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Joe McPhail

Joe joined Real Green Systems in 1989 and has worked with every size and type of service company. During his 30+ years in the industry, he has worked closely with many of the industry’s largest corporate organizations, leading franchise organizations and some of the industry’s largest independent organizations. Joe led RealGreen’s IT team through its first SOC 2 Type 2 and PCI audits, as well as leading product development projects including Customer Assistant Websites, Mobile Assistant in-field data collection and hosting services. Joe is uniquely skilled at solving green industry issues as a result of years of working hands-on with the world’s leading green industry companies. Joe's reputation and commitment to putting customers first are the core of RealGreen's brand and culture.
Your Essential Guide on How to Hire Landscape Employees Effectively

Your Essential Guide on How to Hire Landscape Employees Effectively

Your Essential Guide on How to Hire Landscape Employees EffectivelyEver notice how the best landscaping companies always seem to have great teams? Start hiring landscaping employees the right way, and you'll avoid the headaches of constant turnover that plague so many...

The 2025 Marketing Benchmark Report: In-Depth Marketing Insights

The 2025 Marketing Benchmark Report: In-Depth Marketing Insights

The 2025 Marketing Benchmark Report: In-Depth Marketing InsightsFor over a decade, our partners at Coalmarch have been helping pest control and lawn care companies optimize their digital marketing performance. Their latest benchmark report delivers the industry's most...

Rent vs. Lease Commercial Equipment for Your Lawn Care Business

Rent vs. Lease Commercial Equipment for Your Lawn Care Business

Rent vs. Lease Commercial Equipment for Your Lawn Care Business According to the Equipment Leasing and Finance Association (ELFA), nearly 80% of businesses use leases, secured loans, or lines of credit to obtain equipment, but it’s not the only option for landscaping...

Communication Strategies That Drive Growth: Free eGuide

Communication Strategies That Drive Growth: Free eGuide

Today’s green industry demands more than just exceptional work; it requires intelligent, strategic communication that transforms one-time clients into loyal, long-term partners. Our comprehensive eGuide gives you the tools and tactics to maximize every communication...

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