The Power of Decile Data: Why It’s a Game-Changer for the Green Industry In the green industry, knowing your customers' behaviors can turn your business from an on-demand service provider into an essential partner in outdoor care. Understanding their trends is crucial...
How Arcadia Tree & Lawn Care Uses RealGreen’s Customer Notifications to WinArcadia Tree & Lawn Care has served the Okanagan Valley in British Columbia, Canada, since the 1960s. With a focus on building sustainable, accessible green spaces and promoting overall...
The 2025 Marketing Benchmark Report: In-Depth Marketing InsightsFor over a decade, our partners at Coalmarch have been helping pest control and lawn care companies optimize their digital marketing performance. Their latest benchmark report delivers the industry's most...
Rent vs. Lease Commercial Equipment for Your Lawn Care Business KEY TAKEAWAYS How renting, leasing, and capital lending offer distinct advantages depending on your equipment needs and business goals. How standard terms in contracts can impact cost, flexibility, and...
Today’s green industry demands more than just exceptional work; it requires intelligent, strategic communication that transforms one-time clients into loyal, long-term partners. Our comprehensive eGuide gives you the tools and tactics to maximize every communication...
We're excited to introduce our all-new Customer Notifications, our solution that ensures your most important customer communications are delivered automatically via email and SMS—and it's all integrated with RealGreen, creating a frictionless end-customer experience....
Business Intelligence Platform: To Build or To Buy?In the lawn care, pest control, janitorial, and security industries, where optimized profitable revenue growth and operational efficiency are paramount, businesses face a critical dilemma: Should they build their own...
In 2016, the lawn care industry stood at a crossroads. TruGreen's acquisition of Scotts LawnService created a moment of significant change—and opportunity. For John Moehn, a veteran who had operated 12 Scotts LawnService franchises, this transition presented a chance...
How AI and BI Empower Lawn, Pest, Cleaning and Security Industries to Harness Their Data for SuccessIn industries like lawn care and pest control, businesses tend to operate on thin profit margins. Cleaning and security businesses—even thinner. For these companies,...
The outcome of the 2024 presidential election is poised to bring pivotal changes to industries deeply tied to the nation’s economic and regulatory framework. Service sectors like lawn care, landscaping, and pest control operate at the intersection of labor,...