green Industry Implementing dynamic routing software involves selecting a suitable solution that integrates with live data sources and provides robust optimization algorithms. Consider factors such as scalability, ease of use, and the ability to customize parameters for your specific needs. RealGreen’s Dynamic Routing tool is a game-changer for green industry routing. It automates your back-office processes and builds efficient routes that honor your business rules. Here’s what you can expect: Configure constraints and stop priority with the click of a button Simplified route planning with our proprietary algorithm Routes that honor your business rules and configured constraints minimize errors, reduce risk, and enhance reliability Flexibility to make adjustments and fine-tune routes after they’ve been created Dynamic Routing will revolutionize your routes. Schedule a demo today to find out how you can maximize your operational efficiency and boost your bottom line with the most efficient routes possible. Schedule a free demo today to see how RealGreen can help you grow your business! Recent Posts --- ### How TopGrass U.K. Grew With RealGreen > Discover how TopGrass U.K. transformed their business with RealGreen's innovative solutions. Read their success story here! - Published: 2024-05-16 - Modified: 2024-05-16 - URL: https://blog.realgreen.com/how-topgrass-u-k-grew-with-realgreen/ How TopGrass U. K. Grew With RealGreenThe Company: A U. K. Pioneer in Lawn Care A RealGreen customer since 2006, United Kingdom-based TopGrass offers essential lawn care treatments, including weed killers, fertilisers, and moss treatments; aeration and scarification; and additional services, including water conserver treatment, soil improver treatment, red thread treatment (a common fungal disease in the U. K. ), grub control treatment, and fertilisation of borders and beds. The Problem: Growing in an Untested Market Founder Tom Arnold worked for Bayer for many years. Through that position, he had a chance to learn about lawn care in the U. S. and saw an opportunity for growth in the U. K. One large franchise company dominated the entire industry, with very few independent operators. The market was ripe for expansion. In 2005, Tom started TopGrass. With one outside employee and two vans, TopGrass was initially run without software – Tom used a spreadsheet to keep everything organized. He soon realized that a spreadsheet was not robust enough to handle the growth he envisioned, so he started looking for lawn-specific business software that could help his operations run more efficiently while supporting his expanding company. He soon found that there really weren’t any viable options in the U. K. , so he turned to the U. S. – and discovered RealGreen. The Solution: An Industry-Specific Software Built for Growth After a demo, Tom felt that he had found the right fit: a company that understood the industry, had created software specifically for companies like his, and shared his vision of sustainable, steady growth. He felt that RealGreen and TopGrass would be able to grow together. “Obviously, there are software companies in the U. K. ,” says Chief Operating Officer Katie Arnold. “But either they are not designed for lawn care, in which case you have to try to shoehorn your customer data into it, or they’re small and not terribly well-established. We are focused on growth and stability, and we need our software company to be able to grow with us. " After signing on with RealGreen in 2006, TopGrass has, in fact, grown alongside them. According to Katie Arnold, “As the software has progressed, we’ve pretty much been the first ones in the U. K. to sign on for new products and services. I remember when we still used to scan production slips to put into the system one by one. The day we switched to Mobile Live and that information would automatically go into the system – I think we saved an entire day a week of someone just scanning slips. Every single progression has only been positive in saving us time and money. ”The Results: Steady, Sustainable Growth With a Trusted Partner After starting small with one employee, two vans, and around 500 customers, TopGrass has grown into the largest independent lawn care company in the U. K. Today, they have 6,600 customers, 30 employees, and 18 vans, and their yearly revenue is approximately £1. 7 million, which equates to about $2. 1 million in USD. “Tom has told me that when he first saw RealGreen, he saw the potential for the software to grow with us as a company. He didn’t want to choose software that would be limiting after five years. RealGreen was reinvesting, growing, and adding new software and services, and he saw how we could grow together. And that has happened,” says Katie Arnold. She adds, “The software has definitely been fantastic for our business. But I would also say an equal level of fantastic is the opportunity to come to the U. S. for the Users Conferences. The sheer amount of changes, additions, and business ideas we have gotten from those annual visits to America – it’s huge. We have added services we had never heard of in the U. K. where we said, ‘Well, why can’t we do that? ’ We’ve learned about so many different companies and their struggles, and we absolutely learned from all of that. ”Schedule a free demo today to see how RealGreen can help you grow your business! Recent Posts --- ### Sell In Seconds. How? With One Step Sales. > Boost your lawn service business with our one-step sales strategy. RealGreen offers expert tips and tools to help you grow and succeed! - Published: 2024-04-29 - Modified: 2024-04-29 - URL: https://blog.realgreen.com/what-is-one-step-sales-and-how-will-it-help-your-business-grow/ Sell In Seconds. How? With One Step Sales. Sell In Seconds. How? With One Step Sales. Building up a database of potential customers is essential to growing your business. But prospecting and selling takes time — time that you need to spend on your existing customers. That’s where One Step Sales comes in. Through RealGreen’s Measurement Assistant, you can add customer information, get accurate measurements, and provide cost-efficient estimates — at any time, in any weather, from any place, without even having to visit the property. Accurately measure the properties for entire neighborhoods you service to enrich your data and increase your measurement and marketing ROI in seconds. Then use that information to sell to customers over the phone, by email, or via direct mail. It’s this easy: Start by searching for an existing customer or adding a new customer in Service Assistant 5. Once you have the customer record pulled up or created and saved, go to Measurement Assistant – you’ll see the property outline. Next, you can add or subtract square footage with a few clicks of your mouse, creating an accurate representation of the area to be serviced. Once you’ve saved that image, you can pull up your suggested service pricing options, which you can immediately share with the customer. Ideally, you will close the sale right then over the phone! If the potential customer doesn’t sign up right away, you can still use the proposal you created with Measurement Assistant to try to seal the deal next year with a follow-up estimate email or direct mail piece featuring that same property photo. When they see their property on the letter, they’ll be far more likely to open it to find out what you have to say. Ready to start selling like a boss? Contact us today to find out how One Step Sales and Measurement Assistant can help you grow your business with just a few clicks of the mouse! Schedule a free demo today to see how RealGreen can help you grow your business! Recent Posts --- ### Unlock the Power of Digital Forms > Discover the convenience and efficiency of digital forms with this comprehensive guide. Say goodbye to paperwork and hello to streamlined processes! - Published: 2024-04-25 - Modified: 2024-10-02 - URL: https://blog.realgreen.com/unlock-the-power-of-digital-forms/ Unlock the Power of Digital FormsAre you tired of the cumbersome process of dealing with stacks of paper forms? Imagine a world where you can easily gather data and save time, money, and resources. This is the power of digital forms, a game-changer that can significantly enhance how you run your business. Outdated and Outmoded Let’s face it: In 2024, relying on handwritten forms is a thing of the past. They're hard to read, hard to keep track of and they make your business look outdated. The truth is, that handwritten forms are a hassle for everyone involved. For your business They don’t accurately represent the way you work; they can look unprofessional and sloppy. For your staff Manual entry of customer data from handwritten forms is inefficient, causing extra work and unnecessary delays. For your techs Having to complete paperwork manually is cumbersome and adds time to their service calls. For your customers Manual forms can create misunderstandings around quotes, contracts, inspection results, and checklists. Why Go Digital? Digital forms allow for quicker and more efficient processes. This is especially true for lawn care businesses, where you have to collect and manage a lot of customer information. Why are digital forms good for your lawn business? Easy to Use: Digital forms are designed to be straightforward and user-friendly, empowering your customers to easily fill out and submit information. With just a few clicks, they can provide all the necessary details without the hassle of traditional paper forms, putting them in control of the process. Time-Saving: Digital forms save time for both you and your customers. Instead of waiting for customers to fill out and return paper forms, digital forms can be completed and submitted instantly. This allows you to get started on the job quicker, provide faster service to your customers, and get paid faster. Improved Accuracy: With digital forms, there is less room for error compared to paper forms. Mandatory fields and validation rules can be implemented to ensure that all necessary information is provided and entered correctly, which helps eliminate mistakes and ensure you have all the information you need to provide the best service possible. Better Organization: Digital forms help organize all customer information in one central location. This makes it easier to access and reference customer details when needed, leading to more efficient communication and job scheduling. Environmentally Friendly: Going digital with your forms is not only good for your business, but it's also good for the environment. By reducing the need for paper forms, you are helping to decrease waste and minimize your carbon footprint. Integration With RealGreen: RealGreen Forms makes it even easier to send forms straight from Service Assistant 5 without having to deal with a third-party app. Because it’s integrated with your CRM, everything is handled instantly and seamlessly – speeding your time to invoice and cash. The Forms You Need—Right From RealGreen's CRM With RealGreen Forms, you can upload and send custom, signable PDFs to your customers directly from RealGreen's Service Assistant 5. The workflow is simple, and the result is streamlined operations that leave your staff and customers happy. Here’s a look at how it works: Using the Forms Manager, open RealGreen Forms and create a new template. Upload a RGForms-compatible document. Once you’ve added your form, you can: Assign it to a category (Proposals, Contracts, etc. ) Determine who can access the form Attach individual fields to your data in SA5 so they will pre-fill with the correct information Attach forms to work orders so they will pull information directly from your work orders into proposals or forms Easily send your form directly from SA5 Digitally capture employee and customer signatures Track forms and signatures in the user-friendly dashboard Send and sign forms anytime, anywhere Use RGForms for contracts and proposals, work order proposals, new sales checklists, terms and conditions, communication preferences, job quality control checklists, and more. Ready to revolutionize your business with RealGreen Forms? Check out our free templates and schedule your free, personalized demo today and experience the power of digital forms and seamless signatures. Schedule a free demo today to see how RealGreen can help you grow your business! Recent Posts --- ### Simple Cancellation Policy Template For A Lawn Care Business > Last minute cancellations are costly for your lawn care and landscaping business. Take 10 minutes to create and install a cancellation policy for 3 reasons. - Published: 2024-04-25 - Modified: 2024-10-11 - URL: https://blog.realgreen.com/cancellation-policy/ How to Create a Cancellation Policy For Your Lawn Business (With Examples) Last minute cancellations are costly for your lawn care and landscaping business. It’s worth taking 10 minutes to add a cancellation policy to your website, quotes, service agreements, and invoices to accomplish three important things: Manage expectations Minimize missed appointments (and financial loss) Create a positive relationship with your clients The Importance of a Cancellation Policy You send appointment reminders both as a courtesy to your customers and to make scheduling flow better for your company. In the same way, creating a solid cancellation policy for your lawn care business is more than a paperwork necessity; it’s is a strategic tool that creates mutual respect with your customers and keeps your operations running smoothly A cancellation policy communicates to clients that a last-minute cancellation comes at a cost. With this mutual understanding in place, your lawn care and landscaping schedule remains as profitable as possible. But it’s not just about minimizing lost revenue; sufficient notice gives you room to better plan and allocate resources, boosting business efficiency. Perhaps most importantly, a clear cancellation policy tells customers that you care a great deal about your level of customer service by setting transparent rules—which in turn builds trust and improves the overall client relationship. Key Components of an Effective Cancellation Policy A well-crafted cancellation policy should be clear, fair, and enforceable. It includes 5 basic elements: Notice Period: Specify how much advance notice the client must give to cancel a service without incurring a fee. Cancellation Fees: What happens when a client cancels a scheduled appointment? Clearly outline what late cancellations cost to compensate for lost revenue and deter last-minute changes. Exceptions: Are there exceptions to the rule? What’s your refund policy? Define the exceptions. For example, severe weather conditions or emergencies. Acceptable Communication: State how clients should inform you about cancellations (e. g. , phone call, text, email). Consequences: What happens if clients don’t adhere to the policy? Example: customers will be billed a cancellation fee and future appointments will require prepayment   Create your cancellation policy in four steps 1. Draft the Policy: Include these items in your policy: Amount of advanced notice cancellation fee amount acceptable exceptions where you’ll offer a partial refund or full refund cancellation communication methods Adapt each point to suit your business model and customer base. 2. Review Legality: It might be simple, but it’s a legal document. Make sure your cancellation policy complies with local laws and regulations. | Learn more: How Lawn Plus went from $500K to $5 Million in a decade – with RealGreen 3. Communicate the Policy: Make your cancellation policy easy for clients to access. Include it on your service agreements, website, booking confirmations, and invoices. 4. Train Your Staff: All team members should understand and enforce your strict cancellation policy so they communicate it effectively to clients. Cancellation Policy Template: This lawn care cancellation policy clearly outlines during booking that cancellations require 24 hours notice. For cancellations made less than 24 hours before the appointment, the client is charged a fee equal to 50% of the scheduled service cost Cancellation Policy We value your time and ours. To ensure efficiency and fairness to all of our clients, we adhere to the following cancellation policy: Notification: Please provide at least hours’ notice if you need to reschedule or cancel a service. How to cancel an appointment: You can cancel by calling or emailing . Cancellation fee: Cancellations made less than hours before an appointment will incur a fee of of the service cost. Weather/Emergencies: We understand that emergencies happen and will consider exceptions (and partial or full refunds) on a case-by-case basis for severe weather or personal emergencies. Download Free Templates for Your Business Use our free, downloadable templates to quickly create proposals, estimates, contracts, work orders, invoices and receipts for your field service business. We’ve included templates for lawn care, landscaping, arbor care, irrigation, snow removal and pest control. Easily customize each form to create professional-looking documents. Best Practices for Enforcing A Cancellation Policy Enforcing a cancellation policy requires tact and consistency. Always remain professional and empathetic, especially in unforeseen circumstances. In the same way, accept rescheduling appointments graciously. Regularly review and adjust your policy based on customer feedback and operational requirements to ensure it remains fair and relevant. Your cancellation policy is an essential component of a well-managed lawn care and landscaping business Take 10 minutes to create a cancellation policy and another 10 minutes to upload it everywhere it should go. Communicate your new policy with both new and existing customers to set clear expectations. It protects your time, ensures better service for all clients, and keeps operations flowing cash positive. Consider your cancellation policy a strategic approach to business growth and customer satisfaction. Recent Posts --- ### RealGreen Reviews > See why so many industry leaders and experts trust RealGreen to help them power their business growth. - Published: 2024-04-25 - Modified: 2024-08-13 - URL: https://blog.realgreen.com/realgreen-reviews/ RealGreen Reviews: Customers Share How Their Businesses Thrive with RealGreen Managing a lawn care and landscaping business comes with challenges, but finding the right software to streamline operations makes all the difference. In this post, we share honest reviews from actual RealGreen users. Read candid accounts about how they use the platform to power business growth. What do users like about RealGreen? Imagine hitching these essential features to your lawn care and landscape business: A comprehensive suite of tools (including mobile apps) One-step sales Measurement Routing Scheduling GPS In-field estimating Invoicing & payments A full range of marketing services (including automated email marketing) Self-serve customer portal Those are the checklist items that users like about RealGreen. But what sets us apart are four very important differentiators: 1. Ease of Use: Ramp up quickly and get value immediately with our user-friendly interface and "makes sense" navigation. Onboarding and training new employees on the platform is a breeze. “It is easy to find everything you are looking for, which makes it even easier to train people on the system, which is always appreciated. I can do on RealGreen in one step, things that take multiple steps to complete on other systems I’ve used. ” —Courtney F, Small-Business 2. Comprehensive Features: When software integrates systems, it's convenient for users to find everything in one place. So, instead of combining different apps and paying for and learning them, RealGreen's system does it all—it's an entire solution. “There are so many different systems integrated with RealGreen by WorkWave, which makes it easy and convenient to find everything in one place. ”—Angie O. , Mid-Market Business Manager 3. Excellent Customer Support: Our users lean into our responsive, knowledgeable customer support, making RealGreen a top-rated customer service business. “My account specialist worked with me to solve my issues, and since doing so, I cannot imagine going back to another CRM software. Scheduling work, completing the work, and billing clients is incredibly easy. ” —Richard L. , Small-Business “The best thing about RealGreen is the customer support. They are tenacious in helping customers find a solution. ”—Onli, Small-Business 4. Training and Implementation: RealGreen offers detailed training and support, making it easier for businesses to implement and use the software. “It’s a very powerful and comprehensive software that ties together our entire workflow from lead generation to billing and everything in-between. ” —Lance B. , Landscape Maintenance Production Manager What are our users' favorite features? Accurate Lawn & Landscaping Estimates RealGreen's estimating tools provide accurate and quick estimates for lawn and landscaping services. "Learning about the quick add feature for programs on leads that we have sold but not activated a program will greatly reduce our time entering in contracts. "—Verified User in Environmental Services Customer Management Software Managing customer information and interactions is seamless with RealGreen’s customer management software. It significantly streamlines the customer interaction process and service histories. “Scheduling work, completing the work and billing clients is incredibly easy. ”—Richard L. , Small-Business Owner. Service Dispatch & Routing The dispatch and routing features efficiently allocate resources and time management for service teams. It's a very powerful and comprehensive software that ties together our entire workflow from lead generation to billing and everything in between. "—Lance B. , Landscape Maintenance Production Manager & ISA Certified Arborist Invoicing & Payment Processing RealGreen handles billing and payments in real-time, simplifying finances. Record invoice payments quickly and find specific invoices easily, preventing confusion or accounting issues. No need to print invoices; send them digitally. “It helps keep track of billing & how much customers spend. ”—Verified User in Accounting. Service Scheduling Efficiently schedule services and manage appointments with RealGreen's scheduling tools. "Quick fit scheduling takes a long time to load the map and can be frustrating when you are on the phone with a customer trying to schedule a service for them. " —Pam M. , Vice President Marketing Solutions Our platform offers robust marketing solutions, including web, email, and referral marketing. When you understand your customers' minds, you can anticipate objections and produce marketing material that minimizes doubts, answers questions, and solves problems before they even pick up the phone. And when they do call, they're already engaged. “Realgreen has helped with customer communication, upsells, and overall business efficiency. ” —Ben M. , Small-Business Owner Your All-in-One Solution for Landscaping Business Management Streamline your day-to-day operations with tools for CRM, sales, marketing, routing, and more! The Reviews Say It All Managing a lawn care and landscape business becomes significantly easier with RealGreen. For over 30 years, RealGreen has provided green service contractors with top-notch fully-integrated solutions, becoming the industry standard for companies looking to manage their businesses effectively. RealGreen's tools are built specifically for the green industry to assist you as you grow. So whether you're a new company looking for a completely new system, or a seasoned professional ready to level up your operations, RealGreen makes your business journey easier. But don't just take our customers' word for it—test drive it yourself and see if RealGreen works for your business; schedule a free demo today! Frequently Asked Questions (FAQs) What features does RealGreen offer for scheduling, billing, and service dispatch? RealGreen provides comprehensive scheduling, dispatch, and billing tools that streamline your service business operations. Your service techs are efficiently routed and your customers' services are delivered on time. This helps optimize your business operations and improve customer satisfaction. Efficiently manage your day-to-day operations, ensure timely service delivery, and provide accurate invoices. How does RealGreen's customer management software benefit my service business? RealGreen manages and tracks services for the same customer easily. Our software tracks customer history, manages customer interactions, and improves customer service overall. Complete integrating customer data, it's easier to provide personalized and efficient service for repeat customers—information is always accurate and always available for scheduling and dispatching services. What makes RealGreen such an effective system for lawn service companies? RealGreen is designed specifically for service businesses like lawn care and pest control. Its robust features, including service... --- ### How TopGrass Reached the Top of Lawn Care in the U.K.: A Chat With COO Katie Arnold > Learn how TopGrass became the leading lawn care company in the U.K. in our exclusive interview with COO Katie Arnold. Discover their secrets to success! - Published: 2024-04-05 - Modified: 2024-04-08 - URL: https://blog.realgreen.com/how-topgrass-reached-the-top-of-lawn-care-in-the-uk/ How TopGrass Reached the Top of Lawn Care in the U. K. : A Chat With COO Katie ArnoldRealGreen recently spent some time talking with one of our customers located in the U. K. , TopGrass. The largest independent lawn care company in the U. K. , TopGrass has been a RealGreen customer since 2006. During that time, they’ve seen significant growth in a rapidly developing marketplace. We talked with Chief Operating Officer Katie Arnold to talk about the history of TopGrass, how it became the top independent company in the U. K. , her insights on the state of the industry, advice for others, and more. RealGreen: Let’s start by learning a little bit about you, your role at TopGrass, the company, and what you specialize in. TopGrass: My position is chief operating officer, and I’m also one of the directors for TopGrass UK, Ltd. It’s a family business; my parents are the other two directors. I’ve been with the company for 10 years now, gaining knowledge and responsibility along the way, and I’ve been in my current role for about two years. The company itself was founded in 2005. As far as our services, TopGrass offers our basic lawn care treatment program, which is a combination of weed killers, fertilizers, and moss treatments; we offer aeration and scarification; and we have additional upsell services like water-conserver treatment, soil improver treatment, and red thread treatment, which is a common fungal disease we get in the UK. In addition, we fertilize borders and beds – for all of those typical pretty English cottage gardens with lots of flowers and shrubs. RG: TopGrass has grown into the top independent lawn company in the United Kingdom. How did TopGrass get started? What did that journey look like? TG: My dad worked for Bayer for many years; through that position, he had a chance to learn about lawn care in the U. S. and saw there was an opportunity in the marketplace here. There really wasn’t much competition outside of the Green Thumb franchise. Our market is nowhere near saturated yet. There are many more independents and franchise companies, but we’ve still got loads of space to grow, which I think is the main difference between here and the U. S. We’re probably about 20 years behind, in terms of market saturation. The percentage of lawns in the U. K. that are actually treated by a professional company is quite low — there is a big gap between the percentage treated in the U. S. and here. So we’re looking at those U. S. numbers thinking, that’s where we can be. So there is a lot to grow into. RG: Why do you think there is such a difference? TG: The U. S. service industry as a whole is far more advanced than ours, but I think we are rapidly closing that gap. Maybe because we haven’t had those services for as long, there has historically been that DIY mentality. As time goes on, that is changing rapidly as younger generations are far more willing to pay a professional for things like lawn care. RG: Do you see any emerging trends for 2024? TG: During and just post-COVID were very good years for our industry – people were spending so much time in their gardens. But then we saw a significant slowdown with the cost of living crisis in Ukraine/Russia, our costs rising and the general cost of living going up – our market did have a dip over the last couple of years. Last year we did see things starting to get back on track, so we are hoping that what the trend is showing us so far is that we should be coming out of it now. In our industry there has also been a big change with the second biggest franchise in the U. K. , Greensleeves, being bought out by Neighborly, which is an American company. Acquisitions like that will change the landscape for us quite a bit; we may have some opportunities initially while they work out the details, but they could also be the next big competition to take over the green industry here. RG: Let’s talk about your company culture. How does having a positive culture help you attract and retain employees and customers? TG: This is something that has been really important to us and something we have been very conscious of maintaining as we have gotten bigger. It’s been crucial to us to keep that family touch as we continue to grow. Culturally, we maintain that feel throughout all of our processes: interviewing, hiring, and onboarding. We want to ensure that every person we hire matches that attitude and our core values. RG: The labor shortage has been a major topic in the U. S. , especially in field service industries. Are you experiencing the same pains in the U. K. ? TG: Pre-COVID, we struggled to hire technicians but had an easier time finding office staff. Now, I’d say it’s the opposite: we are seeing a lot more applicants for our outdoor jobs. In addition, because the industry is still growing so rapidly here, probably 75% of our candidates don’t know much about lawn care — but 25% of them do, and that has been great to see. RG: How would you say your company’s benefits and perks compare to others in the industry? TG: When it comes to industry standards here in the U. K. , I do think we go above and beyond. We try to compete with much larger companies in terms of our offerings. Right now a big one is being able to offer a private health care package. Here we do have the NHS (National Health Service), which is free, but they are severely understaffed and underfunded. We are doing a lot of research into this at the moment. RG: What would you say to someone starting a lawn care company — who is maybe 10 years behind... --- ### 20 Profitable & Unique Landscaping Business Ideas for 2024 > Discover 20 creative landscaping business ideas crafted to maximize profitability, perfectly aligned with the landscape of 2024's market trends and demands. - Published: 2024-04-01 - Modified: 2024-04-26 - URL: https://blog.realgreen.com/landscaping-business-ideas/ 20+ of the Best Landscaping Business Ideas for 2024 The landscaping industry is on the cusp of transformation. The blend of traditional gardening with innovative, eco-conscious practices opens up a plethora of opportunities for budding entrepreneurs and seasoned business owners alike. This guide aims to unearth a diverse array of landscaping business ideas, from the core pillars of sustainability and technological integration to bespoke services catering to the unique needs of the modern consumer. The call for greener, more sustainable living spaces is louder than ever. Coupled with the rise of smart technology and a collective yearning for personalized outdoor experiences, the landscaping sector presents fertile ground for growth and innovation. Whether you're venturing into the realm of urban gardening solutions or exploring the frontiers of smart landscaping integration, the possibilities are as vast as they are vibrant. As we delve into these 20+ landscaping business ideas, keep an eye on emerging opportunities and consider how each concept aligns with your business goals and the evolving market landscape. The future of landscaping is bright and brimming with potential—let's explore how you can be a part of it. Is it Worth Starting a Landscaping Business in 2024? Starting a landscaping business venture in 2024 demands a thorough examination of the current landscape industry landscape and its future prospects. Despite the challenges posed by economic uncertainties and shifting consumer preferences, the landscaping sector continues to demonstrate resilience and growth potential. With the increasing emphasis on outdoor living spaces, sustainability, and environmental stewardship, there remains a robust demand for professional landscaping services. However, aspiring entrepreneurs must also contend with various factors that can impact the viability and success of a landscaping business. These include fierce competition from established players, regulatory considerations, and the need to stay abreast of industry trends and best practices. Ultimately, the decision to start a landscaping business in 2024 requires careful consideration of both the challenges and opportunities inherent in the industry. By conducting thorough market research, developing a comprehensive business plan, and leveraging available resources and support networks, entrepreneurs can position themselves for success in the dynamic and rewarding field of landscaping. Our List of 20 Profitable Landscaping Business Ideas If you're thinking of starting your own landscaping business, here are 20 different types of landscaping business ideas to consider. 1. Sustainable Landscaping Services Environmental concerns are currently at an all-time high, and sustainable landscaping services are not just appreciated but expected. Businesses focusing on creating drought-resistant gardens help clients conserve water and reduce their environmental impact. Emphasizing the use of native plants can lead to gardens that thrive with minimal intervention, promoting local ecosystems and reducing the need for harmful chemicals. Additionally, offering organic lawn care options attracts those looking to maintain their green spaces in an eco-friendly manner. The implementation of rainwater harvesting systems further solidifies a landscaping business's commitment to sustainability, providing an innovative solution for water conservation. By integrating these sustainable practices, your landscaping business can cater to the growing demand for eco-conscious outdoor spaces. 2. Urban Gardening Solutions The trend of urbanization brings with it a unique set of challenges and opportunities for landscaping businesses. Urban gardening solutions are rapidly gaining popularity as city residents seek to incorporate greenery into their lives. Creating rooftop gardens offers a serene escape atop the urban canopy, transforming underused spaces into vibrant areas of biodiversity. Catering to the urban market with these gardening solutions not only addresses the desire for green spaces in dense areas but also positions your business as a versatile and innovative provider in the landscaping industry. 3. Edible Landscaping Services Edible landscaping merges aesthetics with functionality, allowing homeowners to grow their own fruits, vegetables, and herbs right in their backyards or community spaces. This approach to gardening not only provides fresh produce but also contributes to sustainability and food security. By offering design, installation, and maintenance services focused on edible landscapes, your business can tap into the growing trend of home gardening and self-sufficiency, appealing to eco-conscious consumers looking to reduce their carbon footprint and grocery bills. 4. Smart Landscaping Integration The integration of smart technology into landscaping services represents a significant leap forward, offering efficiency, convenience, and customization. Smart irrigation systems that adjust watering based on weather forecasts and soil moisture levels can save water and ensure optimal plant growth. Additionally, incorporating smart lighting into outdoor spaces not only enhances security but also creates ambiance, all controllable via smartphone apps. By embracing smart landscaping solutions, your business can meet the demands of tech-savvy clients looking for modern, automated outdoor living environments. 5. Starting a Lawn Care Business Launching a lawn care business remains a timeless and profitable venture within the landscaping industry. This business focuses on essential services such as mowing, edging, fertilization, and weed control, catering to both residential and commercial properties. With the addition of seasonal services like leaf removal and aeration, your lawn care business can provide year-round value to clients. Emphasizing reliability, quality service, and environmental sustainability can set your lawn care business apart in a competitive market, creating a strong foundation for growth and customer loyalty. Incorporating RealGreen's lawn care software solutions can streamline operations, enhance customer communication, and optimize scheduling, making it easier to manage and expand your business efficiently. Related Guide: Everything You Need to Know on How to Start a Lawn Care Business 6. Outdoor Living Spaces The desire for functional, beautiful outdoor living spaces is more prominent than ever. Homeowners are looking to extend their living areas outside, incorporating elements like patios, decks, outdoor kitchens, and fire pits. Specializing in designing and creating these spaces not only meets this growing demand but also adds substantial value to properties. By focusing on customization and quality craftsmanship, your landscaping business can become a go-to source for clients aiming to transform their outdoor areas into inviting extensions of their homes. This service not only enhances lifestyle but also opens up new avenues for creative landscaping projects. 7. Water Features and Installation Water features, such as fountains,... --- ### The Ultimate Guide to Lawn Care SEO: Rank Your Business on Top > Boost your lawn care business's online visibility and attract a steady stream of customers with our ultimate guide to lawn care SEO and marketing. Read more! - Published: 2024-03-31 - Modified: 2024-10-11 - URL: https://blog.realgreen.com/ultimate-guide-lawn-care-seo/ The Ultimate Guide to Lawn Care SEO: Rank Your Business on Top Online visibility is key to the growth and success of any business, particularly those in the lawn care industry. With the majority of customers turning to online search engines to find local services, ranking your lawn care business at the top of search results is crucial. This comprehensive guide to Lawn Care SEO is designed to equip you with the strategies and insights needed to elevate your online presence and drive more business through your digital doors. From understanding SEO basics to leveraging advanced optimization techniques, we’ll walk you through everything you need to know to make your lawn care business flourish online. Understanding SEO Basics What is Search Engine Optimization (SEO)? Imagine you're throwing the biggest lawn care party in town, but you forgot to send out the invites. SEO is like sending out those invites so everyone knows where and when the party is. In simpler terms, Search Engine Optimization, or SEO, is what you do to make sure your lawn care business shows up when people search for it online. It's about making your website the go-to spot for anyone looking for lawn care services in your area. You want to be the first name that pops up, not the one buried on the third page of Google. Why Does My Lawn Care Business Need SEO? Now, you might be thinking, "My lawn care business is doing fine, why bother with SEO? " Here's the deal: the way people find services has changed. Gone are the days when a flashy ad in the local paper would bring customers running. Today, if someone needs their lawn taken care of, they go straight to Google. If your business doesn’t show up on that first page for keywords around your local area, you're missing out on a ton of potential customers. SEO is your ticket to getting noticed. It helps you attract more visitors to your website without having to pay for ads. And not just any visitors, but the ones who are actively looking for the services you offer. Plus, it builds trust. When your business appears at the top of the search results, it’s like getting a nod of approval from Google, making potential customers more likely to choose you over your competitors. Keyword Research for Lawn Care: The Foundation of Your SEO Strategy Imagine if you knew exactly what your potential customers were thinking—what words they typed into Google when looking for lawn care services. That’s where keyword research comes in. It's like having a crystal ball that shows you the specific terms and phrases people use when they’re searching for the services you offer. Keyword research isn’t just about finding words; it’s about understanding the needs and the language of your potential customers. It helps you speak their language on your website, in your blog posts, and across your online content. How to Find the Right Keywords Think Like Your Customer: Start by listing out the services you offer (e. g. , lawn mowing, landscaping, aeration) and think about how your customers might search for these services. What would you type in if you were looking for lawn care services? Use Keyword Research Tools: Tools like Google’s Keyword Planner, Moz, or SEMrush can show you exactly what terms people are searching for and how competitive these keywords are. Look for keywords that have a decent search volume but not so competitive that you can't rank for them. Check Out the Competition: See what keywords your competitors are ranking for. This can give you ideas for keywords you might have missed and help you understand the competitive landscape. Localize Your Keywords: Since lawn care is a local service, don’t forget to include location-based keywords. For instance, “lawn care services in ” or “best landscapers near me. ” Incorporating Keywords into Your Content Once you’ve identified your keywords, the next step is to use them wisely. Sprinkle them throughout your website’s content, titles, meta descriptions, and even your blog posts. However, remember to keep it natural. The goal is to make your content informative and engaging, not to stuff it with so many keywords that it becomes difficult to read. By carefully selecting and integrating the right keywords into your content, you’ll be on your way to attracting more of the right visitors to your website. Up next, we’ll explore how to enhance these efforts through on-page optimization techniques, ensuring your lawn care business not only attracts but also captivates and converts your website visitors. Case Studies: How Lawn Plus went from $500K to $5 Million in a decade – with RealGreen On-Page Optimization Techniques With the right keywords in hand, it’s time to make your website irresistible to search engines and users alike. On-page optimization is your toolset for making your website not just visible, but also appealing to your prospective clients. It's about fine-tuning the elements on your website to speak the language of search engines, while also delivering a great experience to your human visitors. Crafting Compelling Content First and foremost, content is king. But not just any content—it needs to be relevant, engaging, and valuable to your audience. Here’s how to get it right: Service Pages: Each service you offer should have its own dedicated page, filled with detailed descriptions, the benefits of choosing your service, and why your lawn care company is the best choice. These pages are the perfect place to incorporate your targeted keywords naturally. Blog Posts: Share your expertise by writing blog posts on topics like lawn maintenance tips, the best time to seed your lawn, or how to choose a lawn care provider. This not only helps with SEO but also establishes your authority in the lawn care industry. Optimizing Your Website’s Structure Your website’s structure plays a crucial role in SEO. Here’s what to focus on: URLs: Keep your URLs short, readable, and keyword-rich. For example, use /lawn-mowing-services instead of /services/123. Title Tags and Meta Descriptions:... --- ### Lawn Care Services List: 10+ Services You Should Offer as Lawn Care Provider > Stay ahead in the lawn care industry by implementing our expertly crafted lawn care services list, encompassing a range of offerings for client satisfaction. - Published: 2024-03-31 - Modified: 2024-10-11 - URL: https://blog.realgreen.com/lawn-care-services-list/ Lawn Care Services List: 10+ Services You Should Offer as a Lawn Care Provider When it comes to running a successful lawn care business, offering a comprehensive range of services can mean the difference between a growing business and one that stagnates in a competitive market. As a lawn care provider, your goal is to not only meet but exceed the expectations of your customers. This begins with offering a diverse selection of lawn care services that cater to their varying needs and preferences. By doing so, you not only establish yourself as a reliable and versatile service provider but also ensure that you remain competitive in an ever-evolving market. Your lawn care services list serves as the backbone of your business, reflecting your commitment to excellence and customer satisfaction. Whether it's mowing, fertilization, or pest control, each service plays a crucial role in maintaining the health and aesthetics of your clients' lawns. In this blog, we'll delve into the importance of curating a comprehensive list of lawn care services and discuss the key services that every successful lawn care business should offer. The Importance of a Comprehensive Lawn Care Services List Imagine your lawn care business as a trusted toolbox, filled with all the right tools to handle any job that comes your way. That's exactly what a comprehensive list of services does for your business—it empowers you to tackle diverse lawn care challenges with confidence. But it's more than just having the right tools; it's about showing your customers that you're ready and equipped to meet their every need. Your clients want to know they can rely on you for all their lawn care needs without having to shop around. By offering a wide variety of services, you're not just meeting their expectations; you're exceeding them. Plus, it's a great way to build trust and loyalty among your customers. When they see that you can handle everything from mowing to fertilization to pest control, they'll feel confident that they've chosen the right lawn care provider. 10+ Lawn Care Services Your Business Needs to Offer Below is our list of 10 lawn care services that every business should consider adding to their service offerings: 1. Lawn Mowing Lawn mowing is the foundation of a well-maintained lawn. Regular mowing not only keeps grass looking neat and tidy but also promotes healthy growth. By removing excess growth, you prevent your lawn from becoming overgrown and unsightly. Additionally, consistent mowing encourages the grass to spread and fill in bare patches, resulting in a denser and more lush lawn. When performed at the proper height and frequency, lawn mowing helps to maintain the overall health and appearance of your lawn, making it a fundamental service for any lawn care business. 2. Edging Edging is the process of defining the borders of your lawn, flower beds, and other landscaping features. By creating clean, crisp lines along sidewalks, driveways, and pathways, edging adds a polished and professional look to your outdoor space. It also helps to prevent grass and weeds from encroaching onto paved surfaces, reducing the need for frequent trimming and maintenance. Edging enhances the overall aesthetic appeal of your lawn and landscaping, giving it a well-manicured appearance that enhances curb appeal and makes a positive impression on visitors. 3. Trimming Trimming, also known as pruning, involves removing excess growth from shrubs, bushes, and trees to promote healthy growth and maintain their shape and appearance. Regular trimming helps to control the size and shape of plants, prevent overcrowding, and remove dead or diseased branches. It also encourages the development of new growth and improves air circulation and sunlight penetration, leading to healthier and more vibrant plants. 4. Fertilization Fertilization is essential for providing your lawn with the nutrients it needs to thrive. A well-balanced fertilizer provides essential nutrients such as nitrogen, phosphorus, and potassium, which promote healthy growth, root development, and overall plant vigor. By applying fertilizer at the appropriate times and rates, you can ensure that your lawn receives the nutrients it needs to remain healthy and green throughout the growing season. Fertilization also helps to improve soil fertility, pH balance, and microbial activity, creating an optimal environment for plant growth and resilience. 