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Lawn Care Pricing: How to Charge for Your Services in 2024

Charging for your lawn care services can be a daunting task. It seems like many lawn care professionals are undercharging or overcharging for their services, and it’s hard to find the right balance. This article will discuss how to charge for your lawn care services in 2024. We will cover everything from pricing strategies to tips on how to increase your profits. So, whether you are just starting in the industry or looking to make some changes to your current lawn care pricing strategy, this article is for you!

Understand the Different Ways to Charge for Lawn Care Services

Before you can charge for your lawn services, you need to understand the different ways to charge for lawn mowing. The most common methods are by the hour, by the square foot, or by the job. Let’s dive into each of these deeper:

Charging Per Hour

The simplest way to charge for your lawn care services is by the hour. This method is excellent if you are just starting in the industry and don’t have much experience. It is also a good option if you only offer essential services, such as lawn mowing and trimming.

When charging for lawn mowing per hour, be sure to consider how much time it will take you to complete the job. You also need to factor in travel time and any other expenses that you may incur.

Charging Per Square Foot 

If you offer more detailed services, such as edging, fertilizing, and weed control, you may want to consider charging per square foot. This method can be a little more complicated than charging by the hour, but it has a lot of advantages.

First of all, it is easy to calculate how much to charge for lawn care. You only need to know the lawn’s size and multiply that by your rate per square foot, making it easy if you need to charge for the entire lawn or just a portion. This method also allows you to price your services according to the level of service that you offer. And finally, it encourages customers to use more of your services, which can lead to increased profits.

Charging by the Job

The third way to charge for your lawn care services is by the job for a flat fee. This method is a good option if you offer a variety of services or have a lot of experience in the industry.

When pricing your services by the job, be sure to consider how much time it will take you to complete the task. You should also factor in any materials you may need and any other expenses you may incur.

Evaluate your Business and Customer Base

Before you can set a price for your services, you need to evaluate your business and customer base. Consider the following factors:

The size and type of your customer base:

Do you have a lot of commercial customers or residential customers? Are they all the same size, or are there a variety of sizes? In this case, you may want to consider charging different rates for your services.

Your experience and qualifications:

How much experience do you have? Are you certified in any specific areas? If not, you may want to consider pricing your services a little lower than your competition.

The level of service you offer:

Do you provide a basic or premium package? Be sure to price your services accordingly.

Your geographical location:

What is the cost of living like in your area? You may need to adjust your prices depending on where your customer demographic lives.

The current market conditions:

What is the current state of the economy? Are people more or less likely to spend money on lawn care services? You may need to adjust your prices depending on the current market conditions.

After considering all of these factors, you should be able to develop a fair price for your services.

Consider Your Lawn Care Service Costs

Before setting a price for your services, it is essential to consider your operational costs. These include: 

Equipment Costs  

Be sure to factor the costs of equipment and materials into your pricing. The purchase, maintenance, and general upkeep of lawnmowers, edgers, and other power tools; fuel; safety equipment and apparel; etc.

Labor Costs 

Your time and your employees’ time are two of the most significant costs to consider. Do not underestimate the labor hours required for each job.

Overhead Costs  

Overhead includes fixed costs of things like office space rent, utilities, and insurance—operating expenses that are necessary but do not factor into completing individual mowing jobs.

Marketing and advertising costs

Marketing and advertising are essential when it comes to getting your business’ name out there in front of potential customers. Consider the costs of direct mail, website creation and maintenance, local advertising, flyers, brochures, leave-behind literature, etc.

Taxes

You will need to pay taxes on your income, so be sure to factor that into your prices. Some areas may also require a sales tax or other municipal fees, so be sure to know what is required in your area.

Business Insurance

Business insurance costs for a lawn care company vary based on factors like the company’s size, services offered, coverage limits, and location. Typically, insurance coverage includes general liability, commercial auto, and workers’ compensation.

Factor in Additional Lawn Care Services You Provide

When pricing your services, be sure to factor in any additional lawn care services you provide. This includes things like:

Fertilizing: 

Fertilizing a lawn requires special equipment and expertise. Consider how much time it will take to fertilize a customer’s property and price your services accordingly.

Weed control: 

Weeds can be a significant annoyance for lawn maintenance. You’ll need to use herbicides to control weeds, which can be expensive.

