The 2025 Marketing Benchmark Report: In-Depth Marketing InsightsFor over a decade, our partners at Coalmarch have been helping pest control and lawn care companies optimize their digital marketing performance. Their latest benchmark report delivers the industry's most...
Rent vs. Lease Commercial Equipment for Your Lawn Care Business According to the Equipment Leasing and Finance Association (ELFA), nearly 80% of businesses use leases, secured loans, or lines of credit to obtain equipment, but it’s not the only option for landscaping...
Today’s green industry demands more than just exceptional work; it requires intelligent, strategic communication that transforms one-time clients into loyal, long-term partners. Our comprehensive eGuide gives you the tools and tactics to maximize every communication...
We're excited to introduce our all-new Customer Notifications, our solution that ensures your most important customer communications are delivered automatically via email and SMS—and it's all integrated with RealGreen, creating a frictionless end-customer experience....
Business Intelligence Platform: To Build or To Buy?In the lawn care, pest control, janitorial, and security industries, where optimized profitable revenue growth and operational efficiency are paramount, businesses face a critical dilemma: Should they build their own...
In 2016, the lawn care industry stood at a crossroads. TruGreen's acquisition of Scotts LawnService created a moment of significant change—and opportunity. For John Moehn, a veteran who had operated 12 Scotts LawnService franchises, this transition presented a chance...
How AI and BI Empower Lawn, Pest, Cleaning and Security Industries to Harness Their Data for SuccessIn industries like lawn care and pest control, businesses tend to operate on thin profit margins. Cleaning and security businesses—even thinner. For these companies,...
The outcome of the 2024 presidential election is poised to bring pivotal changes to industries deeply tied to the nation’s economic and regulatory framework. Service sectors like lawn care, landscaping, and pest control operate at the intersection of labor,...
The Real Difference Between Data & Information: Why It Matters to Your BusinessTerms like “data” and “information” are often used interchangeably in business. However, understanding the distinction between the two is critical for organizations aiming to grow,...
Essential Landscaping Industry Statistics for Business Growth in 2025 The lawn care and landscaping industry continues to demonstrate remarkable resilience and growth, with the landscaping services market reaching new heights as we enter 2025. As more homeowners and...