5. Weed Control Weeds can quickly take over a lawn if left unchecked, competing with grass for water, sunlight, and nutrients. Effective weed control is essential for maintaining a healthy and attractive lawn. By identifying and targeting weeds early, you can prevent them from spreading and overtaking your lawn. Herbicides are commonly used to control weeds, either as pre-emergent treatments to prevent weed seeds from germinating or as post-emergent treatments to kill existing weeds. Integrated weed management strategies, such as proper mowing, watering, and fertilization practices, can also help to minimize weed growth and keep your lawn looking its best. 6. Aeration Aeration is the process of perforating the soil with small holes to allow air, water, and nutrients to penetrate deep into the root zone. Over time, soil can become compacted due to foot traffic, heavy equipment, and natural processes, restricting the flow of air, water, and nutrients to the roots of your lawn. Aeration helps to alleviate compaction, improve soil structure, and promote healthy root growth. It also enhances the effectiveness of fertilization, weed control, and other lawn care treatments by ensuring that they can reach the root zone where they are needed most. Related Learning: Liquid Aeration vs. Core Aeration. Which is Better for Your Lawn? 7. Pest Control Pests such as insects, rodents, and other animals can wreak havoc on lawns and landscapes, causing damage to plants, turf, and structures. Effective pest control is essential for protecting your clients' properties from pests and minimizing the risk of damage. Integrated pest management (IPM) strategies combine cultural, biological, and chemical control methods to manage pest populations effectively while minimizing environmental impact. By conducting regular inspections, identifying pest problems early, and implementing targeted control measures, you can help your clients maintain pest-free lawns and landscapes that are healthy, beautiful,... --- ### It’s Always Time for Marketing (Checklist Download) > Stay on top of your marketing game with our interactive checklist! Download now to ensure you never miss a beat in your marketing strategy. - Published: 2024-03-28 - Modified: 2024-04-02 - URL: https://blog.realgreen.com/its-always-time-for-marketing-checklist-download/ 2024 Green Industry Marketing Eguide Download our interactive checklist and get started today. If you own a lawn care business, your focus is on growing your business first: getting more leads, landing more customers, and making more money. Marketing for lawn care effectively is an essential aspect of growing your business; that’s how you’ll get those leads and connect with potential customers. But while you’re an expert in your field, you might not be an expert marketer. There are so many different marketing tactics to consider that it can be challenging to keep track of everything. That’s where a marketing checklist can help. Our interactive lawn care marketing checklist is a simple yet powerful tool that can help you stay organized and on top of your marketing efforts. Our lawn care marketing plan is designed to help you prioritize tasks and think about necessary and important steps. We’re covering all the basics here, including creating an optimized website that will help drive leads and close sales; building relationships with customers via social media and branding; navigating digital marketing platforms, and more. All of these pieces work together to help you attract new customers and keep existing ones happy. Our marketing guide will walk you through: Creating an optimized website that will effectively represent your company, showcase your services, and generate leads Building and maintaining a compelling social media presence to help you connect with customers How to maximize email marketing for direct, personal campaigns that get results (including using automated tools to set up, compose, and send campaigns) Navigating digital display advertising and how to target specific audiences for the best results Leveraging pay-per-click advertising to reach customers who are looking for the services you provide How to get and use positive customer reviews to promote your business Creating and promoting a solid company brand identity so that your business is immediately recognizable in the marketplace And more! By utilizing our interactive marketing checklist, you can ensure that you're covering your bases and staying on top of your marketing game. It can help you prioritize your time and resources, making sure that you're investing in the marketing tactics that will have the biggest impact on your business. Download our free, interactive marketing checklist today to get started! Schedule a free demo today to see how RealGreencan help you grow your lawn business! Recent Posts --- ### 15 Best Landscaping and Lawn Care Marketing Strategies > In this blog, we provide a comprehensive guide covering the 15 best landscaping and lawn care marketing strategies to help grow your business. Learn more here! - Published: 2024-03-27 - Modified: 2024-04-26 - URL: https://blog.realgreen.com/15-best-marketing-strategies-for-landscapers-and-lawn-care/ 15 Best Landscaping and Lawn Care Marketing Strategies As the seasons change and green spaces cry out for attention, the demand for lawn care and landscaping services continues to rise. Whether you're a seasoned entrepreneur or just starting out in the field, mastering the art of marketing is essential for your business's growth and sustainability. In this comprehensive guide, we aim to equip landscaping and lawn care professionals with the tools they need to thrive in a competitive market. From understanding the unique dynamics of the industry to harnessing the power of digital platforms, we've curated a list of the 15 best marketing strategies that have proven successful time and time again. But before we dive into the strategies themselves, let's take a moment to appreciate the landscape (pun intended) of the industry as a whole. The landscaping and lawn care sector encompasses a wide range of services, including lawn maintenance, landscape design, hardscaping, and more. With homeowners, businesses, and municipalities all seeking to enhance their outdoor spaces, the demand for skilled professionals in this field remains consistently high. Whether you're looking to attract new clients, retain existing ones, or simply establish a strong brand presence, our goal is to provide you with actionable insights that will propel your business forward. So grab your tools and get ready to dig into our top 15 landscaping and lawn care marketing strategies. Why Do You Need Marketing for Your Landscaping or Lawn Care Business? Why exactly do you need marketing for your landscaping or lawn care business? Let's break it down. First, effective marketing is essential for getting more business. In a competitive market, simply relying on word-of-mouth referrals or traditional advertising methods may not be enough to keep your schedule filled with clients. By implementing targeted marketing strategies, you can actively promote your services to potential customers who may not have otherwise been aware of your business. In addition, marketing allows you to reach a wider audience. With the rise of digital platforms and social media, the opportunities for reaching potential clients have never been greater. By leveraging online channels, you can showcase your work, share customer testimonials, and engage with your audience in meaningful ways—all of which can help to expand your reach and attract new clients. But perhaps the most compelling reason to invest in marketing for your landscaping or lawn care business is the opportunity to communicate your value proposition effectively. What sets your business apart from the competition? Whether it's your attention to detail, your commitment to sustainable practices, or your exceptional customer service, marketing provides a platform for you to highlight what makes your services unique and compelling. In essence, marketing isn't just about promoting your business—it's about telling your story, connecting with your audience, and ultimately, growing your bottom line. Having a well-defined marketing strategy can make all the difference between blending in and standing out. So don't underestimate the power of effective marketing—your business success may just depend on it. Looking for a Digital Marketing Solution for Your Lawn Care Business? Get the Right Leads with Coalmarch's Digital Marketing Platform. Our List of the 15 Best Landscaping and Lawn Care Marketing Strategies Landscaping and lawn care businesses are essential for maintaining the beauty of outdoor spaces, but in order to attract clients and grow your business, it's crucial to have strong marketing strategies in place. Here are our top 15 best landscaping and lawn care marketing strategies to help you stand out in the industry: 1. Search Engine Optimization (SEO) Fes strategies are as significant as Search Engine Optimization (SEO). For landscaping and lawn care businesses, SEO is the key to enhancing online visibility, attracting potential customers, and ultimately growing your client base. On-page SEO techniques are crucial for optimizing individual web pages to rank higher and earn more relevant traffic in search engines. This involves incorporating relevant keywords, optimizing meta tags, headers, and images, and ensuring content quality and relevance. Off-page SEO strategies complement on-page efforts by focusing on factors outside the website itself. This includes building high-quality backlinks from reputable sources, fostering social media engagement, and maintaining a strong online presence across various platforms. Keyword research forms the backbone of effective SEO. By understanding the terms and phrases potential customers use when searching for landscaping services, businesses can tailor their content to match these queries and improve their chances of being found online. 2. Website Optimization An attractive and user-friendly website is essential for making a lasting impression on potential clients. With more users accessing the web via mobile devices, mobile optimization is no longer a choice but a necessity. Responsive design ensures seamless browsing experiences across all screen sizes. High-quality images and videos not only enhance the visual appeal of a website but also help showcase the quality of landscaping work. Including before-and-after photos, project portfolios, and instructional videos can significantly boost engagement and conversions. Optimizing website speed and performance is crucial for retaining visitors and improving search engine rankings. Minimizing load times, optimizing code, and leveraging caching techniques are some ways to ensure a smooth browsing experience for users. 3. Local SEO and Google My Business For local businesses like landscaping services, Google My Business (GMB) is a powerful tool for connecting with nearby customers. Claiming and optimizing a GMB listing ensures visibility in local search results and provides valuable information such as business hours, location, and contact details. Maintaining accurate NAP (Name, Address, Phone Number) information across all online platforms is essential for local SEO. Consistency helps build trust with search engines and ensures potential customers can easily find and contact the business. Encouraging customer reviews on platforms like Google, Yelp, and Facebook not only boosts credibility but also plays a significant role in local SEO rankings. Engaging with reviews, whether positive or negative, demonstrates responsiveness and commitment to customer satisfaction. 4. Content Marketing Creating effective content is an opportunity for landscaping businesses to educate, inspire, and connect with their audience. Engaging and informative blog posts not only establish... --- ### How to Choose a Landscaping Estimate App > Looking for a landscaping estimate software solution? Learn everything you need to know about how to choose a landscaping estimate software and application. - Published: 2024-03-27 - Modified: 2024-04-26 - URL: https://blog.realgreen.com/choose-landscaping-estimate-app/ How to Choose a Landscaping Estimate App With the emergence of innovative technologies, the landscape of landscaping business operations is rapidly evolving. One major advancement is the introduction of landscaping estimate apps and software, which have revolutionized how estimates are created, managed, and communicated. In this comprehensive guide, we'll explore everything you need to know about choosing the right landscaping estimate app to streamline your business processes and improve efficiency, and power growth. What are Landscaping Estimate Applications and Software? Landscaping estimate applications and software are digital tools designed to streamline the estimation process for landscaping projects. They provide users with a platform to create accurate estimates, manage project details, and communicate pricing information effectively. These tools are invaluable for landscaping businesses as they address common challenges such as inaccurate estimates, inefficient communication, and manual paperwork. Transitioning from Traditional to Digital Estimating The transition from traditional manual estimating methods to digital solutions marks a significant shift in the landscaping industry – one your company should embrace to avoid being left behind as customers increasingly expect digital interactions and real-time communication. As you’re gearing up to make the switch to an app-based estimating system, it’s essential to prepare both your team and your customers for the transition. Let your team know the switch is coming and put them at ease by offering training on your chosen system. Ideally, your customers won’t notice any changes except for faster, more accurate estimates, but it can be helpful to make them aware of your impending transition in case there are any hiccups in service. Read more: Customers are Going Digital: Is Your Lawn Care Business Ready? Understanding Your Landscaping Business Needs and Addressing Challenges Before selecting a landscaping estimate app, it's important to identify the specific needs and challenges of your business: Identifying the Scale and Specific Needs of Your Landscaping Business Every landscaping business is unique, with its own set of requirements and operational challenges. Begin by assessing the scale of your operations, including the size of your team, the range of services you offer, and the volume of projects you handle. This will help you pinpoint the specific needs and pain points that need to be addressed to improve efficiency and productivity. Aligning App Functionalities with Specific Business Challenges Once you've identified your business needs, align the functionalities of your chosen estimate app with these specific challenges. Whether it's streamlining the estimation process, improving communication with clients, or tracking project costs in real time, ensure that the app offers features that address your most pressing concerns. Assessing the Common Challenges Faced in Landscaping Business Operations Landscaping businesses often encounter a range of challenges in their day-to-day operations. These may include inaccurate estimating, inefficient communication with clients, difficulty in tracking project costs, and managing multiple projects simultaneously. By assessing these common challenges, you can identify areas for improvement and seek out solutions that offer practical remedies. Understanding How an Estimate App Can Address Specific Business Hurdles An estimate app can play a pivotal role in addressing the specific challenges faced by landscaping businesses. For example, by providing customizable templates and intuitive interfaces, these apps streamline the estimation process, ensuring accuracy and consistency in pricing. Plus, features such as real-time cost tracking and client communication tools enable landscapers to stay on top of project progress and address any issues promptly. Key Considerations When Choosing the Best Landscaping Estimate Applications and Software When evaluating landscaping estimate apps, several key considerations can help guide your decision-making process: Where possible, mention and relate the below h3 titles back to RealGreen’s solution User Experience and Interface: Ensure the app is user-friendly and intuitive for your team members to navigate. Cost Considerations and Affordability: Look for a solution that offers competitive pricing and provides value for your investment. Integrations and Compatibility: Choose an app that seamlessly integrates with your existing tools and software systems. RealGreen’s Measurement Assistant, for example, integrates seamlessly with its CRM Service Assistant. Variety of Features: Assess the range of features offered by the app and prioritize those that align with your business needs. Security and Data Management: Prioritize data security and privacy features to safeguard sensitive information. Reviews and Recommendations: Seek feedback from other landscaping professionals and consider user reviews to gauge the app's reliability and effectiveness. What are the Benefits of Using Landscaping Estimate Applications and Software? 1. Create accurate and consistent estimates: By leveraging advanced estimating tools, you can generate precise estimates that reflect the true scope and cost of landscaping projects. 2. Save time and improve efficiency: Automating the estimation process saves valuable time and allows your team to focus on more strategic tasks, improving overall efficiency. 3. Win more bids: With professional-looking estimates and timely responses, you can enhance your credibility and increase your chances of winning bids against competitors. 4. Track costs and improve profitability: Estimate apps enable you to track project costs in real-time, helping you identify areas for cost-saving and improving overall profitability. 5. Improve communication with clients: Transparent communication through detailed estimates fosters trust and confidence with clients, leading to better customer satisfaction. 6. Manage your business more effectively: By centralizing project details and streamlining workflows, estimate apps empower you to manage your business more effectively and make informed decisions. Making the Final Decision So you’re ready to make your final decision. Here are some final considerations to think about: Comparing Top Options Consider the apps on your shortlist and compare them. What are each one's pros and cons? Do any of them stand out as being better aligned with your business goals? Make sure you’ve undergone a comprehensive evaluation of each choice before making your decision. Planning for Implementation Preparing your team for the new app is essential to ensure a smooth transition and maximize its effectiveness. Start by providing comprehensive training sessions to familiarize your team members with the app's features and functionalities. Encourage open communication and address any concerns or questions they may have to foster confidence and enthusiasm for the new tool. Additionally,... --- ### The 10 Best Lawn Care Apps for Providers (Free and Paid) > In this blog, we uncover the 10 best lawn care apps for providers and business owners to maximize efficiency and profitability. Check out our list here! - Published: 2024-03-26 - Modified: 2024-05-08 - URL: https://blog.realgreen.com/10-best-lawn-care-apps-for-providers/ The 10 Best Lawn Care Apps for Providers and Business Owners When you run a lawn business you need the right tools – mowers, sprayers, spreaders, trimmers, trucks – but it doesn’t stop with equipment. You need the right solutions to help run the back-office operations. You need tools and programs that help you enhance efficiency, ease client communication, streamline billing and payments, and overall management of the day-to-day. Which apps are essential when it comes to your lawn care business? We’ll take a look at our top 10, including their game-changing features and functionalities. Our List of the Top 10 Best Lawn Care Apps for Providers Which lawn care apps are must-haves for your business? Read on to find out. 1. RealGreen's Lawn Care Business Software Choosing the right software for your lawn care business is crucial. Effective software should streamline your operations, improve efficiency, and ultimately drive growth. RealGreen's lawn care business software was created specifically for the green industry --it offers a comprehensive suite of tools tailored specifically to the needs of lawn care professionals. RealGreen also provides lawn-care-focused marketing and print services, all integrated within its flagship platform, Service Assistant. RealGreen’s software boasts robust capabilities, including advanced scheduling and routing optimization features that help save time and fuel costs. The built-in customer relationship management (CRM) tools allow businesses to manage client information, track interactions, and nurture relationships effectively. Additionally, the software simplifies invoicing and billing processes, ensuring accurate and timely payments and improving cash flow. RealGreen also offers powerful reporting and analytics capabilities, providing valuable insights into business performance and allowing for data-driven decision-making and strategic planning. With RealGreen's comprehensive software solution, lawn care providers can efficiently manage their operations, improve customer satisfaction, and scale effectively. Learn More: SCHEDULE YOUR FREE DEMO 2. DocuSign DocuSign allows you to create, send, and sign documents seamlessly, eliminating the need for physical paperwork. Whether it's service agreements, contracts, or invoices, DocuSign expedites the entire process, saving time and reducing the risk of errors. While it offers paid plans for advanced features, the basic functionality can be a game-changer for those looking to streamline their administrative tasks. 3. Slack Slack is a messaging app that provides a centralized hub for real-time communication, file sharing and collaboration. For lawn care providers managing teams in the field, Slack ensures instant communication, reducing delays in responding to client requests or addressing urgent issues. The free version offers robust features, making it an invaluable tool for enhancing team connectivity. 4. The Weather Channel App Accurate weather information is crucial for lawn care providers planning their schedules. The Weather Channel App provides real-time weather updates, helping businesses make informed decisions based on current conditions and forecasts. Best of all, it's a free resource, ensuring that businesses of all sizes can benefit. 5. Google Earth and Earth Pro For lawn care providers, a visual understanding of the properties they manage is invaluable. Google Earth and Earth Pro offer high-resolution satellite imagery, allowing businesses to assess the layout, size, and specific features of each property. From planning efficient routes for service visits to visualizing landscape designs, these apps enhance precision and efficiency. While Google Earth is free, Earth Pro offers advanced features for a subscription fee. 6. GasBuddy Fuel expenses can significantly impact a lawn care business's bottom line. GasBuddy comes to the rescue by helping providers find the most affordable fuel options in their vicinity. This app locates nearby gas stations, compares prices and ensures that providers can minimize fuel costs while optimizing their routes. GasBuddy is a free app that provides tangible savings, making it an essential tool for businesses aiming to maximize profitability. 7. LeafSnap Understanding the flora you're working with is essential for effective lawn care. LeafSnap simplifies the process by allowing users to identify plant species through photos. This app is particularly beneficial for businesses dealing with diverse landscapes, ensuring that providers can tailor their services based on the specific needs of each plant. While the app itself is free, it opens up opportunities for businesses to enhance their expertise and offer specialized services. 8. iScape Transforming a client's vision into reality is a common challenge for lawn care providers. iScape makes this process easier by enabling users to create 3D designs of landscapes. This visual tool allows businesses to present design concepts to clients before implementing them. iScape is available for a subscription fee, offering a cost-effective solution for businesses looking to enhance their design capabilities and win over clients with immersive visualizations. 