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Joe McPhail

Joe joined Real Green Systems in 1989 and has worked with every size and type of service company. During his 30+ years in the industry, he has worked closely with many of the industry’s largest corporate organizations, leading franchise organizations and some of the industry’s largest independent organizations. Joe led RealGreen’s IT team through its first SOC 2 Type 2 and PCI audits, as well as leading product development projects including Customer Assistant Websites, Mobile Assistant in-field data collection and hosting services. Joe is uniquely skilled at solving green industry issues as a result of years of working hands-on with the world’s leading green industry companies. Joe's reputation and commitment to putting customers first are the core of RealGreen's brand and culture.
Protecting Your Techs & Trucks

Protecting Your Techs & Trucks

Protecting Your Techs & TrucksTwo important challenges our customers face in the lawn care industry are acquiring and retaining technicians and securing the work trucks needed to safely and efficiently get from job to job. Labor shortages and supply chain issues...

Mastering Landscaping Email Marketing: Essential Tips and Strategies

Mastering Landscaping Email Marketing: Essential Tips and Strategies

Mastering Landscaping Email Marketing: Essential Tips and StrategiesKEY TAKEAWAYS Email marketing provides landscaping businesses with a high-ROI channel to engage clients, promote services year-round, and stay top-of-mind during seasonal cycles. Compliance with email...

The Best Landscaping CRM Solutions to Elevate Your Business Efficiency

The Best Landscaping CRM Solutions to Elevate Your Business Efficiency

The Best Landscaping CRM Solutions to Elevate Your Business EfficiencyA purpose-built landscaping CRM serves as the backbone of successful lawn care and landscaping companies. Customer relationship management software connects every aspect of your business, from lead...

Why 4everGreen Is All-In on RealGreen Mobile 2.0

Why 4everGreen Is All-In on RealGreen Mobile 2.0

Why 4everGreen is All-In on RealGreen Mobile 2.0 The Company: New England-based 4everGreen was founded in 2013 and offers a comprehensive portfolio of services, including lawn care, mosquito and perimeter pest control, aeration, and overseeding. They service 2,800...

Measurement Assistant: New Subscriptions Now Available!

Measurement Assistant: New Subscriptions Now Available!

Measurement Assistant: New Subscriptions Now Available!Flexible Pricing That Grows With Your Business RealGreen is excited to announce a new monthly subscription pricing model for our highly popular Measurement Assistant tool. This new offering provides businesses of...

Why Experigreen Is Excited about Marketing Analytics

Why Experigreen Is Excited about Marketing Analytics

Why ExperiGreen is Excited About Marketing AnalyticsExperiGreen has been using RealGreen since it started in 2017, using the software for their entire operational platform as they’ve successfully pursued an aggressive growth trajectory. When they were presented with...

Why Good Nature Makes Company Culture a Priority

Why Good Nature Makes Company Culture a Priority

Why Good Nature Makes Company Culture a PriorityAlec McClennan, Owner of Good Nature Organic Lawn Care and a RealGreen customer since 2000, recently spoke at our Beyond Service User Conference about why his company prioritizes company culture — and how that focus has...

90% of top lawn care companies trust RealGreen

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