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How Can You Use Technology to

Grow a Lawn Care Business?

No matter how “analog” your work might be, using the right technology is part of the cost of doing business today. And lawn care is no exception. Using the right tech is as essential to your business as having the right tools. When you put technology best practices in place, you’ll see your business thrive.

Why Does My Lawn Care Business Need Technology?

Embracing technology isn’t just about following trends but empowering your lawn care business to thrive in today’s competitive market. Integrating technology into your operations can streamline processes, enhance customer satisfaction, and drive overall efficiency. From scheduling and route optimization to customer communication and marketing, technology offers invaluable tools to help you stay ahead of the curve and grow your business effectively. Simply put, leveraging technology isn’t just an option—it’s a strategic necessity for success in the modern lawn care industry.

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Leveraging Technology to Streamline Lawn Care Business


One of the ways technology can help you grow is by streamlining your lawn care business’s day-to-day operations. Because there are so many moving parts to what you do—everything from marketing to scheduling to maintenance to billing and beyond—streamlining each of these processes and making sure they all work together will help you save significant time, money, and labor. It’s crucial to start with a solid foundation: using software that will help you with every aspect of your business and grow right along with you.

Payment Processing

Managing billing, accounts receivable and payment processing is one of the most challenging parts of running your own business. It’s also one of the most important. Your clients want paperless billing and multiple payment options – it’s simply good business to provide those solutions. The easier you make it for them to pay you, the faster the cash will come in. Plus, an all-in-one online payment processing solution helps keep your invoices, accounts receivable and payments in order, whether you’re managing one-time payments, auto-pay agreements or installment plans—all without messy piles of paperwork or trips to the bank.

Instant Estimates

Estimating is one area where you can use technology very much to your advantage. When your customers ask for an estimate, every minute counts: The faster you can get back to them, the more likely you will close the sale. With the right interactive digital estimating tool, like RealGreen’s Measurement Assistant, you can create and send accurate estimates in minutes without having to leave your home or office – at any time of day, in any weather.

Go Mobile

If your team has ever struggled with miscommunication while out in the field, utilizing a mobile app for your business is an excellent solution. Making sure your entire team is plugged into the same system enables you to communicate instantly with them while also giving them access to essential information – customer data, schedules, routes, and communication tools that will help your business run smoothly all day, every day.

What Types of Technology Are Useful for Lawn Care Businesses?

You already know this, but great customer service is essential for any growing business. It doesn’t matter how smoothly your back-office operations are running if your customers aren’t happy or are frustrated by old-school marketing and payment options. You’re probably missing out on business if your customer-facing tech isn’t up-to-date.

These tools are absolute game-changers:

1) Routing Systems

As your customer list grows, so will your team and your routes. Getting everyone where they need to be, when they need to be there, in the most efficient way possible will help you save time, money, fuel and vehicle wear and tear. Route planning software is one way to transform a task that used to take hours into an automated, one-click process you barely have to think about. A good route planning program will not only design the best routes in real time, but will provide all of your techs with detailed lists and directions while enabling you to make changes at a moments’ notice when there are cancellations, additions or other unforeseen challenges.

💡Pro Tip: Ensure your routes are always optimized

Using smart route planning software can significantly save time and operational costs by traveling less to complete more jobs.

2) Business Website

Your clients will be looking for you online. They want to learn more about your business, schedule services, ask questions and pay their bills. Even the smallest lawn care businesses should have a basic site with company and contact information. Ideally, your website will be content-rich to draw in potential clients and establish your business as an industry leader. RealGreen’s Customer Assistant Website gives you a sleek, user-friendly site tailored specifically to your business. With a CAW, your office is always open – a win-win for you and your customers.

3) AI Chatbots

AI-assisted chatbots aren’t just for mega-corporations! Putting a chatbot on your website is a hassle-free way to win over new clients by quickly determining their needs and providing the solutions they’re looking for. Something like Lawnbot, designed especially for the lawn care and landscaping industries, guides visitors through the quote and sales process with a brief text-based chat, asking them questions about their property and what they’re looking for, providing them with accurate estimates, customized program recommendations and fast, seamless checkout. It’s fully branded to your company, using your logo, photos, and service categories. Customers don’t see “Lawnbot,” they see your business.

4) Marketing Automation Tools

Effective marketing should be a priority for your business – but not only does it take certain skills to accomplish, it also takes a lot of time. With the right technology, you won’t have to spend hour after hour developing strategies and creating content. Automated marketing systems can handle all the heavy lifting for you, sending out effective email blasts and customized, targeted customer communications.

5) Referral Program Management

Your happy customers are your best cheerleaders – that’s one thing that hasn’t changed through the years. However, you can use technology to encourage more referrals and word-of-mouth recommendations. An automated referral tool can help your business generate more reliable leads that will turn into lucrative sales. By actively pursuing referrals, your lawn business is sure to attract more new customers each month, see significant growth, and develop a stellar reputation in your community and beyond.

💡Pro Tip: Automate Referrals

Automated referral tools will help you drive growth and build a strong reputation for your lawn business.

Overcoming Potential Challenges in Technology Implementation

While incorporating technology into your lawn care business can offer numerous benefits, it’s not without its challenges. Here are some common challenges and tips for overcoming them:

1. Resistance to Change

        • Challenge: Employees may resist adopting new technology due to fear of change or concerns about job security.
        • Solution: Address employee concerns upfront by emphasizing the benefits of the new technology, providing training and support, and involving employees in the decision-making process. Encourage open communication and feedback to ease the transition.

2. Integration Issues

        • Challenge: Integrating new technology with existing systems and workflows can be complex and time-consuming.
        • Solution: Conduct thorough research and planning to ensure compatibility between systems. Consider investing in technology solutions that offer seamless integration or consulting with experts to help streamline the integration process. Regularly test and troubleshoot systems to identify and address any compatibility issues early on.

3. Budget Constraints 

        • Challenge: Implementing new technology solutions can require a significant upfront investment, which may be challenging for businesses with limited budgets.
        • Solution: Prioritize technology investments based on their potential impact on business growth and efficiency. Explore financing options, such as leasing or financing plans, to spread out the cost over time. Look for cost-effective solutions that offer flexible pricing options and scalability to accommodate future growth.

4. Training and Adoption

        • Challenge: Ensuring that employees are properly trained to use new technology and fully adopt it into their daily workflows can be a daunting task.
        • Solution: Provide comprehensive training programs tailored to the specific needs and skill levels of employees. Offer hands-on training sessions, online tutorials, and ongoing support to help employees feel confident and comfortable using the new technology. Encourage a culture of continuous learning and improvement to foster adoption and proficiency over time.

How Can RealGreen help?

RealGreen’s lawn care software has been the green industry’s leading solution for almost 40 years. We understand what it takes to run and grow a green industry business because that’s where we started back in 1984. Our software and services have been designed specifically for companies like yours, providing the tools and functionality you need to run efficiently and grow effortlessly – that’s how we’ve helped grow more millionaires in the green industry than any other software. To learn more about how you will benefit from RealGreen’s technology solutions, schedule a free demo today by visiting us here or calling 888-345-2154.

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Elizabeth Hlavaty

Elizabeth Hlavaty

Elizabeth Hlavaty has been in the lawn industry since 1997, starting in a local lawn care company in Cincinnati. She recieved her applicators’ license for general turf and fumigation just to understand the business more and be able to assist customers with any questions or issues they might have. In 2007 Elizabeth joined RealGreen, doing tech support and traveling to setup new clients. She is currently the Product Owner for Service Assistant 5, helping to create content for the development teams while supporting documentation for new features and significant updates.