9. GreenPal GreenPal offers a new way for providers to connect with clients. This app acts as a platform for homeowners to find, schedule, and pay for lawn care services seamlessly. For businesses, GreenPal serves as a powerful marketing tool, expanding their reach and simplifying the client acquisition process. While the app is free for providers, the potential for increased clientele makes it a valuable asset for businesses aiming to grow their customer base. 10. Mailchimp This email marketing platform enables businesses to create, send, and track email campaigns. Whether it's promoting seasonal services or offering special discounts, Mailchimp enhances outreach efforts. While it offers free plans, businesses can leverage its advanced features through paid subscriptions, ensuring scalable marketing solutions. What Should Be on Your Checklist When Selecting a Lawn Care Business App? When it comes to choosing the right lawn care software, what items should you be considering? With so many options out there, it’s important to choose the one that’s the best fit for your business. Here are the factors and features to consider when you’re making your decision: Ease of use: One of the first things to consider when selecting a lawn care business app is its ease of use. The app should be intuitive and user-friendly, allowing you and your team to navigate it effortlessly. Complicated interfaces can lead to frustration and wasted time, so opt for an app with a simple and straightforward design. Robust scheduling: A robust scheduling feature is essential for... --- ### The Ultimate Guide to Building Your Landscaping Services List > Our landscaping services list covers all of the essential services and opportunities to offer your customers. Build a complete list for the upcoming season. - Published: 2024-03-25 - Modified: 2024-04-26 - URL: https://blog.realgreen.com/landscaping-services-list/ The Ultimate Guide to Building Your Landscaping Services List Whether you’re a seasoned landscaping professional or a budding entrepreneur in the green industry, curating a detailed and diverse list of services is essential to your success. With demand for landscaping services on the rise, there’s an excellent opportunity for businesses like yours to thrive, especially when you’re equipped with a robust portfolio of services designed to cater to the diverse needs of a growing clientele. This guide will help you craft a service list that will help you capitalize on the burgeoning market for professional outdoor transformations. Understanding the Landscaping Industry The landscaping industry has seen significant growth over the past decade. Landscaping industry statistics reveal the market size in the United States alone is expected to reach more than $180 billion, showing a substantial economic presence. This growth is attributed to several factors, including an increased focus on environmental sustainability, a rising awareness of the benefits of green spaces, and a booming real estate market. Homeowners, property developers, and businesses alike are recognizing the intrinsic value of well-designed outdoor spaces, not just for aesthetic appeal but also for the potential to increase property value. The industry's growth is further fueled by a cultural shift towards outdoor living, as people seek to create havens that seamlessly blend with the natural environment. When it comes to landscaping services, diversity is the key to unlocking success. A one-size-fits-all approach no longer suffices in an industry where preferences and requirements vary vastly. Homeowners may seek meticulous lawn maintenance, while commercial enterprises may crave innovative hardscape designs that reflect their brand identity. Catering to diverse landscaping needs is not just a strategic move; it's a reflection of an industry that embraces inclusivity and creativity. Offering a wide range of services ensures that a landscaping business remains adaptable and relevant in a market that values specialization. According to industry statistics, landscaping service providers that diversify their offerings are not only more likely to attract a broader clientele but are also better positioned for sustained growth. The Benefits of Offering a Comprehensive Landscaping Services List A diverse array of offerings not only enhances the overall value proposition for your landscaping business but also proves to be a strategic move that can significantly impact your client base and revenue potential in many different ways: Appealing to Varied Client Needs A well-rounded services list allows your landscaping business to cater to a spectrum of client needs. From homeowners looking for intricate garden designs to commercial entities seeking sustainable and low-maintenance landscapes, offering a broad range of services positions your business as a versatile solution provider. By understanding and addressing diverse needs, you create a more inclusive brand that resonates with a wider audience. Expanding Your Client Base A comprehensive services list acts as a magnet, attracting a broader client base by showcasing your ability to handle various projects. This inclusivity can result in increased visibility, word-of-mouth referrals, and a reputation for being the go-to landscaping expert for a multitude of outdoor transformations. Enhancing Customer Loyalty Offering an extensive range of services not only attracts new clients but also fosters loyalty among existing ones. When clients find that they can rely on your business for various landscaping needs, it strengthens the client-business relationship, ultimately contributing to the sustained success of your landscaping venture. Increasing Revenue Potential Diversification is a proven strategy for boosting revenue. By expanding your services list, you open doors to multiple revenue streams. Whether it's routine lawn maintenance, bespoke garden designs, or innovative hardscaping projects, each service adds a layer to your income potential. Plus, the ability to upsell complementary services to existing clients can significantly contribute to the overall growth of your business. Staying Competitive in the Market In an industry that is constantly evolving, staying ahead requires adaptability. A comprehensive services list positions your landscaping business as a forward-thinking and competitive player. It demonstrates your commitment to staying abreast of industry trends, technology, and client preferences, reinforcing your standing as an industry leader. Learn More: Discover How RealGreen helped Ultra-Green grow by 20% Key Elements for Building Your Landscaping Services List What should you include when building your landscaping services list? Here’s an overview of the items you need to consider. Core Landscaping Services Your list of services should definitely include a broad spectrum of common lawn care and landscaping options. 1. Lawn Care Services Creating a comprehensive lawn care services list involves covering various aspects of maintaining and enhancing the health and appearance of a lawn. Here's a detailed compilation of services that a lawn care business may offer: Lawn Mowing Regular scheduled mowing to maintain an optimal grass height Edging along sidewalks, driveways, and other borders for a polished look Weed Control Application of herbicides to prevent and control the growth of weeds Manual removal of weeds in specific areas Fertilization Soil analysis to determine nutrient needs Application of fertilizers to promote healthy grass growth Aeration Core aeration to alleviate soil compaction and improve nutrient absorption Over-seeding to enhance lawn thickness and fill in bare spots Lawn Dethatching Removal of thatch buildup to allow better water and nutrient penetration Irrigation Management Inspection and maintenance of sprinkler systems Adjustment of watering schedules based on season and weather conditions Pest Control Identification and treatment of lawn-damaging pests Integrated pest management strategies for sustainable solutions Soil Conditioning Soil amendments to enhance soil structure and fertility pH balancing for optimal grass health Lawn Renovation Complete lawn makeover for damaged or neglected lawns Sod installation or reseeding as needed Seasonal Cleanups Spring and fall cleanups to remove debris, leaves, and other lawn waste Pruning of trees and shrubs to maintain a tidy appearance Mulching Application of mulch to retain soil moisture and suppress weed growth Decorative mulching for aesthetic purposes Landscape Bed Maintenance Weed control and edging in flower beds and around trees Installation of new plants and flowers as per client preferences Grub Control Identification and treatment of grub infestations to protect the lawn Disease Management... --- ### Liquid Aeration vs. Core Aeration: Which is Better for Your Lawn? > Explore the benefits of liquid aeration and core aeration to decide which method is best for nurturing your lawn. Learn our tips for a lush, vibrant turf! - Published: 2024-03-12 - Modified: 2024-04-26 - URL: https://blog.realgreen.com/liquid-aeration-vs-core-aeration/ Liquid Aeration vs. Core Aeration: Which is Better for Your Lawn? A lush, vibrant lawn is the crown jewel of a homeowner's outdoor space, but achieving and maintaining such a masterpiece extends beyond regular watering and mowing. One critical, yet often overlooked aspect of lawn care is aeration, a process vital for enhancing soil health and, consequently, the overall vitality of your lawn. In this article, we delve into the two primary aeration techniques: liquid aeration and core aeration. Each method offers unique advantages and suits different lawn care needs. By understanding the nuances of each method, you can make an informed decision on which aeration technique is best suited for your lawn's specific needs. From exploring the immediate and long-term aeration benefits to weighing the pros and cons of each method, this article aims to provide a comprehensive guide to help you choose the optimal path to a healthier, more resilient lawn. Whether you're a seasoned lawn care enthusiast or new to the world of gardening, our insights on soil health and aeration practices will equip you with the knowledge you need to elevate your lawn care game. What is Lawn Aeration? Lawn aeration is a pivotal process in achieving and maintaining a healthy lawn, yet its importance is often underestimated in the realm of lawn care. At its core, aeration addresses the common problem of soil compaction, a condition where the soil becomes densely packed over time, making it difficult for air, water, and vital nutrients to penetrate the ground and reach the roots of the grass. This process is essential for ensuring that your lawn receives enough oxygen, water, and nutrients to support vibrant grass growth and overall health. What is Liquid Aeration? Liquid aeration, an innovative method transforming lawn care, involves the application of liquid lawn aerators to the soil. This process, distinct from traditional mechanical aeration, doesn't remove soil cores but employs a liquid soil loosener to penetrate and soften compacted earth. How does it work? The key lies in the specially formulated solution, which breaks down the soil's compact structure, enhancing its ability to absorb air, water, and nutrients. As the liquid seeps deep into the ground, it promotes healthier root growth and revitalizes your lawn, making it lush and vibrant. This non-invasive technique simplifies lawn maintenance, offering an efficient alternative for homeowners seeking to breathe life into their lawns without the physical labor associated with core aeration. Benefits of Liquid Aeration Liquid aeration offers a suite of advantages for lawn health and maintenance, from enhancing soil structure and water retention to boosting nutrient uptake and microbial activity, ensuring your lawn remains lush, resilient, and beautifully maintained. Here are a few of the benefits: Improved Soil Structure: Liquid aeration breaks apart compact soil particles, enhancing soil permeability. This adjustment allows roots to expand more easily, fostering a robust lawn foundation. Enhanced Water Absorption: By improving the soil's ability to absorb water, liquid aeration ensures that moisture reaches the roots more efficiently, preventing runoff and conserving water. Better Nutrient Uptake: The process increases nutrient absorption by making it easier for the soil to hold and transfer essential nutrients to the grass, leading to a healthier, greener lawn. Increased Oxygen Circulation: Aeration introduces more oxygen to the soil environment, vital for root respiration and overall plant health. Better Stress Tolerance: Lawns treated with liquid aeration show improved resilience against environmental stressors such as heat, cold, and foot traffic, thanks to a stronger root system and healthier soil. Less Thatch Buildup: The treatment encourages the breakdown of thatch by stimulating microbial activity, which naturally decomposes organic matter and reduces the need for mechanical dethatching. More Microbial Activity: Stimulates microbes in the soil, crucial for decomposing organic material, thus enhancing the soil ecosystem and promoting long-term benefits. Convenient and Uniform Application: Liquid lawn aerators can be applied more uniformly and quickly across the lawn, ensuring that all areas receive the treatment they need without missing spots. Minimal Disruption of Lawn’s Surface: Unlike mechanical aeration, liquid aeration does not disturb the lawn's surface, keeping your yard looking pristine while undergoing treatment. What is Core Aeration? Core aeration, a mechanical aeration process, is a critical maintenance practice designed to revitalize compacted lawns. By using a specialized machine, this technique punctures the soil, removing small cylinders known as soil plugs. The goal? To alleviate soil compaction, allowing air, water, and nutrients to penetrate the ground more effectively. As the compacted soil gets aerated, the extracted soil plugs are left on the surface, where they gradually break down and reintegrate, further enhancing the soil's structure. This method not only improves the overall health of the lawn by ensuring roots receive the essential elements they need for growth but also facilitates a stronger, more resilient turf capable of withstanding various stresses. Ready to automate more and worry less? Read More: Learn How RealGreen Makes Business, and Life, Easier Benefits of Core Aeration Core aeration is like giving your lawn a breath of fresh air, making everything from water absorption to root growth way better, so your grass can be as happy and healthy as possible. Here are a few of the impactful benefits: Alleviates Soil Compaction: Core aeration breaks up dense soil, making it less compact and allowing roots to expand and thrive. Improves Water Infiltration and Retention: By creating channels in the soil, this technique boosts the ground's ability to absorb and hold water, ensuring your lawn stays hydrated. Enhances Nutrient Uptake: Opened soil allows for easier nutrient access, feeding your grass more effectively for a healthier look. Stimulates Root Growth: The removal of soil plugs encourages roots to grow deeper, strengthening your lawn's overall health and appearance. Helps Manage Thatch Buildup: Core aeration aids in thatch reduction by increasing the breakdown of organic matter, keeping your lawn breathable and healthy. Improves Air Exchange Between the Soil and Atmosphere: This process promotes improved air and water flow, ensuring roots receive the oxygen they need to grow. Encourages Beneficial Soil Microorganisms: Aerated soil... --- ### 300 to 3,000 Customers in Three Years: How Yard Guard Grew 10X With RealGreen > Find out how Yard Guard achieved 10X growth in just three years, going from 300 customers to 3,000. Learn more about their incredible success story with RealGreen. - Published: 2024-03-07 - Modified: 2024-04-02 - URL: https://blog.realgreen.com/how-yard-guard-grew-10x/ 300 to 3,000 Customers in Three Years: How Yard Guard Grew 10X With RealGreenThe Company: Montana-based Yard Guard offers lawn and tree care services, holiday light installation, and sprinkler blowouts. They have locations in Belgrade, Bozeman, and Livingston. Yard Guard was founded in 1993; they became a RealGreen customer in 2020.   The Problem: When Yard Guard’s current owner Colin Engstrom purchased the company from its founder in 2020, the entire operation was still run using pen and paper. This old-school approach wasn’t going to work for a forward-thinking, growth-minded company in a booming location. “We have a really great market in Bozeman – it’s growing like crazy. People are moving here, and a lot of people have second homes here, too. It has created great growth opportunities for us,” said Yard Guard Office Manager Sidne Gardner. The Solution: “The previous owner had done a great job with the company. He had 300 very loyal customers that he serviced, which is great for a one-man operation but not at the scale where we wanted to grow,” continued Gardner. It was also immediately clear that the previous owner’s old-school style of running the business wasn’t going to work as the business scaled. “After Colin purchased Yard Guard, he moved all of our operations to RealGreen immediately – Colin learned from a previous experience that getting on the right software from the beginning will allow the business to scale with it rather than trying to add software later when operations are more complicated. According to Gardner, Engstrom did research other potential software, comparing the strengths and drawbacks of each before ultimately selecting RealGreen because of its robust routing, customer management features, reporting capabilities, integrations, and overall functionality. “I don’t know of another software that can fully do what RealGreen does. ” The Results: Booming growth in a booming town. In just three short years, Yard Guard has grown tenfold – in terms of customers, employees, and total revenue. Engstrom started with a team of three; the team now numbers upwards of 20, including CSRs, management, and technicians. The original 300 customers have increased to 3,000. And revenue, which stood at $200,000, has grown to $2 million. “At the end of the day, it’s all about what your goals are for your business,” Gardner said. “We’ve seen other companies choose different software and then end up with false promises and less-than-stellar results. Picking a CRM for your business is a huge deal. The wrong one can put a strain on your team and your customer experience – but the right one will more than pay for itself. For lawn care businesses, RealGreen is the way to go! ” Schedule a free demo today to see how RealGreen can help you grow your business! Recent Posts --- ### Women in Field Services - Challenges, Trends, and Advice > Learn about the challenges, trends, and advice for women working in field service industries, such as plumbing, HVAC, and more! - Published: 2024-03-06 - Modified: 2024-04-26 - URL: https://blog.realgreen.com/women-in-field-services-challenges-trends-and-advice/ Women in Field Services Trends, challenges and advice for women in field service industries As recently as last year, women only made up around 31% of all employed persons across several sectors of the field service industry – janitorial and cleaning, physical security, pest control, landscaping and groundskeeping, electricians, pipelayers, plumbers and steamfitters, and HVAC mechanics and installers. In some sectors, women make up a scant 2% of total employed individuals in field service.   Percent of total employed, 2023 Total Employed Women Janitors and building cleaners 2. 2 million 38. 7% Maids and housekeeping cleaners 1. 38 million 88. 4% Security guards 925,000 24. 9% Pest control workers 90,000 5. 1% Landscaping and groundskeeping workers (incl. tree trimmers, pruners, and other grounds maintenance workers) 1. 25 million 10. 3% Electricians 959,000 2. 9% Pipelayers, plumbers, pipefitters and steamfitters 689,000 3. 6% Heating, air conditioning, and refrigeration mechanics and installers 546,000 2. 3% Source: Bureau of Labor and Statistics What’s more, the margins of gender diversity grow even slimmer when looking at women in leadership roles in these same sectors. Even in sectors where female representation is historically stronger – particularly the janitorial and cleaning industries – percentages of women in leadership are lower than those of frontline workers.   Percent of total employed, 2023 Total Employed Women First-line supervisors of housekeeping and janitorial workers 321,000 44. 1% First-line supervisors of landscaping, lawn service and groundskeeping workers 283,000 8% First-line supervisors of security workers 71,000 22. 5% First-line supervisors of mechanics, installers and repairers 239,000 7. 1% Source: Bureau of Labor and Statistics This data paints a two-fold picture of challenges for field service companies hoping to diversify their workforce. First, there are known challenges in attracting and retaining women in field-based work – technicians, security officers, cleaners, etc. And, once there, women experience difficulties moving up the ladder – putting the pipeline potential of women entering certain industries at risk. But what are the reasons behind these numbers? The truth is, that there could be many contributing factors that are creating barriers for women in field service – both external and internal. While no two field service companies operate in quite the same way, WorkWave’s Chief Customer Experience Officer, Jill Davie, spoke with several leaders across the field service industry to discuss the challenges women face in each of their verticals, respectively. Then, they offered advice on how women can forge a successful path in a traditionally male-dominated industry. The Challenge: Gender bias, stereotypes and respect Gaining respect – particularly from male colleagues – is a critical factor for women across field service industries. Historically, women have reported facing skepticism about their abilities, ideas, or experiences both in the field and in leadership roles. It’s important for women to be assertive, express opinions, and push back if needed. Building an environment of respect requires the support of allies across the organization to help foster a culture where women’s opinions, skills, and accomplishments are valued and recognized. The businesses that are able to achieve this will be able to reap the benefits of having access to different perspectives, strategies, and process improvements. “One of the biggest benefits of having women in leadership roles is that it creates a space for more overall diversity within your business. When your organization becomes an advocate for different perspectives, mindsets and collaboration, the sky's the limit. ” - Sharon Roebuck-McBride, Senior Executive Vice President, Triangle Home Services The Challenge: The confidence gap The female workforce is often plagued by something called “the confidence gap” – a psychological phenomenon where women generally feel less confident in their qualifications, skills, and potential than men. In typically male-dominated industries, this phenomenon can even be chalked up to the perception of the type of labor involved in a job and whether or not women can physically achieve the same outcomes as men on service routes or security patrols. The first step in overcoming this is getting out of your own way. And while that may be easier said than done, it is a process that begins with continuous learning, the celebration of achievement, and the cultivation of a self-assured mindset. “Sometimes, we are our own biggest barrier. Once we get out of our own way, recognize that our skill sets matter — our opinions matter — that’s how we’ll begin to break these perceptions down. ” - Sharon Roebuck-McBride, Senior Executive Vice President, Triangle Home Services The Challenge: Balancing a career – and personal life Arguably one of the largest barriers for women in any workforce is the perception – imagined or not – that it is difficult to balance career and family or personal life. The COVID-19 pandemic exacerbated this issue even further, where women in the workforce faced steeper job losses and slower recovery than men. Separate from job loss, some reports estimate that eight million working mothers scaled back or left jobs to accommodate family needs driven by the pandemic. To attract and retain a female workforce, it’s important to promote a business model that supports and accommodates the needs of personal lives. “Women have a tendency to wear several hats, whether it’s at home or in business. It’s incredibly important to instill a culture of balance within your business structure, so they can continue to wear these hats if they choose. Your people will appreciate it, and it will pay off for you, too, because those employees will give back ten times more than you would ever imagine. ” - Sandi Mitchell, Branch Manager, Lawn Pride Women in Field Service: Expert advice These challenges are not insurmountable. Our panelists outlined some of the top tips they have for finding success as a woman in the field service industry – and for becoming a leader in your field. 1. Build your own replacement Most people are automatically wary of training someone to be able to step into their shoes, thinking that this may make them seem less valuable. Leaders in the industry disagree, arguing instead... --- ### Partners and Integrations > Explore our wide array of partnerships and integrations available on WorkWave Marketplace. Find the perfect tools to enhance and streamline your business operations. - Published: 2024-02-27 - Modified: 2024-04-26 - URL: https://blog.realgreen.com/partners-and-integrations/ Partners and Integrations Built for Your Growth At RealGreen, we’re all about collaboration adding value, a philosophy that extends to our approach to partnerships and integrations. We believe in fostering connections with like-minded companies whose specialties and solutions work with our software to make it even more effective for our customers. Because we were the first business software built specially for lawn, we understand who to partner with – which companies provide the services that are designed to really work for lawn care. In addition to trusted companies we’ve worked with for years, like American Profit Recovery (APR) for debt collection and Linxup for GPS fleet tracking, here’s a look at some of our newer partners and what they bring to the table for your company. You can find a complete list of our partnerships on WorkWave Marketplace. Applause Applause is a financial incentive app that helps your employees make more money and get paid faster, incentivizing your crews to do great work by enabling your customers to tip and leave reviews after service. Your team gets extra motivation from tips and performance-based compensation, and your customers get a better experience thanks to highly motivated employees. Wisetack Land bigger jobs when you can offer your customers the option to pay over time through Wisetack. It’s designed especially for home services businesses like yours with flexible options for your customers to finance jobs ranging in cost from $500 to $25,000. Signing up is fast and easy and there’s no out-of-pocket cost to you. With Wisetack, you get paid one to three days after a job is completed, while your customer is able to pay over time. YouLend In partnership with WorkWave Capital, YouLend offers flexible funding solutions for lawn care businesses – making it easy to get the cash you need for necessary purchases, whether they are expected or not. Apply in five minutes without affecting your credit score and receive funding from $1,000 to as much as $1 million in as little as 24 hours with no collateral required. YouLend provides adaptable options that you won’t find at traditional banks. Checkr Run easy, fast, and accurate background checks with Checkr. With a fully online process that eliminates bulky paperwork and time-intensive manual processes, transparent and affordable pricing with no contracts, commitments, or setup fees, and results displayed on an easy-to-read dashboard, Checkr simplifies and streamlines the background check process for you. When it comes to our partnerships, it's not just about the quantity of features — it's about the quality of the solutions provided. Trusting a seasoned player in the field like RealGreen is essential for making informed choices about partners and integrations that truly align with your needs. You can depend on our expertise to deliver solutions that work seamlessly and effectively for you.   