Edging:

Edging is a detail-oriented job that takes a lot of skill. Edging may require you to use special equipment, which will increase your costs.

Lawn Mowing:

Mowing grass is probably the most common lawn care service. However, it still requires special equipment (lawnmowers) and expertise. Consider the specs of the lawn (e.g., hills, width, etc.), and price your lawn mowing services accordingly.

Mulching:

Mulching is a service that is becoming more and more popular. Mulching requires a chipper or shredder and company trucks to haul the mulch to or from a job site.

Lawn Aeration:

Aerating a lawn helps it breathe and can improve the overall health of the grass. Aerators can cost a few hundred dollars, so be sure to price your services accordingly.

Irrigation system installation or repair:

An irrigation system is a significant investment for homeowners. Consider how long it will take to install or repair a customer’s irrigation system and price your services accordingly.

Landscaping:

A well-landscaped yard can add curb appeal and value to a home. It may require more heavy-duty equipment and a lawn care professional to complete the job.

Snow Removal:

You likely purchased equipment like a snowplow or heavy-duty shovels if you offer snow removal services. Consider how much it will cost you to operate this equipment.

Leaf Removal:

A leaf removal service offers thorough and efficient removal of fallen leaves from your property, ensuring a clean and tidy outdoor space.

Specific Factors for Calculating Lawn-Mowing Costs

When calculating lawn-mowing costs, various specific factors play a crucial role in determining the final charge. These factors encompass the physical and environmental conditions that directly impact the effort and resources needed for lawn maintenance. Understanding these elements will ensure accurate and fair pricing for both service providers and customers.

Grass Conditions

This simply refers to the overall health of the grass in the area being mowed. Factors that affect grass health include the amount of sunlight, water, and fertilizer it’s getting, along with any pest damage. Grass that’s in poor condition will be more challenging to care for, which will affect the charge for lawn mowing.

Climate

This includes the average temperature and humidity of the area being mowed. Depending on where the lawn mowing job is located, the climate conditions can affect the effort required, which will affect the cost. For example, working in hot, humid conditions is more difficult than working in a more temperate climate area.

Weather

Weather: The daily weather conditions where your lawn mowing jobs are located will also affect the cost of services. Working in wet conditions or extreme temperatures can cause safety hazards, require extra precautions, and likely take more time.

Lawn Size

It’s pretty simple: the larger the lawn area, the higher the cost of mowing that lawn. However, depending on their configuration, smaller lawns can also be more expensive, especially if they can’t be mowed using riding equipment.

Ease of Access

If a lawn is difficult to access, it may require specialized skills or equipment to be serviced properly.

Cost of Labor

Labor costs can vary widely based on many factors, including your location, the current labor market, and the type and amount of labor required for a particular job. Don’t forget to include your own labor as well!

Set a Price That Is Competitive But Profitable

After considering all of these factors, it’s time to set a price for your lawn care services. You want to set a price that is competitive but also profitable. Here are some tips:

  • Price your services lower than your competition. This lawn care pricing will help you attract more customers.
  • Charge more for premium services. If your lawn business offers more detailed services, charge more for them.
  • Increase prices gradually over time. Increasing your lawn care prices gradually will help you stay competitive while increasing profits.
  • Offer package deals. This can be a great way to attract more customers and increase profits.

Choose the Pricing Model That Works Best for You

Now that you have a general idea of how much to charge for your services, it’s time to choose the pricing model that works best for you.

There are three main pricing models: cost-plus, market-based, and value-based.

Cost-Plus Pricing

The cost-plus pricing model is based on the cost of providing a service plus a fixed percentage, or margin. This method is popular among businesses with high overhead costs, such as manufacturers.

Market-Based Pricing

Market-based pricing is determined by what the market will bear. This method is used when there is no standard rate of service and businesses need to compete with each other for customers.

Value-Based Pricing

The value-based pricing model is based on the perceived value of a service to the customer. This method is often used by businesses that offer high-end services or products.

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Choose the Right Lawn Care Pricing Strategy

Once you have chosen a pricing model, you need to select a pricing strategy. There are four main pricing strategies: penetration, skim, price lining, and yield management.

