A Conversation With David Libesman, SVP and GM of AI & Data Analytics for WorkWave Companies across every industry are recognizing a fundamental shift: data must drive their decisions. Strategic insights from operational information have become essential for...
Eastern Turf Maintenance was founded in 2000 by Brad and Ann Sutton, starting with zero customers. They quickly grew to serve 10,000 customers in the Raleigh area before selling part of the business to a private equity firm. Today, they service over 4,000 customers in...
Maximizing Print Marketing ROI: How Campaign Analytics Transforms Green Industry ProspectingFor green industry companies, print marketing has been a tried-and-true marketing tactic since long before the advent of digital. If approached correctly, it can still be an...
Protecting Your Techs & TrucksTwo important challenges our customers face in the lawn care industry are acquiring and retaining technicians and securing the work trucks needed to safely and efficiently get from job to job. Labor shortages and supply chain issues...
Mastering Landscaping Email Marketing: Essential Tips and StrategiesKEY TAKEAWAYS Email marketing provides landscaping businesses with a high-ROI channel to engage clients, promote services year-round, and stay top-of-mind during seasonal cycles. Compliance with email...
The Best Landscaping CRM Solutions to Elevate Your Business EfficiencyA purpose-built landscaping CRM serves as the backbone of successful lawn care and landscaping companies. Customer relationship management software connects every aspect of your business, from lead...
Simplifying Data Management: How to Turn Raw Data into a Competitive AdvantageLawn care businesses collect massive amounts of information daily. Each technician visit, customer interaction and service delivery generates valuable data points. Yet, many companies...
Why 4everGreen is All-In on RealGreen Mobile 2.0 The Company: New England-based 4everGreen was founded in 2013 and offers a comprehensive portfolio of services, including lawn care, mosquito and perimeter pest control, aeration, and overseeding. They service 2,800...
Measurement Assistant: New Subscriptions Now Available!Flexible Pricing That Grows With Your Business RealGreen is excited to announce a new monthly subscription pricing model for our highly popular Measurement Assistant tool. This new offering provides businesses of...
From Hours to Minutes: How Dynamic Routing Revolutionized Barefoot Grass's OperationsThe Company: Florida-based Barefoot Grass provides professional lawn care and pest control services for residential and commercial customers. They understand the unique challenges of...