For more information about all of our partners and the many different ways they can help your business, visit WorkWave Marketplace. Schedule a free demo today to see how RealGreencan help you grow your lawn business! Recent Posts --- ### 2024 Lawn Care Pricing Chart: How to Price Lawn Care Services > Get ahead in 2024 with our comprehensive Lawn Care Pricing Chart. Learn to price services smartly and effectively to grow your lawn care business successfully! - Published: 2024-02-07 - Modified: 2024-09-11 - URL: https://blog.realgreen.com/lawn-care-pricing-chart/ Lawn Care Pricing Chart for 2024: How to Price Lawn Care Services As we step into 2024, the lawn care industry continues to thrive, evolving with new trends and technologies. Whether you're a seasoned lawn care professional or just starting out and looking for new customers, understanding how to price your services effectively is key to running a successful business. This blog aims to guide you through the intricacies of lawn care pricing, offering insights into the various factors that influence rates and tips on how to set competitive yet profitable prices. From assessing market standards to tailoring your pricing strategy to meet specific lawn care needs, we'll explore all the essential components to help you navigate the dynamic world of lawn care services. Perfect for both entrepreneurs and homeowners, this comprehensive guide is designed to provide clarity and confidence in the often complex world of lawn care pricing. Lawn Care Services Pricing Chart To assist you in budgeting for various lawn care needs, the table below provides a comprehensive overview of a basic lawn care pricing sheet with average pricing for common lawn care services. These figures serve as a general guide to help you understand the potential costs associated with maintaining your lawn. Lawn Care Service Basic Lawn Mowing Lawn Edging Lawn Aeration Lawn Dethatching Lawn Seeding Leaf Removal Fertilization Weed Control Pest Control Mulching Sod Installation Artificial Turf Installation Tree Trimming Bush/Hedge Trimming Yard CleanupAverage Price Per Job $30-$65 per session $5-$15 per session $75-$225 $160-$225 $680-$1,815 $155-$460 $120-$480 $65-$$170 per treatment $100 per treatment $17-$68 per cubic yard $1-$2 per square foot $12. 33 per square foot $315-$700 per tree $50-$75 per hour $170-$375Prices vary by location and service. This chart is for illustration only. These prices are averages and may vary based on specific conditions and regional differences. For precise estimates, it's recommended to consult with your local lawn care professionals or the experts at RealGreen. Accurate Lawn & Landscaping Estimating Software Get instant quotes to your customers in just a few clicks without ever having to leave your office. Sell over the phone immediately to win more jobs! Just one of more than a dozen tools available in Real Green.   How to Make a Lawn Care Pricing Sheet Creating a lawn care pricing sheet is a vital step for your business, helping you and your customers understand your services and their corresponding costs. Here’s a guide on how to develop an effective pricing sheet: List Your Services. Start by listing all the lawn care services you offer. This might include lawn mowing, edging, aeration, fertilization, weed control, and more. Be comprehensive and clear about each service. Research and Set Prices. Based on your lawn mowing pricing formula and market research, assign a price to each service. Remember to consider factors like labor, equipment, overhead, and desired profit margins. Create Service Packages. If you offer bundled services, detail these packages in your pricing sheet. Include what each package entails and the total cost, showcasing any savings compared to individual services. Include Customization Options. For services that depend on lawn size or condition, provide a range or a base price with the note that final costs may vary. This prepares customers for potential adjustments in pricing. Design for Clarity. Use a clear, easy-to-read format. Consider using a table with service names in one column and prices in another. Make sure your pricing sheet is visually appealing and aligns with your brand’s aesthetic. Add Terms and Conditions. Include any relevant terms, such as cancellation policies, payment terms, or seasonal adjustments. This transparency helps manage customer expectations. Update Regularly. Keep your pricing sheet updated with current prices and services. Regular updates reflect market changes and operational costs, ensuring your pricing remains competitive and fair. Accessibility. Make your pricing sheet easily accessible to potential customers. You can include it on your website, in brochures, or as a digital document that can be emailed upon request. A well-structured lawn care pricing sheet not only enhances your business’s professionalism but also aids in customer decision-making, helping them understand exactly what they’re paying for and why. How Much to Charge for Lawn Mowing Determining the right prices for lawn care services is a nuanced process that involves balancing market trends, operational costs, and customer expectations. In the U. S. , lawn care pricing typically falls within specific ranges: for lawn mowing, you'll find rates between $30 and $65 per hour, or between $50 and $100 per acre. Pricing per square foot often ranges from $0. 01 to $0. 05. These figures, however, are just starting points. The actual cost to a customer can vary widely based on several key factors (we will touch on all of the key factors in a section below): Yard Size. Larger yards require more time and resources, leading to higher costs. Grass Condition. Well-maintained lawns are quicker to mow than overgrown ones, which may need extra effort. Local Climate and Weather. The frequency of mowing services may increase in regions with rapid grass growth, impacting costs. When finalizing your pricing strategy, it's essential to research what your competitors are charging for similar services. This competitive analysis helps in setting prices that are fair and attractive to potential customers. A good rule of thumb is to keep your rates within 15% of your competitors' pricing. Charging significantly more can lead customers to opt for cheaper alternatives while being the least expensive option might undermine the perceived value of your services. The goal is to position your lawn care business as a provider of high-quality services, especially if you are targeting commercial contracts. A reputation for reliability and quality can help attract the type of clients you desire, even if your prices are higher than some competitors. Regularly reviewing and adjusting your prices is also important. This ensures that your business remains profitable and competitive in a dynamic market. Remember, the aim is not just to be the cheapest provider in the area but to offer services that... --- ### The History of Routing: The Road to Dynamic Routing > Want to understand how Dynamic Routing became a go-to solution? Follow the journey from traditional routing to the modern dynamic routing solution we offer today. - Published: 2024-02-05 - Modified: 2024-04-26 - URL: https://blog.realgreen.com/the-history-of-routing-the-road-to-dynamic-routing/ The History of Routing: The Road to Dynamic Routing  When it comes to routing, did you ever wonder how we got from there to here? With the launch of our revolutionary Dynamic Routing solution, we thought it would be interesting to take a quick look back at how routing used to be done, how it has evolved over the years, and where it’s going in 2024. So we sat down with one of the original RealGreeners, Joe McPhail, for his take on the history of routing and RealGreen’s place in it. Before computers were widely used, most companies managed their routes through pen-and-paper with route cards, whiteboards, and map boards. But these methods were time-consuming, tedious, and error-prone. That’s ultimately what led RealGreen to create the first integrated software designed specifically for the lawn industry. It was during this era that the then-owner of RealGreen went out into the field to run a route on a particularly busy day. To his surprise, the hardest part of the day wasn’t loading a truck, pushing a spreader, or managing clients. It was finding the next spot – and this was a city he was familiar with. “That’s what led us to create routing software,” said McPhail. “It was designed to solve a problem for lawn care businesses. ” The first routing solution made available to RealGreen customers was through an integration with a product then called Descartes, which was then primarily used in the newspaper and cleaning industries. It was complicated and hard to use, but most of all, it was very expensive. In 1996, it cost $20,000 to install and an additional $10,000 to update each year. (Adjusted for inflation, that would be nearly $40,000 and $20,000 today. ) Around 20 companies signed up for this service. RealGreen launched its first version of Routing Assistant, then called Mapping Assistant, in 2001. While it wasn’t quite as sophisticated as Descartes, it was considerably easier to use – and the price tag was $15,000 cheaper. Within two years, half of all RealGreen customers had signed up. As time went on, we refined Mapping Assistant to include a visual route designer and reporting visualization tools, among other features; ultimately, Mapping Assistant became Routing Assistant in 2015. In 2020, RealGreen merged with WorkWave, which had a routing software called Route Manager – a product that combined the sophistication of that early, expensive RealGreen solution with the added benefit of 25 years of improvements. With development, we were able to keep the easy-to-use aspects of Routing Assistant and combine them with the automation and AI-based technology behind Route Manager – and so Dynamic Routing was born. Fully integrated with Service Assistant 5, Dynamic Routing is truly a game-changer. It brings us full circle: a highly sophisticated routing engine combined with RealGreen’s industry-specific focus and user-friendly interface. With Dynamic Routing, users can even further streamline their routes. It creates the most efficient routes using your specific rules – sort and optimize based on technician skills, licensing and availability, customer availability, vehicle capacity, traffic patterns, service type, and more. Your constraints play a pivotal role in guiding the algorithm, creating a rulebook our system follows to develop the smartest routes – but retaining the flexibility you need to adapt to changing circumstances and specific customer needs. Once configured, you can rely on the system to generate smooth, efficient routes without constant manipulation. Dynamic Routing is truly the future of routing for green – and it’s here now, ready to help make your business run even smarter. We’ve come a long way from paper cards and maps! Schedule your free demo today to see how much time and money you could save with our game-changing, industry-defining solution. Schedule a free demo today to see how RealGreencan help you grow your lawn business! Recent Posts --- ### Why Berkshire Turfgrass Specialists Switched to RealGreen During Busy Season > Discover why Berkshire Turfgrass Specialists made the switch to RealGreen during their busiest season and how it improved their operations. - Published: 2024-01-23 - Modified: 2025-03-11 - URL: https://blog.realgreen.com/why-berkshire-turfgrass-specialists-switched-to-realgreen-during-busy-season/ Why Berkshire Turfgrass Specialists Switched to RealGreen During Busy Season The Company: Based in Dalton, MA, Berkshire Turfgrass Specialists provides a wide variety of lawn care and pest control services for commercial and residential properties, including athletic field maintenance, aeration and overseeding, mosquito and tick control, and more. Founded by owner-operator Tylor Harrington in 2017, they switched to RealGreen from Service Autopilot during the busy season in 2023. The Problem: Two busy branches of a growing business... and the software wasn’t up to the task. Initially, Harrington used Excel to help manage his business, but after a couple of years, a simple spreadsheet wasn’t cutting it. He signed up with Service Autopilot because they had the basic features he needed at the time, and their pricing structure was attractive, a main concern for a small business. Then, his company started growing. A competitor was retiring, and Harrington purchased a large portion of that business. Around the same time, he joined forces with another competitor to start a tick and mosquito control business. For a year, Harrington had to manage both branches of his business with separate Service Autopilot accounts, a process that became increasingly difficult, clunky, and ultimately – too expensive. In May of 2023, even though it was the middle of the busy season, Harrington knew it was time to make a switch. The Solution: Switching to the real deal – in the busy season Harrington’s pest control business partner also owned a lawn care business – and was using RealGreen to run it. Having done a demo in the past, Harrington was already familiar with the software; seeing how his partner could use it gave him a real-world window into the day-to-day reality. “The first thing I did was move all our tick and mosquito customers over to RealGreen – and it was a bit of a relief. ” He then moved his lawn care customers to RealGreen as well. “Being able to have both businesses on RealGreen and just separate them as individual branches was so much easier than having two different accounts. ” A simple customer import allowed Harrington to migrate his entire customer base quickly and easily, enabling him to continue operating his business with minimal interruptions during the height of the busy season. “I moved customers to the new software at night when I was done working and had some free time, maybe an extra hour or so each evening,” Harrington says the whole process took around six weeks working in batches – and that it felt less daunting than trying to do it all at once during the off-season. The Results: Easy upsells, easy money – and the ability to scale Harrington started seeing results almost immediately. In Massachusetts, fertilizing companies are required to provide customers with a physical receipt after every application, so they frequently print paper invoices for customers. “Being able to include upsells on those printed invoices is huge, and with my previous software, you couldn’t put upsells on the printed invoices. It’s such a missed marketing opportunity. ” By adding an upsell for aeration and seeding on his invoices with RealGreen, he saw a 60% increase right away. “I knew I wanted to use RealGreen to upsell on the invoices, and I knew I couldn’t do that until I put my customers into the system,” says Harrington, explaining that it was one of the driving forces for him to move customers over during busy season instead of waiting for a slower time. “This was huge for me because aeration is great – usually, there’s not too much material or labor costs involved. ” What advice would Harrington offer to other business owners considering making the switch? First, he says, don’t be afraid of the learning curve. It’s not as daunting as it might seem at first glance. “I demoed with three different software, including RealGreen. And they all seem daunting at first,” he explains. “There’s a learning curve with everything, but just stick with it. ” He adds that tapping into RealGreen Community sites and WorkWave University training videos has been incredibly helpful in learning the ins and outs of the software. “I already like RealGreen better than Service Autopilot, and I used that for a couple of years,” says Harrington. “In 2023, I focused mainly on pushing upsells for aeration and overseeding – next year, I’m going to push even more on both businesses to sell even more. And I imagine I’ll grow even more. Plus, once you get dialed in and utilize all of the features, you can easily make your investment back. I know I did last year, just with the aeration upsell. I wouldn’t have gotten that with any other software. RealGreen is worth it. ”Schedule a free demo today to see how RealGreen can help you grow your business! Recent Posts --- ### That’s a Wrap! Beyond Service 2024 > The Beyond Service User Conference 2024 was a success, featuring a notable attendance of over 1,200 industry professionals from North America and the UK. - Published: 2024-01-22 - Modified: 2024-04-26 - URL: https://blog.realgreen.com/beyond-service-user-conference-2024-recap/ That’s a Wrap! Beyond Service 2024We just wrapped up our latest Beyond Service User Conference, and once again, it was a great success! Over the four-day event, more than 1,200 attendees from across the field service industries had the chance to network, attend hands-on learning sessions, check out customer panels, and rub shoulders with other users and product experts from across North America and even the United Kingdom, building the kind of peer relationships that make the green industry stronger. “We have used RealGreen since 2005, and we’ve been going to the conference most years since then,” said Katie Arnold, COO of the UK-based TopGrass. “Some years we’ve sent up to five team members! The best thing about the conference is the networking. We get to meet lots of companies from across the pond, some in similar environments to ours, some in vastly different ones, but there is always something to learn. This year was no different. We learned a great deal and sparked some ideas for us to bring back for 2024! ”In addition to the valuable networking opportunities, users had their pick of more than 150 learning opportunities, including several customer-led sessions. Here are a few highlights: Body Cameras: A Good Investment Josh Wise, CEO of Grassroots Turf, spoke about the benefits of investing in body cameras for all of his technicians – a move that has resulted in improved customer retention, fewer unnecessary service calls, and the added bonus of before-and-after videos and images to use in marketing. Senske Talks Acquisition Lessons In a session focused on navigating acquisitions, representatives from the Senske Family of Companies shared their insights on the lessons learned post-acquisition from the data migration, marketing, and HR perspectives. Director of Business Solutions Richard DeWolf noted that there are major benefits to acquired companies operating on a WorkWave platform – data migrations from one instance of RealGreen to another are definitely more streamlined. VP of Marketing Becca Presley talked about the importance of getting as much information as you can pre-acquisition to ensure a smooth transition, and Maila Goes, VP of Human Resources, talked about how essential it is to retain technicians and key employees. The Importance of Constant Innovation Blair Matthews, Head of Sales and Marketing for American Turf and Tree Care, spoke about the importance of modernizing your services and keeping your company forward-thinking. He gave several examples of key innovations his company implemented and how they profited as a result. Maximizing RealGreen’s Growth Tools On a panel led by RealGreen product experts Mike Carden and Elizabeth Hlavaty, Bob Brower, GM of Lawn Plus, and Rob Palmer, President of Lawn Squad shared not just their general industry expertise, but the many ways they use reporting and tools within Service Assistant 5 to facilitate growth in their companies. Women in Field Services One especially exciting session focused on the role of women in field service, a panel moderated by WorkWave’s Chief Customer Experience Officer Jill Davie and featuring women from across the industry including RealGreen customer Sandi Mitchell, Branch Manager at Lawn Pride. The panelists shared their experiences as women in a traditionally male-dominated industry, offered insights on how women can gain leadership skills, and shared advice for those looking to advance in their field. It was definitely an action-packed few days – check out our recap video to see more! Wayne Brockman, Co-Owner of Brockman Tree & Lawn Care, sums it up: “My favorite part of the conference is networking and seeing so many familiar faces. We’ve grown to become great friends and we help each other grow our businesses. If you get up from the table at one of the evening events, you’re gone for an hour because you stop 10 times to talk to people! ”Next year’s Beyond Service promises to be just as valuable – we’ll be gathering in Dallas from February 2-5, 2025. Stay tuned for more details! Watch the 2024 video recap below! https://workwave. wistia. com/medias/7w1ol4knlwRecent Press Releases --- ### How to Value and Sell Your Landscaping Business for Maximum Profits > In this blog, we provide a comprehensive guide to strategies to maximize profits when selling your landscaping or lawn care business. Learn more here! - Published: 2024-01-10 - Modified: 2024-04-26 - URL: https://blog.realgreen.com/how-to-sell-a-landscaping-business/ How to Value and Sell Your Landscaping Business for Maximum Profits Selling your landscaping business is a significant decision that requires careful planning and strategic execution. In this blog post, we will go over the essential steps to valuing and selling your landscaping business for maximum profits. Whether you are considering selling in the near future or simply preparing for the possibility, this guide will provide valuable insights to help you navigate the process. Understanding Landscaping Business Valuation When it comes to assessing the worth of a landscaping business, there are three primary approaches you can take: Market-based, Income-based, and Asset-based. The Market approach involves comparing the business to similar ones in the market, considering factors such as sales and customer base; the Income approach focuses on the business's revenue, profitability, and growth potential; and the Asset-based approach values the company based on its tangible assets, like equipment and property. Several factors influence the overall valuation, including revenue, profitability, assets, and growth potential. In addition, accurate financial records are key for an unbiased and precise valuation. Find out how RealGreen helped our client grow by 20% : Read More: Discover How RealGreen Helped Ultra-Green Grow by 20% Preparing Your Landscaping Business for Sale Making the right strategic preparations can significantly impact your success when getting ready to sell your landscaping business. Start by focusing on improving profitability and efficiency -- streamlined operations will show that you are financially and operationally robust. Enhancing the curb appeal of your brick-and-mortar location and maintaining equipment (including vehicles) not only boosts the aesthetic value of your business but also signals to potential buyers that you’re committed to longevity and professionalism. Strengthening customer relationships and contracts also will contribute to your business's overall appeal, proving that you have a stable, loyal customer base. Equally important is addressing your legal and financial obligations, ensuring that all records are organized and compliance is up-to-date. Taking a proactive approach to these aspects not only adds value to your business but also instills confidence in potential buyers. Hiring a Business Valuator Hiring a professional business valuator can be a critical step in the process of selling your business. These experts play a pivotal role in objectively assessing your company’s true value. To find a qualified business appraiser, start by seeking recommendations from industry associations, legal advisors, or other business owners who have gone through the selling process. When choosing a valuator, consider their experience, credentials, and expertise in the landscaping industry. A collaborative approach is key; work closely with the valuator, giving them full access to your business information and financial records to ensure a thorough evaluation and accurate assessment of your business’ value. Maximizing Landscaping Business Sale Value You