Penetration Pricing

Penetration pricing is when a business sets a low price to gain market share. This method is often used by new companies or companies selling new products. The advantage of this strategy is that it can help a business gain market share quickly, and the disadvantage is that it may not be profitable in the long run.

Skim Pricing

Skim pricing is when a business sets a high price to maximize profits in the short term, and the price is then gradually lowered over time to attract more customers. The advantage of this strategy is that it can be very profitable in the short term, and the disadvantage is that it may not be sustainable in the long run.

Price Lining 

Price lining is when a business sets different prices for different products or services. Companies that offer a variety of products or services often use this method. The advantage of this strategy is that it can help a business attract more customers, and the disadvantage is that it can be challenging to manage and may not be profitable.

Yield Management

Yield management is when a business adjusts its prices based on demand. This method is often used by companies that offer seasonal products or services. The advantage of this strategy is that it can help a business maximize profits, but the disadvantage is that it requires a lot of data and may not be practical for some companies.

How RealGreen Can Help

RealGreen is one of the top software and marketing companies in the lawn care industry. We offer various services that can help you increase profits and grow your business.

If you’re looking for help charging or setting prices, we offer multiple solutions that can help you.

Lawn Care Software 

Our lawn care software is a 360-degree solution that helps you manage your business with day-to-day invoicing, scheduling, and customer management tasks. The software comes with many additional tools to help increase operational efficiency, like a routing assistant, so your team can spend more time servicing customers and less time commuting during their day. It also includes a measurement assistant to help you take accurate measurements of each property to create a precise estimate for the customer.

Payment Processing

RealGreen offers an all-inclusive lawn care payment processing solution that helps you accept all major credit cards, e-checks, and ACH payments. With PCI compliance and secure processing, you can rest assured that your business and your customers are protected. Increase your cash flow and minimize late payments and collections with our payment processing solution.

Lawnbot 

Lawnbot is our chatbot for lawn care that helps you automate your customer interactions. With Lawnbot, you can:

  • Send automated responses to common customer questions. No more having to type the same answer repeatedly. This allows you to gain more leads without hiring more customer service reps.
  • See all your sales and lead data on the dashboard. With Lawnbot, you can see all your sales and lead data in one place, so you can track your progress and optimize your marketing efforts.
  • Accept payments. With Lawnbot, you can accept payments from customers without them having to leave their chat window. This allows you to close more sales and increase profits.
  • Integrate with other software. Lawnbot integrates with various software, like your CRM, accounting software, or email marketing software. This allows you to get the most out of your lawn care business and automate many tasks.
  • Get more reviews. With Lawnbot, you can send automated review requests to customers after they’ve received service. This allows you to get more reviews and improve your online reputation.
  • Generate price quotes. With Lawnbot, you can generate price quotes for customers in minutes. Customers can upload images of their property and draw in the boundaries. Using RealGreens Measur.it technology, you can generate an accurate price quote in seconds.

 

Start Charging Today

Now that you understand how much to charge for residential or commercial lawn care, it’s time to put it into practice. Start by evaluating your business and customer base. Then choose the pricing model that works best for you. You can also look into collecting payment for lawn care services. Charging lawn care services can be a difficult task, but with the help of RealGreen, lawn care companies can maximize profits and grow their business. We offer various services that can help you increase efficiency and save money. Sign up for a free demo today to find out more about how we can help you grow your lawn care business with our effective software and marketing solutions.

 

FAQs

 

What is the average price for lawn mowing?

The average price for lawn mowing varies depending on a number of factors, including lawn size, location, health, equipment and labor necessary, etc. 

What’s included in the price of lawn mowing services?

Lawn mowing services will generally include mowing, edging, weeding, leaf removal, and cleanup (i.e., removal of all grass clippings).

What kind of business model does the lawn mowing service have?

Lawn mowing companies typically follow a service-based business model, where the focus is on providing lawn maintenance services to customers for a fee.

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Mike Carden

Mike Carden

Mike Carden has been with RealGreen since 2010 and has served in a variety of roles. Mike has helped companies across all verticals in the Green Industry, with footprints varying from owner-operator to national franchise brands, utilize RealGreen products to manage and grow their businesses. Since 2020, Mike has been the Product Manager for Service Assistant, working to cement the vision and direction for Service Assistant.