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Joe McPhail

Joe joined Real Green Systems in 1989 and has worked with every size and type of service company. During his 30+ years in the industry, he has worked closely with many of the industry’s largest corporate organizations, leading franchise organizations and some of the industry’s largest independent organizations. Joe led RealGreen’s IT team through its first SOC 2 Type 2 and PCI audits, as well as leading product development projects including Customer Assistant Websites, Mobile Assistant in-field data collection and hosting services. Joe is uniquely skilled at solving green industry issues as a result of years of working hands-on with the world’s leading green industry companies. Joe's reputation and commitment to putting customers first are the core of RealGreen's brand and culture.
Why Experigreen Is Excited about Marketing Analytics

Why Experigreen Is Excited about Marketing Analytics

Why Experigreen Is Excited about Marketing AnalyticsExperigreen has been using RealGreen since it started in 2017, using the software for their entire operational platform as they’ve successfully pursued an aggressive growth trajectory. When they were presented with...

Why Good Nature Makes Company Culture a Priority

Why Good Nature Makes Company Culture a Priority

Why Good Nature Makes Company Culture a PriorityAlec McClennan, Owner of Good Nature Organic Lawn Care and a RealGreen customer since 2000, recently spoke at our Beyond Service User Conference about why his company prioritizes company culture — and how that focus has...

Landscape Advertising Ideas: Proven Ways to Get More Clients

Landscape Advertising Ideas: Proven Ways to Get More Clients

Landscape Advertising Ideas: Proven Ways to Get More ClientsYour landscaping company's growth depends on implementing targeted marketing strategies that showcase your expertise and connect with the right audience. In this article, we provide actionable, creative, and...

How to Market a Landscaping Business

How to Market a Landscaping Business

How to Market a Landscaping Business and Land More ClientsLandscaping businesses face a tough challenge: standing out in a crowded market and attracting steady clients. But with more homeowners and commercial properties investing in professional lawn care services,...

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