can also maximize the sale value of your landscaping business with the powerful combination of a compelling sales pitch and effective marketing materials. Your sales pitch should succinctly communicate the unique strengths, profitability, and growth potential of your business, highlighting standout features and success stories in ways that entice prospective buyers. Complementing this pitch with well-crafted marketing materials is equally crucial. Professionally designed brochures, a polished website, and engaging social media content create a positive and lasting impression, attracting serious buyers. Negotiation tactics play a pivotal role in securing the best possible sale price for your landscaping business. Confidence in your business's worth is essential during negotiations. Identify and leverage your business's strengths, emphasizing factors that set it apart from competitors. Stay open to compromise but be strategic in your concessions. Creating a win-win scenario can foster goodwill and facilitate a smoother negotiation process. Open and transparent communication is vital throughout negotiations. Clearly articulate your expectations and be receptive to the buyer's concerns and objectives. By building a rapport based on trust and collaboration, you enhance the likelihood of reaching a mutually beneficial agreement. Ready to automate more and worry less? Read More: Learn How RealGreen Makes Business, and Life, Easier The Process of Selling Your Landscaping Business The actual process of selling your landscaping business should be strategic and well-organized. Begin by preparing a comprehensive sales package that includes detailed financial records, customer contracts, and a clear overview of the business's operations. This package serves as a crucial tool in presenting your business to potential buyers, providing them with a comprehensive understanding of the value and potential opportunities. Identifying potential buyers is the next step, whether they are individuals, investors, or other businesses in the landscaping industry. Conducting due diligence is key during this phase, as both parties assess the financial, legal, and operational aspects of the deal. Thorough due diligence not only helps in establishing trust but also mitigates risks for both the seller and the buyer. As the process unfolds, effective communication and collaboration with all stakeholders play a key role in ensuring a smooth transition. Transitioning the Landscaping Business As the ownership of your landscaping business changes hands, ensuring a smooth transition will benefit everyone. Begin by preparing a transition plan that outlines key responsibilities, operational processes, and timelines. Training the new owner is a critical step, providing them with insights into the business's day-to-day operations, client expectations, and industry nuances. Equally important is the transfer of client relationships, as maintaining continuity in service is key to retaining customer loyalty. Open and transparent communication with clients about the transition can help build trust and alleviate any concerns. Employee retention and morale are vital during this time -- keep the team informed about the transition process, address any uncertainties, and showcase the benefits of the changeover. Offering incentives, clear career paths, and opportunities for professional development can help ensure that valuable team members remain committed and motivated. Join other successful companies on the RealGreen team – Read More:: Learn How Lawn Plus went from $500K to $5 Million in a Decade – with RealGreen Closing the Deal Once you’ve reached the final steps of selling your landscaping business, it’s time to formalize the sale and transfer ownership. You’ll need appropriate legal documentation outlining the terms and... --- ### How to Advertise Your Lawn Care Business: Examples & Ideas > Master the art of marketing your lawn care business with our comprehensive guide. Boost your client base and revenue with these proven strategies. - Published: 2023-12-27 - Modified: 2024-04-26 - URL: https://blog.realgreen.com/how-to-your-advertise-lawn-care-business-examples/ How to Advertise & Market Your Lawn Care Business Running a lawn care business can be a daunting task. Are you struggling to attract potential customers and retain them? Do you want to learn how to overcome the common challenges faced by landscaping businesses and provide better services to your clients? In this article, we will explore the various hurdles that lawn care businesses often encounter and discuss effective strategies to address them. From understanding the needs of potential customers to enhancing your lawn services, we’ll share valuable insights and solutions to help you succeed in this competitive industry.   Start with Market Research and Planning Market research is essential for businesses to identify their target audience and competitors. You’ll gather valuable data and insights about your potential customers, their needs, preferences, and behavior. This knowledge will help you tailor your marketing strategies and messages to effectively reach and engage your target audience. What’s more, analyzing competitors can provide valuable insights into your strengths and weaknesses, allowing you to differentiate yourself and gain a competitive advantage. Setting clear advertising goals and objectives is also crucial in helping you determine how to effectively allocate your resources and measure the success of your marketing efforts. By clearly defining what you want to achieve through advertising campaigns, you can focus your efforts on specific outcomes, whether it's increasing brand awareness, boosting sales, or generating leads. Clear goals and objectives will also help you evaluate the effectiveness of your strategies and make necessary adjustments to optimize their results. Once you’ve settled on your target market, goals, and objectives, you can work on developing a comprehensive marketing budget. This will ensure that you allocate your money effectively across different marketing channels and activities, help you track and control your expenses, and ensure that you’re getting the maximum return on your investment.   Create a Strong Brand Creating an effective brand is crucial for any business as it helps differentiate you from competitors and leaves a lasting impression on potential customers. One key aspect of this is creating a memorable business name and logo that is reflective of your company's values and offerings. A strong and visually appealing logo can make your brand easily recognizable and memorable. Additionally, designing a functional and visually appealing professional website is essential in today's digital age. Your website serves as a virtual storefront and should be user-friendly, visually appealing, and showcase your products or services effectively. Lastly, developing a consistent brand presence across all advertising channels, such as social media platforms, business cards, and your own website, helps build trust and familiarity with your audience. By maintaining a cohesive brand identity and message, you can attract and retain potential customers, ultimately leading to business growth.   Advertising Strategies Using Your Own Website Your website is a powerful tool for growing your business – especially when it’s effectively designed and optimized. From showcasing your services and expertise to establishing credibility and reaching a wider audience, your website is an essential component of attracting and retaining lawn care clients. Optimize Your Website with Search Engine Optimization Optimizing your website for organic search results is important for various reasons. It helps your website show up in search results, making it easier for potential customers to find your business. Conducting keyword research can help you identify relevant and high-ranking search terms that your target audience is using; incorporating these keywords into your website’s content and optimizing specific pages for them increases the likelihood of your site appearing in the results for those terms. This drives organic traffic to your site, resulting in free advertising and potential conversions. Additionally, content marketing plays a vital role in SEO, as it allows you to provide valuable information, such as lawn care tips, to your audience, establishing your credibility and authority in your industry. Lastly, building quality backlinks from reputable websites improves your search engine rankings, further enhancing your visibility and attracting more organic traffic to your website. Additional tip: List the important features that you offer Listing important features such as a customer portal, automated payments, automated price estimating software, and automated scheduling and routing can help attract potential clients – they make it easier for potential clients to engage with your business: Customer portal – allows clients to access information and manage their accounts Automated payments – streamline the payment process for seamless transactions Automated estimating software – quickly provides accurate and efficient quotes Automated scheduling and routing – optimize time management and improve overall productivity to enhance client satisfaction Advertise with Google Ads Advertising with Google Ads, also known as PPC (Pay-Per-Click), can significantly boost your business's visibility and reach. By crafting compelling copy that includes relevant keywords, you can attract potential customers who are actively searching for products or services similar to what you offer. With Google Ads, you have the ability to control your budget and target specific audiences, ensuring that your ads are seen by the right people at the right time. Monitoring and optimizing your campaigns is crucial for maximizing your return on investment (ROI). By analyzing data and making adjustments to your ad strategy, you can continuously improve the performance of your ads and increase conversions. Overall, advertising with Google Ads can provide you with a powerful platform to promote your business and drive targeted traffic to your website. Get on Local Business Listings and Directories Claim and optimize your listings on platforms like Google Business Profile, Yelp, and other directories. These platforms serve as online directories where potential customers can easily find businesses in their local area. By ensuring that your business information is up to-date and accurate on these platforms, you increase your chances of being discovered by local customers in search engine results. Claiming and optimizing your listings also allows you to control the information that is displayed about your business, providing potential customers with a consistent and reliable representation of your brand. Additionally, being listed on these platforms helps improve your local SEO efforts, making it... --- ### Top Landscaping Truck Setups for Businesses > Discover the ultimate landscaping truck set up with our expert guide. Learn how you can get your landscaping business ready for any job. - Published: 2023-12-21 - Modified: 2024-04-26 - URL: https://blog.realgreen.com/landscaping-truck-setup/ The Best Landscaping Truck Setup: Everything You Need To Know When you’re running a landscaping or lawn care business, the type of truck you choose and how it's set up can significantly impact your efficiency. There are a lot of different options out there—pickup trucks, box trucks, truck/trailer combinations—but regardless of what you settle on, organization will be key. After all, it’s your mobile workspace. From choosing the right vehicle to optimizing storage and accessibility, here’s how to create a tailored truck setup that will help drive your ongoing success.   Landscaping Trailer/Truck vs. Box Truck Whether you're considering a truck/trailer combination or a box truck, each option comes with its own set of advantages and disadvantages. Truck/Trailer The main advantages of going with a truck/trailer combination are flexibility and versatility – this is a great option for transporting large equipment and depending on the size of your truck, you can include more techs when necessary. However, managing two separate components requires extra effort, and large trailer/truck combos may be difficult to maneuver in tight spaces. Box Truck On the other hand, a box truck provides a single enclosed space, offering security and protection for your equipment. It does lack versatility and modularity, especially when it comes to accommodating larger machinery or additional crew members. Open vs. Enclosed Landscaping Trailer The choice between an open and enclosed trailer can significantly impact your landscaping setup. Open Trailer Open trailers offer easy accessibility and loading/unloading, making them ideal for hauling bulkier items like branches or debris. However – they’re open to the elements and could create security concerns as well. Closed Trailer Closed trailers provide protection from the weather conditions and extra security, but loading and unloading can be more challenging, plus space is limited to whatever size trailer you select. Landscaping Truck Setup Putting together an efficient landscaping truck setup involves careful consideration of various equipment options. From racks to wraps and ramps, each component plays a crucial role in optimizing your workflow. Truck Racks Efficient organization is key, and different racks cater to specific needs -- each serves a purpose in securing and accessing your equipment. Blower Rack: Secures and organizes blowers for quick access. Trimmer Rack & Spool Rack: Safely stores trimmers and spools for easy retrieval. Water Cooler Rack: Keeps hydration accessible during your workday. Gas Cans and Rack: Safely transport fuel for your equipment. Hand Tools Rack: Organizes hand tools for efficiency. Sprayer Rack: Secures sprayers for pest control or fertilization. String Holder A specialized holder for strings ensures that you always have a supply on hand for trimmers and other equipment. Trailer Wrap Wrapping your truck and trailer turns your transportation into a rolling advertisement for your services while enhancing visibility and aesthetics. Depending on your needs and budget, there are different types of wraps to choose from: Die-cut Vinyl Wraps: Precision-cut designs for a professional appearance. Partial Vinyl Wraps: Blend graphics with the vehicle's paint for a customized look. Full Vinyl Wraps: Transform the entire truck for maximum branding impact. Truck Ramps Necessary for easy loading and unloading, truck ramps are essential, especially for mowers and heavy equipment. Ladder A securely mounted ladder facilitates access to elevated areas, ensuring versatility in landscaping tasks. Trash Cans and Bags Maintain a tidy workspace with dedicated storage for trash cans and bags, minimizing clutter during jobs. Considerations For Setting Up Your Landscaping Truck Organization Organizing your truck for maximum efficiency means using storage compartments, tool boxes, shelves, and racks in the way that makes the most sense for your workflow. The key is to have easy access to the equipment you need when you need it. Safety Implement tie-downs, straps, and bed covers for equipment stability during transit. Enhance safety by mounting cones, warning signs, and even rear-view cameras, which can be especially helpful when you’re backing up or trying to park. A well-organized and safety-conscious setup is the cornerstone of a successful and secure landscaping operation. Truck branding and signage Showcasing your landscaping business's name and logo on your truck is a powerful marketing strategy that goes beyond mere identification. It acts as a mobile billboard, increasing brand visibility and recognition. Vehicle wraps, in particular, provide a dynamic canvas to display vibrant graphics. This not only creates a professional image but also serves as an effective and cost-efficient means of advertising your services, reaching potential customers wherever your work takes you. Truck cleaning and maintenance Maintaining a regular cleaning schedule for your landscaping truck is more than just cosmetic – it's a fundamental aspect of professionalism and efficiency. A clean and organized interior not only reflects positively on your business but also ensures that tools and equipment are easily accessible. Regular exterior cleaning is essential to remove debris and grass clippings after each job, preserving the truck's appearance and preventing potential damage. This commitment to cleanliness not only extends the life of your vehicle but also projects a polished and reliable image to your clients. Learn How RealGreen’s Landscaping Software Can Help Your Landscaping Business Ready to take your landscaping business to the next level? Schedule a free demo with RealGreen today to see how our software, services, and solutions are built to help you scale. Get in touch today to get started! Schedule a free demo today to see how RealGreencan help you grow your lawn business! Recent Posts --- ### Field Service Business Management Software: Features, Uses, & Benefits > Maximize efficiency with Field Service Business Management Software. Explore its features, uses, and the benefits it brings by automating your operations. - Published: 2023-12-21 - Modified: 2024-04-26 - URL: https://blog.realgreen.com/field-service-business-management-software-features-benefits-uses/ Field Service Business Management Software: Features, Uses, & Benefits From scheduling and dispatching to optimizing resources to delivering exceptional customer experiences, field service companies face many challenges when it comes to efficiently managing their operations. That’s where specialized field service software comes in. The right software will help field service companies enhance customer satisfaction, operational efficiency, and overall business performance. What is Field Service Business Management Software? Field Service Business Management Software is a specialized tool designed to streamline and optimize customer relationship management (CRM), business operations, and processes for field service companies. It encompasses field service management apps and tools, enhancing efficiency by automating tasks like scheduling, dispatching, and resource allocation, ultimately improving overall service delivery. Service Business Software vs. Generic Business Software Service business management software is tailored to meet the unique needs of service-oriented industries, focusing on features like scheduling, dispatch, and CRM. In contrast, generic business software tends to be more broad-spectrum, addressing a wider range of business functions but lacking the specialized tools essential for the nuances of service-oriented operations. Why CRM & Management Software is Important for Small Businesses Service business management software with integrated CRM (customer relationship management) functionality enables small business owners to streamline operations by automating processes like customer communication, scheduling, and billing. This helps save time and costs while enhancing scalability – resulting in improved business performance and facilitating stable, long-term growth. Key Features of Field Service Business Management Software There are many key features and functionalities that make field service business software a powerful asset – features that play a pivotal role in elevating overall performance while making running a business easier. Customer Relationship Management (CRM) The best service business management software programs will include a robust, integrated CRM system that tracks and maintains customer profiles, contact information, and service history. This centralized database helps businesses personalize services and enhance customer communication. Many programs also include a customer portal where clients can self-service their accounts – paying bills, scheduling services, asking questions, and more. Job Scheduling To streamline job scheduling, service business management software automates the assignment of technicians to specific jobs and routes. This eliminates manual processes, stores comprehensive job details, and optimizes routing for efficient service delivery – plus labor and fuel savings. Job Management Comprehensive job management tools -- including job scheduling, service history, route optimization, and tracking features – should be included as part of your service business software. These features enable business owners to efficiently coordinate service delivery and track job details. Invoicing, Payment Processing, & Bookkeeping Service business management software should also automate financial processes, generating and sending invoices seamlessly -- speeding up the billing and payment timeline, and simplifying bookkeeping. Integrated payment processing ensures secure transactions, providing customers with a user-friendly portal to manage payments and invoices effortlessly. Inventory and Resource Management Service business management software tracks inventory levels for effective stock management and efficiently manages equipment and resource allocation, including workforce management. These features contribute to optimized service delivery, ensuring businesses operate with maximum efficiency. Marketing Through CRM integration, service business management software can automate tasks like email or SMS marketing, sales reporting, lead generation, and other marketing activities. This comprehensive approach enables businesses to manage leads, analyze performance, and enhance marketing strategies. Use Cases: What Businesses Use Service Business Software? From home services to professional firms to field service companies, many different types of businesses can leverage this technology to optimize their workflows and enhance operational efficiency. Home Services Businesses Service business management software is indispensable for home service businesses, including HVAC, plumbing, and electrical companies. By streamlining service requests, dispatch, and job completion tracking, the software helps ensure seamless operations for enhanced customer satisfaction. Professional Services Firms Law firms, consulting companies, and marketing agencies benefit from service business management software to manage client engagements, billable hours, and project timelines. This technology enables professional service firms to optimize workflows and improve overall operational efficiency. Field Service and Maintenance Companies Businesses like pest control and lawn care rely on service business management software to provide real-time job tracking, routing optimization, and mobile access benefits. This ensures efficient service delivery and enhances the overall performance of field service and maintenance companies. Benefits of Field Service Business Management Software Service business management software brings many advantages to organizations, from saving time and costs to enhancing customer experiences and supporting business scalability. Saved Time and Costs Service business management software saves time and money by automating processes like work orders and billing. With a mobile app, employees can have easy access to essential information from anywhere at any time. Increased Efficiency and Productivity By automating manual tasks and everyday business processes like invoicing, routing, and scheduling, service business management software streamlines operations, improves workforce management, and optimizes resource utilization. This leads to increased efficiency and productivity across the board. Enhanced Customer Experience Using the right business management software enables faster response times and service delivery, providing personalized customer interactions and communications. This enhances overall customer satisfaction and contributes to a positive customer experience. Data-Driven Business Insights and Decision Making Access to real-time data through service business management software gives businesses valuable insights for performance analysis and forecasting. This data-driven approach supports informed decision-making, business growth, and overall optimization. Scalability Service business management software facilitates business expansion and supports higher service volume, contributing to improved business performance and growth for field service companies. Learn How RealGreen’s Lawn Care Software Can Streamline Your Business Processes RealGreen’s field service business software offers the solution you need to streamline your business processes and foster long-term growth. With powerful features for scheduling, marketing, customer management, billing and payment processing, and more, RealGreen will help you elevate your operations and enhance customer satisfaction. Schedule your free demo and start exploring the possibilities today! Schedule a free demo today to see how RealGreencan help you grow your lawn business! Recent Posts --- ### How To Measure Lawn Size Using Satellite Imagery > Learn how to measure lawn size using satellite imagery with our Measurement Assistant. Get accurate lawn dimensions for efficient service planning and estimating. - Published: 2023-12-13 - Modified: 2024-04-26 - URL: https://blog.realgreen.com/how-to-accurately-measure-lawn-size-using-satellite-imagery/ How To Measure Lawn Size Using Satellite ImageryIn the green