Summer is in the air, so what’s a more perfect time to show off those lawn signs. A great way to promote your business and take advantage of the vehicle and foot traffic passing by your future and existing customers.
“Lawn Posting is marketing 101 of lawn care, it’s the number one tool I recommend to my customers when presented with a budget,” Dave Boulter said, Vice President of the Print Division at RealGreen.
RealGreen has become one of the largest providers of lawn signs. Just one of the few features in lawn care software that we offer, with more than 20 years of experience.
But be careful! There are tons of rules and regulations to lawn signposting. You wouldn’t want to get fined for breaking one of those rules.
A few years ago, Michigan changed its posting laws, which now require a small sign with only the regulation verbiage and graphics.
The rules and regulations vary from state to state, so always check what your state requires. Not sure where to start? RealGreen Marketing Division can help. Our regulatory sign experts spend valuable time researching state and local requirements and can advise you on exactly what you need.
10 Lawn Care Sign Marketing Ideas and Tips
Below is our list of the 10 must-know lawn care sign marketing ideas to help grow your business.
1. What should I put on my lawn care sign? Keep it simple.
Most people will walk or drive by the sign in just a few seconds. So it’s best to just keep the basic information on there and not overstuff it with irrelevant details that take their attention away from what matters: looking your business up.
At minimum you want to put your business name and at least one form of contact information – either a phone number or website address. You can also add a short, catchy tagline or description. And if it makes sense, list some of your major services but that’s not always recommended.
2. Design your lawn care sign to be eye-catching
You want your sign and its features to pop out so people will take notice of it. So contrasting certain elements by color and size are common techniques that will help.
Your business is obviously the most important element, so it should be the first thing you see on the sign. That may mean it’s larger, bolded, in a different color, or another technique. Similarly, if you have a logo, it should be a prominent part of the sign as well.
But like we said, too many details are not a good practice because they will crowd the sign and make it ineffective. You just want to capture their attention so they can look you up later on. Therefore, you should make sure there’s enough spacing between text and visual elements so it’s easy to read.
Overall, the design should be on-brand and match your other marketing materials so it’s easily recognizable across any medium.
3. Place Your Sign In The Right Spots
When posting a lawn sign, one tip is to place the sign at the property corner so your customer’s neighbors can easily see it. Also, consider offering a neighbor discount – might as well put them to work marketing your business; you’re paying for the lawn signs anyway!
Otherwise, just be sure that the sign is facing traffic so people can actually see it and there are no elements blocking it. Now that you are primed for optimizing your lawn care signs, consider contacting us for all your lawn care marketing needs and to get a free quote!
4. Highlight Customer Testimonials or Reviews:
Boost credibility and trustworthiness by prominently featuring positive customer testimonials or reviews on your lawn care sign. Brief quotes or star ratings from satisfied customers can reassure potential clients of the quality and reliability of your services, helping to instill confidence and encourage them to choose your lawn care business for their needs.
5. Promote Seasonal Services or Special Offers:
Tailor your lawn care sign to effectively highlight seasonal services or special offers that are specifically relevant to the time of year. For example, during the spring season, you can advertise specialized services such as fertilization and aeration, while in the summer, you can focus on lawn maintenance packages that include mowing, trimming, and weed control. By showcasing these seasonal offerings on your sign, you can attract customers who are actively seeking solutions for their current lawn care needs.
6. Include Social Media Icons or QR Codes:
Enhance engagement and interaction with potential customers by incorporating social media icons or QR codes on your lawn care sign. By providing easy access to your social media profiles or website, you can encourage individuals to learn more about your services, read customer testimonials, and view before-and-after photos of your work. Additionally, QR codes can enable instant access to special promotions or discounts, further incentivizing people to take action and contact your lawn care business.
7. Offer a Money-Back Guarantee:
Build confidence and trust among potential clients by prominently displaying a money-back guarantee on your lawn care sign. By assuring customers of your commitment to their satisfaction, you can alleviate any concerns they may have about the quality or reliability of your services. Clearly stating your guarantee, such as “Satisfaction Guaranteed or Your Money Back,” demonstrates your confidence in the value of your work and encourages individuals to choose your lawn care business with peace of mind.
8. Provide Contactless Service Options:
Cater to the preferences of health-conscious customers by prominently highlighting contactless service options on your lawn care sign. In today’s environment, many individuals prioritize safety and minimal contact when selecting service providers. By advertising conveniences such as online booking, virtual consultations, or electronic payment methods, you can appeal to this demographic and differentiate your business as a modern and accommodating choice for their lawn care needs.
9. Emphasize Environmental Sustainability Practices:
Appeal to environmentally conscious customers by showcasing your commitment to eco-friendly lawn care practices on your sign. Highlighting initiatives such as organic fertilization, water conservation techniques, or the use of eco-friendly lawn treatments demonstrates your dedication to environmental sustainability and resonates with individuals who prioritize green living. By positioning your lawn care business as an environmentally responsible choice, you can attract environmentally conscious customers who value sustainability and eco-friendliness in their service providers.
10. Create a Sense of Urgency with Limited Availability:
Drive action and urgency among potential clients by emphasizing limited availability or high demand for your services on your lawn care sign. By conveying a sense of scarcity, you can motivate individuals to act quickly and take advantage of your offerings before they’re gone. Phrases such as “Limited Spots Available” or “Book Now, Availability is Limited” create a sense of urgency and encourage immediate action, prompting individuals to contact your lawn care business without delay to secure their spot.
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Lawn Care Signs FAQs
What makes a lawn care sign effective?
An effective lawn care sign is one that is simple, eye-catching, and informative. It should convey essential information about your business, such as your name, contact details, and services offered, in a clear and concise manner. Additionally, incorporating eye-catching design elements and strategic placement can help maximize visibility and attract potential customers.
How can I make my lawn care sign stand out from the competition?
To make your lawn care sign stand out, consider incorporating unique design elements, such as bold colors, eye-catching graphics, or clever slogans. Additionally, highlighting your unique selling proposition or offering special promotions can help differentiate your sign from others and capture the attention of passersby.
What information should I include on my lawn care sign?
On your lawn care sign, it’s essential to include key information such as your business name, contact details (phone number or website), and a brief description of your services. Additionally, you may want to consider including a catchy tagline or highlighting any special promotions or discounts you’re currently offering.
Where is the best place to position my lawn care sign for maximum visibility?
The best place to position your lawn care sign is in a high-traffic area where it will be easily visible to potential customers. Consider placing it near busy intersections, in front of residential neighborhoods, or at local community events to maximize exposure and attract attention.
How can I measure the effectiveness of my lawn care sign?
One way to measure the effectiveness of your lawn care sign is to track the number of inquiries or leads generated as a result of the sign. You can also ask new customers how they heard about your business to determine if your sign played a role in their decision to contact you.
How often should I update or refresh my lawn care sign?
It’s a good idea to update or refresh your lawn care sign periodically to keep it relevant and eye-catching. Consider updating it with seasonal promotions or specials, or refreshing the design to reflect any changes or updates to your business.
Dave Prevost has been helping small businesses grow for almost four decades. At RealGreen, Dave supported the growth of the marketing department, starting Automated Marketing Assistant, Referral Assistant, Data Profiling and Digital Marketing in the RealGreen portfolio. At CoalMarch by WorkWave Dave is bringing some of these strategies to our other platforms. Dave currently serves as VP of Print Operations.