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RealGreen Announces Partnership with Waypoint Analytical

Will Offer Soil Testing and Analytics Integration for
Service Assistant® 5

Walled Lake, MI — <April 19, 2021> RealGreen, the leading provider of business operations software and marketing solutions for the lawn care and landscaping management industries, has announced a new partnership with Waypoint Analytical to provide precision soil testing and analytics integration to their flagship customer relationship management solution, Service Assistant 5 (SA5).

RealGreen Chief Executive Officer Bill Nunan said, “We are always looking to partner with innovative companies whose products enable our customers to provide value-added services. That’s why we are thrilled to be partnering with Waypoint. With new EPA ‘Healthy Soil’ regulations coming in 2021 that will likely require much more testing for lawn care providers, this will prove to be an invaluable asset for lawn care and landscaping businesses.”

SA5 users will be able to mail soil test samples taken from customer properties to one of seven Waypoint Analytical facilities across the country. Once Waypoint tests and analyzes the sample, the results will be automatically uploaded to SA5. In addition to opening up a potentially lucrative new revenue stream, providing soil testing enables lawn care and landscaping businesses to show customers that they are good stewards of the environment, promoting healthy soil by testing before recommending a custom, personalized lawn care health plan.

“We are very excited to be able to offer our state-of-the-art soil testing services to RealGreen’s customers,” said Waypoint Analytical Agricultural Division President Chris Langford. “As the largest and indisputable leading agricultural laboratory group in the United States with labs operating 24 hours a day around the country, we can offer SA5 users fast turnaround, rigorous quality control, and seamless integration—so they will be able to quickly and easily see and understand their results.”

Waypoint Analytical joins a growing list of RealGreen partners, including Lawnbot, Captivated Texting Solutions, Linxup GPS Technology, American Profit Recovery, and more, that give SA5 users access to unparalleled across-the-board business, sales, and marketing functionality through their many integrations.

Aimee Rametta

Aimee Rametta

Aimee Rametta serves as Chief Marketing Officer for WorkWave, where she drives marketing strategy and operations to raise awareness and generate demand for WorkWave’s portfolio of field service management solutions. In overseeing WorkWave’s marketing department, Aimee empowers her team to execute strategic initiatives across marketing segments, whether it be demand generation, events, communications, digital marketing, social media, design or marketing automation.