industry, accurate measurements hold the key to effective landscaping, lawn care, lawn maintenance, and the optimized use of resources like grass seed and fertilizer. In the past, lawn care professionals had to rely on manual measurements or GPS coordinates, but the advent of satellite imagery has changed the game. Read on to see how you can leverage this advanced technology to get precise lawn measurements and gain valuable insights for informed decision-making in the realms of lawn management, landscaping, and resource allocation. Benefits of Using Satellite Lawn Measurements There are many upsides to using satellite lawn measurements, including precision, efficiency, and accessibility. Precision and Accuracy Harnessing advanced satellite technology allows for incredibly precise measurements, offering a level of accuracy unmatched by traditional methods. By eliminating the potential for human error, discrepancies commonly found in manual measurements using tools like measuring tape are avoided, ensuring reliable and exact dimensions for informed decision-making. Time and Cost Efficiency Unlocking speed and efficiency, satellite imagery provides quick and automated yard measurements, eliminating the need for time-consuming on-site visits and costly surveying expenses. This innovative approach not only saves time but also streamlines the measurement process, offering a swift and cost-effective solution. Remote Accessibility Satellite technology enables you to conduct yard measurements effortlessly from anywhere with internet access, giving you the convenience of remotely accessing precise measurements and data. This flexibility empowers users to manage measurements and estimates efficiently, providing a seamless and convenient solution without geographical, physical, or weather-related constraints. Preparing for Lawn Measurements with Measurement Assistant ReallGreen’s Measurement Assistant® is built to help you increase efficiency and precision in measuring and estimating. Accessible online 24/7 on any internet-enabled device, it offers the flexibility to create estimates at any time, regardless of location, schedule, or weather conditions. With features like high-resolution aerial photography, easy measurement resizing, and dynamic area adjustments, it caters to both residential and commercial properties. This user-friendly tool also facilitates address incorporation into your marketing strategy, automated calculations, and custom document creation, providing a comprehensive solution for accurate and convenient measurements in any setting. Measuring Yard Perimeter To use Measurement Assistant most effectively, start by selecting the yard boundary points for perimeter measurement. You’ll be able to easily record and verify the total area of the yard while excluding things like driveways, walkways, exterior buildings, etc. The user-friendly interface makes it easy; the program does all of the work in calculating accurate measurements. Measuring Irregular Yard Shapes Measurement Assistant makes measuring irregular yard shapes simple, eliminating the need for clumsy on-site measuring and complicated manual calculations. The dynamic interface means you can easily reshape, resize, move, or delete property boundaries with just a few clicks. Get Quick and Easy Lawn Care Estimates Let the Measurement Assistant help you optimize your lawn care operations. You’ll save time, effort, and money with streamlined workflows, which will not only make it easier for you to scale but will also keep your customers happy. Learn How RealGreen’s Lawn Care Estimating Software Can Streamline Your Measurement Processes Ready to get started? Schedule a free demo today to see how RealGreen’s lawn care software can help your business grow, and see Measurement Assistant in action. Recent Press Releases --- ### How the Senske Family of Companies Increased Production with Updated Hardware and Firmware > Discover how the Senske Family of Companies achieved increased production with updated hardware and firmware. Read more about their success story! - Published: 2023-12-07 - Modified: 2024-04-26 - URL: https://blog.realgreen.com/how-the-senske-family-of-companies-increased-production/ How the Senske Family of Companies Increased Production with Updated Hardware and Firmware Having Software Issues? It might be your hardware. Have you ever been offered a free tablet or phone to use a specific software or cellular provider? Those freebies might seem like a good deal, but they might end up costing you in the long run. If your mobile app is running slow in the field or your in-office computers are spiraling when you try to complete tasks in Service Assistant, it might not be the software. Hardware that can’t easily run the powerful programs you’re depending on probably isn’t doing you any favors. RealGreen recently spoke with Mike Russo, Director of Systems & Customer Engagement at Senske Services, about some of the equipment upgrades made by Blades of Green and Emerald Lawns, Senske Family Companies – and the direct effect those upgrades had on productivity. RG: Can you share some of the problems you were experiencing? MR: I’d say Mobile Live is where we got the biggest lift out of hardware improvements. First, we were having some connectivity issues in certain areas where technicians in the field could not post-production because their devices weren’t working. We ended up having people in other areas – customer service reps, dispatchers, etc. – having to spend hours of their days helping the techs catch up. In addition, both Blades of Green and Emerald Lawns were using either older tablets or basic tablets that met the very minimum requirements to run the program. Ultimately, we switched them over to a different cellular network provider and upgraded them all to iPad Minis. RG: And how did that help with production and productivity? MR: Production numbers rose significantly. For example – we upgraded a couple of techs as a trial run. One tech in the trial averaged $116/hour, $142/hour, $136/hour, and $114/hour on his old device in the four weeks before upgrading. Using the iPad, he averaged $150/hour, $160/hour, $215/hour, and $181 per hour. A huge increase in production when measured in dollars produced per hour. That's an average 39% increase in production dollars per hour! There were also improvements in performance and productivity that are harder to measure – like the two to four hours per day our office staff is saving by no longer having to help techs with posting production, and the generally positive user experience our techs are having with their new equipment. They no longer want to throw their tablet out the window while they’re driving, because it just works. RG: What was the investment cost to make all of these upgrades? Would you consider it a good ROI? MR: I think it was around $500 per tech, but at those increased production numbers, each tech made back that cost within a week. Definitely a good return on our investment. RG: If you were talking to a Mobile Live user who was having issues with the app, what would you suggest to them to help improve performance? MR: First, I would ask: What cellular provider are you using – what’s your coverage area? And what devices are you using? Finding the right cellular provider for your area is essential. If your data service is bad, it won’t matter which devices you are using. Second, in talking with everyone at RealGreen, it became apparent that you think Mobile Live works best in the iOS environment. If the techs are not on an Apple device, I would suggest they follow the software developer’s recommendations. We went with iPad Minis because they were the most affordable option. RG: Part of the reason we recommend iOS devices is there is more consistency across the board as compared to the Android world. Plus it’s one operating system regardless of what Apple device you have. MR: Exactly – even if you have a tech who has been with the company for five years, he might have an older iOS device but even in those instances they still work pretty well, because the basic Apple devices in general have a higher spec hardware than base model Samsung tablets. RG: Let’s switch gears and talk about Service Assistant 5. What issues were you seeing on the SA5 side, and what did you do to speed things along? MR: Many SA5 users at our headquarters building were complaining that it was just slow, slow, slow. I started by investigating what kind of internet we had – and I discovered we had a fiber line we weren’t actually using. We also found that the network switches on our firewalls were 10 years old, and they just weren’t putting the bandwidth through to our users. We replaced every WiFi access point in the building, replaced the firewalls, and upgraded the switches. Making sure you have decent internet for the number of users, and that your infrastructure is up to date is crucial. We also did some computer upgrades. In the past, we were wary of issuing new devices to everybody – trying to keep the wheels on the bus with the smallest number of laptops. But we found that those wheels were used tires that had been on three buses beforehand, and they weren’t roadworthy anymore. These older devices had older processors – some of them weren’t even capable of running Windows 11. We ended up purchasing 120 laptops. Once we put newer devices in front of people with better internet and revamped office infrastructure, things got faster. And the user experience vastly improved. Whether you’re talking about SA5 or Mobile Live, if you give your employees a high-quality device with a good connection to a premium cell provider and/or internet you’ll have fewer headaches for your team. In the long run, that can translate to more productive employees who stay with the business longer. Consider the true cost of free or cheap equipment: When you're running powerful software, you need hardware that's up to the task. With the right tools, your staff can use every solution to its... --- ### Introducing Dynamic Route Optimization for Lawn Care Businesses > Discover the innovation of dynamic route optimization for lawn care businesses. Elevate efficiency and save costs with advanced routing solutions. - Published: 2023-12-07 - Modified: 2024-05-08 - URL: https://blog.realgreen.com/dynamic-route-optimization-for-lawn-care-businesses/ Introducing Dynamic Route Optimization for Lawn Care BusinessesCreating efficient routes out of the intricate web of client locations is a significant challenge for many lawn care businesses. In this article, we delve into the pivotal role of route planning and optimization software in alleviating these challenges, and we’ll explore how integrating a robust route planner can streamline operations, enhance efficiency, and ultimately elevate the performance of lawn care businesses. Let's discuss key features and benefits and offer insights on selecting the right route optimization software to transform your business logistics. What is Dynamic Route Optimization? Dynamic Route Optimization is an advanced logistical approach that contrasts with static route planning by adapting to real-time variables. It aims to save costs and boost efficiency through automated adjustments to routes based on factors such as live traffic, weather conditions, and job priorities. For lawn care businesses, this technology is crucial, ensuring crews take the most efficient routes. Whether adapting to unexpected traffic jams or accommodating urgent client requests, dynamic route optimization optimizes schedules, enhancing productivity and client satisfaction. Dynamic vs. Static Route Planning What are the main differences between dynamic and static route planning? Static route planning involves creating pre-determined, fixed routes based on historical data. While cost-efficient, it lacks flexibility and real-time adaptability. Changes require manual intervention, which can limit your responsiveness – and rigid scheduling can also create inefficiencies in terms of time, labor, and fuel. Dynamic route optimization thrives on real-time data. It offers unparalleled flexibility, adjusting routes on the fly. This adaptability ensures optimized resource utilization. Real-time tracking enables instant updates, enhancing responsiveness to changing conditions. Although dynamic optimization may incur slightly higher initial costs, the benefits in terms of optimized routes and resource usage outweigh the expenses, especially for industries like lawn care, where flexibility and responsiveness are paramount. Why is Dynamic Route Optimization Important for Lawn Care Businesses Dynamic Route Optimization is a game-changer for lawn care businesses seeking to enhance their operational efficiency and customer service. By leveraging real-time data and advanced algorithms, dynamic routing ensures that service routes are optimized for the fastest and most efficient paths available. For lawn care companies, where time and reliability are of the essence, the ability to swiftly adapt routes can significantly reduce fuel costs, improve service timeliness, and increase the number of jobs completed in a day. Additionally, the implementation of dynamic routing elevates customer satisfaction levels by ensuring services are delivered within promised timeframes, despite unforeseen delays. This reliability builds trust and fosters strong customer relationships, which are crucial for business growth and reputation in the competitive lawn care industry. By minimizing downtime and streamlining operations, lawn care businesses can achieve greater scalability and efficiency, paving the way for enhanced profitability and long-term success. How Dynamic Route Optimization Works: Efficient Routing Automation Dynamic routing uses cutting-edge technology and machine learning to create the most efficient routes for your business: Real-Time Data Integrations: Dynamic route optimization relies on seamless integration with real-time data sources such as traffic conditions, weather updates, and job priorities. This continuous inflow of information forms the foundation for responsive route adjustments. Advanced Algorithms: Sophisticated algorithms process the real-time data, considering various factors like traffic patterns, delivery windows, and vehicle capacities. These algorithms compute optimal routes, balancing efficiency and customer preferences. Real-Time Route Evaluation and Adjustments: Constant evaluation of routes occurs in real time. As conditions change, the system automatically adjusts the route, minimizing delays and optimizing timelines. Real-Time Communication and Tracking: Integrated communication tools enable real-time tracking of vehicles. This feature enhances visibility, allowing businesses to monitor the progress of each route and respond promptly to unexpected events or customer requests. Constraints and Preferences: Dynamic route optimization considers a range of constraints and preferences. This includes customer-specific delivery time preferences, vehicle limitations, driver availability, and specific delivery time frames. The system navigates these variables to create routes that align with both operational efficiency and customer expectations. Benefits of Dynamic Route Optimization Dynamic route optimization has many benefits – from slashing fuel costs and ensuring maximum efficiency in resource allocation to elevating the overall customer experience through timely and streamlined services. Increased Efficiency and Time Savings Dynamic route planning software maximizes efficiency by meticulously analyzing real-time data, ensuring that each route is as efficient as possible. This not only minimizes travel times but also optimizes resource utilization, leading to increased operational efficiency and cost savings. Cost Savings Dynamic route planning software is instrumental in providing cost savings. Through efficient route planning, businesses can cut fuel costs, minimize vehicle maintenance expenses, and enhance labor productivity. Reduced overtime hours and streamlined operations contribute to overall financial efficiency and heightened worker productivity. Improved Customer Experience and Satisfaction Dynamic route planning software ensures timely service delivery, enhancing accuracy and reliability. This reliability contributes to improved customer satisfaction, fostering positive reviews and long-lasting relationships. The precision in meeting delivery expectations solidifies your reputation, creating a foundation for trust and loyalty with your customers. Add More Lawn Care Jobs More efficient routes leave more time in your work day. Streamlining operations and minimizing travel times enables you to expand service offerings, additional stops per route, better productivity, and potential growth. Advanced Features of Dynamic Route Optimization For Lawn Care Software Dynamic routing offers advanced features including precision-driven route planning and real-time tracking that will forever transform the way you approach creating routes. Real-Time GPS Tracking Harness the power of real-time GPS tracking, ensuring precise location monitoring for your fleet. Stay informed and optimize routes on the go, enhancing operational visibility and responsiveness. Traffic and Weather Integration Our software evaluates live conditions, dynamically adjusting routes for optimal efficiency. Seamlessly navigate unforeseen challenges, saving time and enhancing reliability. Service Crew Scheduling and Dispatching Experience superior fleet management with our software's crew scheduling and dispatching capabilities. Streamline operations, assign tasks efficiently, and optimize resource utilization, ensuring your service crews are where they need to be when they need to be there Mobile App Integration Seamlessly integrate our software into your mobile workflow. Access real-time... --- ### Never-Before-Seen: Automated Routing for Green > Experience a game-changing revolution in routing with Dynamic Routing. Discover how this unprecedented technology is transforming the green industry. - Published: 2023-12-05 - Modified: 2024-04-26 - URL: https://blog.realgreen.com/never-before-seen-automated-routing-for-green/ Never-Before-Seen: Automated Routing for Green Ready to move your business into the fast lane? RealGreen’s new tool will get you there and have you speeding past the competition in no time. RealGreen was the first to create business software specifically designed for the green industry. And since then, we’ve been committed to dominating the future of lawn software as well. Our team of experts is always working to not only improve our solutions but also create new tools designed specifically to help you grow your business. That’s where Dynamic Routing comes in. The green industry has never seen anything like it before; it’s sure to revolutionize the way you think about routing. Even if you’re already using a routing tool, Dynamic Routing is different. It automates your back-office processes and builds efficient routes that honor your business rules. Can your current routing solution do any of this? Configure Constraints and Stop Priority With Ease: Just click a button and watch it happen in seconds. Simplified Route Planning: Our proprietary algorithm takes the complexity out of routing. Risk Reduction: Say goodbye to route-related risks. Dynamic Routing guarantees that your routes honor your business rules and configured constraints, minimizing errors and enhancing reliability. Flexibility for Planners: Need to fine-tune routes after they’ve been created? Dynamic Routing grants planners the flexibility to make adjustments, putting you in control every step of the way. Save Time, Money, and Labor: Dynamic Routing is engineered to deliver the most efficient routes possible, maximizing your operational efficiency. Check out this quick video to see Dynamic Routing in action:Ready to jump in the fast lane? Schedule a demo below. Schedule a free demo today to see how RealGreencan help you grow your lawn business! Recent Posts --- ### Make the Off-Season Your Growth Season With Our Free eBook! > Maximize your business growth during the off-season with our free eBook! Discover strategies, tips, and tactics to keep your business thriving all year round. - Published: 2023-10-11 - Modified: 2024-04-26 - URL: https://blog.realgreen.com/make-the-off-season-your-growth-season-with-our-free-ebook/ Make the Off-Season Your Growth Season With Our Free eBook! You can’t afford to hibernate during the off-season. With the right planning, the right tools, and the right know-how, you can keep your business buzzing for 12 months out of the year. The off-season is actually the perfect time to supercharge your resources and pave the way for substantial long-term growth! Introducing our brand-new eBook, "How to Make the Off-Season Your Growth Season. " It's packed with invaluable tips, tricks, and tools that will empower you to make the most of this slower time and emerge stronger than ever before. Download your free copy today and learn: Simple, actionable marketing strategies to maximize and monetize your online presence Real-world suggestions on how to add lucrative seasonal services to your portfolio and keep your crew running year-round Advice on maximizing the tools you already have in place to increase efficiency, profitability, and growth And more! Get this comprehensive guide today and start preparing for off-season growth like never before. Embrace the off-season as your chance to thrive, adapt, and unlock the hidden potential within your business. Schedule a free demo today to see how RealGreencan help you grow your lawn business! Recent Posts --- ### WorkWave to Launch Dynamic Routing for RealGreen, Enabling Customers to Automate the Routing Process in Seconds > WorkWave is launching Dynamic Routing for its RealGreen product, giving customers the ability to plan the most efficient route in minutes with just the push of a button. - Published: 2023-09-26 - Modified: 2024-04-26 - URL: https://blog.realgreen.com/workwave-to-launch-dynamic-routing-for-realgreen-enabling-customers-to-automate-the-routing-process-in-seconds/ RealGreen's BlogWorkWave to Launch Dynamic Routing for RealGreen, Enabling Customers to Automate the Routing Process in SecondsHOLMDEL, N. J. , September 26, 2023, WorkWave®, a leading provider of SaaS software solutions that support every stage of a field service business’s life cycle, has announced plans to launch Dynamic Routing for its RealGreen product, giving customers the ability to plan the most efficient route in minutes with just the push of a button. Dynamic Routing is set to launch later this year. RealGreen by WorkWave has a strong presence at this year’s ELEVATE conference (September 10–12, 2023), informing current and prospective customers of the benefits of Dynamic Routing compared to its current Routing Assistant software. Dynamic Routing builds upon Service Assistant’s original Routing Assistant, giving users access to real-world scenarios around time windows, technician schedules, vehicle capacity, traffic patterns, and service type prioritization, allowing for true route optimization. This enables users to create the most time- and cost-efficient routes. Routes will honor complex business constraints, and all essential routing tasks will be automated while still allowing the flexibility to make real-time adjustments if needed. “Our customers require a simple and efficient workflow in order to fulfill appointments and drive their business forward,” said David F. Giannetto, CEO of WorkWave. “By providing them the reliability of simple and optimized routing, they can reallocate their energies to other more pressing aspects of their business, ultimately saving money and helping to plan for the future. ” Additional Dynamic Routing key benefits include: Saving on fuel Reducing drive time Adding more jobs per vehicle Engaged, satisfied technicians Integration with Service Assistant Product experts from RealGreen—as well as other WorkWave products Coalmarch and ServiceBot—will be at booth #586 at EQUIP on October 18–20 to give demos, answer questions, and give advice as to how to streamline day-to-day operations and increase cash flow. To learn more about Dynamic Routing, stop by booth #586 at EQUIP or contact a RealGreen customer representative at (888) 345-2154. To discover WorkWave’s full suite of products, please visit here. About WorkWave As the field service software industry leader for over 40 years, WorkWave delivers technology and services to help field service companies grow their businesses, service their customers, and maximize their money. Its solutions support every stage of a business life cycle, including marketing, sales, service delivery, customer interaction, and financial transactions. WorkWave is a trusted partner for thousands of customers across a wide variety of industries, including pest control, lawn care, cleaning, HVAC, plumbing and electrical, and last-mile delivery. WorkWave has been recognized as an Inc. Power Partner, a Top 100 Software Company, and a Cloud Award winner. For more information, visit workwave. com. Media ContactElena HavardWorkWaveEmail: elena. havard@workwave. com Media ContactCourtney Tolbert5W Public Relationsworkwave@5wpr. comRecent Press Releases --- ### Automate Your Way to Success > Looking to improve your customer experience? Learn how customer experience automation can streamline processes and drive growth in your business. - Published: 