RealGreen Blog
Rise of the Robo-Mower: How AI, Immigration, and HOAs Are Reshaping the American Lawn
Lawn care has come a long way since the invention of the mechanical mower. Modern landscapers now turn to technologies like artificial intelligence (AI) tools and lawn care software to optimize their mowing routines.
Boost Landscaping Efficiency With SMS: Less Calling, More Happy Clients
Boost Landscaping Efficiency With SMS: Less Calling, More Happy ClientsKEY TAKEAWAYS SMS messaging creates stronger client relationships Compliance with regulations like TCPA Selecting the right SMS platform Personalized, concise messaging for different services...
Keeping Fields Game-Ready: Q&A With Eastern Turf Maintenance
Eastern Turf Maintenance was founded in 2000 by Brad and Ann Sutton, starting with zero customers. They quickly grew to serve 10,000 customers in the Raleigh area before selling part of the business to a private equity firm. Today, they service over 4,000 customers in...
Maximizing Print Marketing ROI: How Campaign Analytics Transforms Green Industry Prospecting
Maximizing Print Marketing ROI: How Campaign Analytics Transforms Green Industry ProspectingFor green industry companies, print marketing has been a tried-and-true marketing tactic since long before the advent of digital. If approached correctly, it can still be an...
Protecting Your Techs & Trucks
Protecting Your Techs & TrucksTwo important challenges our customers face in the lawn care industry are acquiring and retaining technicians and securing the work trucks needed to safely and efficiently get from job to job. Labor shortages and supply chain issues...
Mastering Landscaping Email Marketing: Essential Tips and Strategies
Mastering Landscaping Email Marketing: Essential Tips and StrategiesKEY TAKEAWAYS Email marketing provides landscaping businesses with a high-ROI channel to engage clients, promote services year-round, and stay top-of-mind during seasonal cycles. Compliance with email...
The Best Landscaping CRM Solutions to Elevate Your Business Efficiency
The Best Landscaping CRM Solutions to Elevate Your Business EfficiencyA purpose-built landscaping CRM serves as the backbone of successful lawn care and landscaping companies. Customer relationship management software connects every aspect of your business, from lead...
Simplifying Data Management: How to Turn Raw Data into a Competitive Advantage
Simplifying Data Management: How to Turn Raw Data into a Competitive AdvantageLawn care businesses collect massive amounts of information daily. Each technician visit, customer interaction and service delivery generates valuable data points. Yet, many companies...