2023-09-19 - Modified: 2024-04-26 - URL: https://blog.realgreen.com/customer-experience-automation-automate-your-way-to-success/ Automate Your Way to Success Your customers want fast responses and 24/7 availability, but as a business owner, it's just not feasible to be available all the time. However, there are solutions that can help. Consider this scenario: Your customer receives an email or text reminding them that payment is due for their most recent lawn service, including a link to your website. The email also includes a note that it’s prime time to perform a grub control treatment, something that their service tech noted would be beneficial to the health of their lawn the last time they were at the property. The customer gets the message, clicks the link, goes to your website, logs into their account, pays their outstanding balance, and adds grub treatment to their list of services. And all of this happens after hours on a weekend. Your customer paid their bill on their own time, was able to add an additional service that will help their lawn stay healthy, and is happy that everything was taken care of quickly and easily. You received a timely payment for services rendered and secured an upsell, and all of this required almost zero time or effort from you or anyone on your staff. Everybody plays; everybody wins. That’s the beauty of automation. When you lean into automated marketing and customer self-service, you can keep your business running smoothly—and keep getting paid—round-the-clock. Why Automated Marketing? Automated marketing can be a valuable tool for your lawn care business – streamlining your marketing efforts and helping you save time and resources while still effectively engaging with customers and prospects. Having the right programs and processes in place enables you to market with almost zero effort. With automated marketing in place, you can: Personalize the customer experience: Use customer data gathered from your CRM to deliver tailored emails, offers, and other communications based on your customers’ actual behavior and preferences to provide more relevant and engaging experiences. Effectively target potentials: By analyzing the data and behavior of your current customers, you can create a profile of your “ideal” customer and target your marketing accordingly. This not only helps in attracting likely new customers but also in nurturing loyalty in your current customers by providing them with the right information at the right time. Increase conversion rates. Through targeted and personal marketing campaigns, you can guide customers through their journey more efficiently, resulting in higher conversion rates and, ultimately, increased revenue. Save time and money. You got into lawn care to provide great lawn care services – not to become a marketing expert. When you have an automated marketing system that helps you create and send effective customer communications WITHOUT hours and hours of effort, you’re not only saving valuable time, you’re saving money. Finding the right automated marketing platform is kind of like hiring a new employee. You have options, but it needs to be the right fit for your business. Which features will have the biggest impact on your success? Here’s what to look for in an automated marketing solution: Robust automation capabilities: You want serious “set it and forget it” functionality so you don’t have to worry about what’s going out and when – you just know it’s going to happen when you want it to. Integration with other tools: Consider how well the platform integrates with other marketing tools you may already be using, such as your CRM or job scheduling software. Sales team support: An effective platform will assist your sales team in managing leads by providing detailed information on leads generated through various marketing campaigns. This will enable your team to track interactions with various clients, ensuring no potential customer is missed. Email campaigns: You can use your automated marketing tool to send various email campaigns to prospects and customers alike – promotions, upsell and cross-sell letters, general customer communications, before and after service emails, and more. Customizable templates: Effective templates make content creation easier by allowing you to create and personalize customer communications. Real-time analytics and reporting: Look for a platform that provides detailed analytics and reporting features so you can make data-driven decisions to optimize your marketing strategies. Why Customer Self-Service?   Did you know that 90% of people expect brands or companies to have a self-service support portal? Most of your customers don’t want to have to make a phone call or mail a check. The easier you make it for them to schedule service, get their questions answered, and pay their bills, the more likely they are to do business with you. When your customers can independently access their lawn care services on your website, it makes life easier for everyone – you’ll see improved customer satisfaction, better efficiency, and further automation of your sales and services. Customer self-service is the way to easier cash flow, better revenue, and happier customers. A self-serve portal that smooths the way for your customers to pay you will help you avoid the “boom and bust” cash flow issues that can crop up in the off-season by streamlining your payment processes and getting money flowing through your business faster. Reduce late or missed payments when customers can pay at their convenience Eliminate trips to the bank with paper checks – and avoid having to wait several days for checks to clear Accept each customer’s preferred form of payment Increase pre-pay and auto-pay When you give your customers what they want, they’ll keep coming back. A customer portal makes your company available to your customers on their own time and lets them interact with you the way they want to. It makes your business more customer-friendly, more efficient, and more self-sufficient. And most importantly, it helps improve your cash flow by making payments simpler.   If you’re already using RealGreen’s Service Assistant software to run your business, you’re ahead of the game. Our Automated Marketing Assistant (AMA) and Customer Assistant Websites (CAW) work hand-in-hand to ensure that your virtual office is open all day, every day – plus,... --- ### How to Make a Lawn Care Contract (Free Template) > Create a professional lawn care contract with our free template. Learn key elements and best practices to ensure clear agreements with clients. - Published: 2023-08-23 - Modified: 2024-10-02 - URL: https://blog.realgreen.com/how-to-make-a-lawn-care-contract-template/ Lawn Care Contracts: How to Make and Send a Lawn Care Contract (Free Template) When you run a home service-oriented business like lawn care, contracts are essential. They protect your interests as well as your customers’, they help protect you against potential liabilities, and they set up clear expectations between you, the service provider and your residential or commercial clients. With residential clients, a contract is an agreement between a service provider and a property owner or resident; commercial clients are businesses or organizations that hire a lawn care business and usually have more complex contracts. Creating a professional, comprehensive lawn care contract template that you can use for either residential or commercial clients can be challenging, but it’s extremely important. In this post, we’ll go over lawn care service contracts – what you should include, how to create them and how to properly use them. What is a Lawn Care Contract and Why is it Important? Lawn care contracts are legal agreements between a lawn care service provider and an individual or business seeking those services. These contracts serve as protection for both parties by clearly outlining the terms and conditions of the agreement, including payment details, job duties, scheduling, scope of work and more. They are important to ensure that all expectations are met and any potential disputes can be resolved quickly and easily. Lawn Care vs. Landscaping Services Contracts Lawn care and landscaping are two distinct services: Lawn care typically involves mowing, edging, fertilizing, weed control and aeration. Landscaping services include landscape design, installation of trees or shrubs, lighting or irrigation systems and other property enhancements. Because of these differences, the contracts for lawn care vs landscaping services will look different. In a landscaping contract, you’ll need to clearly outline the scope of services provided and any associated costs – you should provide detailed descriptions of each service being offered, supplies and equipment used, and a clear timeline for completion so there are no surprises down the line. What to Include in Your Lawn Care Contract Crafting a comprehensive lawn care contract is crucial for both providers and clients to ensure clarity, accountability, and mutual understanding. Such contracts not only outline the scope of services but also establish important terms and conditions that govern the working relationship. Below are key elements to include in your lawn care contract, ensuring a smooth and mutually beneficial partnership. 1. Details of parties involved At the beginning of the contract, include the full legal names and addresses of all parties involved, including the contractor’s address and the client’s name and address. For a residential contract, this is fairly straightforward (make sure your client’s name is spelled correctly and you have their address correct); for a commercial contract, it’s important to make sure the company’s name and address are 100% accurate – for example, if the company’s legal name is Acme Industries, Inc. , make sure that is exactly how you have them listed on the contract. Not Acme Industries or Acme Industries Incorporated. Small details like this are important when creating a contract. You’ll be providing additional details further on in the contract. 2. Contract Scope and Services Next, outline the scope of services your lawn care business will provide, including specific tasks, frequency, and duration. This ensures that the customer knows exactly what services will be provided as well as when they can expect them. A typical list of services may include lawn mowing, edging, weeding and debris removal, and pest control. In this section you should also mention any limitations or exclusions in the service provisions; for example, if you have to delay service due to extreme weather. 3. Pricing and Payment Terms Outline and define your expected payment structure for lawn care services in your contract. This should include specifying any fixed monthly fees (for example, $50/month for lawn mowing and edging services) along with any additional costs such as materials or labor ($25/hour per technician on the job). Be sure to include your payment terms, clearly stating when payments are due, accepted payment methods, and how you will handle late payments. You may want to include a clause that allows you to make claims for non-payment if the client does not meet your agreed-upon terms. It’s also important to note that late payments will be penalized in some way and to include those details in the contract, whether you want to charge interest or a flat fee for late or non-payments. Finally, all parties should agree on how much will be due at the end of any lawn care or landscaping project and this should be clearly stated in the contract as well. 4. Duration and Termination Include a duration and termination clause within your contract. Start with the duration of the contract – is it seasonal? Annual? – and specify the expected end date of the contract, so each party knows when the agreement is over. It should also note any conditions that permit either side to terminate the contract early – if there is a breach by one party or changes in circumstances that would warrant early termination. Establish notice periods to allow each responsible party enough time to rectify any issues or end the contract. It’s also a good idea to include provisions for what happens in the case of early termination so that each side understands their rights and responsibilities if that situation should arise. 5. Liability and Insurance It is important to include liability and insurance terms within the contract to make sure everyone understands the associated safety risks – outlining liability for injuries or property damage incurred while on the job providing lawn care services. Make sure you have proper insurance coverage to protect yourself from any legal action in case any such claims arise. Additionally, include an indemnification clause to protect yourself and independent contractors you might use against any legal claims. 6. Client Responsibilities Be sure to also include the client’s responsibilities in the contract – what they need... --- ### What Equipment Do You Need to Start a Lawn Care Business? > Discover essential equipment for starting a successful lawn care business. Get insights on the tools and machinery needed to provide top-notch services. - Published: 2023-08-14 - Modified: 2024-04-26 - URL: https://blog.realgreen.com/equipment-needed-to-start-lawn-care-business/ Lawn Care Equipment List: 11 Essential Tools and Equipment Needed for Starting a Lawn Care Business From attracting lawn care customers to maintaining a professional appearance, starting your own lawn care business requires strategic planning. One critical factor that can make or break your venture is your choice of lawn care equipment and landscaping tools. These tools not only streamline your operations but also reflect your commitment to delivering quality services. In this article, we'll delve into the things needed for a lawn care business, including the must-have equipment and tools. Whether you're a budding entrepreneur or looking to enhance your existing lawn care or landscaping business, our insights will pave the way for your success. From powerful lawnmowers to precise weed trimmers, choosing the right equipment is crucial. Consider your budget and services offered to make informed decisions. Here's a comprehensive lawn care equipment list of what you'll need. Our List of Essential Tools and Equipment Needed for a Lawn Care Business 1. Lawn Mower It's impossible to run a lawn business without a dependable mower. The types of lawnmowers you'll need depend on the types of lawns you will service. For smaller areas or difficult terrain, you'll want to look at push mowers. Riding mowers and zero-turn mowers are better for larger areas. Mower prices vary greatly depending on what you're in the market for – from $200 for a basic push mower to nearly $10,000 for a commercial-grade zero-turn riding mower. 2. Trimmer/Edger Trimming and edging are vital for a pristine lawn. Hedge trimmers sculpt bushes, while string trimmers define edges. You can opt for gas, electric, or cordless models based on mobility and convenience. Once again, there's a wide price range; trimmers range from around $50 for a basic model to nearly $500, while edgers start in the $50 range and go all the way up to nearly $5000 for a commercial-grade walk-behind model. 3. Leaf Blower Leaf blowers are necessary for efficient debris removal at job sites. Handheld models are good for smaller areas, while backpack units work better for larger expanses and more extensive cleanups. Prices vary, with effective models ranging from $75 to more than $1500, depending on size and features. 4. Hand Tools For precision lawn care and landscaping work, you'll need a variety of hand tools, including pruning shears, garden rakes, hand trowels, hand saws, and shovels. Prices for decent quality hand tools typically span from $10 to $50, presenting accessible options for every lawn care and landscaping business. 5. Sprayer Sprayers play a vital role in the application of fertilizers, pesticides, and herbicides, promoting insect control and healthy growth. Choose from handheld sprayers for smaller areas, backpack sprayers for mobility, or tow-behind sprayers for larger spaces. Effective sprayers for your business range from $50 for basic models to $500 for durable, efficient options, ensuring effective insect controls and plant care. 6. Lawn Aerator Lawn aerators are another necessary tool, enhancing soil health and promoting lush growth. Spike aerators puncture the soil, allowing air and nutrients to reach the grassroots, while plug aerators remove plugs of soil for better water absorption. Effective lawn aerators for your business typically range from $100 for basic models to $4000 for heavy-duty, professional-grade options. 7. Lawn Roller: A lawn roller is a versatile tool used in lawn care for flattening uneven ground and compacting soil. It consists of a cylindrical drum typically made of metal or heavy-duty plastic, attached to a handle or towed behind a lawn tractor. Lawn rollers are commonly used after seeding or sodding to ensure good seed-to-soil contact and promote healthy grass growth. By smoothing out bumps and indentations in the soil, a lawn roller helps create a level surface for mowing and prevents uneven grass growth. Lawn rollers come in various sizes and weights, with prices ranging from affordable manual models to larger, more expensive tow-behind options suitable for commercial use. 8. Broadcast Spreader: A broadcast spreader is an essential tool for evenly distributing seeds, fertilizers, and other granular materials across a lawn or garden area. Also known as a rotary spreader, it operates by spinning a disc or impeller to disperse the material in a wide pattern as the user walks or pushes the spreader. This ensures uniform coverage and prevents clumping or over-application, resulting in a healthier and more consistent lawn. 9. Soil Test Kit: A soil test kit is an indispensable tool for assessing the health and fertility of the soil in a lawn or garden. It typically includes various tests for measuring important factors such as pH levels, nutrient content, and soil composition. By analyzing these parameters, lawn care professionals can determine the specific needs of the soil and tailor their fertilization and amendment practices accordingly. Soil test kits are easy to use and provide quick and accurate results, allowing users to make informed decisions about soil management and nutrient supplementation. They are available at garden centers, hardware stores, and online retailers, with prices ranging from budget-friendly basic kits to more comprehensive and advanced testing options. 10. Lawn Dethatcher: A lawn dethatcher, also known as a power rake or scarifier, is a specialized tool used to remove thatch buildup from the surface of a lawn. Thatch is a layer of dead grass, roots, and other organic matter that accumulates between the soil and the green vegetation. While a thin layer of thatch can be beneficial for the lawn, excessive buildup can prevent air, water, and nutrients from reaching the grassroots, leading to poor drainage, compacted soil, and reduced turf health. A lawn dethatcher works by cutting through the thatch layer and lifting it to the surface, where it can be easily removed with a rake or lawn sweeper. This process helps to improve soil aeration, promote deeper root growth, and enhance the overall vigor of the lawn. 11. Wheelbarrow or Garden Cart: A wheelbarrow or garden cart is an indispensable tool for transporting heavy materials such as soil, mulch, plants, and landscaping equipment around the yard.... --- --- ## Pages ### Marketing Hub > Grow your lawn care, landscaping, or green industry business with expert marketing insights. Explore SEO, digital and traditional marketing, automation tools, and success stories—all in one place. Start optimizing your growth today! - Published: 2025-03-17 - Modified: 2025-03-17 - URL: https://blog.realgreen.com/marketing-hub/ Real Green Marketing Hub Everything you need to grow your green business  Welcome to your all-in-one marketing resource Get expert insights, practical tips, and proven strategies designed to help lawn care, landscaping, and other green businesses grow. Whether you're looking to boost your online presence, streamline customer communication, or optimize your marketing campaigns, you'll find the resources you need right here. Explore articles, guides, case studies, and more—all in one place. Marketing basics Learn the fundamentals of marketing your green industry business, from building your brand to attracting new customers.   2025 Green Industry Marketing Benchmark Report Making your data work for you Ultimate marketing checklist Top 15 lawn care and landscaping marketing strategies 9 Effective tree service marketing ideas Digital marketing Discover how to reach more customers online with SEO, social media, email marketing, and paid ads tailored to the green industry.   Communication strategies Search engine optimization (SEO) Traditional marketing Leverage proven offline marketing strategies to grow your green industry business. From direct mail campaigns to local advertising and community outreach, learn how to connect with customers in your area.   Print marketing Direct mail Customer communication Improve customer relationships with best practices for email campaigns, automated messaging, personalized outreach, and more.   Automated marketing Automated customer notifications Best landscaping CRMs Software and automation See how RealGreen’s solutions can help you save time, reduce costs, and grow your business with smarter automation.   Self-Service Customer Portal Customer Communications ServiceBot Marketing Software Marketing Analytics Case studies and success stories Learn from businesses like yours that have achieved success using RealGreen’s tools and marketing strategies. How RealGreen helped Catapult Yard Dawgs customer base into growth How Elkhorn Lawn Care grew 5X in 5 years with RealGreen How Arcadia Tree & Lawn care uses RealGreen’s Customer Notifications to win 300 to 3,000 Customers in three years: How Yard Guard grew 10X with RealGreen Get started today Ready to grow your business? Explore our resources or schedule a demo to see how RealGreen can help you reach your goals. --- ### Category | RGS News > RGS News is our monthly newsletter. Each month you will find helpful marketing tips, current news to help you grow and manage your business with increased efficiencies, information about our events and webinars, and more. If you have features you would like to see, or if you would like to advertise in RGS News, contact us! - Published: 2021-04-13 - Modified: 2021-04-13 - URL: https://blog.realgreen.com/blog-category-rgs-news/ RealGreen's BlogRecent RGS News Posts --- ### Category | Newsroom > For news inquiries, please contact RealGreen’ Marketing Department. Department representatives are available Monday through Friday from 8 a.m. to 5 p.m. The department is closed evenings, weekends and holidays.To submit a news story idea or a testimonial to our quarterly publication The Assistant, complete our news form.For all sales inquiries, please call (888) 345-2154. - Published: 2021-04-13 - Modified: 2021-04-13 - URL: https://blog.realgreen.com/blog-category-newsroom/ RealGreen's BlogRecent Newsroom Posts --- ### Category | Pest Control Industry > Read our unique pest control articles for insight into business topics such as operations, software, customer and staff, local advertising marketing and more. - Published: 2021-04-13 - Modified: 2021-04-13 - URL: https://blog.realgreen.com/blog-category-pest-control-industry/ RealGreen's BlogRecent Pest Control Industry Blog Posts --- ### Category | Lawn Care Industry > The lawn care industry is highly competitive. The market is saturated with companies large and small. With RealGreen as your lawn partner, let us help you get the edge on business. Read our unique lawn care articles for insight. We review topics that can make or break a business. Get info on operations, software, customer and staff engagement and more. - Published: 2021-04-13 - Modified: 2021-04-13 - URL: https://blog.realgreen.com/blog-category-lawn-care-industry/ RealGreen's BlogRecent Lawn Care Industry Blog Posts --- ### Category | Marketing Services > Most business owners know their business. But when it comes to promotion and the art of selling, it’s easy to get bewildered. Let the marketing experts at RealGreen guide you down the road to promotional success. Subscribe to our Marketing Assistance blog for the latest tips and techniques. - Published: 2021-04-13 - Modified: 2021-04-13 - URL: https://blog.realgreen.com/blog-category-marketing-services/ RealGreen's BlogRecent Marketing Services Blog Post --- ### Category | Business Operations > So, you bought Service Assistant™. Great! You’re on your way to growing the business. Want to find out how RealGreen can help streamline your business activities? Then, check out our Business Operations and Activities blog section. Below are articles on business goals, software, marketing and much more. Take the time to learn how to grow the company rather than just managing it. - Published: 2021-04-13 - Modified: 2024-04-19 - URL: https://blog.realgreen.com/blog-category-business-operations/ RealGreen BlogRecent Business Operations Blog Posts --- ### Category | Case Studies > Not sure how RealGreen can help grow your business? 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